This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

    She certainly doesn't want her cousin Fiona from Ireland to move in and take over. Grace has enough to worry about, what with Amy's diabetes and her own problems at school with her teacher.But Fiona does arrive and tries hard to fit in with the family. It's still hard for Grace until the day Fiona shares her story of the brave pirate queen named grace O'Malley. The tale makes her wonder: Does she have the great courage of the pirate queen?

    He ventures into the forest for inspiration, but writing is harder than he thinks, and he soon discovers that he needs help from his friends. See how Bear transforms their day into a wonderful adventure in this story about creativity and friendship.

    However, the peace is shattered one night when soldiers of the Emperor arrive and kidnap the storyteller.Everyone knows that the Emperor wants something called the Luminous Stone That Lights the Night. Determined to have her grandmother returned, Pinmei embarks on a journey to find the Luminous Stone alongside her friend Yishan, a mysterious boy who seems to have his own secrets to hide. Together, the two must face obstacles usually found only in legends to find the Luminous Stone and save Pinmei's grandmother--before it's too late.A fast-paced adventure that is extraordinarily written and beautifully illustrated, When the Sea Turned to Silver is a masterpiece companion novel to Where the Mountain Meets the Moon and Starry River of the Sky.

    One of the first American writers to describe the immigrant experience in the U.S., Saroyan created characters who were Armenians, Jews, Chinese, Poles, Africans, and the Irish. The title story touchingly portrays the thoughts of a very young writer, dying of starvation. All of the tales were written during the great depression and reflect, through pathos and humor, the mood of the nation in one of its greatest times of want.

    It also means Uncle Arthur should be here to tell his stories, with a twinkle in his eye as he spins tales about how he came to have a missing finger. But this is the first year without Aunt Lucy, and when Uncle Arthur arrives, there’s no twinkle to be found and no stories waiting to be told. Faith is certain, though, that with a little love and patience, she and Peter might finally learn the truth about that missing finger. Paired with warm, expressive illustrations by Amy June Bates, this heartfelt tale by award-winning poet Helen Frost highlights the strength of family and the power of a good story.

    (Sisters, actually. Octuplets to be exact.) One particular New Year’s Eve, the girls wait for their mommy to bring them hot chocolate and their daddy to return with more wood for the fire. But they don’t. Mommy and Daddy, that is. They’re gone. Poof! Maybe dead—no one knows for sure.You must see the problem here. Eight little girls on their own, no mommy or daddy to take care of them. This is not a good thing.So now these little girls, must take care of themselves. Get to school, cook the meals, feed the cats (eight of them, too), and pay the bills. They can’t ask for help, oh no. Any self-respecting adult would surely call in social services, and those well-meaning people would have to split them up. After losing their parents, being split up would be completely unbearable.At the same time, the question remains:What happened to Mommy and Daddy? The Sisters Eight (as they are called, affectionately and otherwise) are determined to find out. Luckily, they do seem to have someone or something helping them. Notes keep appearing behind a loose brick in the fireplace.It’s a good old-fashioned mystery with missing (or dead) parents, nosy neighbors, talking refrigerators, foul-smelling fruitcake (is there any other kind?), and even a little magic. Eight little girls, eight cats, and one big mystery—let the fun begin!Annie’s Adventures, wherein the girls’ parents go missing (or die) and the girls learn each one has a power and gift. Annie, being the oldest, is the first to discover hers.

    So it wasn't a complete surprise when Sawyer sprouted a tail and spikes before he started fifth grade. After all, his grandfather was part stegosaurus.Despite Principal Mathis's Zero Tolerance Policy, Sawyer is a bully magnet, befriended only by BFF Elliot and the weird new girl. When the bullies start disappearing, Sawyer is relieved-until he discovers a secret about the principal that's more shocking than Dino DNA. Now it's up to the unlikely trio to rescue their tormentors from a galactically horrible fate.

    

    Wednesday chases squirrels while the two friends discuss fishing and war and how back before the neighborhood was there enormous woolly mammoths roamed where houses now sit.Thoughts open up to other thoughts, and ideas are born and carried forward, often transforming into other ideas until he finds that ideas really are all around, you just have to know what to do with them.

    She crows ¡Qui-qui-ri-quí! for Señor Gallo, booms Borom, Borom for Señor Zapo, and tells of a beautiful cockroach who loves a mouse. Pura clings to these stories like coquíes cling to green leaves. When Pura grows up and moves from Puerto Rico to Harlem, she gets a job at the library, where she is surrounded by stories—but they’re only in English. Where is Señor Gallo? Where is Pérez the mouse? Where is Puerto Rico on these shelves? She decides to tell children the tales of her homeland in English and in Spanish. Lyrically written, with lively illustrations, Pura’s Cuentos captures the exuberant spirit and passion of Pura Belpré: celebrated storyteller, author, folklorist, and the first Latina librarian in New York City. A pioneer of bilingual storytimes, she welcomed countless new families to the library, formed cultural bridges in her community, and broke the rules by telling stories that weren’t printed in books—at least, not yet.

    Winslow and Rosie have been building an impressive collection of natural wonders, and now it's nearly complete. With just enough space left for one final piece, the girls set off into the forest to find something extraordinary. Their journey takes them far --- along the creek, across the valley, through the spruce grove and up the mountain. And while they find many extraordinary things, nothing is just the right extraordinary thing. When the girls find a deep, dark cave, they decide to venture farther than ever before. Surely, a mysterious cave must hold something extraordinary ... Bestselling creator Alice Feagan's distinct cut-paper collage artwork brings this fun quest story to life and packs it with learning opportunities. The story highlights that girls can be adventurous, brave, clever and fascinated by science, and also that the natural world is a wondrous place to explore. From the detailed depictions of the girls' gear to the many portrayals of their extraordinary finds (a gemstone, dinosaur fossils, a rare woodpecker's feather), there are numerous STEM curriculum applications here. The story also offers excellent character education lessons in perseverance, resilience and teamwork.

    In this menagerie we have stories made of words, made FOR all the letters. The most inventive and irresistible book of the year spans a mere 26 letters (don't they all!) and 112 pages. From an Astronaut who's afraid of heights, to a Bridge that ends up burned between friends, to a Cup stuck in a cupboard and longing for freedom, Once Upon an Alphabet is a creative tour de force from A through Z. Slyly funny in a way kids can't resist, and gorgeously illustrated in a way readers of all ages will pour over, this series of interconnected stories and characters explores the alphabet in a way that will forever raise the bar.   In Once Upon an Alphabet, #1 New York Times bestseller Oliver Jeffers has created a stunning collection of words and artwork that is a story book, alphabet book, and gorgeously designed art book all in one.Praise for ONCE UPON AN ALPHABET: * "The silly, spare, slightly surreal text occasionally rhymes and endlessly surprises. An utterly delightful alphabet book."–Kirkus Review, starred review * "An altogether stimulating, surprising, and satisfying reading experience."–School Library Journal, starred review "Jeffers knows how to catch the attention of his young audience while challenging their imagination, intellect and vocabulary. This whimsical exploration of letters and language begs to be read over and over again."–Book Page

    R. Martin Ill. Alicia AustinThe George Business by Roger Zelazny Ill. Geofrey DarrowOne Winter in Eden by Michael Bishop Ill. Val & John LakeyA Drama of Dragons by Craig Show Gardner Ill. Gini Shurtleff Silken Dragon by Steven Edward McDonald Ill. Ron MillerDragon Lore by Steve Rasnic Tem Ill. Victoria PoyserEagle Worm By Jessica Amanda Salmonson Ill. Glen EdwardsThe Dragon of Dunloon by Arthur Dembling Ill. Dileen MarshIf I die Before I Wake by Greg Bear Ill. Greg BearAs Above, so Below by John M. Ford Ill. Judy King RienietsCock Fight by Jane Yolen Ill. T. WindlingFrom Bach to Broccoli By Richard Kearns Ill. Geofrey DarrowDragon Touched by Dave Smeds Ill. Michael Hague

    Henry doesn't quite seem to get the hang of any of it.Herman hates seeing his best friend so sad. So he decides to plot a very secret, very special surprise and do whatever it takes to make sure Henry has the best vacation ever!This fabulously funny story about friends who stick together is chronicled through vibrant illustrations and lift-the-flaps.Awards for Herman's LetterA Winter 2014-2015 Kids' Indie Next Pick