Fiat's against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 - has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit.A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed. A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible -- turning around an American automotive icon everyone else had given up for dead.

    

     2.  Fascinating Memoir:  This book has it all: high stakes gambling, drugs, jail, psychotic episodes and debilitating depression and mental illness, plus the depths of despair and heights of victory.  3.  Very High Profile:  Mike Matusow is one of the most recognizable and followed players in poker today.  Yahoo's online search engine identifies over 1.1 million websites that provide content about Mike Matusow.  His weekly online video show "The Mouthpiece" at CardPlayer.com, averages over 2,000 viewers per day. 4.  Super Popular Subject: Poker is the third most watched sport on cable television, behind auto racing and football. 5.  Secondary Market Possibilities: The National Institute of Mental Health estimates there are 5.7 million people in the U.S. that have bipolar disorder and the CDC estimates 1.6 million elementary school children have been diagnosed ADHD.Get Ready for a Wild Ride… Hang on tight as Mike “The Mouth” Matusow, poker player extraordinaire, takes you with him on a breathtaking, true-life roller coaster ride from his humble beginnings in a trailer park to a rock and roll lifestyle full of hot women, sex, wild drug-filled parties and million-dollar wins and losses. Yet behind the glamour and glory of his high-stakes poker career lurked the flip side: a person torn between two debilitating mental illnesses?—?bipolar disorder and ADHD. To dig himself out of depression and suicidal despair, Matusow turned to dangerous street drugs to self-medicate a problem he didn’t understand, and spiraled deeper into the darker world of addiction, police narcotic stings, and jail time. In this revealing and tumultuous autobiography, the combustible Matusow holds nothing back. You’ll get a mouthful of the man behind the infamous Matusow Meltdowns seen on national TV. Riveting, exhilarating, sexy, sometimes shocking and always fascinating, this voyeur’s look into the world of high-stakes poker, mental illness, and ultimately, Matusow’s inspiring redemption, will keep you glued to your seat until the very last page!

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    

    Each chapter applies a different theory to case examples and - to provide continuity - to a fictitious client' constructed from many past clients of the authors.

    24 hours later more than R160 billion rand of this fortune was wiped out. The Steinhoff Empire, that took 20 years to build into an international business giant, had crumbled overnight. Markus Jooste, Steinhoff’s flashy CEO, resigned via SMS and has since been fleeing an avalanche of scandals and accusations: luxury homes for a blonde mistress, allegations of fraud, racing horses and unparalleled extravagance, a lavish, black Jaguar for an old university residence… What exactly happened here? Who knew what? What is Steinhoff, who is Markus Jooste and what does it all have to do with the so called Stellenbosch mafia? Where does business tycoon Christo Wiese, Shoprite and Pepkor fit in and where is the pensioners’ money? Well-known financial writer James-Brent Styan unpacks these and other questions in this astounding tale of power and greed, of secrets and deceit, and ultimately the biggest financial breakdown in the history of South Africa. Through interviews with trustworthy sources, revelations from confidential documents and in-depth research about Steinhoff’s history, Styan uncovers what the group doesn’t want you to know. Follow the Money: The story of Steinhoff, Markus Jooste and the Stellenbosch Boys is a gripping financial thriller that will be told as cautionary tale or salacious scandal in both boardrooms and living rooms for decades to come.

    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    In his remarkable career, Hearn has worked alongside some of the biggest names in sports entertainment and has seen first-hand the grit and relentless determination that it takes to succeed. Structured around the key skills that Eddie Hearn values the most, this book looks at his business, life, and the drive to succeed. Covering subjects such as discipline, passion, preparation, motivation and failure, this book shows you what it takes to get the most in your life and career. In this insightful and revealing book, Eddie talks about the highs and lows of his career - from negotiating a billion dollar boxing deal to selling out Wembley for the Joshua Klitschko fight - and draws the valuable lessons that we can learn from boxing's toughest performers.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.

    Most FAA Knowledge Exams’ questions are taken directly from the information presented in these texts.Written for applicants preparing for the private, commercial, or flight instructor certificate with a helicopter or gyroplane class rating, this guide covers both aeronautical knowledge and skill for operating rotorcraft vehicles. It is also a valuable tool for flight instructors as a teaching aid. This is the Basic Helicopter Handbook (Advisory Circular 61-13B) updated and renamed. This is FAA handbook FAA-H-8083-21.

    

    They are not separate; they are one. If we want to live an extraordinary life, we have to make our work equally extraordinary. When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine. My aim in writing this book is to help you feel like that every day. To help you make your work work for you. To feel truly free. Reading Free! will remind you that you are fantastic and have the ability to do amazing things; show you that work is your slave, not the other way round; help you make work your ticket to an extraordinary future; and put you in the driving seat and show you a route to freedom.

    Weekends he could be found going pedal to the metal at the dirt tracks, taking on the competition in the early days of box car racing and becoming one of the best short-track drivers in the state. His son, Dale Earnhardt Sr., would become one of the greatest drivers of all time, and his grandson Dale Jr, would become NASCAR’s most popular driver of the 2000s. From a simple backyard garage, the Earnhardts reached the highest echelons of professional stock car racing and became the stuff of myth for fans.Earnhardt Nation is the story of this car racing dynasty and the business that would make them rich and famous—and nearly tear them apart. Covering all the white-knuckle races, including the final lap at the Daytona 500 that claimed the life of the Intimidator, Earnhardt Nation goes deep into the fast-paced world of NASCAR, its royal family’s obsession with speed, and their struggle with celebrity. Jay Busbee takes us deep inside the lives of these men and women who shaped NASCAR. He delves into their personal and professional lives, from failed marriages to rivalries large and small to complex and competitive father-son relationships that have reverberated through generations, and explores the legacy the Earnhardts struggle to uphold.