-Emest Hemingway In October 1984, the weak writing in a scientific report made national news. The report, which outlined safety procedures during a nuclear attack, advised industrial workers "to don heavy clothes and immerse themselves in a large body of water. " The logic behind this advice was sound: Water is a good absorber of heat, neutrons, and gamma rays. Unfortunately, the way the advice was worded was unclear. Was everyone supposed to be com- up for air? Be- pletely submerged? Was it safe to come sides being unclear, the writing conveyed the wrong im- pression to the public. The report came across as saying "go jump in a lake"-not the impression you want to give someone spending thousands of dollars to fund your re- search. Chances are that Dan Rather will not quote sentences from your documents on national television, no matter how weak the writing iso Still, your writing is important. On a personal level, your writing is the principal way in which people learn about your work. When you commu- nicate weIl, you receive credit for that work. When you do not communicate weIl or are too slow to communi- cate, the credit often go es to someone else. On a larger level, your writing and the writing of other scientists and vii viii Foreword engineers influenees publie poliey about scienee and en- gineering.

    In The Violinist's Thumb, he explores the wonders of the magical building block of life: DNA.There are genes to explain crazy cat ladies, why other people have no fingerprints, and why some people survive nuclear bombs. Genes illuminate everything from JFK's bronze skin (it wasn't a tan) to Einstein's genius. They prove that Neanderthals and humans bred thousands of years more recently than any of us would feel comfortable thinking. They can even allow some people, because of the exceptional flexibility of their thumbs and fingers, to become truly singular violinists. Kean's vibrant storytelling makes science entertaining, explaining human history and whimsy while showing how DNA will influence our species' future.

    Includes a poster of Theodore Gray's iconic photographic periodic table of the elements! Based on seven years of research and photography by Theodore Gray and Nick Mann, The Elements presents the most complete and visually arresting representation available to the naked eye of every atom in the universe. Organized sequentially by atomic number, every element is represented by a big beautiful photograph that most closely represents it in its purest form. Several additional photographs show each element in slightly altered forms or as used in various practical ways. Also included are fascinating stories of the elements, as well as data on the properties of each, including atomic number, atomic symbol, atomic weight, density, atomic radius, as well as scales for electron filling order, state of matter, and an atomic emission spectrum. This of solid science and stunning artistic photographs is the perfect gift book for every sentient creature in the universe.

    Also known as the Yellowstone Earthquake, the disaster caused massive flooding and the worst landslide in the history of the Northwestern United States. In The Night the Mountain Fell author Edmund Christopherson gives us a page-turning, journalistic-style account of how the deadliest earthquake in Montana's history ultimately claimed the lives of twenty-eight people.

    lifelike detail... this easily readable book should appeal to dinosaur enthusiasts of all ages." -Science NewsThe Complete Guide to Prehistoric Life. The book's concise, jargon-free text and full color illustrations bring the primordial world to vivid photo-realistic life. In-depth profiles of 112 kinds of beasts cover physical characteristics, lifestyle, habitat and behavior. Throughout, "fascinating fact" sidebars offer additional bits of "dinotrivia." But there is more than dinosaurs here. Readers will find creatures from triobites to early human beings. At the heart of the book are 350 richly detailed and lifelike color illustrations -- accompanied by comprehensive text -- which are the result of pioneering work by the Emmy award-winning creative team at Framestore CFC. Using animation, graphic effects and filmmaking, they recreated awe-inspiring prehistoric creatures and the world they lived in. These images are now reproduced to thrill readers.The Complete Guide to Prehistoric Life was published to accompany two BBC TV prime-time programs, Life Before Dinosaurs and Walking with Life, both part of the Discovery Channel's award-winning Walking with Dinosaurs series.

    We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

    The fascinating story of how a harsh terrain that resembled modern Antarctica has been transformed gradually into the forests, grasslands, and wetlands we know today.

    In Physics of the Impossible, the renowned physicist Michio Kaku explores to what extent the technologies and devices of science fiction that are deemed equally impossible today might well become commonplace in the future.From teleportation to telekinesis, Kaku uses the world of science fiction to explore the fundamentals—and the limits—of the laws of physics as we know them today. He ranks the impossible technologies by categories—Class I, II, and III, depending on when they might be achieved, within the next century, millennia, or perhaps never. In a compelling and thought-provoking narrative, he explains:· How the science of optics and electromagnetism may one day enable us to bend light around an object, like a stream flowing around a boulder, making the object invisible to observers “downstream”· How ramjet rockets, laser sails, antimatter engines, and nanorockets may one day take us to the nearby stars· How telepathy and psychokinesis, once considered pseudoscience, may one day be possible using advances in MRI, computers, superconductivity, and nanotechnology· Why a time machine is apparently consistent with the known laws of quantum physics, although it would take an unbelievably advanced civilization to actually build oneKaku uses his discussion of each technology as a jumping-off point to explain the science behind it. An extraordinary scientific adventure, Physics of the Impossible takes readers on an unforgettable, mesmerizing journey into the world of science that both enlightens and entertains.

    How did the table fork acquire a fourth tine?  What advantage does the Phillips-head screw have over its single-grooved predecessor? Why does the paper clip look the way it does? What makes Scotch tape Scotch?   In this delightful book Henry Petroski takes a microscopic look at artifacts that most of us count on but rarely contemplate, including such icons of the everyday as pins, Post-its, and fast-food "clamshell" containers.  At the same time, he offers a convincing new theory of technological innovation as a response to the perceived failures of existing products—suggesting that irritation, and not necessity, is the mother of invention.

    Of particular importance is the examination of Bayesianism and the new experimentalism, as well as new chapters on the nature of scientific laws and recent trends in the realism versus anti-realism debate."Crisp, lucid and studded with telling examples… As a handy guide to recent alarums and excursions (in the philosophy of science) I find this book vigorous, gallant and useful."New Scientist

    You will learn how to create notes, how to create stacks, how to set up a hierarchical structure for tags, how to create virtual genealogy binders, easy ways to transfer your computer files into an Evernote Note, and more. You will be able to follow each step to create your own Genealogy Binders full of your research (documents, photos, audio files, and more) on all your ancestors. Your Genealogy files will be organized, easily accessible and readily available to share with others if desired.

    Using video links, IP Factly's Amazing Animal series has been designed to encourage and bolster independent reading. The animals are accompanied by pictures and facts plus video links so children can see the animals and how they behave.

    While studying brain scans of several family members, he discovered that one perfectly matched a pattern he d found in the brains of serial killers. This meant one of two things: Either his family s scans had been mixed up with those of felons or someone in his family was a psychopath.Even more disturbing: The scan in question was his own.This is Fallon s account of coming to grips with this discovery and its implications. How could he, a happy family man who had never been prone to violence, be a psychopath? How much did his biology influence his behavior?Fallon shares his journey to answer these questions and the discoveries that ultimately led to his conclusion: Despite everything science can teach, humans are even more complex than we can imagine."

    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

    In Dark Winter, author John L. Casey, a former White House national space policy advisor, NASA headquarters consultant, and space shuttle engineer tells the truth about ominous changes taking place in the climate and the Sun.Casey’s research into the Sun’s activity, which began almost a decade ago, resulted in discovery of a solar cycle that is now reversing from its global warming phase to that of dangerous global cooling for the next thirty years or more. This new cold climate will dramatically impact the world’s citizens. In Dark Winter, he provides evidence of the following:• The end of global warming• The beginning of a “solar hibernation,” a historic reduction in the energy output of the Sun• A long-term drop in Earth’s temperatures• The start of the next climate change to decades of dangerously cold weather• The high probability of record earthquakes and volcanic eruptionsA sobering look at Earth’s future, Dark Winter predicts worldwide, crop- destroying cold; food shortages and riots in the United States and abroad; significant global loss of life; and social, political, and economic upheaval.