But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

    Although reports of the massacre -- and photographs of its victims -- appeared in the United States, the Reagan administration quickly dismissed them as propaganda. In the end, El Mozote was forgotten. The war in El Salvador continued, with American funding.When Mark Danner's reconstruction of these events first appeared in The New Yorker, it sent shock waves through the news media and the American foreign-policy establishment. Now Danner has expanded his report into a brilliant book, adding new material as well as the actual sources. He has produced a masterpiece of scrupulous investigative journalism that is also a testament to the forgotten victims of a neglected theater of the cold war.

    

    This is football gift with a bit of attitude. Perfect for football fans and armchair referees alike.With his trademark wit, opinion and candour, The Secret Footballer will guide the reader through: The pass - geometry and positioning and intelligence; Fitness; Skills & dribbling; Power & passion; When to listen to your gaffer and when to ignore him; Data and how it is used on the pitch/in transfers; Football academies; Match fixing, diving and other dark deeds; Tunnel vision - what it takes to be a pro; What the pundits say and what they really mean; top 11s (goals to scapegoats, chants to stadiums); 'Bouncebackability' and other words that just aren't acceptable.

    Staff nursing in a ward where she's challenged by an inventory driven ward sister, she reckons it's time to swap such trivialities for life as a district nurse.Independent thinking is one thing, but Jane's about to find that the drama on district can demand instant reaction; and without hospital back up, she's usually the one having to provide it. She meets a rich cast of patients all determined to follow their own individual star, and goes to Edinburgh where Queen Victoria's Jubilee Institute's nurse training is considered the cr me de la cr me of the district nursing world.Call Me Sister recalls Jane's challenging and often hilarious route to realizing her own particular dream.

    Through a careful examination of the experiences of Mexican, Japanese, and Chinese immigrants in Los Angeles, Natalia Molina illustrates the many ways local health officials used complexly constructed concerns about public health to demean, diminish, discipline, and ultimately define racial groups. She shows how the racialization of Mexican Americans was not simply a matter of legal exclusion or labor exploitation, but rather that scientific discourses and public health practices played a key role in assigning negative racial characteristics to the group. The book skillfully moves beyond the binary oppositions that usually structure works in ethnic studies by deploying comparative and relational approaches that reveal the racialization of Mexican Americans as intimately associated with the relative historical and social positions of Asian Americans, African Americans, and whites. Its rich archival grounding provides a valuable history of public health in Los Angeles, living conditions among Mexican immigrants, and the ways in which regional racial categories influence national laws and practices. Molina’s compelling study advances our understanding of the complexity of racial politics, attesting that racism is not static and that different groups can occupy different places in the racial order at different times.

    Yet ideas of what it is, and what it isn't, have a long and contested history, from its fraught origins in republican Rome to debates in early modern Europe to our present day. Defining the term is acutely political, for ideas about what makes a war "civil" often depend on whether one is a ruler or a rebel, victor or vanquished, sufferer or outsider. Calling a conflict a civil war can shape its outcome by determining whether outside powers choose to get involved or stand aside: from the American Revolution to the war in Iraq, pivotal decisions have depended on such shifts of perspective.The age of civil war in the West may be over, but elsewhere in the last two decades it has exploded--from the Balkans to Rwanda, Burundi, Somalia, and Sri Lanka, and most recently Syria. And the language of civil war has burgeoned as democratic politics has become more violently fought. This book's unique perspective on the roots and dynamics of civil war, and on its shaping force in our conflict-ridden world, will be essential to the ongoing effort to grapple with this seemingly interminable problem.

    It was, after all, in the intimate sphere of home and servants that European children learned what they were required to learn of place and race. Gender-specific sexual sanctions, too, were squarely at the heart of imperial rule, and European supremacy was asserted in terms of national and racial virility.Stoler looks discerningly at the way cultural competencies and sensibilities entered into the construction of race in the colonial context and proposes that "cultural racism" in fact predates its postmodern discovery. Her acute analysis of colonial Indonesian society in the late nineteenth and early twentieth centuries yields insights that translate to a global, comparative perspective.

    It can offer examples to inform our decisions and guesses about the consequences of our actions. But we should be wary of looking to history for dogmatic lessons.We should distrust those who abuse history when they call on it to justify unreasonable claims to land, for example, or restitution. MacMillan illustrates how dangerous history can be in the hands of nationalistic or religious or ethnic leaders who use it to foster a sense of grievance and a desire for revenge.

    Explore the lives of the pistol-packing, hell-raising, high-spirited gals who hung out with Butch Cassidy's Wild Bunch outlaw gang.

    He makes clear that these categories are not tied to a chronology but instead are to be found in the English department in one form or another during each decade of the century. His historical treatment includes an examination of the formation of the English department, the founding of the NCTE and its role in writing instruction, the training of teachers of writing, the effects of progressive education on writing instruction, the General Education Movement, the appearance of the CCCC, the impact of Sputnik, and today’s “literacy crisis.”

    In this fifth sparkling episode of the Fat Dogs series, they take on an accident-prone puppy, an impossible forest project and murderous pheasants. Renewed tangles with French authorities and an unexpected animal adoption add to their challenges.Join the pair as they hunt down rampant mushroomers, raise countless critters and build witches with knobbly knees in their eccentric corner of rural France.

    

    The author doesn't pull any punches describing the good, the bad, the funny and the just plain ridiculous of the Submarine Service. Besides a wealth of information about what it's like to serve on a submarine, you'll meet real life characters like Tongue, Snake and Button Butt John. Did submarines make them rude, crude, and crazy. Or does the Submarine Service act as a magnet for every nut in the Navy? One thing is sure, after two months underwater, and with their back pay in their back pocket, Sub Sailors are as wild as cowboys after a cattle drive. Bar the doors and hide your daughters. Every reader owes it to themselves to use Amazons "Look In" feature to take a peek inside this unique and entertaining book.