The Red and the Blue: The 1990s and the Birth of Political Tribalism


Steve Kornacki - 2018
    For Clinton, that meant contorting himself around the various factions of the Democratic party to win the presidency. Gingrich employed a scorched-earth strategy to upend the permanent Republican minority in the House, making him Speaker. The Clinton/Gingrich battles were bare-knuckled brawls that brought about massive policy shifts and high-stakes showdowns—their collisions had far-reaching political consequences. But the ’90s were not just about them.  Kornacki writes about Mario Cuomo’s stubborn presence around Clinton’s 1992 campaign; Hillary Clinton’s star turn during the 1998 midterms, seeding the idea for her own candidacy; Ross Perot’s wild run in 1992 that inspired him to launch the Reform Party, giving Donald Trump his first taste of electoral politics in 1999; and many others. With novelistic prose and a clear sense of history, Steve Kornacki masterfully weaves together the various elements of this rambunctious and hugely impactful era in American history, whose effects set the stage for our current political landscape.

The American Future: A History


Simon Schama - 2008
    But the imminent collapse of twenty years of Republican conservativism means the country is already conducting an intense self-examination about the trajectory of its history; how it came to find itself in multiple crises and how an America that began as 'the last, best hope of earth' came to be so suspected and vilified around much of the world.The American Future: A History, written by an author who has spent half his life there, takes the long view of how the United States has come to this anguished moment of truth about its own identity as a nation and its place in the world.In each of the chapters devoted to the most compelling issues facing Americans now - the projection of power ("American war") ; race, immigration and the problematic promise of e pluribus unum ("American skin"); the intensity of religious conviction in public life ("American fervour") ; the mystique of American land and its battles with the imperatives of profit ('American Plenty'- Schama traces the deep history of the present crisis.Cumulatively the chapters build into a history of American exceptionalism - the 'American difference' that means so much to its people but which has led it into calamities as well as triumphs.The American Future: A History argues that if you want to know what is truly at stake, you need to absorb these stories and understand this history - for understanding is the condition of hope.

Founders at Work: Stories of Startups' Early Days


Jessica Livingston - 2001
    These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover?Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done.But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do--create value--more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

On Desperate Ground: The Marines at The Reservoir, the Korean War's Greatest Battle


Hampton Sides - 2018
    troops in Korea, convinced President Harry Truman that the communist forces would be utterly defeated by Thanksgiving. The Chinese, he said with near certainty, would not intervene in the war. As he was speaking, 300,000 Chinese soldiers began crossing the border. Led by the 13,000 men of the 1st Marine Division, the Americans moved far north into the trap Mao had set for the arrogant MacArthur at the Chosin Reservoir. What followed was one of the most heroic - and harrowing - operations in American military history. Faced with annihilation, and temperatures plunging to 20 degrees below zero, the surrounded Marines fought through the enemy forces with ferocity, ingenuity and nearly unimaginable courage. Hampton Sides's superb account of the battle relies on years of archival research and interviews with scores of Marines and Koreans who survived the siege. While expertly chronicling the follies of the American leaders, this is an immediate, grunt's-eye view of history, enthralling in its narrative pace and powerful in its portrayal of what ordinary men are capable of in the most extreme circumstances.

Adapt: Why Success Always Starts with Failure


Tim Harford - 2011
    People can use economics and they can use statistics and numbers to get at the truth and there is a real appetite for doing so. This is such a BBC thing to say--there’s almost a public service mission to be fulfilled in educating people about economics. When I wrote The Undercover Economist, it was all about my pure enthusiasm for the subject; the book is full of stuff I wanted to say and that is always the thing with the books: they are always such fun to write. Do you think that people these days are generally more economically literate? People are now aware of economics for various reasons. There are the problems with the economy--there is always more interest in economics when it is all going wrong. Where is the border line in your new book between economics and sociology? I don’t draw a border line, and particularly not with the new book. The Undercover Economist was basically all the cool economics I could think of and The Logic of Life was me investigating a particular part of economics. All of the references in The Logic of Life were academic economics papers that I had related--and hopefully made more fun. This new book, Adapt, is very different. I have started by asking what is wrong with the world, what needs fixing, how does it work--and if economics can tell us something about that (which it can) then I have used it. And if economics is not the tool that you need--if you need to turn to sociology or engineering or biology or psychology--I have, in fact, turned to all of them in this book. If that’s what you need, then that’s where I have gone. So I have written this book in a different way: I started with a problem and tried to figure out how to solve it. What specific subjects do you tackle? To be a bit more specific, the book is about how difficult problems get solved and I look at quick change; the banking crisis; poverty; innovation, as I think there is an innovation slow-down; and the war in Iraq. Also, I look at both problems in business and in everyday life. Those are the big problems that I look at--and my conclusion is that these sorts of problems only ever get solved by trial and error, so when they are being solved, they are being solved through experimentation, which is often a bottom-up process. When they are not being solved it is because we are not willing to experiment, or to use trial and error. Do you think companies will change to be much more experimental, with more decisions placed in the hands of employees? I don’t think that is necessarily a trend, and the reason is that the market itself is highly experimental, so if your company isn’t experimental it may just happen to have a really great, successful idea--and that’s fine; if it doesn’t, it will go bankrupt. But that said, it is very interesting to look at the range of companies who have got very into experimentation--they range from the key-cutting chain Timpson’s to Google; you can’t get more different than those two firms, but actually the language is very similar; the recruitment policies are similar; the way the employees get paid is similar. The “strap line” of the book is that “Success always starts with failure.” You are a successful author… so what was the failure that set you up for success? I was working on a book before The Undercover Economist… it was going to be a sort of Adrian Mole/Bridget Jones’ Diary-styled fictional comedy, in which the hero was this economist and through the hilarious things that happened to him, all these economic principles would be explained--which is a great idea--but the trouble is that I am not actually funny. Another example would be my first job as a management consultant… and I was a terrible management consultant. I crashed out after a few months. Much better that, than to stick with the job for two or three years-- a lot of people say you have got to do that to “show your commitment.” Taking the job was a mistake--why would I need to show my commitment to a mistake? Better to realise you made a mistake, stop and do something else, which I did. That idea that “failure breeds success” is central to most entrepreneurs. Do you think we need more of it in the UK? I think that the real problem is not failure rates in business; the problem is failure rates in politics. We need a much higher failure rate in politics. What actually happens is politicians--and this is true of all political parties--have got some project and they’ll say, “Right, we are going to do this thing,” and it is quite likely that idea is a bad idea--because most ideas fail; the world is complicated and while I don’t have the numbers for this, most ideas are, as it turns out, not good ideas. But they never collect the data, or whatever it is they need to measure, to find out where their idea is failing. So they have this bad idea, roll this bad idea out and the bad idea sticks, costs the country hundreds, millions, or billions of pounds, and then the bad idea is finally reversed by the next party on purely ideological grounds and you never find out whether it really worked or not. So we have this very, very low willingness to collect the data that would be necessary to demonstrate failure, which is the bit we actually need. To give a brief example: Ken Livingstone, as Mayor of London, came along and introduced these long, bendy buses. Boris Johnson came along and said, “If you elect me, I am going to get rid of those big bendy buses and replace them with double-decker buses.” He was elected and he did it, so… which one of them is right? I don’t know. I mean, isn’t that crazy? I know democracy is a wonderful thing and we voted for Ken Livingstone and we voted for Boris Johnson, but it would be nice to actually have the data on passenger injury rates, how quickly people can get on and off these buses, whether disabled people are using these buses… the sort of basic evidence you would want to collect. Based on that, are you a supporter of David Cameron’s “Big Society”, which in a sense favours local experimentation over central government planning? Well, I have some sympathy for the idea of local experimentation, but what worries me is that we have to have some mechanism that is going to tell you what is working and what is not--and there is no proposal for that. Cameron’s Tories seem to have the view that ‘if it is local then it will work.’ In my book, I have all kinds of interesting case studies of situations where localism really would have worked incredibly well, as in, say, the US Army in Iraq. But I have also got examples of where localism did not work well at all--such as a corruption-fighting drive in Indonesia. Is the new book, Adapt, your movement away from economic rationalist to management guru? Are you going to cast your eye over bigger problems? The two changes in Adapt are that I have tried to start with the problem, rather than saying, “I have got a hammer--I’m going to look for a nail.” I started with a nail and said, “Ok, look, I need to get this hammered in.” So I have started with the problem and then looked anywhere for solutions. And the second thing is that I have tried to do is write with more of a narrative. This is not a Malcolm Gladwell book, but I really admire the way that people like Gladwell get quite complex ideas across because they get you interested in the story; that is something that I have tried to do more of here. I am not too worried about it, because I know that I am never going to turn into Malcolm Gladwell--I am always going to be Tim Harford--but it doesn’t hurt to nudge in a certain direction. On Amazon, we recommend new book ideas to people: “If you like Tim Harford you may like…”, but what does Tim Harford also like? I read a lot of books, mostly non-fiction and in two categories: people who I think write a lot better than I do, and people who think about economics more deeply than I do. In the first category I am reading people like Michael Lewis, Kathryn Schulz (I loved her first book, Being Wrong), Malcolm Gladwell and Alain de Botton. In the second category, I read lots of technical economics books, but I enjoy Steven Landsburg, Edward Glaeser (who has a book out now which looks good), Bill Easterly… I don’t necessarily agree with all of these people! When I am not reading non-fiction, I am reading comic books or 1980s fantasy authors like Jack Vance.

Benjamin Franklin: An American Life


Walter Isaacson - 2003
    An ambitious urban entrepreneur who rose up the social ladder, from leather-aproned shopkeeper to dining with kings, he seems made of flesh rather than of marble. In bestselling author Walter Isaacson's vivid and witty full-scale biography, we discover why Franklin seems to turn to us from history's stage with eyes that twinkle from behind his new-fangled spectacles. By bringing Franklin to life, Isaacson shows how he helped to define both his own time and ours.He was, during his 84-year life, America's best scientist, inventor, diplomat, writer, and business strategist, and he was also one of its most practical—though not most profound—political thinkers. He proved by flying a kite that lightning was electricity, and he invented a rod to tame it. He sought practical ways to make stoves less smoky and commonwealths less corrupt. He organized neighborhood constabularies and international alliances, local lending libraries and national legislatures. He combined two types of lenses to create bifocals and two concepts of representation to foster the nation's federal compromise. He was the only man who shaped all the founding documents of America: the Albany Plan of Union, the Declaration of Independence, the treaty of alliance with France, the peace treaty with England, and the Constitution. And he helped invent America's unique style of homespun humor, democratic values, and philosophical pragmatism.But the most interesting thing that Franklin invented, and continually reinvented, was himself. America's first great publicist, he was, in his life and in his writings, consciously trying to create a new American archetype. In the process, he carefully crafted his own persona, portrayed it in public, and polished it for posterity.Through it all, he trusted the hearts and minds of his fellow "leather-aprons" more than he did those of any inbred elite. He saw middle-class values as a source of social strength, not as something to be derided. His guiding principle was a "dislike of everything that tended to debase the spirit of the common people." Few of his fellow founders felt this comfort with democracy so fully, and none so intuitively.In this colorful and intimate narrative, Isaacson provides the full sweep of Franklin's amazing life, from his days as a runaway printer to his triumphs as a statesman, scientist, and Founding Father. He chronicles Franklin's tumultuous relationship with his illegitimate son and grandson, his practical marriage, and his flirtations with the ladies of Paris. He also shows how Franklin helped to create the American character and why he has a particular resonance in the twenty-first century.

The Ten-Day MBA : A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools


Steven Silbiger - 1993
    Features chapters on finance, marketing, accounting, strategy, quantitative analysis, operations, economics, organisational behaviour, and ethics, all revised to reflect the contemporary corporate culture and economic climate.

Invisible Hands: The Making of the Conservative Movement from the New Deal to Reagan


Kim Phillips-Fein - 2008
    These nearly unknown, larger-than-life, and sometimes eccentric personalities--such as GE's zealous, silver-tongued Lemuel Ricketts Boulware and the self-described "revolutionary" Jasper Crane of DuPont--make for a fascinating, behind-the-scenes view of American history.The winner of a prestigious academic award for her original research on this book, Kim Phillips-Fein is already being heralded as an important new young American historian. Her meticulous research and narrative gifts reveal the dramatic story of a pragmatic, step-by-step, check-by-check campaign to promote an ideological revolution--one that ultimately helped propel conservative ideas to electoral triumph.

The Populist Explosion: How the Great Recession Transformed American and European Politics


John B. Judis - 2016
    Superb." - Thomas Edsall, New York Times columnistWhat's happening in global politics, and is there a thread that ties it all together? As if overnight, many Democrats revolted and passionately backed a socialist named Bernie Sanders; the United Kingdom voted to leave the European Union, in a stunning rebuke; the vituperative billionaire Donald Trump became the presidential nominee of the Republican Party; and a slew of rebellious parties continued to win election after election in countries like Switzerland, Norway, Italy, Austria, and Greece.John B. Judis, one of America's most respected political analysts, tells us why we need to understand the populist movement that began in the United States in the 1890s and whose politics have recurred on both sides of the Atlantic ever since. The Populist Explosion is essential reading for anyone hoping to grasp a global political system that is only just beginning what will be a long-running and highly consequential readjustment.

The Meritocracy Trap: How America's Foundational Myth Feeds Inequality, Dismantles the Middle Class, and Devours the Elite


Daniel Markovits - 2019
    Even as the country divides itself at every turn, the meritocratic ideal - that social and economic rewards should follow achievement rather than breeding - reigns supreme. Both Democrats and Republicans insistently repeat meritocratic notions. Meritocracy cuts to the heart of who we are. It sustains the American dream.But what if, both up and down the social ladder, meritocracy is a sham? Today, meritocracy has become exactly what it was conceived to resist: a mechanism for the concentration and dynastic transmission of wealth and privilege across generations. Upward mobility has become a fantasy, and the embattled middle classes are now more likely to sink into the working poor than to rise into the professional elite. At the same time, meritocracy now ensnares even those who manage to claw their way to the top, requiring rich adults to work with crushing intensity, exploiting their expensive educations in order to extract a return. All this is not the result of deviations or retreats from meritocracy but rather stems directly from meritocracy's successes.This is the radical argument that Daniel Markovits prosecutes with rare force. Markovits is well placed to expose the sham of meritocracy. Having spent his life at elite universities, he knows from the inside the corrosive system we are trapped within. Markovits also knows that, if we understand that meritocratic inequality produces near-universal harm, we can cure it. When The Meritocracy Trap reveals the inner workings of the meritocratic machine, it also illuminates the first steps outward, towards a new world that might once again afford dignity and prosperity to the American people.

Wikinomics: How Mass Collaboration Changes Everything


Don Tapscott - 2006
     Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. • Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

Propaganda


Edward L. Bernays - 1928
    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

The Great Upheaval: America and the Birth of the Modern World, 1788-1800


Jay Winik - 2007
    As the 1790s began, a fragile America teetered on the brink of oblivion, Russia towered as a vast imperial power, and France plunged into revolution. But in contrast to the way conventional histories tell it, none of these remarkable events occurred in isolation.Now, for the first time, acclaimed historian Jay Winik masterfully illuminates how their fates combined in one extraordinary moment to change the course of civilization. A sweeping, magisterial drama featuring the richest cast of characters ever to walk upon the world stage, including Washington, Jefferson, Louis XVI, Robespierre, and Catherine the Great, The Great Upheaval is a gripping, epic portrait of this tumultuous decade that will forever transform the way we see America's beginnings and our world

God Save Texas: A Journey Into the Soul of the Lone Star State


Lawrence Wright - 2018
    It is a red state in the heart of Trumpland that hasn't elected a Democrat to a statewide office in more than twenty years; but it is also a state in which minorities already form a majority (including the largest number of Muslims). The cities are blue and among the most diverse in the nation. Oil is still king but Texas now leads California in technology exports. The Texas economic model of low taxes and minimal regulation has produced extraordinary growth but also striking income disparities. Texas looks a lot like the America that Donald Trump wants to create. And Wright's profound portrait of the state not only reflects our country back as it is, but as it was and as it might be.

What It Takes: Lessons in the Pursuit of Excellence


Stephen A. Schwarzman - 2019
    Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist, executive, or simply someone looking for ways to maximize your potential, the same lessons apply.People know who Stephen Schwarzman is—at least they think they do. He’s the man who took $400,000 and co-founded Blackstone, the investment firm that manages over $500 billion (as of January 2019). He’s the CEO whose views are sought by heads of state. He’s the billionaire philanthropist who founded Schwarzman Scholars, this century’s version of the Rhodes Scholarship, in China. But behind these achievements is a man who has spent his life learning and reflecting on what it takes to achieve excellence, make an impact, and live a life of consequence. Folding handkerchiefs in his father’s linen shop, Schwarzman dreamed of a larger life, filled with purpose and adventure. His grades and athleticism got him into Yale. After starting his career in finance with a short stint at a financial firm called DLJ, Schwarzman began working at Lehman Brothers where he ascended to run the mergers and acquisitions practice. He eventually partnered with his mentor and friend Pete Peterson to found Blackstone, vowing to create a new and different kind of financial institution. Building Blackstone into the leading global financial institution it is today didn’t come easy. Schwarzman focused intensely on culture, hiring great talent, and establishing processes that allow the firm to systematically analyze and evaluate risk. Schwarzman’s simple mantra “don’t lose money” has helped Blackstone become a leading private equity and real estate investor, and manager of alternative assets for institutional investors globally. Both he and the firm are known for the rigor of their investment process, their innovative approach to deal making, the diversification of their business lines, and a conviction to be the best at everything they do. Schwarzman is also an active philanthropist, having given away more than a billion dollars. In philanthropy, as in business, he is drawn to situations where his capital and energy can be applied to drive transformative solutions and change paradigms, notably in education. He uses the skills learned over a lifetime in finance to design, establish, and support impactful and innovative organizations and initiatives. His gifts have ranged from creating a new College of Computing at MIT for the study of artificial intelligence, to establishing a first-of-its-kind student and performing arts center at Yale, to enabling the renovation of the iconic New York Public Library, to founding the Schwarzman Scholars fellowship program at Tsinghua University in Beijing—the single largest philanthropic effort in China’s history from international donors. Schwarzman’s story is an empowering, entertaining, and informative guide for anyone striving for greater personal impact. From deal making to investing, leadership to entrepreneurship, philanthropy to diplomacy, Schwarzman has lessons for how to think about ambition and scale, risk and opportunities, and how to achieve success through the relentless pursuit of excellence. Schwarzman not only offers readers a thoughtful reflection on all his own experiences, but in doing so provides a practical blueprint for success.