No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.

    I have purchased 3 of his books so far and I have not been disappointed." Lene CAre you tired of struggling just to get by with a paycheck that doesn’t quite stretch far enough? Or are you one of the millions of people who are out of work in an economy gone bad? Maybe you long to be your own boss so you can set your own schedule and choose the path your life will take.Whatever it is that brought you to this page, you’re obviously looking for answers. The good news is you’ve come to the right place.I've spent the past 20 years working for myself, and I would never dream of punching another clock or trudging to someone else’s office every day to collect a meager paycheck. That’s because I’ve discovered the secret: when you work for yourself, you’re happier, more productive, and you have unlimited earning potential.After all, why would you want to work so hard to fund someone else’s dreams?Working for myself has allowed me to live a lifestyle that many people can only dream about. I have the flexibility to create the life I want, take days off when I need to, and I decide how much money I make by choosing the hours I workBut don’t be fooled. Working from home at a home-based business isn’t easy. It takes hard work and dedication to build a successful business that makes money.In my book, I’m pleased to offer you 13 proven, realistic ways to work from home and earn a great income. And I won’t just offer you a brief explanation of each method like some other books do.In each chapter, I provide you with the information and facts you need to determine if that business is right for you.But I don’t stop there. I’ll also give you important links and resources, so if you decide you want to pursue one of the home-based business ideas listed in this book, you’ll have everything you need to begin.So, the choice is yours. Will you wake up tomorrow morning and spend your day funding someone else’s dreams, or will you finally take the steps needed to claim your own success?Why not start right now by buying How to Work From Home and Make Money? It’s one of the most important things you’ll do to begin the process of achieving your own dreams.tags: work from home, home based business, make money, make money from home, online business, small business, start a business, startup, startups, make money online

    This new edition, the first in nearly five years, is completely updated for the age of digital photography. It continues the book’s tradition of introducing astoundingly effective, previously unknown methods of image enhancement. The original photographs found in the book come from a variety of professional sources, and all correction exercises are on the included CD. Professional Photoshop has changed radically from edition to edition, and this time is no exception--with almost 90 percent new content and completely overhauled coverage of curves, channel blending, and sharpening.Professional Photoshop offers a full explanation of: How curves bring out detail in the most important areas of the imagen A comprehensive strategy for blending channels to create deeper, stronger images The strengths and weaknesses of CMYK, LAB, and RGB, and when to use each one The first detailed look at the Shadow/Highlight command--and even more sophis-ticated ways to enhance contrast in the lightest and darkest parts of the imagen Sharpening strategies, in three full chapters, including the innovative hiraloam method (High Radius, Low Amount). Plus, a fiendishly effective method of merging hiraloam and conventional unsharp masking The realities--and the politics--of preparing files for commercial offset printing and how to deal with colors that are out of the press’s gamut What Camera Raw and similar acquisition modules can offer Typical problems of digital captures that were not found in the age of film--and how to correct for them

    Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!

    This fake book is a cornerstone for many musicians' libraries. With over 1200 songs in all styles of music, this fifth edition has been updated to include even more great songs and recent hits. From jazz standards to Broadway blockbusters and country classics to pop chart-toppers, this book has the songs you're looking for all in one convenient collection. It is comb-bound with locked tabs to ensure long-lasting durability. Songs include: All the Things You Are * Blue Skies * Body and Soul * Come Fly With Me * Endless Love * The Girl from Ipanema (Garota de Ipanema) * The House of the Rising Sun * Love and Marriage * Memory * Moon River * Mustang Sally * Night Moves * Over the Rainbow * Piano Man * Satin Doll * Shout * Smooth * Start Me Up * Strawberry Fields Forever * Tears in Heaven * Unforgettable * hundreds more!

    Who "they" were and what they did to warrant their boss' stinging disapproval is precisely what this book is about. This is a book about the media like no other. How exactly do you kill a TV network that for three decades dominated the Australian television and media landscape?With Kerry Packer at the helm, and with a host of stars and personalities that made it the envy of its rivals, Channel 9 dominated the airwaves, consistently winning the ratings battle and fostering a unique esprit de corps within its ranks. But in a few short years, it's gone from top dog to also ran – with rock bottom morale, mass redundancies and a resurgent opposition mainly staffed with vengeful former Nine management. Where does the blame lie, and who's brave enough to expose the dysfunction, mismanagement and more than occasional act of bastardry that reads as a how-to of how not to run a business?In this extraordinary book, Gerald Stone gives a truly eye-opening inside account of the death of a television network. The result is a drama far more riveting than anything on television, played out by an incredible cast of characters, most of them household names, some of them business legends, and all of them as you've never, ever seen them before.

    Stocked with cleverly named canine confections--from SnickerPoodles to Scotty Biscotti to Big Scary Kitties -- the pooch patisserie has grown into an international operation, featuring its fresh-baked, all-natural bakery treats for dogs.Three Dog Bakery's 1996 autobiography, Short Tails and Treats from Three Dog Bakery, tells all about how Dan Dye and Mark Beckloff, with inspiration from their three dogs, came to run 12 retail bakeries around the world, as well as wholesale and mail-order divisions. Now, Three Dog Bakery is sharing its secrets with dog devotees everywhere. With this new Three Dog Bakery Cookbook, readers will be able to concoct the kind of tasty treats that canines crave.Featuring more than 50 recipes--from Banana Mutt Cake to Great Danish, and from Fiesta Bones to Gracie's Megapizza--the Three Dog Bakery Cookbook will have dogs salivating like Pavlov's proverbial pet. Full-color finished dish photographs give human cooks a look at what they're making, while health tips and canine trivia sprinkled throughout the book both educate and entertain.Arranged into six chapters, Three Dog Bakery Cookbook covers the dog-snack gamut, from savory morsels to carob-coated treats, from luscious entrees to chewy soft-baked confections. Readers will find recipes for all doggie occasions, from birthdays to obedience school graduation.

    With his friend Bevil Hogg, he founded the Trek Bicycle Corporation in 1976 and then went on to establish the company as one of the leading bicycle companies in the world. He was a man who called his son, John, his best friend. Indeed, they did many great things together: ran the Boston Marathon, followed the Tour de France throughout France, and later ran Trek together. In March 2008, he passed away after complications of heart surgery. The Big Guy touched people’s lives in countless ways, and his passing was deeply emotional for many. Now John (current president of Trek Bicycle) has written a powerful tribute to the incredible life his father led and the ways in which he was an inspiring businessman, leader, and person. Taking readers deep into the history of Trek, John shares how his father taught, trained, and instilled in him the confidence and desire to be a leader. A portrait of a great man, the book culminates with John telling his father on his deathbed of their twenty greatest moments together. This is an intimate portrayal of a father-son relationship filled with poignant experiences and lessons on how to get the most out of life. *** My father was an amazing man and he taught me many of life’s lessons. This book takes you through a great relationship between a father and a son. It takes you through the building of Trek Bicycle, and most importantly it tells the story of how my father and how our family dealt with his fight for life, and ultimately how my father and how our family dealt with his death. Death is a destination that we all share and yet there is so little written about it and so many people are unprepared to deal with it. My father amazed me throughout his life, but he saved his best act for last. The way he dealt with his death is a story that should be of some help to any family facing this most difficult time. —from the preface

    Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newslettersWeb content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.

    It offers Web exercises for every chapter, password protected instructor support material and syllabus manager.

    BE BRAVE AND START SOMETHING YOU LOVE.Does this sound familiar... You tick all the right boxes; school, university, corporate career. You have a sensible profession, a fancy job title, proud parents, decent salary, pricey holidays…but there’s a nagging feeling that something isn’t quite right? A realisation that you’re not completely fulfilled? Surely you should be as happy as Larry – are you being ungrateful? HELL NO. You want a different life – no spreadsheets, no commute, no late nights at the office. But if not that…then what? That is exactly what Escape The City are here to do – show you what other options are open to you.Escape The City is a community based website built around a simple concept: there is more to life than doing unfulfilling work in big corporate companies. The online platform is designed to help corporate professionals find exciting jobs, start their own businesses, and go on big adventures. The Escape Manifesto is here to support, inspire and encourage us all to make big and brave transitions in our lives.• Examines the reasons why so many people are unsatisfied with the corporate world• Explores the alternatives and the common barriers to achieving your dreams• Advice and support for making the transition to something new and developing a strategy for work and life• Contains tons of real-life examples of people who have made the leap

    No other pregnancy book provides this level of detail, allied with such extraordinary photographs, 3D scans and illustrations which reveal in unprecedented clarity exactly what is happening to you and your baby every single day.From early foetal development to how your hormones prepare you for birth, learn from world-class experts. Plus, obstetricians, midwives and parents advise on your baby's development, medical matters, your changing body, diet, fitness and much more.The Day-by-day Pregnancy Book (previous ISBN 9781405332101) includes a special hour-by-hour rundown of what to expect during and immediately after birth, plus further reassurance for the first two weeks of your baby's life, will give a helping hand through the culmination of your pregnancy, from pain relief to those first intimate and unique moments between you and your child.

    With the turn of each page, Liz Fourez leads you on a tour through her family’s house, restored to its 1940s rustic farm style, and teaches you how to make each handmade decoration yourself. The projects require minimal effort, yet add instant charm to any room. With your blue jeans on and a few of the most basic supplies in hand, you’ll be on your way to your dream home in no time.You’ll learn how to make a custom wood Family Name Sign for your living room, a Wooden Boot Tray on Casters for the entryway, a Ruffled Stool Slipcover for the kitchen and a Rustic Wooden Frame for the bedroom, plus decorations for the office, bathroom, kids’ bedroom and playroom. Farmhouse style is about cultivating a connection among family, home and nature; A Touch of Farmhouse Charm helps you bring the warmth and beauty of simpler times to your modern life naturally.

    It feels creative and satisfying and will set you up for a lifetime of good habits, no matter the age you are starting from. My wish for this book is that it encourages you to think about money in a way that makes you feel in control, uplifted and inspired to steer yourself towards a joyous and prosperous future. I want to share my contagious beliefs that dealing with your money can be fun and exciting. I know many women have a fractious relationship with their finances and can often be quite scared of dealing with things. I have felt that way in the past too. I do hope you will join me in this journey because it feels so much better to have a good relationship with your money than not. I love the saying Look after your money, and your money will look after you. It does not have to be scary, and you do not have to worry about becoming greedy if you focus on your finances; all that will happen is that this important area of your life will feel happier, freer and more bountiful. It is a glorious feeling and it is well within your reach. I hope that by the end of this book you will be eager and enthusiastic about your own finances, in fact, I am sure you will. ~~ Fiona Ferris Contents: Introduction How I became interested in personal finance About this book Chapter 1. Start from the beginning What do you believe about money? Make your finances fun and enjoyable Simplify your life Chapter 2. Be savvy and a good steward of your money Living well on a moderate income Add up what your vice is costing you Try out cheaper options ‘The free part’ Cap limits in your life Decide for yourself what you splurge and save on Spend more time at home Make your own meals most of the time Do not be afraid to ask for gifts Slim down your magazine choices Chapter 3. Live like a millionaire now and feel rich every day Do not wait to be rich to feel good Use your good things Surround yourself with beauty Keep only what your future self would have in her beautiful home Visit five-star luxury and soak it in Replace broken items with quality, cherish the rest Feel luxurious in budget-friendly ways Curate your wardrobe Cultivate an expensive-looking personal style Have an elegant personal demeanour ‘Expensive’ décor on a budget Chapter 4. See how you rich are already Know where your finances are at Speak positively about your finances Cultivate a happy and relaxed feeling around money Contentment as a financial tool Think beyond a purchase to its exit Chapter 5. Inspire yourself to a wealthy future Keep your vibration high Share your dreams with your other half Commit to being debt-free Take inspiration from expensive stores Read inspirational money books and find fun ways to educate yourself Think as if you were creating your own personal brand Have role models Chapter 6.