Bennett argues that political theory needs to do a better job of recognizing the active participation of nonhuman forces in events. Toward that end, she theorizes a “vital materiality” that runs through and across bodies, both human and nonhuman. Bennett explores how political analyses of public events might change were we to acknowledge that agency always emerges as the effect of ad hoc configurations of human and nonhuman forces. She suggests that recognizing that agency is distributed this way, and is not solely the province of humans, might spur the cultivation of a more responsible, ecologically sound politics: a politics less devoted to blaming and condemning individuals than to discerning the web of forces affecting situations and events.Bennett examines the political and theoretical implications of vital materialism through extended discussions of commonplace things and physical phenomena including stem cells, fish oils, electricity, metal, and trash. She reflects on the vital power of material formations such as landfills, which generate lively streams of chemicals, and omega-3 fatty acids, which can transform brain chemistry and mood. Along the way, she engages with the concepts and claims of Spinoza, Nietzsche, Thoreau, Darwin, Adorno, and Deleuze, disclosing a long history of thinking about vibrant matter in Western philosophy, including attempts by Kant, Bergson, and the embryologist Hans Driesch to name the “vital force” inherent in material forms. Bennett concludes by sketching the contours of a “green materialist” ecophilosophy.

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

    Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themystery of semiotics using visual examples instead of abstract theory.Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, thisbook provides practical examples of how meaning is made in contemporary culture.

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    H. Gombrich, New York Review of Books"This is an engaged and passionate work by a writer with powerful convictions about art, images, aesthetics, the art establishment, and especially the discipline of art history. It is animated by an extraordinary erudition."—Arthur C. Danto, The Art Bulletin"Freedberg's ethnographic and historical range is simply stunning. . . . The Power of Images is an extraordinary critical achievement, exhilarating in its polemic against aesthetic orthodoxy, endlessly fascinating in its details. . . . This is a powerful, disturbing book."—T. J. Jackson Lears, Wilson Quarterly"Freedberg helps us to see that one cannot do justice to the images of art unless one recognizes in them the entire range of human responses, from the lowly impulses prevailing in popular imagery to their refinement in the great visions of the ages."—Rudolf Arnheim, Times Literary Supplement

    

    This concept is at the root of the computational worldview, which basically says that very complex systems — the world we live in — have their beginnings in simple mathematical equations. We've lately come to understand that such an algorithm is only the start of a never-ending story — the real action occurs in the unfolding consequences of the rules. The chip-in-a-box computers so popular in our time have acted as a kind of microscope, letting us see into the secret machinery of the world. In Lifebox, Rucker uses whimsical drawings, fables, and humor to demonstrate that everything is a computation — that thoughts, computations, and physical processes are all the same. Rucker discusses the linguistic and computational advances that make this kind of "digital philosophy" possible, and explains how, like every great new principle, the computational world view contains the seeds of a next step.

    The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of necessity and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an answer, but a set of tools which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

    Thomas Wolfe wrote standing up in the kitchen, the top of the refrigerator as his desk, dreamily fondling his “male configurations”. . . Jean-Paul Sartre chewed on Corydrane tablets (a mix of amphetamine and aspirin), ingesting ten times the recommended dose each day . . . Descartes liked to linger in bed, his mind wandering in sleep through woods, gardens, and enchanted palaces where he experienced “every pleasure imaginable.” Here are: Anthony Trollope, who demanded of himself that each morning he write three thousand words (250 words every fifteen minutes for three hours) before going off to his job at the postal service, which he kept for thirty-three years during the writing of more than two dozen books . . . Karl Marx . . . Woody Allen . . . Agatha Christie . . . George Balanchine, who did most of his work while ironing . . . Leo Tolstoy . . . Charles Dickens . . . Pablo Picasso . . . George Gershwin, who, said his brother Ira, worked for twelve hours a day from late morning to midnight, composing at the piano in pajamas, bathrobe, and slippers . . . Here also are the daily rituals of Charles Darwin, Andy Warhol, John Updike, Twyla Tharp, Benjamin Franklin, William Faulkner, Jane Austen, Anne Rice, and Igor Stravinsky (he was never able to compose unless he was sure no one could hear him and, when blocked, stood on his head to “clear the brain”). Brilliantly compiled and edited, and filled with detail and anecdote, Daily Rituals is irresistible, addictive, magically inspiring.

    Along the way, the reader will find out: * What is a sign?* Which codes do we take for granted?* What is a text?* How can semiotics be used in textual analysis?* Who were Saussure, Peirce, Barthes and Jakobson - and why are they important?Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B.

    It should prove a real boon to the student of Peirce." — The Modern SchoolmanCharles S. Peirce was a thinker of great originality and power. Although unpublished in his lifetime, he was recognized as an equal by such men as William James and John Dewey and, since his death in 1914, has come to the forefront of American philosophy. This volume, prepared by the Johnsonian Professor of Philosophy at Columbia University, formerly chairman of Columbia's philosophy department, is a carefully balanced exposition of Peirce's complete philosophical system as set forth in his own writings.The 28 chapters, in which appropriate sections of Peirce's work are interwoven into a brilliant selection that reveals his essential ideas, cover epistemology, phenomenology, cosmology, and scientific method, with especially interesting material on logic as the theory of signs, pure chance vs, pure law in the universe, symbolic logic, common sense, pragmatism (of which he was the founder), and ethics.Justus Buchler is author of Charles Peirce's Empiricism (1939), Philosophy: An Introduction (with J. H. Randall, Jr., 1942), and more recently, a series of books which form an ongoing philosophic structure: Toward a General Theory of Human Judgement (1951), Nature and Judgment (1855), and The Concept of Method (1961). It has been said of these volumes, "A fresh and vital system of ideas has been introduced into the world of contemporary philosophy." (Journal of Philosophy)."It is a very signal advantage to have this collection of Peirce's most important work within the covers of a single substantial volume. We should all be very grateful to Mr. Buchler." — John Laird, Philosophy

    The practice of meditation—which includes living in the moment and being in touch with your emotions—can change your body and brain, keeping them fit, flexible and resilient as you age. TIME’s special edition offers: Mindfulness tips for everyone, from the novice to the lifetime meditator The latest research on mindfulness, heart health and sleep How to bring mindfulness into your day without having to sit still on a cushion

    Richard Gregory offers clear explanations of how we see brightness, movement, color, and objects, and he explores the phenomena of visual illusions to establish principles about how perception normally works and why it sometimes fails.Illusion continues to be a major theme in the book, which provides a comprehensive classification system. There are also sections on what babies see and how they learn to see, on motion perception, the relationship between vision and consciousness, and on the impact of new brain imaging techniques.

    No wonder: it's the most omnipresent subnstance on Earth and, along with air, the primary ingredient for supporting life as we know it. From far, far outside, our planet looks like a blue marble; from deep inside, we ourselves are three-quarters H2O.We know instinctively that being near water makes us healthier and happier, reduces stress, and brings us peace. But why? And what might the answer tell us about how we should be living our lives?After centuries of asking these questions, we can finally answer them - and those answers are life changing. As Wallace J. Nichols reveals in Blue Mind, we are now at the forefront of a wave of neuroscience, evolutionary biology, and medical research that illuminates the phsysiological and brain processes that underlie our transformative connection to water. That research, involving tools like EEGs, MRIs, and fMRIs, is uncovering remarkable truths about water's incredibly powerful, and startlingly profound, effects on our bodies and souls. Drawing on this breakthrough science, and on compelling personal stories from top athletes, leading scientists, military veterans, and gifted artists, Nichols shows precisely how proximity to water can:-improve performance in a wide range of fields-increase calm and diminish anxiety much better than medication-amplify creativity - artistic and otherwise-increase generosity and compassion-increase professional success-improve our overall health and well-being-reinforce our connection to the natural world - and one anotherBlue Mind isn't just about oceans, lakes, and rivers. Water's tremendous benefits stretch from the sea to the swimming pool, from a barrier reef to a glass of water - even a fishbowl, photograph, or painting. So no matter where you live on this big blue marble, it's time to get your brain on water.