Book picks similar to
The Art of SEO: Mastering Search Engine Optimization by Eric Enge
marketing
business
seo
non-fiction
Penetration Testing: A Hands-On Introduction to Hacking
Georgia Weidman - 2014
This beginner-friendly book opens with some basics of programming and helps you navigate Kali Linux, an operating system that comes preloaded with useful computer security tools like Wireshark and Metasploit. You'll learn about gathering information on a target, social engineering, capturing network traffic, analyzing vulnerabilities, developing exploits, and more. Hands-on examples discuss even advanced topics like mobile device security and bypassing anti-virus software.
The Zen of CSS Design: Visual Enlightenment for the Web
Dave Shea - 2005
Proving once and for all that standards-compliant design does not equal dull design, this inspiring tome uses examples from the landmark CSS Zen Garden site as the foundation for discussions on how to create beautiful, progressive CSS-based Web sites.
UNIX and Linux System Administration Handbook
Evi Nemeth - 2010
This is one of those cases. The UNIX System Administration Handbook is one of the few books we ever measured ourselves against." -From the Foreword by Tim O'Reilly, founder of O'Reilly Media "This book is fun and functional as a desktop reference. If you use UNIX and Linux systems, you need this book in your short-reach library. It covers a bit of the systems' history but doesn't bloviate. It's just straightfoward information delivered in colorful and memorable fashion." -Jason A. Nunnelley"This is a comprehensive guide to the care and feeding of UNIX and Linux systems. The authors present the facts along with seasoned advice and real-world examples. Their perspective on the variations among systems is valuable for anyone who runs a heterogeneous computing facility." -Pat Parseghian The twentieth anniversary edition of the world's best-selling UNIX system administration book has been made even better by adding coverage of the leading Linux distributions: Ubuntu, openSUSE, and RHEL. This book approaches system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. It details best practices for every facet of system administration, including storage management, network design and administration, email, web hosting, scripting, software configuration management, performance analysis, Windows interoperability, virtualization, DNS, security, management of IT service organizations, and much more. UNIX(R) and Linux(R) System Administration Handbook, Fourth Edition, reflects the current versions of these operating systems: Ubuntu(R) LinuxopenSUSE(R) LinuxRed Hat(R) Enterprise Linux(R)Oracle America(R) Solaris(TM) (formerly Sun Solaris)HP HP-UX(R)IBM AIX(R)
Evil by Design: Interaction Design to Lead Us Into Temptation
Chris Nodder - 2013
Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:Pride -- use social proof to position your product in line with your visitors' values Sloth -- build a path of least resistance that leads users where you want them to go Gluttony -- escalate customers' commitment and use loss aversion to keep them there Anger -- understand the power of metaphysical arguments and anonymity Envy -- create a culture of status around your product and feed aspirational desires Lust -- turn desire into commitment by using emotion to defeat rational behavior Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
The Rust Programming Language
Steve Klabnik
This is the undisputed go-to guide to Rust, written by two members of the Rust core team, with feedback and contributions from 42 members of the community. The book assumes that you’ve written code in another programming language but makes no assumptions about which one, meaning the material is accessible and useful to developers from a wide variety of programming backgrounds.Known by the Rust community as "The Book," The Rust Programming Language includes concept chapters, where you’ll learn about a particular aspect of Rust, and project chapters, where you’ll apply what you’ve learned so far to build small programs.The Book opens with a quick hands-on project to introduce the basics then explores key concepts in depth, such as ownership, the type system, error handling, and fearless concurrency. Next come detailed explanations of Rust-oriented perspectives on topics like pattern matching, iterators, and smart pointers, with concrete examples and exercises--taking you from theory to practice.The Rust Programming Language will show you how to: Grasp important concepts unique to Rust like ownership, borrowing, and lifetimes Use Cargo, Rust’s built-in package manager, to build and maintain your code, including downloading and building dependencies Effectively use Rust’s zero-cost abstractions and employ your ownYou’ll learn to develop reliable code that’s speed and memory efficient, while avoiding the infamous and arcane programming pitfalls common at the systems level. When you need to dive down into lower-level control, this guide will show you how without taking on the customary risk of crashes or security holes and without requiring you to learn the fine points of a fickle toolchain.You’ll also learn how to create command line programs, build single- and multithreaded web servers, and much more.The Rust Programming Language fully embraces Rust’s potential to empower its users. This friendly and approachable guide will help you build not only your knowledge of Rust but also your ability to program with confidence in a wider variety of domains.
User Story Mapping: Discover the Whole Story, Build the Right Product
Jeff Patton - 2012
With this practical book, you'll explore the often-misunderstood practice of user story mapping, and learn how it can help keep your team stay focused on users and their experience throughout the development process.You and your team will learn that user stories aren't a way to write better specifications, but a way to organize and have better conversations. This book will help you understand what kinds of conversations you should be having, when to have them, and what to keep track of when you do. Learn the key concepts used to create a great story map. Understand how user stories really work, and how to make good use of them in agile and lean projects. Examine the nuts and bolts of managing stories through the development cycle. Use strategies that help you continue to learn before and after the product's release to customers and usersUser Story Mapping is ideal for agile and lean software development team members, product managers and UX practitioners in commercial product companies, and business analysts and project managers in IT organizations—whether you're new to this approach or want to understand more about it.
Compilers: Principles, Techniques, and Tools
Alfred V. Aho - 1986
The authors present updated coverage of compilers based on research and techniques that have been developed in the field over the past few years. The book provides a thorough introduction to compiler design and covers topics such as context-free grammars, fine state machines, and syntax-directed translation.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday - 2013
A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
Kafka: The Definitive Guide: Real-Time Data and Stream Processing at Scale
Neha Narkhede - 2017
And how to move all of this data becomes nearly as important as the data itself. If you� re an application architect, developer, or production engineer new to Apache Kafka, this practical guide shows you how to use this open source streaming platform to handle real-time data feeds.Engineers from Confluent and LinkedIn who are responsible for developing Kafka explain how to deploy production Kafka clusters, write reliable event-driven microservices, and build scalable stream-processing applications with this platform. Through detailed examples, you� ll learn Kafka� s design principles, reliability guarantees, key APIs, and architecture details, including the replication protocol, the controller, and the storage layer.Understand publish-subscribe messaging and how it fits in the big data ecosystem.Explore Kafka producers and consumers for writing and reading messagesUnderstand Kafka patterns and use-case requirements to ensure reliable data deliveryGet best practices for building data pipelines and applications with KafkaManage Kafka in production, and learn to perform monitoring, tuning, and maintenance tasksLearn the most critical metrics among Kafka� s operational measurementsExplore how Kafka� s stream delivery capabilities make it a perfect source for stream processing systems
Test-Driven Web Development with Python
Harry Percival - 2010
You’ll learn everything from the basics of database integration and the use of JavaScript to browser-automation tools like Selenium, and advanced topics such as NoSQL, Web Sockets, and async programming.Ideal for beginners, this book teaches a development methodology that leads to peace of mind, cleaner code, and better web apps.
The Well-Grounded Rubyist
David A. Black - 2008
It's a beautifully written tutorial that begins with the basic steps to get your first Ruby program up and running and goes on to explore sophisticated topics like callable objects, reflection, and threading. Whether the topic is simple or tough, the book's easy-to-follow examples and explanations will give you immediate confidence as you build your Ruby programming skills.The Well-Grounded Rubyist is a thoroughly revised and updated edition of the best-selling Ruby for Rails. In this new book, expert author David A. Black moves beyond Rails and presents a broader view of Ruby. It covers Ruby 1.9, and keeps the same sharp focus and clear writing that made Ruby for Rails stand out.Starting with the basics, The Well-Grounded Rubyist explains Ruby objects and their interactions from the ground up. In the middle chapters, the book turns to an examination of Ruby's built-in, core classes, showing the reader how to manipulate strings, numbers, arrays, ranges, hashes, sets, and more. Regular expressions get attention, as do file and other I/O operations.Along the way, the reader is introduced to numerous tools included in the standard Ruby distribution--tools like the task manager Rake and the interactive Ruby console-based interpreter Irb--that facilitate Ruby development and make it an integrated and pleasant experience.The book encompasses advanced topics, like the design of Ruby's class and module system, and the use of Ruby threads, taking even the new Rubyist deep into the language and giving every reader the foundations necessary to use, explore, and enjoy this unusually popular and versatile language.It's no wonder one reader commented: "The technical depth is just right to not distract beginners, yet detailed enough for more advanced readers."Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.
Internet & World Wide Web: How to Program
Paul Deitel - 1999
Internet and World Wide Web How to Program, 4e introduces students with little or no programming experience to the exciting world of Web-Based applications. The book has been substantially revised to reflect today's Web 2.0 rich Internet application-development methodologies. A comprehensive book that teaches the fundamentals needed to program on the Internet, this text provides in-depth coverage of introductory programmming principles, various markup languages (XHTML, Dynamic HTML and XML), several scripting languages (JavaScript, PHP, Ruby/Ruby on Rails and Perl); AJAX, web services, Web Servers (IIS and Apache) and relational databases (MySQL/Apache Derby/Java DB) -- all the skills and tools needed to create dynamic Web-based applications. The text contains comprehensive introductions to ASP.NET 2.0 and JavaServer Faces (JSF). Hundreds of live-code examples of real applications throughout the book available for download allow readers to run the applications and see and hear the outputs.The book provides instruction on building Ajax-enabled rich Internet applications that enhance the presentation of online content and give web applications the look and feel of desktop applications. The chapter on Web 2.0 and Internet business exposes readers to a wide range of other topics associated with Web 2.0 applications and businesses After mastering the material in this book, students will be well prepared to build real-world, industrial strength, Web-based applications.
Learning PHP and MySQL
Michele E. Davis - 2006
When working hand-in-hand, they serve as the standard for the rapid development of dynamic, database-driven websites. This combination is so popular, in fact, that it's attracting manyprogramming newbies who come from a web or graphic design background and whose first language is HTML. If you fall into this ever-expanding category, then this book is for you."Learning PHP and MySQL" starts with the very basics of the PHP language, including strings and arrays, pattern matching and a detailed discussion of the variances in different PHP versions. Next, it explains how to work with MySQL, covering information on SQL data access for language and data fundamentals like tables and statements.Finally, after it's sure that you've mastered these separate concepts, the book shows you how to put them together to generate dynamic content. In the process, you'll also learn about error handling, security, HTTP authentication, and more.If you're a hobbyist who is intimidated by thick, complex computer books, then this guide definitely belongs on your shelf. "Learning PHP and MySQL" explains everything--from basic concepts to the nuts and bolts of performing specific tasks--in plain English.Part of O'Reilly's bestselling Learning series, the book is an easy-to-use resource designed specifically for newcomers. It's also a launching pad for future learning, providing you with a solid foundation for more advanced development.
jQuery: Novice to Ninja
Earle Castledine - 2010
In this question-and-answer book on jQuery, you'll find a cookbook of ready-to-go solutions to help breathe life into your web page. Topics covered include: - Scrolling, Resizing and Animating Webpage elements - Backgrounds, Slideshows, and Crossfaders - Menus, Tabs, and Panels - Buttons, Fields, and Controls - Lists, Trees, and Tables - Frames, Windows, and Dialogs - Adding interactivity with Ajax - Using the jQuery User Interface Themeroller - Writing your own jQuery plug-ins All code used to create each solution is available for download and guaranteed to be simple, efficient and cross-browser compatible.
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
Mike Monteiro - 2019
Guns, which lead to so much death, work exactly as they’re designed to work. And every time we “improve” their design, they get better at killing. Facebook’s privacy settings, which have outed gay teens to their conservative parents, are working exactly as designed. Their “real names” iniative, which makes it easier for stalkers to re-find their victims, is working exactly as designed. Twitter’s toxicity and lack of civil discourse is working exactly as it’s designed to work.The world is working exactly as designed. And it’s not working very well. Which means we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world, and what we choose not to bring into the world. Design is a craft with responsibility. The responsibility to help create a better world for all.Design is also a craft with a lot of blood on its hands. Every cigarette ad is on us. Every gun is on us. Every ballot that a voter cannot understand is on us. Every time social network’s interface allows a stalker to find their victim, that’s on us. The monsters we unleash into the world will carry your name.This book will make you see that design is a political act. What we choose to design is a political act. Who we choose to work for is a political act. Who we choose to work with is a political act. And, most importantly, the people we’ve excluded from these decisions is the biggest (and stupidest) political act we’ve made as a society.If you’re a designer, this book might make you angry. It should make you angry. But it will also give you the tools you need to make better decisions. You will learn how to evaluate the potential benefits and harm of what you’re working on. You’ll learn how to present your concerns. You’ll learn the importance of building and working with diverse teams who can approach problems from multiple points-of-view. You’ll learn how to make a case using data and good storytelling. You’ll learn to say NO in a way that’ll make people listen. But mostly, this book will fill you with the confidence to do the job the way you always wanted to be able to do it. This book will help you understand your responsibilities.