SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again


Andy Williams - 2012
    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace


Bob Hoffman - 2017
    A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.

Boom, Bust & Echo: How to Profit from the Coming Demographic Shift


David K. Foot - 1996
    From financial planning to urban planning, Professor David Foot shows us how to track the trends that will have a profound impact upon our lives. The boomers, the busters, and the echo generation: discover the nation's future - and yours - in demographics, the simple but highly potent tool for understanding the past and foretelling the future, by Canada's foremost expert. What are the best investments? Where are the new business opportunities? What will become of our cities? What are the prospects for real estate? The job market? Education? Health care? Foot and Stoffman provide answers in a book full of arresting insights and practical ideas.

Illustrated Cabinetmaking: How to Design and Construct Furniture That Works


Bill Hylton - 1998
    Woodworkers of any skill level will benefit from more than 1,300 crisp and detailed drawings that explain classic solutions to age-old problems, such as hanging a drawer, attaching a tabletop, and pegging a mortise. Covering hundreds of pieces of furniture, including kitchen cabinets, dining tables, desks, bookcases, and chests, readers will unlock the mysteries of legs, moldings, separate braces, and dozens of other subassemblies.

Blogging: Getting To $2,000 A Month In 90 Days (Blogging For Profit)


Isaac Kronenberg - 2017
     Everything in this book is based on real strategies currently used by top-earning bloggers. Whether you're new to blogging or an advanced blogger, if there was some magic pill that could take you from nothing to earning a full-time income from a blog, then this book is the closest thing in existence to that magic pill. If you're serious about earning an income blogging, then this book will be the best book which you've ever read on the subject.

Who Killed Healthcare?: America's $2 Trillion Medical Problem - And the Consumer-Driven Cure: America's $1.5 Trillion Dollar Medical Problem--And the Consumer-Driven Cure


Regina Herzlinger - 2007
    health care, patients and doctors are losing. Who Killed Health Care? shows how to win the war. One of the nation's most respected health care analysts, Regina Herzlinger exposes the motives and methods of those who have crippled America's health care system-figures in the insurance, hospital, employment, governmental, and academic sectors. She proves how our current system, which is organized around payers and providers rather than the needs of its users, is dangerously eroding patient welfare and is pushing costs out of the reach of millions.Who Killed Health Care? then outlines Herzlinger's bold new plan for a consumer-driven system that will deliver affordable, high-quality care to everyone. By putting insurance money in the hands of patients, removing the middleman in the doctor-patient relationship, and giving employers cost relief, consumers and physicians will be empowered to make the system work the way it should. Herzlinger describes in precise detail how her innovative program will provideSmaller, disease-focused medical facilities that provide complete care for patientsA national system of medical records that provides privacy with confidential access by approved practitionersMandatory performance evaluations of all hospitals and all other medical organizationsMandatory health insurance with subsidies for those who cannot afford itWho Killed Health Care? is a call to arms that must be answered; the welfare of every American hangs in the balance."A brilliant analysis... A must-read." - Bill George, Professor, Harvard Business School and Former CEO of Medtronic"As it becomes more and more obvious to everyone that our current health care system is unsustainable, this is the book that had to be written." - Daniel H. Johnson, Jr. MD, former president of the American Medical Association"Regina Herzlinger's ideas to tackle the crisis of the U.S. health care system are based on keen knowledge of the system's existing difficulties along with insights that introduce the reader to new streamlined choices that have the potential of getting both quantity and cost under control." - Joseph Kennedy, founder, chairman, and president, Citizens Energy Corporation, CEO, Citizens Health Care, former representative (D-Mass)"Regina Herzlinger... offers a vision of the way things can be, should be, and will be sooner or later. The only question is: how long do we have to wait?" - Greg Scandlen, founder, Consumers for Health Choices "Regi Herzlinger has brilliantly articulated a better way - embracing the principles of competition and innovation that cause every other sector of our economy to thrive. Discharging American health care from the ICU can only happen by putting individual Americans - not politicians and bureaucrats - back in charge of their health care decisioins." - U.S. Senator Tom Coburn (R-Okla), M.D. "Following on the heels of her landmark Market-Driven Health Care, Herzlinger lays it on the line with her expose of what many who work in the health care industry have felt in their gut. Now it is articulated in an entertaining and must-read portrayal, with you and me as the only way out." - Dennis White, executive vice president for strategic development, National Business Coalition on Health "A wonderful Orwellian romp through issues which carry a deadly irony. The killers of health care are, of course, the third parties, each of which has an itchy palm and a commitment to profit or power which exceeds the commitment to service, with each engaging the others within a politically shaped box. Rarely has the case for the public been made with so much force, foresight, and wit, and a better way forward shown so clearly." - James F. Fries, MD, Professor of Medicine, Stanford University School of Medicine "You can practically hear the war chants as Professor Herzlinger sets out her view of what's wrong with the health care system and how to fix it. You'd best read it so you can decide which side you will be on when the battle is joined." - Paul Levy, CEO, Beth Israel Hospital, Boston, MA "Regina Herzlinger, the nation's leading expert on consumer-driven health care, has given us a brilliant analysis of the flaws in our health care system and what it will take to get it back on track. Her latest book is a must-read." - Bill George, Professor of Management Practice, Harvard Business School, Former CEO, Medtronic, and author of Authentic Leadership "You don't have to agree with her diagnosis and prescription for the U.S. health care system, but you do have to read her book. Once again, Professor Herzlinger has put together a well researched, well written, and very provocative blueprint for the future of health care." Peter L. Slavin, MD, President, Massachusetts General Hospital

Failing Law Schools


Brian Z. Tamanaha - 2012
    Enrollments are on the rise, and their resources are often the envy of every other university department. Law professors are among the highest paid and play key roles as public intellectuals, advisers, and government officials. Yet behind the flourishing facade, law schools are failing abjectly. Recent front-page stories have detailed widespread dubious practices, including false reporting of LSAT and GPA scores, misleading placement reports, and the fundamental failure to prepare graduates to enter the profession.Addressing all these problems and more in a ringing critique is renowned legal scholar Brian Z. Tamanaha. Piece by piece, Tamanaha lays out the how and why of the crisis and the likely consequences if the current trend continues. The out-of-pocket cost of obtaining a law degree at many schools now approaches $200,000. The average law school graduate’s debt is around $100,000—the highest it has ever been—while the legal job market is the worst in decades, with the scarce jobs offering starting salaries well below what is needed to handle such a debt load. At the heart of the problem, Tamanaha argues, are the economic demands and competitive pressures on law schools—driven by competition over U.S. News and World Report ranking. When paired with a lack of regulatory oversight, the work environment of professors, the limited information available to prospective students, and loan-based tuition financing, the result is a system that is fundamentally unsustainable.Growing concern with the crisis in legal education has led to high-profile coverage in the Wall Street Journal and the New York Times, and many observers expect it soon will be the focus of congressional scrutiny. Bringing to the table his years of experience from within the legal academy, Tamanaha has provided the perfect resource for assessing what’s wrong with law schools and figuring out how to fix them.

Managerial Economics: A Problem Solving Approach


Luke M. Froeb - 2007
    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

Eagles in the East SHORT story (Eagles of Rome series):


Ben Kane - 2020
     ABOUT THE SHORT STORY’S PRICE: Hello, you lovely people. Odd to talk about money straight up, but I know that some of you might be thinking, £1.99/US$2.99/CDN$3.99/A$3.99 is a lot for a short story. Let me explain how it works in the UK. A rate of 20% VAT (Value Added Tax) applies to eBooks. This doesn’t apply to ‘real’ paper books. That means 33p of the £1.99 goes straight to the British government. Amazon takes around 2p to deliver the story to your Kindle, then takes another 48p as its cut. The remainder, £1.16, goes to me. That's not a great deal, I hope you agree. A roughly similar story applies in foreign territories. In these times of falling sales, and authors losing their contracts, and only one in seven traditionally published authors being able to write fulltime, stories like this are a vital way of YOU supporting the authors whose books you enjoy. So THANK YOU for your support! Think of it in terms of a pint of beer or a cup of coffee: they cost £2-4, depending on where you live in the UK. This story will give you more enjoyment (I think!) than either of those things, and last for a longer time, and cost you less money. This is the third time I have self-published a short story. (Massive thanks here to Pete Simpson, who designed the cover for me!) It’s been an exciting project since the day I did the poll on Facebook, asking you lovely people which of my characters you wanted me to write about. Centurion Tullus won out, narrowly, and this is the result. The one hundred and something people who backed the Kickstarter campaign got to read this story almost 7 months ago, but now you can too. Oh, what's it about? The war of the Batos, or the Pannonian War, which took place between AD 6 and 9, a general emergency that had almost 100.000 legionaries sent to modern-day Croatia to sort out the rebels. Enjoy the story, and please email me if you have any questions about it or anything else – ben@benkane.net Ben

The Dark Brotherhood: A Medieval Romance Collection


Kathryn Le Veque - 2020
    Knights of blood and of war bring forth the very worst that Medieval brutality has to offer, but in that darkness, there is a ray of hope. Women of brightness shine the most when confronting the darkness within men. Be shocked at nothing within the pages of this collection, for these novels will take you into the blackness and back again, where love reigns supreme, even over evil.Romance comes in many shades, in many ways.This set contains:DarkWolfe – A de Wolfe son puts a tragic past behind him and finds love with an enemy.DarkMoon – A special ops knight finds an unexpected romance. Will it cost him a life-long friendship?Dark Steel – A happenstance creates a new duke – who falls into a surprising romance.The Dark Lord – The darkest lord of all finds a woman to tame his vicious ways.Guardian of Darkness – A noble knight and a Scottish hostage find love amidst a web of royal lies.The Dark Lord’s First Christmas – Bonus book! The Dark Lord discovers the meaning of Christmas.The original Medieval Romance novels with no cliffhangers, no cheating, and always with a Happily Ever After.

The Little Book of Boards: A Board Member's Handbook for Small (and Very Small) Nonprofits


Erik Hanberg - 2014
     So many board members—especially of small nonprofits—want to support a nonprofit and readily accept the invitation to join the board. It’s only then that they discover they are in over their heads, with no idea of their expectations and responsibilities. The Little Book of Boards is here to throw that drowning board member a rope. Told with a conversational style, this book will lead you through the basics of being on a board, how meetings work, and what’s expected between meetings. In addition, at the back of the book are several in-depth resources for understanding Roberts Rules of Order, bylaws, committee structures, board leadership, and much more. Perfect for any new board member—or for an entire board that is feeling lost—this book and its common sense approach will serve you every year you are on the board.

Repair Your Credit Like the Pros: How credit attorneys and certified consultants legally delete bad credit and restore your good name


Carolyn Warren - 2014
    If you want to achieve maximum success in getting mistakes of the past deleted and restoring your good name so that you can qualify for the best loans at the lowest rates, then you need to follow the same steps taken by attorneys and certified credit consultants. "How do they do that?" people ask. This book reveals the answers, the details, and the steps you can take to repair your own credit in a manner that is legal and effective. Unless you just won the lottery and plan to pay cash for everything for the rest of your life, you need excellent credit and a high FICO score to get respect and the best financing.

99% True: Almost a National Bestseller


Paul McGowan - 2019
    From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums—see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.

Gotcha Capitalism: How Hidden Fees Rip You Off Every Day-and What You Can Do About It


Bob Sullivan - 2007
    Iron-clad cell phone contracts you can’t get out of with a crowbar. Paying big bucks for insurance you don’t need on a rental car or forking over $20 a day for supposedly “free” wireless internet. Every day we use banks, cell phones, and credit cards. Every day we book hotels and airline tickets. And every day we get ripped off.How? Here are just a few examples of how big business can get you:• You didn’t fill up the rental car with gas?Gotcha! Gas costs $7 a gallon here.• Your bank balance fell to $999.99 for one day?Gotcha! That’ll be $12. • You miss one payment on that 18-month same-as-cash loan?Gotcha! That’ll be $512 extra.• You’re one day late on that electric bill?Gotcha! All your credit cards now have a 29.99% interest rate.But not for much longer. In Gotcha Capitalism, MSNBC.com’s “Red Tape Chronicles” columnist Bob Sullivan exposes the ways we’re all cheated by big business, and teaches us how to get our money back–proven strategies that can help you save more than $1,000 a year.

The Making of Hero: Four Brothers, Two Wheels and a Revolution that Shaped India


Sunil K. Munjal - 2020