That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    A concise, chronological history of Latin America spans six centuries and encompasses twenty countries as it discusses the people, events, and factors that shaped Latin America--including colonization, revolution, ethnic diversity, and the struggle for economic growth and political and social equality.

    Why do we mistrust people more in the UK than in Japan? Why do Americans have higher rates of teenage pregnancy than the French? What makes the Swedish thinner than the Greeks? The answer: inequality. This groundbreaking book, based on years of research, provides hard evidence to show how almost everything—-from life expectancy to depression levels, violence to illiteracy-—is affected not by how wealthy a society is, but how equal it is. Urgent, provocative and genuinely uplifting, The Spirit Level has been heralded as providing a new way of thinking about ourselves and our communities, and could change the way you see the world.

    He was a below-average student with a lackluster work ethic and a bad attitude, who hung with the wrong crowd and made a lot of bad choices. He was a kid whose life was headed for disaster—until a local coach took interest in him, suggested that he take up amateur wrestling, and offered to work with him if he promised to stay out of trouble.It was in North Dakota that Bob Backlund had the first of several chance encounters that would shape his destiny. While working out at the YMCA gymnasium in Fargo, North Dakota, where he wrestled for North Dakota State, Backlund met a well-known professional wrestler, “Superstar” Billy Graham. The men talked, and at Graham’s suggestion, Backlund was inspired to pursue a career in professional wrestling.Less than five years from that day, on February 20, 1978, Backlund would find himself halfway across the country, standing in the middle of the ring at Madison Square Garden with his hand raised in victory as the newly crowned World Wide Wrestling Federation Heavyweight Champion. The man Backlund pinned for the championship that night was none other than Superstar Billy Graham.Featuring contributions from Bruno Sammartino, Harley Race, Terry Funk, Pat Patterson, Ken Patera, Sergeant Slaughter, The Magnificent Muraco, George “The Animal” Steele, “Mr. USA” Tony Atlas, The Iron Sheik, and many others, this book tells the incredible story of the life and nearly forty-year career of one of the most famous men to ever grace the squared circle.Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

    In this classic work, Herbert Marcuse takes as his starting point Freud's statement that civilization is based on the permanent subjugation of the human instincts, his reconstruction of the prehistory of mankind - to an interpretation of the basic trends of western civilization, stressing the philosophical and sociological implications.

    Some of his tales will seem far fetched, unless you're a cop and then you know that anything can happen - and just when you think you've seen it all, someone will surprise you.

    By delving into lives that would otherwise go unremarked, Kelly documents the modernization of the sex industry during the neoliberal era in the city of Tuxtla Gutiérrez and illustrates how state-regulated sex became part of a broader effort by government officials to bring modernity to Chiapas, one of Mexico's poorest and most conflicted states. Kelly's innovative approach locates prostitution in a political-economic context by treating it as work. Most valuably, she conveys her analysis through vivid portraits of the lives of the sex workers themselves and shows how the women involved are neither victims nor heroines.

    Considered one of American’s most brilliant writers by the journalism community, this long-awaited book debut presents Labash at his very best. A latter day Leibling, Labash’s collection will take its place alongside books by writers such as Calvin Trillin and P.J. O’Rourke..• A unique voice that’s well-connected: Labash’s well-informed insights, self-deprecating wit, and provocative candor feature regularly in The Weekly Standard and have also appeared in Washingtonian Magazine , American Spectator , and on Slate.com. Extremely well-liked and respected, his media contacts are many and varied. He has declined invitations to appear on everything from HBO Sports to Meet the Press —but is finally willing to make the rounds. As LA Weekly wrote after his Detroit piece, “it’s not new to give props to Matt Labash.”.• Remarkable collection: Full of wit, insight, and a trenchant grasp of the American scoundrel, Labash’s masterful profiles of men on the nation’s fringe—Pirate Kingfish Gov. Edwin Johnson, The Right Reverend Dr. Al Sharpton, Dirty Trickster Roger Stone—are published alongside devastating pieces on such dead or dying cities as Detroit and New Orleans; work celebrating such joyous, but overlooked pockets of American culture as Revival music and Rebirth Brass Band; and scathing, hilarious briefs on the nation’s great phonies—Michael Moore, Louis Farrakhan, Donald Trump to name a few..

    The dialectical framework, integrated throughout the book, is used as a lens to examine the relationship of these research traditions. This text is unique in its emphasis on the importance of histories, popular culture, and identities.

    

    A wealthy Boston widow, Ann Hibbens was hanged in 1656 for casting spells on her neighbors. The case of Ann Cole, who was "taken with very strange Fits," fueled an outbreak of witchcraft accusations in Hartford a generation before the notorious events at Salem.More than three hundred years later, the question "Why?" still haunts us. Why were these and other women likely witches—vulnerable to accusations of witchcraft and possession? Carol F. Karlsen reveals the social construction of witchcraft in seventeenth-century New England and illuminates the larger contours of gender relations in that society.

    He was a kid, eighteen years old. Married, broke, flunking out of college-and about to become a father. The Marines seemed like a good way out. He figured the Nam couldn't be any worse than home. He was wrong.Publishers Weekly says "Chilling...It tells how a youngster from Portland, Oregon matured in the crucible of combat...The reader is given a sense of what it's like to fight an unseen enemy who might appear anytime, anywhere and start shooting from ambush." Karl Marlantes, New York Times best selling author of "Matterhorn" calls "A Field of Innocence", "Powerful ...and riveting."Tim O'Brien, New York Times best selling author of "The Things They Carried" says, "With its raw realism and heartbreaking honesty...one of the finest Vietnam memoirs."Kirkus Review says A Field of Innocence is "Exciting and Impressive."

    Steele’s conclusions shed new light on a host of American social phenomena, from the racial and gender gaps in standardized test scores to the belief in the superior athletic prowess of black men. Steele explicates the dilemmas that arise in every American’s life around issues of identity, from the white student whose grades drop steadily in his African American Studies class to the female engineering students deciding whether or not to attend predominantly male professional conferences. Whistling Vivaldi offers insight into how we form our senses of identity and ultimately lays out a plan for mitigating the negative effects of “stereotype threat” and reshaping American identities.

    Nietzsche rewrites the former as a history of cruelty, exposing the central values of the Judaeo-Christian and liberal traditions - compassion, equality, justice - as the product of a brutal process of conditioning designed to domesticate the animal vitality of earlier cultures. The result is a book which raises profoundly disquieting issues about the violence of both ethics and interpretation. Nietzsche questions moral certainties by showing that religion and science have no claim to absolute truth, before turning on his own arguments in order to call their very presuppositions into question. The Genealogy is the most sustained of Nietzsche's later works and offers one of the fullest expressions of his characteristic concerns. This edition places his ideas within the cultural context of his own time and stresses the relevance of his work for a contemporary audience.

    Yet through exploring the correlation between her depressive episodes and the basic elements of female nature, over many years she discovered that what she thought was a mental disorder was actually due to a hormonal imbalance. And the best bit? She learnt what she could do and take to control it.Shocking, vivid, and a must read for women, their partners and healthcare professionals alike, I Blame the Hormones is the uplifting memoir of Caroline’s journey to pull herself through despite all the odds.