Cecilia Payne-Gaposchkin, a tireless innovator who correctly theorized the substance of stars, was one of them.It was not easy being a woman of ambition in early twentieth-century England, much less one who wished to be a scientist. Cecilia Payne-Gaposchkin overcame prodigious obstacles to become a woman of many firsts: the first to receive a PhD in astronomy from Radcliffe College, the first promoted to full professor at Harvard, the first to head a department there. And, in what has been called “the most brilliant PhD thesis ever written in astronomy,” she was the first to describe what stars are made of.Payne-Gaposchkin lived in a society that did not know what to make of a determined schoolgirl who wanted to know everything. She was derided in college and refused a degree. As a graduate student, she faced formidable skepticism. Revolutionary ideas rarely enjoy instantaneous acceptance, but the learned men of the astronomical community found hers especially hard to take seriously. Though welcomed at the Harvard College Observatory, she worked for years without recognition or status. Still, she accomplished what every scientist yearns for: discovery. She revealed the atomic composition of stars―only to be told that her conclusions were wrong by the very man who would later show her to be correct.In What Stars Are Made Of, Donovan Moore brings this remarkable woman to life through extensive archival research, family interviews, and photographs. Moore retraces Payne-Gaposchkin’s steps with visits to cramped observatories and nighttime bicycle rides through the streets of Cambridge, England. The result is a story of devotion and tenacity that speaks powerfully to our own time.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Their "Lunar Society" included Joseph Priestley, the chemist who isolated oxygen; James Watt, the Scottish inventor of the steam engine; and Josiah Wedgwood, whose manufacture of pottery created the industrial model for the next century. Joined by other "toymakers" and scholarly tinkerers, they concocted schemes for building great canals and harnessing the power of electricity, coined words such as "hydrogen" and "iridescent," shared theories and bank accounts, fended off embezzlers and industrial spies, and forged a fine "democracy of knowledge." And they had a fine time doing so, proving that scholars need not be dullards or eccentrics asocial. Uglow's spirited look at this group of remarkable "lunaticks" captures a critical, short-lived moment of early modern history. Readers who share their conviction that knowledge brings power will find this book a rewarding adventure. --Gregory McNamee

    His conception of the universe pervades Christian theology. Knowledge of his thought is necessary to understand Bacon, Galileo, and the modern scientific view of nature, as well as Dante and many passages from Chaucer, Shakespeare, and Milton. Many phrases such as liberal education and theory contrasted with practice originated with this student of Plato and tutor of Alexander the Great.Writing to inform the beginner and stimulate the expert, eminent scholar A. E. Taylor presents a searching analysis of Aristotle's thought, including classification of the sciences; formal logic; theory of knowledge; matter and form; the four causes; God; physics; biology; sensation; ethics; theory of the state; and the fine arts. He also considers Aristotle's provincialism, errors regarding the nervous system and astronomy, and defense of slavery.The Giants of Philosophy is a series of dramatic presentations, in understandable language, of the concerns, questions, interests, and overall world view of history's greatest philosophers. Special emphasis on clear and relevant explanations gives you a new arsenal of insights toward living a better life.

    By tracking a pendulum's path as it swung repeatedly across the interior of the large ceremonial hall, Foucault offered the first definitive proof -- before an audience that comprised the cream of Parisian society, including the future emperor, Napoleon III -- that the earth revolves on its axis.Through careful, primary research, world-renowned author Amir Aczel has revealed the life of a gifted physicist who had almost no formal education in science, and yet managed to succeed despite the adversity he suffered at the hands of his peers. The range and breadth of Foucault's discoveries is astonishing: He gave us the modern electric compass, devised an electric microscope, invented photographic technology, and made remarkable deductions about color theory, heat waves, and the speed of light. Yet until now so little has been known about his life.Richly detailed and evocative, Pendulum tells of the illustrious period in France during the Second Empire; of Foucault's relationship with Napoleon III, a colorful character in his own right; and -- most notably -- of the crucial triumph of science over religion.Dr. Aczel has crafted a fascinating narrative based on the life of this most astonishing and largely unrecognized scientist, whose findings answered many age-old scientific questions and posed new ones that are still relevant today.

    Depicting the great challenges these men faced and the lasting contributions they made, Hawking explains how their works transformed the course of science – and gave us a better understanding of the universe and our place in it.

    Ada's life spanned the years 1815 to 1852, during which the newly introduced rail lines and telegraph access made the power of technology a reality in people's lives. The Romantic movement was the backlash against those who would attempt to apply "scientific" thinking to every aspect of the human experience. As one of the Romantic movement's greatest prophets, Lord Byron's excessive indulgence of various illicit desires (one being particularly dangerous) led him to marry a woman who deluded herself into believing she could save him. Ada's mother, Annabella, was the dominant force in her life -- a self-righteous and self-serving woman who embraced the new virtues of rationality.The marriage lasted barely long enough for Annabella to become pregnant, and she spent the rest of her life justifying the infamous separation from her celebrity husband. Annabella barred Byron from any contact with his daughter and put Ada on a strict regimen of moral and mathematical study to suppress any Byronic tendencies Ada may have inherited. To the public eye, Ada was a curiosity. Put upon in an entirely modern way, Ada was famous from the day she was born. Although Ada took up science with enthusiasm, her Byronic eccentricities and passions were not extinguished by logic. Like her father, Ada looked to marriage to save her, but her husband, the future Earl of Lovelace, was not able to control her in the end. As an adult, Ada set out to find her mission, which she hoped would combine her two halves, and prove that the product of science and poetry would produce genius, not a monstrosity. Her work with Babbage was one attempt at a "poetical science" requiring imagination and rigor. She also indulged in many of the other popular ideas of the day, such as phrenology and mesmerism, with a more discerning eye than most. At the end of her life, she turned to the new work being done with that mysterious force, electricity, in the hopes of finding a molecular basis in the human nervous system to explain emotions. She was plagued by this time with both physical and mental disorders, and so also hoped to find some personal salvation in this quest. But her Byronic nature was getting stronger in the form of an affair and gambling addiction (there is an interesting speculation that she tried to develop a mathematical formula to beat the odds), and she finally succumbed to illness. In the end she requested to be buried next to the father she never knew in life. The Bride of Science is a wonderful portrait of the struggle between reason and passion. --Laura Wood, Science & Nature Editor

    An entertaining, insightful history of the men who've held the office, from the division between Jefferson and Hamilton through Bill Clinton's campaign for national health care.

    From dramatic, high-risk spacewalks to author Scott Parazynski’s death-defying quest to summit Mount Everest—his body ravaged by a career in space—readers will experience the life of an elite athlete, physician, and explorer.This intimate, compelling account offers a rare portrait of space exploration from the inside. A global nomad raised in the shadow of NASA’s Apollo missions, Parazynski never lost sight of his childhood dream to one day don a spacesuit and float outside the airlock. With deep passion, unbridled creativity, resilience, humility, and self-deprecation, Parazynski chases his dream of the ultimate adventure experience, again and again and again. In an era that transitioned from moon shots to the Space Shuttle, space station, and Mars research, Parazynski flies with John Glenn, tests jet packs, trains in Russia to become a cosmonaut, and flies five missions to outer space (including seven spacewalks) in his seventeen-year NASA career.An unparalleled, visceral opportunity to understand what it’s like to train for—and deploy to—a home in zero gravity, The Sky Below also portrays an astronaut’s engagement with the challenges of his life on Earth, including raising a beautiful autistic daughter and finding true love.

    Weaving together his immersive interest in people and history with insights gathered from his own experiences, Stephen Wolfram gives an ennobling look at some of the individuals whose ideas and creations have helped shape our world today. Contents includes biographical sketches of: Richard Feynman Kurt Godel Alan Turing John von Neumann George Boole Ada Lovelace Gottfried Leibniz Benoit Mandelbrot Steve Jobs Marvin Minsky Russell Towle Bertrand Russell Alfred Whitehead Richard Crandall Srinivasa Ramanujan Solomon Golomb

    A few things you may not have known: • Gandhi was married at age thirteen! • Chinese fortune cookies are an American invention and were not eaten in China until the 1990s when they were advertised as “Genuine American Fortune Cookies.” • Bayer lost the trademark for aspirin (which they had held since 1897) as part of the reparations Germany was forced to pay after World War I. • The original idea for the electric chair came from an American dentist. For aspiring mindblowers and wanna-be know-it-alls, The Book of Origins is a treasure trove of trivia and fascinating facts guaranteed to entertain and enlighten.

    His courage was remarkable, as was the way he defied his handicap. The film Reach for the Sky brought Bader’s life into cinemas, and Robert Jackson's classic biography was the first to document his life. After a lonely childhood Bader’s early reputation as a sportsman and a daredevil made him popular with his contemporaries. But he was also an irritation to his superiors, a pattern which continued throughout his life, and hid an academic ability which won him a scholarship to St Edward’s School and a cadetship at the elite RAF College in Cranwell. After his accident, Bader was determined to rejoin the RAF. As a pilot, he was an tactical innovator, a man who confronted the methods of other pilots. When he was a Prisoner of War, Bader’s antagonism toward his guards, and his political pronouncements in later life, sometimes provoked his colleagues, but never lost him their lasting respect and admiration. After retiring from the RAF he combined a full-time job with Shell with all the demands of being a celebrity; his inspiration to the disabled gained him many accolades and finally a knighthood.Both aggressive and charming, Bader’s outward personality was famous. Robert Jackson describes the evolution of that forceful character, and the motivation behind his remarkable achievements. ‘Its style and structure make it readily accessible and, like your favourite armchair, it is easy to relax into at the end of a busy day.’ Frank BurnsRobert Jackson has been a full-time author since 1969, specializing in aviation and military history. A retired member of the Royal Air Force Volunteer Reserve, he has flown a wide variety of aircraft, ranging from jets to gliders. A prolific author, he has written both fiction and non-fictionEndeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    Making big ideas simple, Dean takes readers on a journey to uncover what makes a dinosaur a dinosaur, what dinosaurs ate, how they evolved, what caused them to go extinct, and more!Perfect for anyone fascinated by the dinosaur exhibits at museums, palaeontology and fans of Jurassic Park.

    "A gem…An unforgettable account of one of the great moments in the history of human thought." —Steven PinkerProbing the life and work of Kurt Gödel, Incompleteness indelibly portrays the tortured genius whose vision rocked the stability of mathematical reasoning—and brought him to the edge of madness.

    In this classic work Anne Sayre, a journalist and close friend of Franklin, puts the record straight.