But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing. This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jumpstart a career. There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet. There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you.How To Market A Book covers an extensive range of marketing principles, strategies and tactics: Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of freePart 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur. Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.

    A bestseller through six editions, Writing Fiction by novelists Janet Burroway and Elizabeth Stuckey-French explores the elements of fiction, providing practical writing techniques and concrete examples. Written in a tone that is personal and non-prescriptive, the text encourages students to develop proficiency through each step of the writing process, offering an abundance of exercises designed to spur writing and creativity. The text also integrates diverse, contemporary short stories in every chapter in the belief that the reading of inspiring fiction goes hand-in-hand with the writing of fresh and exciting stories.

     “It truly is the best time in history to be a writer. The are no longer any boundaries. You can work with whomever you want to, at your own speed, get paid monthly, write about anything you want, do very little marketing, and still reach readers.” ~ J.A.Konrath Kick Procrastination in the Butt and Create a Daily Writing Ritual In this book, I will show you how to avoid procrastination and create a daily writing ritual. I will reveal to you the same tools I used to write thirteen #1 best selling books in one year, while still maintaining my busy job as the chief commercial officer for a multimillion-dollar company. Yes, these tools even work for people who are extremely busy, have families and have full-time jobs. The reason I know these tools work is because they are based on simple techniques that are backed by hundreds of hours of intensive scientific research as well as my experiences as a writer. Double Your Word Count Using the anti-procrastination and productivity techniques in this book, I believe that you will not only be able to double your word count but also be able to create a consistent, daily writing habit. No more putting off writing your book till tomorrow! It’s time to kick procrastination and laziness in the butt and start fulfilling your potential as a writer.

    More than just stories, myths are a testament to the amazing creativity of humans striving to explain and make sense of the world around them. Here you will discover Zeus, god of the sky and ruler of the Olympian gods, and Loki, the cunning trickster with a knack for causing havoc, aided by his ability to change shape and gender. Beyond the gods and goddesses of Ancient Greek, Roman, and Norse myths, this book delves into the stories of the Australian aborigines, the Cherokee, and the Aztecs, each brimming with amazing characters and insights into human existence.This newest title in the bestselling Big Ideas series pairs engaging visual style with global coverage of world myths--profiling everything from the well-known tales of the Greeks, Norsemen, and Egyptians to the legends of the Caribbean, the Americas, Oceania, and East Asia--bringing the wisdom of the ages to life.

    The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt.In this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any medium, and how to maximise your chances of getting your way in every situation. From work reports to Valentine cards, and from emails of condolence to tweets of complaint, Leith lays bare the secrets to successful communication, eloquence and off- and online etiquette. How do you write a job application, a thank-you card, or an email to your bank manager, to your children's headteacher, to your clients or your boss? How do you prepare a speech to win the argument, get the vote of confidence, or embarrass the bridegroom? Getting these things right - or wrong - can be life-changing.Succinct treatments of the most general principles of style and composition, as well as examinations of specific modes of address (What is a subtweet? How do I write a moving elegy?) are accompanied by concrete and well-illustrated dos and don'ts and examples of wins and fails. Astute, sprightly and illuminating, Write to the Point will give you the skills and confidence you need to get your message across on every occasion.

    Can't find that amazing idea in your pile of sticky notes? Distracted by blog posts, social media, and email? Looking for an easy way to keep track of your research?This booklet (about 30 pages) introduces handy--and often free or inexpensive--computer-based tools to help you eliminate distractions, track your progress, organize your research, capture new ideas anywhere, streamline your writing process, and safeguard your hard work.Lessons in this booklet are based on a week-long class Gwen taught for the Romance Writers of America in June 2013.

    Now, with Lawrence Block's expert advice, you can learn this art of entrapping your reader in a maze of facinating fiction.Spider, Spin Me a Web is the perfect companion volume to Block's previous book on writing, Telling Lies for Fun and Profit, which Sue Grafton noted "should be a permanent part of every writer's library." As helpful and supportive as always, Block shares what he's learned over the course of writing over one hundred published books: techniques to help you to write a solid piece of fiction; strategies for getting a reader (or editor) to reaad—and buy—your book; ideas for increasing your creativity and developing an environment that will nourish you and your craft.Spider, Spin Me a Web is a complete guide to achieving your full potential as awriter.

    Murray's A WRITER TEACHES WRITING has had a profound influence on composition theory and practice.

    We habitually think of the European past as the history of countries which exist today - France, Germany, Britain, Russia and so on - but often this actually obstructs our view of the past, and blunts our sensitivity to the ever-changing political landscape. Europe's history is littered with kingdoms, duchies, empires and republics which have now disappeared but which were once fixtures on the map of their age - 'the Empire of Aragon' which once dominated the western Mediterranean; the Grand Duchy of Lithuania, for a time the largest country in Europe; the successive kingdoms (and one duchy) of Prussia, much of whose history is now half-remembered at best. This book shows the reader how to peer through the cracks of mainstream history writing and listen to the echoes of lost realms across the centuries.

    Ken Rand offers his own advice and twenty-five years of experience for the benefit of other writers.His no-nonsense approach to editing fiction will do more to make writing more professional.

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    Mixing creative inspiration with practical advice about craft, the book includes chapters on:- Accessing raw voice- Listening to voices of childhood, public and private voices, and colloquial voices- Working in first and third person: discovering a narrative persona- Using voice to create characters- Shaping one's voice into the form of a story- Reigniting the energy of voice during revision

     Great writing begins with the sentence. Whether it’s two words (“Jesus wept.”) or William Faulkner’s 1,287-word sentence in Absalom! Absalom!, sentences have the power to captivate, entertain, motivate, educate, and, most importantly, delight. Yet, the sentence-oriented approach to writing is too often overlooked in favor of bland economy. Building Great Sentences teaches you to write better sentences by luxuriating in the pleasures of language. Award-winning Professor Brooks Landon draws on examples from masters of long, elegant sentences—including Don DeLillo, Virginia Woolf, Joan Didion, and Samuel Johnson—to reveal the mechanics of how language works on thoughts and emotions, providing the tools to write powerful, more effective sentences.

     KEY TOPICS: It presents the principles that govern the composition of effective argumentative discourse and includes brief examples, with analyses that show students the underlying structure of the argument presented and the ways in which the rhetoric was persuasive. MARKET: For anyone interested in rhetoric and reasoning.

    This innovative, self-published book comprises 30 short short stories, and 30 brief essays on the psychology and practice of writing.