This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    They are capable of incredibly complex behavior, even with brains often the size of a poppy seed. How do they accomplish feats that look like human activity— personality, language, childcare—with completely different pathways from our own? What is going on inside the mind of those ants that march like boot-camp graduates across your kitchen floor? How does the lead ant know exactly where to take her colony, to that one bread crumb that your nightly sweep missed? Can insects be taught new skills as easily as your new puppy? Sex on Six Legs is a startling and exciting book that provides answers to these questions and many more. With the humor of Olivia Judson’s Dr. Tatiana’s Sex Advice to All Creation, Zuk not only examines the bedroom lives of creepy crawlies but also calls into question some of our own longheld assumptions about learning, the nature of personality, and what our own large brains might be for.

    This new edition has been entirely rewritten to take account of the latest work of historians and scientists. The sequence of chapters has been reconstructed in a way that will help students and general readers to understand the key phases in the development of modern evolutionism. The book's substantial bibliography has been updated to serve as a valuable introduction to the immense literature on this topic.

    His fascinating quest draws on the history of philosophy, but also anthropology, sociology, psychology and neurology; he talks to theologians, priests, allegedly reincarnated Lamas, and delves into real-life cases of lost memory, personality disorders and personal transformation; and, candidly and engagingly, he describes his own experiences. After reading "The Ego Trick," you will never see yourself in the same way again.

    In this unique combination of biological science and philosophical interrogation, Raymond Tallis takes the head apart, piece by piece, in search of the place where our souls, and consciousness, reside.From the act of blushing and the amount of manganese in our tears (tears of pain contain more than tears of distress) to the curiousness of a kiss, "The Kingdom of Infinite Space" explores the astonishing range of activities that go on inside our heads, most of which are entirely beyond our control. After escorting his readers on a fantastic voyage through every chamber of the head and brain, Raymond Tallis demonstrates that not only does consciousness not reside between our ears, but that our heads are infinitely cleverer than we are.

    Just about everyone dates at some point in their lives, yet few really understand what they're doing or how to get the best results. In Wired for Dating, psychologist and relationship expert Stan Tatkin—author of Wired for Love—offers powerful tips based in neuroscience and attachment theory to help you find a compatible mate and go on to create a fabulous relationship.Using real-life scenarios, you’ll learn key concepts about how people become attracted to potential partners, move toward or away from commitment, and the important role the brain and nervous system play in this process. Each chapter explores the scientific concepts of attachment theory, arousal regulation, and neuroscience. And with a little practice, you’ll learn to apply these exercises and practical techniques to your dating life.If you’re ready to get serious (or not!) about dating, meet your match, and have more fun, this book will be your guide.

    The meme is also one of the most important--and controversial--concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago.In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.

    The case rests on a remarkable compilation of examples of convergent evolution, in which two or more lineages have independently evolved similar structures and functions. The examples range from the aerodynamics of hovering moths and hummingbirds to the use of silk by spiders and some insects to capture prey. Going against the grain of Darwinian orthodoxy, this book is a must read for anyone grappling with the meaning of evolution and our place in the Universe. Simon Conway Morris is the Ad Hominen Professor in the Earth Science Department at the University of Cambridge and a Fellow of St. John's College and the Royal Society. His research focuses on the study of constraints on evolution, and the historical processes that lead to the emergence of complexity, especially with respect to the construction of the major animal body parts in the Cambrian explosion. Previous books include The Crucible of Creation (Getty Center for Education in the Arts, 1999) and co-author of Solnhofen (Cambridge, 1990). Hb ISBN (2003) 0-521-82704-3

    

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Weaving a richly detailed narrative, Dennett explains in a series of strikingly original arguments—drawing upon evolutionary biology, cognitive neuroscience, economics, and philosophy—that far from being an enemy of traditional explorations of freedom, morality, and meaning, the evolutionary perspective can be an indispensable ally. In Freedom Evolves, Dennett seeks to place ethics on the foundation it deserves: a realistic, naturalistic, potentially unified vision of our place in nature.

    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

    Every night we surrender it gratefully, only to get it back in the morning. We recognize that we have it, but we can never be sure anyone else does. Consciousness, this unique and perplexing mental state, has been the subject of debate for philosophers and scientists for millennia. And while it is widely agreed within contemporary philosophy that consciousness is a problem whose solutions are likely to determine the fate of any number of other problems, there is no settled position on the ultimate nature of consciousness.What is the most promising way to study this subject? What are the implications that arise from the fact that we have consciousness? What are the ethical and moral issues raised by its presence—or its absence? Questions like these are at the heart of Consciousness and Its Implications, 12 thought-provoking lectures delivered by distinguished philosopher and psychologist Daniel N. Robinson. Rather than merely explain away consciousness, or hide behind such convenient slogans as "it's all in your brain," Professor Robinson reviews some of the special problems that philosophers, psychologists, scientists, and doctors face when taking on such a vexing topic.What Is Consciousness? Much of what we do every day is done without our being directly conscious of the steps taken to complete the task: riding a bicycle, taking a walk, humming a tune. But as natural as this state is, it stands as a very serious threat to any number of core convictions and assumptions in both philosophy and science. One of the overarching goals of this intriguing course is to make clear just what about consciousness serves as such a challenge to these convictions and assumptions.But what makes Consciousness and Its Implications so engaging is more than just the nature of the questions it poses and the issues it tackles. It's the way in which Professor Robinson, the consummate teacher and scholar, conveys this goal in four main points, each of which you explore in depth in these lectures.Consciousness seems to require, for its full understanding, a science not yet available. What distinguishes consciousness from all else is its phenomenology—that is, the act of being conscious is different from all other facts of nature. Conscious awareness is a power that, at times, can be so strong as to greatly affect our senses. The powers of consciousness vary over the course of a lifetime; as such, they can become subject to disease and defect.Throughout the course, Professor Robinson brings this riveting topic vividly to life with real-world examples and striking anecdotes. Review the case of Deep Blue, the IBM computer that in 1997 shocked the world by defeating a human, the chess grand master Garry Kasparov. Does Deep Blue's ability to "outsmart" a human being constitute a kind of consciousness? Or is it a reflection of the human minds that created this complex computer? Consider the case of the sleepwalker, who moves around with purpose and mimics behaviors we see in everyday life, but can remember nothing upon awakening. How does this mental state relate to human consciousness? What would be lost if we lived our entire lives as sleepwalkers?Study the case of a comatose patient who lives in an unbroken sleep state but, after a miraculous recovery, recalls having heard doctors speak about her. How do we interpret this patient's ability to perceive the surrounding world while in a coma? Does the patient's experience reflect some in-between mental state we've yet to define? Look at the case of a child with autism who can perform complicated mental tasks but lacks the most basic human attribute: empathy. How does this inability to imagine other minds affect the child's capacity to enjoy the full experience of human consciousness? Using compelling examples such as these, Professor Robinson weaves a riveting tale of the human condition that will change the way you think about your own mind.Professor Robinson also draws on the wisdom of the world's greatest thinkers—from the ancient Greeks to today's top scientists—to shed light on some of the ethical debates involved in any examination of consciousness. These include John Locke, whose famous "Prince and the Cobbler" hypothesis raised questions about the relationship between one's personal identity and one's body; Ludwig Wittgenstein, whose "Beetle in a Box" scenario holds implications for how we define consciousness both inside and outside ourselves; and Aristotle, who led a pointed discussion on the relationship between the physical world and what he referred to as "real being."You also enter the lab and explore the impact of modern physics and medicine on our understanding of the self. Pondering questions ranging from the most fundamental—"Why are we here?"—to contemporary quandaries about artificial intelligence and the medical decision to prolong life, you'll gain new insights into the complexity of how great minds define consciousness.Consciousness and Its Implications is a chance for you to view this deep and profound subject from all angles. A distinguished scholar in philosophy and neuropsychology, Professor Robinson incorporates many disciplines—psychology, physics, philosophy, medicine—to explore these abiding questions. So embark on a challenging and wholly satisfying exploration of this unique, mysterious, and essential mental faculty. The knowledge you'll gain in this course is not only intriguing—it is crucial to understanding the nature of humanity and the social and ethical obligations that define us all.

    In fact, he points out, our cooperative instincts may have evolved as part of mankind?s natural selfish behavior--by exchanging favors we can benefit ourselves as well as others.Brilliantly orchestrating the newest findings of geneticists, psychologists, and anthropologists, The Origins of Virtue re-examines the everyday assumptions upon which we base our actions towards others, whether in our roles as parents, siblings, or trade partners. With the wit and brilliance of The Red Queen, his acclaimed study of human and animal sexuality, Matt Ridley shows us how breakthroughs in computer programming, microbiology, and economics have given us a new perspective on how and why we relate to each other.

    After days of treatment for recurring infection, it becomes obvious that her arm must be amputated. Dr. Ajay Seth, the son of immigrant parents from India and a local orthopaedic surgeon in private practice, performs his first-ever amputation procedure. In the months that follow, divine intervention, combined with Melissa’s determination and Dr. Seth’s disciplined commitment and dedication to his patients, brings about the opportunity for a medical breakthrough that will potentially transform the lives of amputees around the world.Rewired is the inspirational, miraculous story of Dr. Seth’s revolutionary surgery that allows Melissa to not just move a prosthetic arm simply by thinking, but to actually feel with the prosthetic hand, just as she would with her natural arm. This resulted in what others have recognized as the world’s most advanced amputee, all done from Dr. Seth’s private practice in a community hospital, using a local staff, and with no special training or extensive research funding.