Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Georgia HeardHumanity and warmth are the cornerstones of quality nonfiction writing. But how can students create them in genres that at first seem more informational than intimate? In Finding the Heart of Nonfiction, Georgia Heard shows how mentor texts can help students read for seven essential craft tools and then use them to create inviting nonfiction that keeps readers' interest.Lyrical and practical, Finding the Heart of Nonfiction describes how to choose mentor texts, use them, and mine them for exemplary instruction. Between these suggestions and the instructional ideas, Georgia shows how students can write nonfiction that informs and inspires. You'll find thoughtful, immediately useful support as you:introduce nonfiction with her handpicked, reproducible mentor texts get students writing with the instructional ideas in Georgia's Try This sections familiarize writers with nonfiction craft and text features connect nonfiction work to the Common Core State Standards collect mentor texts tailored to your students. My hope, writes Georgia, is that you and your students will be inspired by the mentor texts I've chosen-but also inspired to seek out your own mentor texts and continue to explore the world through nonfiction. Trust Finding the Heart of Nonfiction and help your students write with purpose, voice, and passion.Preview the book. Download and read a sample chapter.

    ‘Hollywood: Did You Know?’ is a collection of tidbits of information about the content or making of around 400 movies, ranging from the earliest days of the silent era to the present time. I have utilised anecdotes and comments from scores of biographies (authorised and unauthorised), as well as Internet sources, magazine articles, interviews and TV appearances. If, like me, you are fascinated by the world of movies, particularly the days of the studio system, I think you shall find more than enough items here to satisfy your curiosity. I am currently researching a second volume along similar lines. For elderly readers I should point out that there is a considerable amount of ‘bad language’ herein, simply because I quote actors and actresses verbatim. For many of them (even the so-called ‘greats’), peppering their reminiscences with expletives is commonplace. I make no apology for this, however, for I think it is important to present these individuals as they really were, minus the studio hype that tended to elevate them to the status of flawless gods and godesses. Very few lived up to their glowing reputations, I’m afraid. Having said that, I believe that the temptations ever present for these men and women who were suddenly faced with enormous wealth and universal adoration, would test the resolve of most of us, saints and all. And saints have always been few and far between in Tinsel Town. When I published my first book (Hollywood Warts ‘n’ All Volume 1) in 2005, I was accused of ‘muck-raking’, of tarnishing the reputations of deceased stars who could no longer defend themselves. I still get the occasional brickbat along those lines even today, but times have changed. Over the past 20 years or so, hundreds of books have been published about the ‘good old days’ of the studio system; not only stars’ biographies, but accounts from a diverse range of previously unheard from sources. Maids, bodyguards, chauffeurs, secretaries, bell-hops, agents, family members and acquaintances of the rich and famous etc, now put their memories into print, confirming much of what I have been writing about for almost a decade and a half. Of course, there are still those who rail against anyone who deigns to question the ‘snow-jobs’ churned out by studio publicity departments down the decades; the standard complaint being the usual one – the dead cannot defend themselves. Well, there have been more books written about Napoleon Bonaparte and Hitler than most anyone else, yet no-one complains of either man being unable to defend himself. So, again I make no apolgies for anything included in this publication, unless the reader comes across an unforseen error I may have accidentally overlooked, in which case I apologise unreservedly.

    The book uses captivating illustrations and carefully chosen words to teach children about "the farmer’s friend”. This series is known as one of the most beautiful on the kindle. The pictures look great even in black and white and are excellent on the full color kindle. The description in the large text beneath is simple enough for early readers or for a parent to guide a child through. There are also picture captions that provide more information to talk about with your child. Alternatively, a child of any age (even the child in you) can just look at the images and appreciate their beauty. This book depicts the wonder of the world of Snakes in all its glory. Children are given a well-rounded understanding of this beautiful reptile: its anatomy, feeding habits and behavior. The following Snakes are featured: * The magnificent Anaconda * The fearsome Boa Constrictor * The majestic Cobra * The gentle Corn Snake * The social Garter * The fierce Inland Taipan * The awesome Python * The ominous Rattlesnake * The stealthy Sea Snake Get this book at this SPECIAL PRICE exclusive to the Amazon Store. *** Your child will love it - this is guaranteed.***

    Now, in Leading with Focus, he shows administrators, principals, and other education leaders how to apply his model to the work of running schools and districts. In this companion to his previous book, Schmoker offers* An overview of the case for simple, focused school and district leadership--demonstrating its power for vastly improving the work of teachers and leaders.* Examples of real schools and districts that have embraced focused leadership--and the incredible results for student learning.* A practical, flexible, and easy-to-follow implementation guide for ensuring focused leadership in schools and districts.All students deserve to learn in schools where educators eschew distractions and superfluous activities to concentrate on what's most important. To that end, this book is an essential resource for leaders ready to streamline their practice and focus their efforts on radically improving student learning.

    Many of the difficulties however, are not in the classroom... In The (Un)official Teacher's Manual, Omar Akbar offers direct, humorous and accessible advice on how to deal with the daily issues faced by a teacher- none of which involve teaching! Includes guidance on: lesson observations, emails, promotions, avoiding meaningless extra work, meetings, parents, maintaining a work-life balance, dealing with workplace bullying, and much more. While Omar pulls no punches on the reality of working in a school, a positive streak is maintained throughout. A must read for any teacher or potential teacher. - - - - - - - - - - - - - - Contents: Introduction: Why This Book Was Written 1. How to Get the Most from Observations, Learning Walks, and Book Scrutinies 2. The Don’ts of the School Email System 3. How to Get Promoted and Other Things to Consider 4. How and When to Say No and Yes 5. The Dos and Don’ts of Meetings 6. How to Get Parents on Your Side 7. Guidance for Trainee Teachers 8. Ensuring a Life-Work Balance 9. Bullying: the Problem and the Solution 10. How to Get the Teaching Job You Want 11. Maintaining Good Relationships 12. Why It’s All Worth It

    This Contracts primer is vastly uncluttered - one that picks up the main themes in the first-year Contracts course, together with related cases.

    Awards lavished on the show suggest some redeeming values. But despite claims that it’s ultimately about the longing for a committed relationship, the glamorization of casual sex and so on can really mess with impressionable young women.Just ask Marian Jordan. In Sex and the City Uncovered she admits, "A painful existence of ‘looking for love in all the wrong places’ is hidden behind images of couture fashion, witty dialogue, and beautiful people. I know this to be true because I’ve lived it."Sharing her own storied past, Marian now celebrates an unfailing love she has found and helps struggling singles find this same joy by answering questions such as:• Why can’t I have sex without regret or desiring commitment?• Why do I need alcohol or food to make me feel better?• Why do I go into debt to buy the latest designer items?• Why don’t I feel good about myself around other women?Endorsements"An honest, engaging, and hopeful response to the dating dilemma. A must-read for every searching single!"  —Louie Giglio, director of Passion Conferences"Marian does a fabulous job of exposing culture-generated lies about the endless pursuit of love and worth in a language that will resonate with young women today."  —Vicki Courtney, best-selling author and founder of Virtuous Reality Ministries"Marian’s transparency and insights will be life-changing to women."  —Cliff Young, lead vocalist, Caedmon’s Call