Book picks similar to
Mastering Book Hooks for Authors: How to Capture Reader Attention and Book Sales in 30 Words or Less by Rob Eagar
writing
non-fiction
nonfiction
marketing
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Nicolas Cole - 2020
Rapid Release: How to Write & Publish Fast For Profit
Jewel Allen - 2019
When novelist Jewel Allen's earnings tapered to a buck per month for each of her 11 books on her back list, she knew she had to change her self-publishing model. Applying the principles of rapid release, where an author publishes fast to keep readers’ interest before the dreaded 30-day cliff, she started a to-market series and recouped five times her investment in 30 days. She repeated it, not just once, but six times on her way to energizing her publishing career. In this book, learn how Jewel: *spotted a hot publishing trend for a series *wrote and published quality 50k-word novels monthly *overcame the mind games that shut down productivity *launched a series with a bang despite a small fan base *earned a profit from a series immediately With special guest commentary: Q&A with bestselling author Bree Livingston Rapid Releasing a Regency Series by Sally Britton Rapid Releasing a Multi-Author Series by Jo Noelle Rapid Releasing by stockpiling manuscripts by Eliza Boyd Rapid Releasing a Sports Romance Series by Brittney Mulliner
Quick Cheats for Writing With Dragon: Hidden Tricks to Help You Dictate Your Book, Work Anywhere and Set Your Words Free with Speech Recognition (Dictation Mastery for PC and Mac)
Scott Baker - 2016
No confusion. Just solid, fail-safe tips for writers to take their dictation to the next level. From the author of "The Writer's Guide to Training Your Dragon", this mini-guide will help you choose the right microphone, transcribe on-the-go with Dragon and put you on the path to sky-high word counts. You will also learn little-known tricks, such as:- Dictating into programs Dragon doesn't support - such as Scrivener;- Preventing a crash from taking your dictated text with it;- Creating a "Quiet Profile" for when you need to dictate without disturbing others;- Using the same profile on multiple computers - and keeping it updated;- Running your desktop Dragon app on an iPad or Android tablet - anywhere, anytime.Designed to get you up-and-running with this powerful software in no time, "Quick Cheats for Writing with Dragon" may make you want to never look at a keyboard again!
The Subversive Copy Editor: Advice from Chicago (or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)
Carol Fisher Saller - 2009
Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face."In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things."Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors.Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.
Productivity for Creative People: How to Get Creative Work Done in an "Always on" World
Mark McGuinness - 2016
His tips are always realistic, accessible, and sticky. It's not just talk, this is productivity advice that will change your life."Jocelyn K. Glei, author and Founding Editor, 99UWe are living in an age of unprecedented creative stimulation--via the internet, social media, all-pervasive technology, and an "always on" working culture.Which means we are living in an age of unprecedented distraction from focused creative work--from all the same sources.First, computers and the internet transformed the work we did at our desks. Then along came smartphones to transform our social lives and make our work mobile.Now we have our work, our network, our media, and our social media with us wherever we go. Augmented Reality (AR) is layering more and more virtual elements over the physical world we inhabit, and Virtual Reality (VR) promises us escape to unlimited virtual worlds.The pace of change is exciting, overwhelming, and unstoppable.And creators are increasingly discovering a downside to the brave new world:
countless distractions and interruptions
endless email
pressure to keep up
anxiety about falling behind
difficulty concentrating
aches and pains from too much time at the keyboard
Dig a little deeper, and the biggest concern for many creatives is a nagging sense that their most important work is being left undone.If you're excited by the opportunities of the creative age, but worried about the effect of all those interruptions and digital distractions on your creative work, Productivity for Creative People has been written for you.For the past twenty years creative coach Mark McGuinness has helped hundreds of creatives like you to overcome these challenges.A poet and creative entrepreneur, he is the author of Motivation for Creative People and Resilience: Facing Down Rejection and Criticism on the Road to Success. He is also a co-author of the bestselling books from 99U, Manage Your Day-to-Day and Maximize Your Potential.Mark's latest book, Productivity for Creative People, is a collection of insights, tips, and techniques to help you carve out time for your most important work - while managing your other commitments. All the solutions he shares have been tested with real people in real situations.You will learn:
How getting organized can make you more creative
Why multitasking doesn't work
How to tell if you're really overloaded - and what to do about it
The importance of panicking early
How doing nothing can make you more productive
The crucial difference between incubation and procrastination
How to carve out time for your most important creative work
Why boredom is necessary for creativity
What to do about all that email
How to nap like a NASA pilot
A simple technique to reduce smartphone addiction
Productivity for Creative People is the perfect guide to creating extraordinary work without (necessarily) disappearing to a cabin in the woods,
Ignore Everybody: and 39 Other Keys to Creativity
Hugh MacLeod - 2009
Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Organize Your Genealogy in Evernote in 10 Easy Steps
Lorine McGinnis Schulze - 2014
You will learn how to create notes, how to create stacks, how to set up a hierarchical structure for tags, how to create virtual genealogy binders, easy ways to transfer your computer files into an Evernote Note, and more. You will be able to follow each step to create your own Genealogy Binders full of your research (documents, photos, audio files, and more) on all your ancestors. Your Genealogy files will be organized, easily accessible and readily available to share with others if desired.
The Code of Extraordinary Change
Steve Errey - 2012
More than a manifesto, The Code of Extraordinary Change cracks life wide open, taking you to a place where you're confident, capable and compelled to get out there and put a you-shaped dent in the universe.Containing a set of principles, ideas and specific actions learned from over 10 years of experience in coaching individuals on being naturally self-confident, the Code is a model for building natural confidence and creating and sustaining meaningful change.Get the Code of Extraordinary Change now and go dent the universe.
How to Write Science Fiction & Fantasy
Orson Scott Card - 1990
Your readers are curious and want you to take them beyond ""The Fields We Know,"" to help them explore the infinite boundaries of the worlds you create.Here, science fiction great Orson Scott Card shares his expertise in these genres. You'll learn:- What is and isn't science fiction and fantasy, and by whose standards -- and where your work fits in.- How to build, populate, and dramatize a credible, inviting world your readers will want to explore.- How to use the MICE quotient -- milieu, idea, character, event -- to structure a successful story.- Where the markets are and how to reach them to get published.The knowledge and skills you gain through this book will help you effectively lead your readers into the strangeness you create -- one tantalizing step at a time.
Everything I Know about Marketing I Learned from Google
Aaron Goldman - 2010
Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.
Writing Habit Mastery - How to Write 2,000 Words a Day and Forever Cure Writer’s Block
S.J. Scott - 2013
The truth is this: Great writers don't have more time than you do. They
make time
to write. Not only do they make time, they also follow specific routines that help them avoid writer's block altogether. By developing the "writing habit" you'll have the confidence to sit down in front of a computer every day, knowing the words will come. YOUR GOAL: Write 2,000 Words a Day -- Every Day! One of the key factors to effectively developing ANY habit is choosing a specific, measurable goal. So if you want to become a prolific writer, then you'll need to choose a specific word count for each day. While I suggest 2,000 words as a goal, you can pick any number that fits in with your busy schedule. You might choose 500 or 1,000 words a day. Or, you might have more time than I do (or write faster than I do) and choose to write 3,000 or 10,000 words each day. The important thing is to establish a daily word count goal and then stick to it. In "Writing Habit Mastery" you'll learn how to incorporate writing into your daily routine. What you'll get is a strategy and list of tools that will help you develop a sustainable writing habit and demolish writer's block."Writing Habit Mastery" contains a step-by-step blueprint of habits and routines you can use to develop this routine.Inside this guide you'll learn how to: Establish the PERFECT writing routine and environment Find the time to write--even if you have a full-time job Minimize distractions and interruptions Crank out PUBLISHED works on a consistent basis Create an energized state where you're ready to write Make money from your completed books or screenplays < Follow a simple seven-step process that prevents writer's block You can write thousands of words every day. All you need is a strategy to develop this habit.
The Writer's Lexicon: Descriptions, Overused Words, and Taboos
Kathy Steinemann - 2017
When they’re not nodding, they roll their eyes.Time to slash the Pinocchio strings and turn them into real people. Award-winning author Kathy Steinemann provides the tools. She cuts through the so-called rules and offers simple solutions.Too many repetitions of “little”? There’s a cure for that. Do you rely on “very” too often? There’s a cure for that too. You’ll find the remedies in this book’s dispensary.Should you ever use anything other than “said” to attribute dialogue? Are exclamation points taboo? The answers might surprise you.Learn how to harness body language, purge hackneyed adjectives, and draw on the environment for ambience. No more wooden characters. You’ll transform them into believable personalities that your readers will learn to love. Or hate.Get in the driver’s seat, relax, and enjoy your journey—with Kathy Steinemann’s book as your GPS.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley - 2014
If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include:
How to write better. (Or, for "adult-onset writers": How to hate writing less.)
Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
"Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
Content Tools: The sharpest tools you need to get the job done.
Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
The Easy Way to Write Short Stories That Sell
Rob Parnell - 2013
If you've ever felt that you had a story inside you - and wanted to know how to write and get it published, this book is for you. This book is intended for amateur and professional writers who may have lost their way. It guarantees inspiration, motivation, effective ways to counter 'writer's block' and provides you with easy, step by step instructions on how to write a short story that will sell.Rob Parnell is the respected author of 28 books on writing. Over the last eleven years Rob has taught over 100,000 students and subscribers from all over the world. His website, The Easy Way to Write, is considered one of the best writer's sites online.In The Easy Way to Write Short Stories That Sell, Rob Parnell explains how the first and best way to progress in a writing career is to master the art of short story writing. Here's what he says:"I don't know about you but at school they told us short story writing was harder than novel writing. For a full time writer this statement is nonsense - but it does show how short story writing is respected and even regarded with some degree of awe."The good news is that I can teach you the easy way to create a very publishable short story - and very quickly."My short story writing course has been downloaded more than any other of my resources - something like 90,000 times in the last ten years. I've completely revised its contents and included an up-to-date listing of all the short story markets currently available to the aspiring short story writer."Plus, to help and encourage new writers, I've added a link to another of my popular courses, The Easy Way to Achieve Writing Success. It's a free e-course available from a link at the end of The Easy Way to Write Short Stories That Sell.Here's what's included in this book:"A thorough examining of the art and craft of short story writing - and how to easily make money writing short stories for publication.PART ONE: MINDSET"We look at mental preparation and having the correct writer's mindset before we start. We examine time management, your self belief mechanisms, and goal setting. PART TWO: THE BASICS"Here we ponder the nature of inspiration and originality. How to come up with ideas, characters and subject matter for your stories. We also discuss more specific writing issues like genre, scope, style and how to deal with them.PART THREE: Construction Time"Here I introduce the 7-Step Story Generator, an easy way to come up with powerful short story ideas in less than ten minutes. In a whole new section I also show how to create instantly compelling characters."We delve in to character's agendas, their interactions, and the consequences of facing and overcoming obstacles. "Plus, how to use the 5-Point Plot Structure, and create compelling stories through the use of proper style and tone, the correct point of view, tense, and the all important twist at the end of your stories."For fan fiction and romance writers I explain the ‘1-2-3-Bang’ theory and other short story structures.PART FOUR: WRITING YOUR STORY"Here we examine the opening paragraph and its importance, professional techniques like fast writing, self-editing, formatting and polishing the final edit.
OS X 10.10 Yosemite: The Ars Technica Review
John Siracusa - 2014
Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.
