When NASA needed to land Curiosity—a 2,000-pound, $2.5 billion rover—on the surface of Mars, 140 million miles away, they turned to JPL. Steltzner’s team couldn’t test their kooky solution, the Sky Crane. They were on an unmissable deadline, and the world would be watching when they succeeded—or failed. At the helm of this effort was an unlikely rocket scientist and accidental leader, Adam Steltzner. After barely graduating from high school, he followed his curiosity to the local community college to find out why the stars moved. Soon he discovered an astonishing gift for math and physics. After getting his Ph.D. he ensconced himself within JPL, NASA’s decidedly unbureaucratic cousin, where success in a mission is the only metric that matters.  The Right Kind of Crazy is a first-person account of innovation that is relevant to any­one working in science, art, or technology. For instance, Steltzner describes: ·How his team learned to switch from fear-based to curiosity-based decision making·How to escape “The Dark Room”—the creative block caused by fear, uncertainty, and the lack of a clear path forward·How to tell when we’re too in love with our own ideas to be objective about them—and, conversely, when to fight for them·How to foster mutual respect within teams while still bashing bad ideas The Right Kind of Crazy is a book for anyone who wants to channel their craziness into creativity, balance discord and harmony, and find a signal in a flood of noise.

    Decades ago, astronauts brought back 850 pounds of rocks from their lunar journeys; the U.S. gave some away as “goodwill” gifts to the world’s nations. Over time, many of them disappeared, stolen or lost in the aftermath of political turmoil, and offered for millions on the black market. Gutheinz, first as a NASA investigator and then the leader of a intrepid group of students, has dedicated his life to getting them back. Author Joe Kloc tells a wild story of geopolitics, crime, science, and one man’s obsession with keeping the moon out of the wrong hands.

    Twelve astronauts made this greatest of all journeys and were indelibly marked by it, for better or for worse. Journalist Andrew Smith tracks down the nine surviving members of this elite group to find their answers to the question "Where do you go after you've been to the Moon?"A thrilling blend of history, reportage, and memoir, Moondust rekindles the hopeful excitement of an incandescent hour in America's past and captures the bittersweet heroism of those who risked everything to hurl themselves out of the known world -- and who were never again quite able to accept its familiar bounds.

    But what if, nonetheless, Einstein got it wrong?Since the 1930s, physicists have noticed an alarming discrepancy between the universe as we see it and the universe that Einstein's theory of relativity predicts. There just doesn't seem to be enough stuff out there for everything to hang together. Galaxies spin so fast that, based on the amount of visible matter in them, they ought to be flung to pieces, the same way a spinning yo-yo can break its string. Cosmologists tried to solve the problem by positing dark matter—a mysterious, invisible substance that surrounds galaxies, holding the visible matter in place—and particle physicists, attempting to identify the nature of the stuff, have undertaken a slew of experiments to detect it. So far, none have.Now, John W. Moffat, a physicist at the Perimeter Institute for Theoretical Physics in Waterloo, Canada, offers a different solution to the problem. The cap­stone to a storybook career—one that began with a correspondence with Einstein and a conversation with Niels Bohr—Moffat's modified gravity theory, or MOG, can model the movements of the universe without recourse to dark matter, and his work chal­lenging the constancy of the speed of light raises a stark challenge to the usual models of the first half-million years of the universe's existence.This bold new work, presenting the entirety of Moffat's hypothesis to a general readership for the first time, promises to overturn everything we thought we knew about the origins and evolution of the universe.

    Each object is plotted on a detailed, easy-to-use star map, and most of these sights can be found even in a light-polluted sky. Also included are four seasonal all-sky charts that help locate each highlight. You don't need fancy or expensive equipment to enjoy the wonders of the night sky. In fact, as even experienced star gazers know, to go beyond the naked-eye sky and delve deep into the universe, all you need are binoculars ? even the ones hanging unused in your closet. If you don't own any, Binocular Highlights explains what to look for when choosing binoculars for star gazing and provides observing tips for users of these portable and versatile mini-telescopes. Sprial-bound with readable paper spine, full color throughout.

    It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.

    Requiring only basic algebra and trigonometry, the new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice. This edition contains greatly expanded and updated material on the Internet, cell phones, and wireless technologies. Practical skills like testing and troubleshooting are integrated throughout. A brand-new Laboratory & Activities Manual provides both hands-on experiments and a variety of other activities, reflecting the variety of skills now needed by technicians. A new Online Learning Center web site is available, with a wealth of learning resources for students. An Instructor Productivity Center CD-ROM features solutions to all problems, PowerPoint lessons, and ExamView test banks for each chapter.

    This book, which greatly expands the companion PBS series, tell the stories of the visionaries--based on eyewitness accounts and newly discovered archival material--who helped America win the space race with the first lunar landing fifty years ago. In 1961, President John F. Kennedy proposed the nation spend twenty billion dollars to land a man on the Moon before the end of the decade. For the first time, Chasing the Moon reveals the unknown stories of the fascinating individuals whose imaginative work across several decades culminated in America's momentous achievement. More than a story of engineers and astronauts, the Moon landing--now celebrating its 50th anniversary--grew out of the dreams of science fiction writers, filmmakers, military geniuses and rule-breaking scientists. Going in depth to explore their stories beyond the PBS series, writer/producer Robert Stone--called "one of our most important documentary film makers" by Entertainment Weekly--brings these important figures to brilliant life. They include: * Science fiction author Arthur C. Clarke, whose writing inspired some of the key players in the Moon race. A scientific paper he wrote in his twenties led to the U.S. beating Russia in one area of space: communications satellites.* Wernher von Braun, the Nazi military genius who oversaw Hitler's rocket weapons program. After working on ballistic missiles for the U.S. Army, he was recruited by NASA to manage the creation of the Saturn V Moon rocket. * Astronaut Frank Borman, commander of the first mission to circumnavigate the Moon, whose powerful testimony before Congress in 1967 decisively saved the U.S. lunar program from being cancelled. * Poppy Northcutt, a young mathematician who was the first woman to work in Mission Control. Her media exposure as a unique presence in this all-male world allowed her to stand up for equal rights for women and minorities.* Ed Dwight, an African-American astronaut candidate, recruited at the urging of the Kennedy White House to further the administration's civil rights agenda. But not everyone welcomed his inclusion.Setting these key players in the political, social, and cultural climate of the time, and including captivating photos throughout, Chasing the Moon focuses on the science and the history, but most importantly, the extraordinary individuals behind what was undoubtedly the greatest human achievement of the twentieth century.

    Unseen but listening intently was an audience of more than a billion people.It was Christmas Eve, 1968. And the astronauts of Apollo 8 -- Commander Frank Borman, Jim Lovell, and Bill Anders -- were participants in a mission that took them farther (500,000 miles) and faster (24,000 miles an hour) than any human had ever traveled. Of the 27 previous manned launches, none had ever ventured higher than 850 miles in altitude. Apollo 8 was the first manned vehicle to leave the earth's orbit and the first craft to orbit the moon.Confined within a tiny 11 x 13-foot capsule -- the size of the interior of a 15-passenger van -- the astronauts were aided in their journey by a computer less powerful than one of today's least sophisticated handheld calculators. The mission was not only a triumph of engineering, but also an enduring moment in history. It was a triumph for America and its space agency, and assured the public's continued interest in exploring space.

    Today he's a part of our nation's history as one of the surviving Mercury space pioneers. Leap of Faith not only reveals what went on behind the scenes of the early space program, but also takes aim at the next millennium of space travel with strong views on the existence of extraterrestrial intelligence--& even the distinct possibility we've already had contact. During his military career, he was one of the best of the best at Edwards Air Force Base, where the setting of world records for speed, endurance & altitude was an everyday occurrence. Even before joining the newly formed manned space program, he understood the dangerous nature of new technologies: hanging it over the edge & pushing the envelope, then hauling it back in & doing it again tomorrow. Gordo Cooper learned to fly with his father at age 8 in his hometown of Shawnee, OK, soloing by age 12. As an impressionable boy, he met overnight visitors to the household, including famous aviators like Amelia Earhart & Wiley Post, heightening his desire to take to the skies. Ride with Cooper thru his adventurous life in the cockpits of planes & spacecraft alike. He was the last American to go into space alone. He flew in Mercury & Gemini, & served as head of flight crew operations for both Apollo & Skylab, America's 1st orbiting space station. He was backup command pilot for Apollo X & directed design input changes for the shuttle program. He was buddies with Gus Grissom, who died in the Apollo I fire at Cape Canaveral, & was close to Wernher von Braun, the German rocket scientist who was responsible for the USA beating Russia to the Moon. Thru it all, Cooper, a hero who shuns the label, speaks candidly of his defeats as well as his accomplishments. His life is a tapestry of space travel in the 20th century. From a source as credible as Cooper come these claims: He innocently took revealing pictures of the mysterious Area 51 during his Gemini mission & ended up in the White House speaking about it to the president; he & other military jet pilots have chased UFOs; & footage of UFOs taken by his film crew was confiscated by the government, all part of the military's long-time UFO cover-up.

    Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

    G. Lord was becoming a teenager in Southern California and her mother was dying of cancer, Lord's father-an archetypal, remote, rocket engineer- disappeared into his work at the Jet Propulsion Laboratory in Pasadena, building the space probes of the Mariner Mars 69 mission. Thirty years later, Lord found herself reporting on the JPL, triggering childhood memories and a desire to revisit her past as a way of understanding the ethos of rocket science. Astro Turf is the brilliant result of her journey of discovery.Remembering her pain at her father's absence, yet intrigued by what he did, Lord captures him on the page as she recalls her own youthful, eccentric fascination with science and space exploration. Into her family's saga she weaves the story of the legendary JPL- examining the complexities of its cultural history, from its start in 1936 to the triumphant Mars landings in 2004. She illuminates its founder, Frank Malina, whose brilliance in rocketry was shadowed by a flirtation with communism, driving him from the country even as we welcomed Wernher von Braun and his Nazi colleagues. Lord's own love of science fiction becomes a lens through which she views a profound cultural shift in the male-dominated world of space. And in pursuing the cause of her father's absence she stumbles on a hidden guilt, understanding "the anguish his proud silence caused both him and me, and how rooted that silence was in the culture of engineering."As in her acclaimed book Forever Barbie, which demystified an icon of feminine culture, Lord brings her penetrating insight to bear on a bastion of American masculinity, opening our eyes in unexpected and memorable ways.

    At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.Kelley takes the reader through the IDEO problem-solving method:> Carefully observing the behavior or "anthropology" of the people who will be using a product or service> Brainstorming with high-energy sessions focused on tangible results> Quickly prototyping ideas and designs at every step of the way> Cross-pollinating to find solutions from other fields> Taking risks, and failing your way to success> Building a "Greenhouse" for innovationIDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.From the Hardcover edition.

    Say you?re already an experienced photographer? The helpful tips and tricks in this friendly book will get you quickly up to speed on the D3100's new 14-megapixel sensor, continous video/live focus, full HD video, expanded autofocus, and more. As a seasoned instructor at the Palm Beach Photographic Center, Julie anticipates all questions, whether you?re a beginner or digital camera pro, and offers pages of easy-to-follow advice.Helps you get every bit of functionality out of the new Nikon D3100 camera Walks you through its exciting new features, including the 14-megapixel sensor, continous video/live focus, full HD video, expanded autofocus, and the updated in-camera menu Explores shooting in Auto mode, managing playback options, and basic troubleshooting Explains how to adjust the camera's manual settings for your own preferred exposure, lighting, focus, and color style Covers digital photo housekeeping tips?how to organize, edit, and share your files Tap all the tools in this hot new DSLR camera and start taking some great pix with Nikon D3100 For Dummies.

    Graham provides a detailed look at the entire SR-71 story beginning with his application to be an SR pilot through commanding an entire wing.