From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy.Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world’s most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.

    Perhaps the world's greatest technological achievement-and a triumph of American spirit and ingenuity-the Apollo 11 mission, and the entire Apollo program, was a mammoth undertaking involving more than 410,000 men and women dedicated to putting a man on the Moon and winning the Space Race against the Soviets.Seen through the eyes of the those who lived it, Shoot for the Moon reveals the dangers, the challenges, and the sheer determination that defined not only Apollo 11, but also the Mercury and Gemini missions that made it possible. Both sweeping and intimate, and based on exhaustive research and dozens of fresh interviews, bestselling author James Donovan's Shoot for the Moon is the definitive and thrilling account of one of humankind's most extraordinary feats of exploration.

    Who thought up paper money? What was the secret element that made the Gutenberg printing press possible? And what is the connection between The Da Vinci Code and the collapse of Lehman Brothers? Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette’s disposable razor to IKEA’s Billy bookcase, bestselling author and Financial Times columnist Tim Harford recounts each invention’s own curious, surprising, and memorable story. Invention by invention, Harford reflects on how we got here and where we might go next. He lays bare often unexpected connections: how the bar code undermined family corner stores, and why the gramophone widened inequality. In the process, he introduces characters who developed some of these inventions, profited from them, and were ruined by them, as he traces the principles that helped explain their transformative effects. The result is a wise and witty book of history, economics, and biography.

    Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.

    Manning and his team at NASA's Jet Propulsion Laboratory, tasked with designing a lander many times larger and more complex than any before, faced technical setbacks, fights over inadequate resources, and the challenges of leading an army of brilliant, passionate, and often frustrated experts.Manning's fascinating personal account--which includes information from his exclusive interviews with leading Curiosity scientists--is packed with tales of revolutionary feats of science, technology, and engineering. Readers experience firsthand the disappointment at encountering persistent technical problems, the agony of near defeat, the sense of victory at finding innovative solutions to these problems, the sheer terror of staking careers and reputations on a lander that couldn't be tested on Earth, and the rush of triumph at its successful touchdown on Mars on August 5, 2012. This is the story of persistence, dedication, and unrelenting curiosity.

    The Great Ideas of Classical Physics 2. Describing MotionA Break from Aristotle 3. Describing Ever More Complex Motion 4. Astronomy as a Bridge to Modern Physics 5. Isaac NewtonThe Dawn of Classical Physics 6. Newton QuantifiedForce and Acceleration 7. Newton and the Connections to Astronomy 8. Universal Gravitation 9. Newton's Third Law 10. Conservation of Momentum 11. Beyond NewtonWork and Energy 12. Power and the Newtonian Synthesis 13. Further DevelopmentsStatic Electricity 14. Electricity, Magnetism, and Force Fields 15. Electrical Currents and Voltage 16. The Origin of Electric and Magnetic Fields 17. Unification IMaxwell's Equations 18. Unification IIElectromagnetism and Light 19. Vibrations and Waves 20. Sound Waves and Light Waves 21. The Atomic Hypothesis 22. Energy in SystemsHeat and Thermodynamics 23. Heat and the Second Law of Thermodynamics 24. The Grand Picture of Classical Physics

    With the author's own wonderful Alaska stories and information on wildlife, native culture, landmarks, historical sites, shopping, and more, you won t miss a thing. Upton's Handbook traces the route used by most Alaska cruises, with maps and text keyed to a route numbering/navigational system that is frequently announced onboard, allowing the passenger to easily follow his ship s progress from Mile One. The wonderful illustrated maps and color photography throughout keep you informed throughout your journey, making a wonderful souvenir when it ends.

    Each chapter gives you the complete source code for a new game and teaches the programming concepts from these examples. The book is available under a Creative Commons license and can be downloaded in full for free from http: //inventwithpython.com/pygame This book was written to be understandable by kids as young as 10 to 12 years old, although it is great for anyone of any age who has some familiarity with Python.

    Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other.This is a book no reader, writer or speaker should be without.

    Steve Alcorn and David Green were there, as employees of Disney's WED Imagineering. Building a Better Mouse describes what it was like to be in the trenches as a Disney Imagineer leading the frantic dash to opening day. It is a breathtaking, breezy, E-ticket ride of a book, required reading for Disneyphiles and anyone interested in themed entertainment.

    He is ultra competitive but never forgets to have fun. An immensely likeable man.' Damon HillThe world’s foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain’s greatest engineers and this is his fascinating, powerful memoir.How to Build a Car explores the story of Adrian’s unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he’s been involved.A true engineering genius, even in adolescence Adrian’s thoughts naturally emerged in shape and form – he began sketching his own car designs at the age of 12 and took a welding course in his school summer holidays. From his early career in IndyCar racing and on to his unparalleled success in Formula One, we learn in comprehensive, engaging and highly entertaining detail how a car actually works. Adrian has designed for the likes of Mario Andretti, Nigel Mansell, Alain Prost, Damon Hill, David Coulthard, Mika Hakkinen, Mark Webber and Sebastian Vettel, always with a shark-like purity of purpose: to make the car go faster. And while his career has been marked by unbelievable triumphs, there have also been deep tragedies; most notably Ayrton Senna’s death during his time at Williams in 1994.Beautifully illustrated with never-before-seen drawings, How to Build a Car encapsulates, through Adrian’s remarkable life story, precisely what makes Formula One so thrilling – its potential for the total synchronicity of man and machine, the perfect combination of style, efficiency and speed.

    . . . Baker examines a wide range of the achievements that have made, and still make, America great again—and again.” —The Wall Street Journal All made in America: The skyscraper and subway car. The telephone and telegraph. The safety elevator and safety pin. Plus the microprocessor, amusement park, MRI, supermarket, Pennsylvania rifle, and Tennessee Valley Authority. Not to mention the city of Chicago or jazz or that magnificent Golden Gate Bridge.   What is it about America that makes it a nation of inventors, tinkerers, researchers, and adventurers—obsessive pursuers of the never-before-created? And, equally, what is it that makes America such a fertile place to explore, discover, and launch the next big thing?   In America the Ingenious, bestselling author Kevin Baker brings his gift of storytelling and eye for historical detail to the grand, and grandly entertaining, tale of American innovation. Here are the Edisons and Bells and Carnegies, and the stories of how they followed their passions and changed our world. And also the less celebrated, like Jacob Youphes and Loeb Strauss, two Jewish immigrants from Germany who transformed the way at least half the world now dresses (hint: Levi Strauss). And Leo Fender, who couldn’t play a note of music, midwifing rock ’n’ roll through his solid-body electric guitar and amplifier. And the many women who weren’t legally recognized as inventors, but who created things to make their lives easier that we use every day—like Josephine Cochran, inventor of the dishwasher, or Marion O’Brien Donovan, who invented a waterproof diaper cover. Or a guy with the improbable name of Philo Farnsworth, who, with his invention of television, upended communication as significantly as Gutenberg did.   At a time when America struggles with different visions of what it wants to be, America the Ingenious shows the extraordinary power of what works: how immigration leads to innovation, what a strong government and strong public education mean to a climate of positive practical change, and why taking the long view instead of looking for short-term gain pays off many times over, not only for investors and inventors, but for the rest of us whose lives are made better by the new.   America and its nation of immigrants have excelled at taking ideas from anywhere and transforming them into the startling, often unexpectedly beautiful creations that have shaped our world. This is that story.

    The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.

    Intense, colorful, and dramatic --the man who hit a golf ball on the moon -- he was among the most private of America's public figures and, until his death in 1998, he guarded the story of his life zealously. Light This Candle, based on Neal Thompson's exclusive access to private papers and interviews with Shepard's family and closest friends -- including John Glenn, Wally Schirra, and Gordon Cooper -- offers a riveting, action-packed account of Shepard's life. Among the first men to fly off aircraft carriers, he was one of the most fearless test pilots. He endured long separations from his devoted wife and three daughters to fly dangerous missions, working his way up the ranks despite clashes with authority over his brazen flying maneuvers and penchant for risky pranks. Hugely competitive, he beat out John Glenn for the first Mercury spaceflight and then overcame a rare illness to return to space again on Apollo 14. He took every challenge head-on and seemed to win every time. Long overdue, Light This Candle is a candid and inspiring account of a bold American life.

    More importantly, this book provides a framework for thinking about computer organization and design that will enable the reader to continue the lifetime of learning necessary for staying at the forefront of this competitive discipline. --John Crawford Intel Fellow Director of Microprocessor Architecture, Intel The performance of software systems is dramatically affected by how well software designers understand the basic hardware technologies at work in a system. Similarly, hardware designers must understand the far reaching effects their design decisions have on software applications. For readers in either category, this classic introduction to the field provides a deep look into the computer. It demonstrates the relationship between the software and hardware and focuses on the foundational concepts that are the basis for current computer design. Using a distinctive learning by evolution approach the authors present each idea from its first principles, guiding readers through a series of worked examples that incrementally add more complex instructions until they ha