This book includes a companion CD-ROM that adds a visual emphasis with animations.

    While the text is descriptive (largely conceptual) it does provide quantitative material, including worked examples in optional boxed sections.

    The best-selling Mastering the World of Psychology speaks to students in a direct and accessible manner. The author's voice and writing style, combined with a strong pedagogical framework, support students of diverse backgrounds and educational needs. The book relates essential key concepts in a way that is meaningful to students' lives and careers. No introductory psychology textbook does more to help students get better grades than Mastering the World of Psychology.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    At the time, Watson was only 24, a young scientist hungry to make his mark. His uncompromisingly honest account of the heady days of their thrilling sprint against other world-class researchers to solve one of science's greatest mysteries gives a dazzlingly clear picture of a world of brilliant scientists with great gifts, very human ambitions & bitter rivalries. With humility unspoiled by false modesty, Watson relates his & Crick's desperate efforts to beat Linus Pauling to the Holy Grail of life sciences, the identification of the basic building block of life. Never has a scientist been so truthful in capturing in words the flavor of his work.

    But, Alex Bellos says, "math can be inspiring and brilliantly creative. Mathematical thought is one of the great achievements of the human race, and arguably the foundation of all human progress. The world of mathematics is a remarkable place."Bellos has traveled all around the globe and has plunged into history to uncover fascinating stories of mathematical achievement, from the breakthroughs of Euclid, the greatest mathematician of all time, to the creations of the Zen master of origami, one of the hottest areas of mathematical work today. Taking us into the wilds of the Amazon, he tells the story of a tribe there who can count only to five and reports on the latest findings about the math instinct--including the revelation that ants can actually count how many steps they've taken. Journeying to the Bay of Bengal, he interviews a Hindu sage about the brilliant mathematical insights of the Buddha, while in Japan he visits the godfather of Sudoku and introduces the brainteasing delights of mathematical games.Exploring the mysteries of randomness, he explains why it is impossible for our iPods to truly randomly select songs. In probing the many intrigues of that most beloved of numbers, pi, he visits with two brothers so obsessed with the elusive number that they built a supercomputer in their Manhattan apartment to study it. Throughout, the journey is enhanced with a wealth of intriguing illustrations, such as of the clever puzzles known as tangrams and the crochet creation of an American math professor who suddenly realized one day that she could knit a representation of higher dimensional space that no one had been able to visualize. Whether writing about how algebra solved Swedish traffic problems, visiting the Mental Calculation World Cup to disclose the secrets of lightning calculation, or exploring the links between pineapples and beautiful teeth, Bellos is a wonderfully engaging guide who never fails to delight even as he edifies. "Here's Looking at Euclid "is a rare gem that brings the beauty of math to life.

    This highly visual, non- technical survey emphasizes broad, up-to-date coverage of basic topics and principles in geology, oceanography, meteorology, and astronomy. The text's flexible design lends itself to the diversity of Earth science courses in both content and approach. As in previous editions, the main focus is to foster student understanding of basic earth science principles.

    Incorporating biological, medicinal, and environmental applications, it builts an art program. Highlighting the art program are micro-to-macro art pieces that visually guide students to conceptually understand organic chemistry.

    Offers students with the tools necessary to do ethical research in psychology and to understand the research they learn about in psychology courses and in the media.

    The beginning chapters introduce basic chemical and biological concepts to provide students with the framework they need to comprehend physiological principles. The chapters that follow promote conceptual understanding rather than rote memorization of facts. Health applications are included throughout the book to heighten interest, deepen understanding of physiological concepts, and help students relate the material to their individual career goals. Every effort has been made to help students integrate related concepts and understand the relationships between anatomical structures and their functions.

    In Richard Halgin and Susan Krauss Whitbourne’s Abnormal Psychology: Clinical Perspectives on Psychological Disorders, students are shown the human side of Abnormal Psychology. Through the wide

    Unlike other texts, it begins with a detailed picture of the atom then builds toward chemistry's frontier, continually demonstrating how to solve problems, think about nature and matter, and visualize chemical concepts in the same ways as working chemists. The new edition incorporates features that extend the book's emphasis on modern techniques and applications while strengthening its problem solving approach. Atkins/Jones is the only book for this course featuring integrated book specific media that provides students with effective study help via a variety of electronic tools. The website at http: //www.whfreeman.com/chemicalprinciples3e has been developed simultaneously with the text and offers a range of tools for problem solving and chemical exploration

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Others who have no intention of ever studying the subject have this notion that calculus is impossibly difficult unless you happen to be a direct descendant of Einstein. Well, the good news is that you can master calculus. It's not nearly as tough as its mystique would lead you to think. Much of calculus is really just very advanced algebra, geometry, and trig. It builds upon and is a logical extension of those subjects. If you can do algebra, geometry, and trig, you can do calculus.Calculus For Dummies is intended for three groups of readers:Students taking their first calculus course - If you're enrolled in a calculus course and you find your textbook less than crystal clear, this is the book for you. It covers the most important topics in the first year of calculus: differentiation, integration, and infinite series.Students who need to brush up on their calculus to prepare for other studies - If you've had elementary calculus, but it's been a couple of years and you want to review the concepts to prepare for, say, some graduate program, Calculus For Dummies will give you a thorough, no-nonsense refresher course.Adults of all ages who'd like a good introduction to the subject - Non-student readers will find the book's exposition clear and accessible. Calculus For Dummies takes calculus out of the ivory tower and brings it down to earth. This is a user-friendly math book. Whenever possible, the author explains the calculus concepts by showing you connections between the calculus ideas and easier ideas from algebra and geometry. Then, you'll see how the calculus concepts work in concrete examples. All explanations are in plain English, not math-speak. Calculus For Dummies covers the following topics and more:Real-world examples of calculus The two big ideas of calculus: differentiation and integration Why calculus works Pre-algebra and algebra review Common functions and their graphs Limits and continuity Integration and approximating area Sequences and series Don't buy the misconception. Sure calculus is difficult - but it's manageable, doable. You made it through algebra, geometry, and trigonometry. Well, calculus just picks up where they leave off - it's simply the next step in a logical progression.

      Writing a college admissions essay is no easy task—but with college essay coach and New York Times contributor Alan Gelb’s accessible and encouraging step-by-step instructions, you’ll be able to write an honest, one-of-a-kind essay that really shines. Gelb’s ten-step approach has garnered great results for the students who have tried it, many of whom were accepted into their dream schools (Harvard, Brown, Yale, and more). This to-the-point handbook shows you how to identify an engaging essay topic, and then teaches you how to use creative writing techniques to craft a narrative that expresses your unique personality, strengths, and goals. Whether you’re an A-student looking for an extra boost or a less-confident writer who needs more intensive help, Gelb’s reassuring and concise guidance will help you every step of the way, from your initial draft to final revision. In the end, you will have a well-polished, powerful, and profound personal statement that you can feel proud of—a college essay that doesn’t feel “pre-fab,” but is a real reflection of your own individuality.