The Elements of User Experience: User-Centered Design for the Web


Jesse James Garrett - 2002
    This book aims to minimize the complexity of user-centered design for the Web with explanations and illustrations that focus on ideas rather than tools or techniques.

Moving for Moksha


Alok Mishra - 2020
    In this collection, you will find images and poems that relate to life, love, loss, gain, realisation and the final thing called Moksha. The poems may sound philosophical, intellectual and emotional from time to time. You will also find a surprise at the end of this wonderful poetry collection if you read everything carefully. And, like the previous poetry collection by Alok Mishra, this book will also not take more than 15 minutes from your daily routine. However, you may want to read the book at least twice or maybe thrice to understand what do the poems mean. Alok has devised a style of his own to communicate his thoughts to the readers of Indian English poetry. A 4-3-6 style has perfectly settled with this collection having 14 wonderful poems. Here are some reviews for Moving for Moksha:The collection of poems takes us on a journey to ponder the truth and fallacies of life that come our way. The poems are mostly mystic in nature, having more than what it seems to be... you will certainly love it if you have a taste for English poetry.by: Amit Mishra (founder of The Indian Authors & Indian Book Lovers)...beauty, truth, eternity.... a very close observation of life, these poems sneak into nothing but the philosophy of life that people confront during life-span.by: Ravi Kumar, Research Scholar with expertise in Indian English Literature, a writer for many online literary platformsThe poems reflect disillusion, rejection, realisation and answer to the final call – Moksha, as called in Indian philosophy. The innovative form with a 4-3-6 pattern looks very apt for the emotional and intellectual and also cryptic nature of the poems in this collection.The Last Critic

Visual Intelligence: Sharpen Your Perception, Change Your Life


Amy E. Herman - 2015
    How could looking at Monet’s water lily paintings help save your company millions? How can checking out people’s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief?   In her celebrated seminar, the Art of Perception, art historian Amy Herman has trained experts from many fields how to perceive and communicate better. By showing people how to look closely at images, she helps them hone their “visual intelligence,” a set of skills we all possess but few of us know how to use properly. She has spent more than a decade teaching doctors to observe patients instead of their charts, helping police officers separate facts from opinions when investigating a crime, and training professionals from the FBI, the State Department, Fortune 500 companies, and the military to recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you how to recognize the talents, opportunities, and dangers that surround you every day.   Whether you want to be more effective on the job, more empathetic toward your loved ones, or more alert to the trove of possibilities and threats all around us, this book will show you how to see what matters most to you more clearly than ever before.

Designing Social Interfaces


Christian Crumlish - 2009
    Designing sites that foster user interaction and community-building is a valuable skill for web developers and designers today, but it's not that easy to understand the nuances of the social web. Now you have help. Christian Crumlish and Erin Malone share hard-won insights into what works, what doesn't, and why. You'll learn how to balance opposing factions and grow healthy online communities by co-creating them with your users.Understand the overarching principles you need to consider for every website you createLearn basic design patterns for adding social components to an existing siteRein in misbehaving users on an active community siteBuild a social experience around a product or service and invite people to joinDevelop a social utility without having to build an entirely new infrastructureEnable users of your site's content to interact with one anotherOffer your members the opportunity to connect in the real worldLearn to recognize and avoid antipatterns: emergent bad practices in the social network and social media space

Testing Business Ideas


David J. Bland - 2019
    Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

UX for Lean Startups


Laura Klein - 2013
    With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.Determine whether people will buy your product before you build itListen to your customers throughout the product’s lifecycleUnderstand why you should design a test before you design a productGet nine tools that are critical to designing your productDiscern the difference between necessary features and nice-to-havesLearn how a Minimum Viable Product affects your UX decisionsUse A/B testing in conjunction with good UX practicesSpeed up your product development process without sacrificing quality

Evil by Design: Interaction Design to Lead Us Into Temptation


Chris Nodder - 2013
    Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:Pride -- use social proof to position your product in line with your visitors' values Sloth -- build a path of least resistance that leads users where you want them to go Gluttony -- escalate customers' commitment and use loss aversion to keep them there Anger -- understand the power of metaphysical arguments and anonymity Envy -- create a culture of status around your product and feed aspirational desires Lust -- turn desire into commitment by using emotion to defeat rational behavior Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Escape from Dubai


Herve Jaubert - 2009
    From a life of luxury in the opulent city of Dubai to promised ruination, Jaubert tells a tale of espionage and escape that rivals any best selling novel on the market. Immersed in a luxury submarine business, Jaubert was hired as CEO by Dubai World to develop and design miniature subs for the wealthy. Once problems developed within the business, Herve Jaubert became the scapegoat of government officials and found himself ensnared in a web of police threats, extortion, human rights abuses and coercion. With no chance to make it through their biased legal system, Jaubert planned the escape of his life.

More Ghost Stories of Shimla Hills


Minakshi Chaudhry - 2012
    Stories from the colonial era will both entertain and enthral readers. The author is very well-known in the Himachal as a prolific and an entertaining writer. About the Book: More Ghost Stories of Shimla Hills A collection of sixteen stories about the supernatural, originating from Shimla folklore and the days of the Raj. The haunted foothills of Himalayas present the perfect setting for the dark and sinister world of phantoms and apparitions. Many spirits wander about these hills-the English nurse, the theatre manager, the English lord and his sister, even a family of local ghosts Many of these are real encounters narrated by the inhabitants. With thrilling twists and turns, each story recreates the horror of the victims and the fear of the unknown. Get ready to be spooked! About the Author: Minakshi Chaudhry Minakshi Chaudhry, an author and former journalist, lives in Shimla with her husband. She is a keen observer of people, cultures, lifestyles, and loves trekking and travelling. Minakshi has authored several books-Sunshine: My Encounter with Cancer, Love Stories of Shimla Hills, Whispering Deodars: Writings from Shimla Hills, Destination Himachal: 132 Offbeat and 12 Popular Getaways, Ghost Stories of Shimla Hills, 65 Treks and Over 100 Destinations: A Guide to Trekking in Himachal, and Exploring Pangi Himalaya: A World Beyond Civilization. She is currently working on her next book and can be contacted at minakshi_kanwar@yahoo.com

Thoughts on Interaction Design


Jon Kolko - 2007
    Although the value of design is now recognized as essential to product development, the field is often misunderstood by managers and other team members, who don't understand a designer's role in a team. This can cause inefficient and ineffective products.Thoughts on Interaction Design gives individuals engaged in this profession the dialogue to justify their work to other stakeholders. It provides a framework upon which to build intellectual discourse, and it substantiates the rigorous and unique nature of interaction design work. Ultimately, the text exists to provide a definition that encompasses the intellectual facets of the field, the conceptual underpinnings of interaction design as a legitimate human-centered field, and the particular methods used by practitioners in their day to day experiences.Key Features: First book to provide a solid definition and framework for the booming field of interaction design, finally giving designers the justification needed to prove their essential role on every development team Provides designers with tools they need to operate effectively in the workplace without compromising their goals: making useable, useful, and desirable products Outlines process, theory, practice, and challenges of interaction design-intertwined with real world stories from a variety of perspective

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches


John W. Creswell - 1994
    It is a book that models the types of issues that best suit different approaches and allows students to understand when to use mixed methods. Furthermore, its focus on theory and paradigms is done in a way that helps students decode their meaning." --MARTHA MONTERO-SIEBURTH, University of Massachusetts, BostonNew to the Second Edition:Because mixed methods research has come into its own since the publication of the first edition, every chapter now shows how to implement a mixed methods design in your proposal or plan as well as showing how to implement qualitative and quantitative approaches Ethical issues that may arise in quantitative, qualitative and mixed methods designs have been added to a new section in Chapter 3 Writing tips and considerations have been expanded and moved to the first part of the book to get your research plan started in the right direction The latest developments in qualitative inquiry, including advocacy, participatory, and emancipatory approaches have been added to Chapter 10 Mixed methods procedures (Chapter 11) show readers how to identify types of mixed methods strategy, select data collection and analysis approaches, and plan the overall structure of the study

Designing for Growth: A Design Thinking Tool Kit for Managers


Jeanne Liedtka - 2011
    Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Smashing CSS: Professional Techniques for Modern Layout


Eric A. Meyer - 2010
    Very few in the industry can show you the ins and outs of CSS like Eric Meyer and inside Smashing CSS Eric provides techniques that are thorough, utterly useful, and universally applicable in the real world. From choosing the right tools, to CSS effects and CSS3 techniques with jQuery, Smashing CSS is the practical guide to building modern web layouts.With Smashing CSS you will learn how to:Throw elements offscreen/hide them Create body/HTML backgrounds in XHTML Usemore than 15 layout techniques including clearfix, two/three simple columns, faux columns, One True Layout, Holy Grail, em-based layout, fluid grids, sticky footers, and more Use a variety of CSS effects including CSS popups, boxpunching, rounded corners, CSS sprites, Sliding Doors, Liquid Bleach, ragged floats, and more Apply CSS table styling including using thead, tfoot, and tbody, row headers, column-oriented styling (classes); styling data tables with jQuery, tables to graphs, tables to maps; and more Use CSS3 elements including rounded corners, multiple backgrounds, RGBA, using jQuery to do CSS3 selections and so much more. Eric Meyer is an internationally recognized expert on the subjects of HTML, CSS, and Web standards, and has been working on the Web since 1993. Smashing CSS is for developers who already have some experience with CSS and JavaScript and are ready for more advanced techniques.Smashing Magazine (smashingmagazine.com) is one of the world's most popular web design sites. True to the Smashing mission, the Smashing Magazine book series delivers useful and innovative information to Web designers and developers.

100 Things Every Designer Needs to Know about People


Susan M. Weinschenk - 2011
    We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.