Book picks similar to
Warm Email Prospecting: How to Use Short and Simple Emails to Land Better Freelance Writing Clients by Ed Gandia
copywriting
writing-practice
marketing
nonfic
The Slip Trilogy Complete Boxed Set
David Estes - 2015
As sea levels rise and livable landmasses shrink, the Reorganized United States of America has instituted population control measures to ensure there are sufficient resources and food to sustain the growing population. Birth authorization must be paid for and obtained prior to having a child. Someone must die before another can be born, keeping the country in a population neutral position at what experts consider to be the optimal population. The new laws are enforced by a ruthless government organization known as Pop Con, responsible for terminating any children resulting from unauthorized births, and any illegals who manage to survive past their second birthday, at which point they are designated a national security threat and given the name Slip. But what if one child slipped through the cracks? What if someone knew all the loopholes and how to exploit them? Would it change anything? Would the delicate resource balance be thrown into a tailspin, threatening the lives of everyone? And how far would the government go to find and terminate the Slip? In a gripping story of a family torn apart by a single choice, Slip is a reminder of the sanctity of a single life and the value of the lives we so often take for granted.
May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
Mish Slade - 2016
It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.
Product Research 101: Find Winning Products to Sell on Amazon and Beyond
Renae Clark - 2015
If you are an experienced seller or are looking to do arbitrage this book will have less value as I don’t discuss sourcing by arbitrage. I don’t do arbitrage, so I don’t teach it. This book is written for the new or struggling seller wanting to source wholesale or private label products. What you will learn: Basic steps for finding top selling products How to generate product ideas and look for trends How to validate demand Tips for finding suppliers Analyzing data to help you pick a product It took me 5 months of research before I pulled the trigger on my first products to sell on Amazon. Five months and countless hours. I have pages of notes with product ideas in many different categories. Some were wholesale products, others were ideas for my own products. I had some money set aside to buy inventory. But I couldn’t commit. I was looking for...not necessarily thee perfect product, but, well yeah, the perfect product. Fear of choosing “wrong” was holding me back. I knew that product selection was key to success so I needed to choose right. Another part of the problem was I had bigger ideas—I wanted to create a brand and I had some ideas as to what sorts of products I would carry. But those ideas required more capital than I was willing to invest for my first product. As a result, I put so much pressure on myself to dream big and think towards the future that I did…nothing! Another hold up was I was a little skittish to follow the advice to source from Chinese suppliers. It seemed so complicated for a beginner. Could I not take a little less profit and source domestically? Were there not manufacturers that could produce my ideas in North America? Yes, and yes. Ultimately the delays helped me because I learned a lot by joining Facebook groups and listening to and learning from the experiences of others. I devoured the advice in forums as well as blogs, books, webinars, and courses. I learned of the pitfalls of private label that the gurus selling you the dream never talk about. And finally, I did pull the trigger. I put together this guide to help any of you who are feeling a little gun-shy too. I put this book together for all of you who have the brains to say “Hey, if everyone buys top 100 selling products wont that saturate the market?” I put this book together to help you find great products from many different approaches. After reading this, you should feel confident enough to find a product and get started with your e-commerce business.
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads
Bond Halbert - 2016
this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.
Why Authors Fail: 17 Mistakes Self Publishing Authors Make That Sabotage Their Success (And How To Fix Them)
Derek Doepker - 2014
Even just one missing link in an otherwise perfect plan can kill your results. The easiest way to avoid these mistakes is to learn from those who have made the mistakes for you, found a way to overcome them, and can take you by the hand to show you the principles you need to follow to guarantee long-term success. Can Anyone Become A Successful Author? I was once a broke valet parker and struggling writer. Through years of study, experimentation, and a lot of mistakes, I eventually cracked the code to becoming a multiple #1 bestselling author. My own experience combined with coaching students from all over the world has revealed the hidden mistakes most authors don't even realize they're making. I hate seeing passionate authors missing out on their chance for success simply because no one took the time to share these insights. I wanted to write the book I wish I had when I first started my journey of self-publishing that would have saved me endless headaches and frustration. What All Authors Must Know This is not strictly a book on marketing strategies, how to write a better book, or a technical guide to self-publishing. Instead, this book gives you what you really need to succeed - the real world principles all successful authors follow. Inside you'll discover... • Why struggling authors sabotage any chance of success before they write a single word… and how to virtually guarantee you’ll have a bestselling book, before you even begin. • Why struggling authors spend countless hours and hundreds of dollars publishing their dream book, only to find it gets lost among all the other self-published “wannabe” books… and how you can make sure your book stands out from the competition. • Why struggling authors can have the best written book on a topic... but still fail to make it a best selling book. • Why struggling authors often never get their book or series finished… and how you hack your motivation and creative inspiration to get your book done fast. • Why struggling authors’ creativity can be what leads to their failure… and how you can combine one simple thing with creativity to give you an edge no one else has. • Why struggling self publishing authors turn off potential readers before they’ve even had a chance to read their book… and how you can utilize simple psychological tactics that practically force browsers to purchase your book. • Why struggling authors can’t create a long-term business… and how you can set things up from the start to ensure you’re thriving off of book sales for years to come. You can either unknowingly make these mistakes and wonder why you're not seeing the results you want as an author, or you can learn from a #1 best selling author and publishing coach saving yourself countless hours and headaches. After getting your copy of "Why Authors Fail," you'll never again have to worry you don't know what it takes to become the successful author you were meant to be. “If failure is not on your author's checklist then this book is a must read! A powerful, business-saving wealth of knowledge for the serious, result driven author.
New Adult Romance Boxed Set (The Addicted To You Collection)
Lucy Covington - 2013
ADDICTED TO YOU is for a mature audience, due to sexual situations and language.***Dangerous. Sexy. Damaged. These are the words used to describe Justin Brown.Intelligent. Capable. Responsible.These are the words used to describe Lindsay Cramer.Irresistible. Addicting. Passionate.These are the words used to describe their relationship.Good girl Lindsay Cramer has her life completely in order, and she keeps her goals on a checklist -- obtain scholarship to Ivy League University, finish undergrad, and move on to med school. She’s worked hard to get where she is, and she’s determined not to let anything – or anyone -- get in her way.Until she meets Justin Brown. JB is gorgeous, and the kind of guy who is all wrong for Lindsay -- the kind of guy who is all wrong for anyone . He drinks, he fights, and he has a secret past Lindsay’s not so sure she wants to know about.But when the two of them are together, Lindsay can’t help but lose herself in him. It’s the way his eyes burn when he looks at her. The way his smile makes her dizzy. The way his hands feel on her body.Soon, Lindsay and Justin are completely addicted to each other. But when their dangerous game culminates with Lindsay having to make a shocking choice, will she be able to keep JB in her life? And if so, will she lose everything in the process?EXCERPT:I hesitated. Should I really be doing this? A weird shiver of fear slid up my spine. I had no idea who this guy was, or what he was doing here. Last night he was acting like a complete thug, and tonight he was dressed like an investment banker. Every part of me was screaming that this guy was bad news.But I didn’t care. Something about him was captivating me, pushing me towardhim and whatever that entailed, even if it turned out to be bad.I headed out the door, and as I walked back across campus, I had to resist the urge to run. Justin was unpredictable – what if I got back there, and he was gone?But he wasn’t gone. He was sitting on a bench.“Ready?” he asked.I took a deep breath. “Ready.”
Being Direct: Making Advertising Pay
Lester Wunderman - 1997
It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.
100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)
Andy Maslen - 2011
Escape
Jasper T. Scott - 2012
The station is in a security lockdown and the sole apparent occupant, a Union captain, offers Kieran an entire ship if he can disable the lockdown. Kieran realizes that he’s probably dealing with a criminal, rather than an actual captain, but he’s just desperate enough to accept. He flies out to the nearest station and returns with a slicer and some dangerous-looking backup. As he’s making his approach to the station, Kieran hears a garbled cry for help over the comm. He hopes it’s just his imagination.But it’s not. Half the station’s crew is being held hostage, while the other half appear to be masquerading as Union officers. Kieran and his team disable the lockdown, and to Kieran’s amazement, they are given a ship as promised. As they are leaving the station, they see an entire fleet of Union cruisers pouring out of the newly-reactivated space gate. Kieran is confused. What are so many warships doing on the frontier? The Union isn’t at war.Kieran sets out to investigate, but along the way strange things start happening to him and his crew. At first there seem to be logical explanations, but before long the answers are not so clear. As time goes by, Kieran realizes the horrible truth:He wasn’t the only one trying to escape. . . .
Make Your Book Work Harder
Nancy Hendrickson - 2013
As eReaders and eReading Apps proliferate, so do book-selling services and sites. If you're selling your book on a single platform you're missing at least 40% of the digital reading audience. This book was written for authors of fiction and non-fiction who want to expand their reach and increase their income.Created by two experienced authors, Make Your Book Work Harder walks readers through the maze of book-selling platforms, including some that are well-known and others that may never even be on your radar.What you'll gain from reading this book Step-by-step how-to for using multiple platforms How to maximize your promotional time How to minimize your promotional dollars Where to find little-known publishing alternatives Free sources for promoting your book Time-saving social media services How to amp up your income by creating a book-related course Our personal preferred vendors for outsourcing formatting and social media exposure How to increase your name recognition and much, much moreYOU'VE WORKED HARD ... NOW MAKE YOUR BOOK DO SOME OF THE HEAVY LIFTING!We all know the time and energy involved in writing a book. That's why we feel that only selling on a single platform isn't leveraging the power of your book or the power of alternative publishing platforms. This book is the solution to the one-platform sales lag that every author sees over a period of time. Using our techniques you'll expose your book to new audiences who read books on multiple apps and services (including some that are subscription-based). Why settle for a single point-of-sales when you can reach most of the marketplace?BONUSES TOOWant a behind-the-scenes look at how the authors promote their own books on Facebook? One of the free downloads for anyone who purchases this book is a guide to book promotion on Facebook that can cost pennies a day. The authors have also created a secret Facebook group for readers of this book only - a group where new additions to the book will be introduced first, so you'll get a head start on trying new techniques for making more sales. TIME TO SPREAD YOUR WINGS?There's never been a better time to spread your wings and get your books out into 100% of the book-buying marketplace. Click the BUY button and get going with new promotions and more sales starting right now.
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Nicholas Kusmich - 2017
The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.
Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More
Tim Kitchen - 2013
We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.
Elon Musk: The Life, Lessons & Rules For Success: 15 Rules for Success, 60 Greatest Quotes & 40 Little Known Facts
Influential Individuals - 2017
Elon Musk
Cracking the Amazon Interview: A Step by Step Guide to Land the Job
Misha Yurchenko - 2018
This makes the interview process transparent and easy to prepare for because we know many of the themes they will cover and questions they will ask. Imagine if your teacher in university told you most of the questions that were going to be on the test beforehand - all you would have to do is practice. Consider this book your study guide. As a result of this structured interview process, many job seekers who do poorly in interviews simply do not spend enough time preparing. And often, the ones who do spend time preparing do not spend enough time focusing on the right things. I compiled information about the Company’s interview process, questions, and techniques that have been most successful for former applicants (current Amazon employees). This mini-guide will walk you through what it takes to get through an Amazon interview, step by step. All you have to do is read and prepare. What’s in the book: -How to supercharge your resume and tailor keywords to get noticed by Amazon hiring managers -Tips to answer Amazon's behavioral interview questions -A breakdown of Amazon's famous 14 leadership principles -Understand the Amazon business model (the "flywheel") and how it relates to the interview -Common pitfalls and how to avoid them -Perspectives from Amazon hiring managers across the world -And much more! —— “Amazon.com receives thousands of resumes every week, from talented people all over the world. Our challenge is to find the very best and recruit them into one of the many challenging positions we offer. Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of Amazon.com's success. During our hiring meetings, we ask people to consider three questions before making a decision: * Will you admire this person?
* Will this person raise the average level of effectiveness of the group they're entering?
* Along what dimension might this person be a superstar?”
Jeff Bezos, Amazon Founder and CEO
Influencer Fast Track: 10X Your Marketing & Branding for Coaches, Consultants, Professionals and Entrepreneurs!: Grow your Brand & Business, Attract Dream (Influencer Marketing Fast Track)
Gundi Gabrielle - 2018
Even better - if social media gave you headache and you still only have a few followers, take heart, there is a better way......and much more FUN!If you are struggling to get traffic, find it hard to pitch your business or simply don't know where your customers hang out, this book will give you great pointers.SassyZenGirl herself, aka 10-time #1 bestselling author and entrepreneur Gundi Gabrielle will show you in typical SassyFUN fashion how to get from A to Z:The fastest, yet little used marketing method to quickly become known as an influencer in your field and build a marketable platform around your coaching or consulting business - or any other business or professional practice you run. Have a passion project you want to share with world?
The INFLUENCER FAST TRACKTM can work here as well!
Parts of this method are so powerful that you can become known an influencer almost instantly - without any scammy tactics or funny business, all above board. Instant Influencer! Influencer Marketing has become the biggest, current trend in marketing and in this book we'll go in-depth over:
The Three Influencer FAST TRACK Factors
The SECRET INGREDIENT
as well as awesome goodies like:
The Goosebump Factor
The Mucho Bling Asset
The Chill Factor
How to (non) pitch your Stuff
Instant Influencer
Subscribers on Autopilot
Income on Autopilot
Branding Bonanza
Passive Income Bonanza
and finally how to:
Get yourself booked as a TV Guest Presenter, Keynote or TEDx Speaker
Get featured in major publications and podcasts
Become a "Bestselling Author" in the next 30 Days
Attract your absolute Dream Clients on Autopilot
and so much more...Influencer "stardom" is far easier to reach than you think and if you are ready and want to learn more...
SCROLL UP and hit that BUY BUTTON and we'll see you on the inside..:)