A comprehensive, easy-to-use reference book packed with valuable information, useful techniques, practical tips and guidelines.

    Romance author Serenity Woods and best selling author Mark Dawson provide ten short tips to help the eager beginner interested in turning their hobby of writing romance stories into a way to earn a living.

    In Launch Your Dream, Partridge distills the essence of that course into a hyper-practical, 30-day journey for readers looking to follow their passions and realize their dreams. In clear, easily grasped steps, he teaches readers how to hone their ideas, build an audience, construct an online presence, launch a business, master social media, craft a beautiful brand, and create experiences that keep customers from ever considering competitors. Sharing time-saving "smartcuts" to make readers more efficient, Partridge also helps them identify and resolve business-killing blind spots.For anyone looking simply to make money on the side or seeking to become a millionaire, for the CEO or the stay-at-home mom, for the would-be entrepreneur or the freelancer, Launch Your Dream provides the steps necessary to begin living your dream in just 30 days.

    Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other?Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails.Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.

    Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

    

    Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

    Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.

    In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names. No degree in linguistics required.The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive--evokes a positive brand experience; is Meaningful--your customers get it; uses Imagery--visually evocative to aid in memory; has Legs--lends itself to a theme for extended mileage; and is Emotional--moves people.A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged--looks like a typo; is a Copycat--similar to competitors' names; is Restrictive--limits future growth; is Annoying--frustrates customers; is Tame--flat, uninspired; suffers from the Curse of Knowledge--only insiders get it; and is Hard to pronounce.Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And you'll see dozens of examples--the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    he decides to die, not by his own hand, but in heroically helping the vulnerable. Since the peaceful Cotswold countryside offers limited opportunities for heroism, despite the presence of some weird and dangerous inhabitants, he ventures further afield. To his annoyance, new and unlikely friends mysteriously appear everywhere he goes, foiling his plans and sending him back to square one. Will he succeed or will he come to terms with his grief first? Was his wife as blame free and perfect as he thought or will lurking suspicions of infidelity be proved right? 'It was ironic that having nothing left to lose except his life, his life had become interesting again.'

    We look at how to set up your spreadsheet, getting data into Excel, formatting your spreadsheet, a bit of display management and how to print and share your spreadsheets. Learn Excel Visually The idea of these short handy bite-size books is to provide you with what I have found to be most useful elements of Excel within my day-to-day work and life. I don’t tell you about all the bells and whistles – just what you need on a daily basis. These eBooks are suitable for anyone who is looking to learn Excel and wants to increase their productivity and efficiency, both at work and home. Please bear in mind I don’t cover all functionality of all areas, the point is that I strip out anything that’s not useful and only highlight the functionality that I believe is useful on a daily basis. Don’t buy a huge textbook which you’ll never fully read, pick an eBook which is most relevant to your current learning, read it, apply it and then get on with your day.

    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

     Learn to monitor, analyze, and optimize. Packed with tips and strategies to improve the quality of your advertising. This book explains the latest Amazon Advertising tools since significant upgrades throughout 2019. Last updated January 2020.

    They find its strange symbols and images puzzling and mysterious. But you can understand it. The book's very name mean a revealing, a way to gain understanding. Its first verse tells us it was written to reveal "things which must shortly take place."If you are confused by the book of Revelation and would like to know what it all means—and how it's cast of mysterious characters all fit within Bible prophecy—then read the Bible Study Aid ebook The Book of Revelation Unveiled.This study aid will take you through the major themes of the book of Revelation helping you to understand what Jesus Christ revealed to the apostle John and how it all fits together. Discover the major trends and future prophetic events that will shape this world—and your life—in the days ahead.Chapters in this ebook:-- The Book of Revelation: Is It Relevant Today?-- Keys to Understanding Revelation-- The Story Flow of the Book of Revelation-- Chapter Outline of the Book of Revelation-- God's Church in Prophecy-- What Is the Church?-- Duality in Bible Prophecy-- The Book of Revelation's Divine Authority-- The Seals of the Prophetic Scroll-- The Day of the Lord Finally Arrives-- Satan's War Against the People of God-- The Mark and Number of the Beast-- The Two Women of Revelation-- The 'Time of Jacob's Trouble'-- The Destruction of Satan's Kingdom-- Satan: The Great Seducer-- The Everlasting Kingdom of GodInside this Bible Study Aid ebook:"The name of the book, Revelation, is a translation of the title in the original New Testament Greek, Apocalypsis—the origin of the other name by which the book is now known, the Apocalypse. The Greek term denotes an unveiling or uncovering—thus, a revelation.""Here is the key to understanding the book. Jesus alone can unlock the meaning of its symbols, visions and descriptions...Christ reveals its meaning. He unlocks its seals. But how does He do it?""Most of Revelation—about two thirds of its content—is devoted to the seventh seal. The contents of the first six seals are found in chapter 6 alone.""How will the two witnesses and their message be received?""The book of Revelation reveals, from more than one perspective, the emergence of this vast end-time empire governed from a great city God labels “Babylon the great”, the reference here being to Rome.""Jesus Christ will return to establish that Kingdom on earth (the Kingdom of God) at His second coming, at last bringing the peace mankind has always longed for but never achieved."