Book picks similar to
Doing Content Right by Steph Smith


design
marketing
nf-practical
interesting

American History: US History: An Overview of the Most Important People & Events. The History of United States: From Indians, to "Contemporary" History ... Native Americans, Indians, New York Book 1)


William D. Willis - 2016
    Mistakes and misunderstandings. Perseverance and prosperity. This is the story of how a handful of explorers and settlers grew into one of the world’s greatest nations. With US History: An Overview of the Most Important People & Events. The History of United States: From Indians to Contemporary History of America, you’ll meet the leaders that founded and shaped a great nation including Christopher Columbus, George Washington, Benjamin Franklin, Thomas Jefferson, Andrew Jackson, Abraham Lincoln, Franklin Delano Roosevelt, Neil Armstrong, Buzz Aldrin, Richard Nixon and more. But, this short introduction to American History doesn’t stop at who and when. It follows the rollercoaster of events to show you how and why: Columbus’ discovery of an uncharted continent led to rapid colonization by Spanish and European nations. Fierce competition between the Spanish, French, English, and Portuguese divided the North American landmass into multiple territories. A series of great leaders founded a democracy that has withstood centuries of peace and turmoil. War, tragedy, and famine shaped the United States into a modern superpower. The United States Constitution continues to guide and shape the nation today. The major political parties of the past shaped the modern Republican and Democratic parties. This quick glimpse into the most significant people and events in American History reveals the mistakes that tore the country apart and the triumphs that rebuilt it. Start your journey through American History today with US History: An Overview of the Most Important People & Events. The History of United States: From Indians to Contemporary History of America. Scroll up to buy your copy.

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals


Idris Mootee - 2003
    Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money


Joseph Hogue - 2019
     If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way. I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years! Is it Too Late to Start a YouTube Business? I"ve been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!"; People were saying you couldn"t grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm. I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we’re just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence. A YouTube How-To from Someone that's Been There I've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it’s like to start a channel from nothing. I’ll not only show you how to set up your channel to look professional, I’ll reveal the secrets even some of the biggest YouTube creators don’t know. In this book, you'll learn: How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49) Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69) The easy way to record videos, even if you don't like to be on camera (Pg 85) Five income streams that guarantee you WILL make money on YouTube (Pg 135) Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I’ve helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book. I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.

Blogging: Getting To $2,000 A Month In 90 Days (Blogging For Profit)


Isaac Kronenberg - 2017
     Everything in this book is based on real strategies currently used by top-earning bloggers. Whether you're new to blogging or an advanced blogger, if there was some magic pill that could take you from nothing to earning a full-time income from a blog, then this book is the closest thing in existence to that magic pill. If you're serious about earning an income blogging, then this book will be the best book which you've ever read on the subject.

The Tiny MBA: 100 Very Short Lessons about the Long Game of Business


Alex Hillman - 2020
    Please find the Paperback or Kindle-compatible Ebook at stackingthebricks.com/tinymba/You don't need an MBA or fancy investors to succeed in business. Use the 100 ideas in this tiny book to evaluate your current situation: your advantages, your relationships, your potential choices, and the most likely outcomes.BONUS! If you enjoy The Tiny MBA and want to go deeper on the topics lessons and themes in the book, check out the Tiny MBA Podcast Tour with the author! In each episode, Alex visits with the host of a different podcast or livestream to dig deeper into that hosts favorite pages of the book, and explore specific examples or stories rooted in these lessons.Check it out now at stackingthebricks.com/podcast/ and subscribe to get new episodes every week.

Brand Brilliance: Elevate Your Brand, Enchant Your Audience


Fiona Humberstone - 2017
    You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game. This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention"--Provided by publisher.

See Me


Hailey Rodgers - 2019
    So why is it that so many young adults identify themselves as unsatisfied or unhappy with their lives? There is a misconception that in order to be happy you must first be successful. In fact, the opposite is true: you must be happy first in order to be successful. This raises the question: How do I become happy? The answer: Discover your authentic self. See Me is about the importance of living authentically as a young adult. While young adults tend to talk about authenticity, it can actually be the hardest time in your life to feel confident in yourself. This book is a tool to help you stay true to who you are amidst the pressure to conform to societal norms. It aims to inspire young adults through guiding principles and the incredible stories of others who comprehend the value non-conformity and consistently work to live an authentic life.

Convert!


Benjamin Hunt - 2011
    But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Raising A Thief


Paul Podolsky - 2020
    

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever


Jeff Fromm - 2013
    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

Do Fly: Find Your Way. Make a Living. Be Your Best Self


Gavin Strange - 2016
    Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness.On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations – the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position – from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to:Change your perspective and revamp your mindsetDevelop creative side projectsStay optimistic and resilientDiscover skills and passions you never knew you had!Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off?

The 7 Keys to Success


Will Edwards - 2010
    The 7 Keys to Success contains an important message – it is time for you to wake-up and start living the life you were born to live, and to do that, you need to acquire these seven important keys.By living the life you were born to lead, you will not only go on to achieve great success, you will also know that inner peace that comes from living a life that truly matters; one that actually makes a difference. So read this inspirational book today and begin to live your life on purpose.- Inspirational Stories- Instant Motivation- Find Your Life Purpose- Reach Your Goals- Change Your LifeStart your own personal journey and discover the true meaning of success today!

The Top 500 Heavy Metal Albums of All Time


Martin Popoff - 2002
    When all of this is melded with Popoff’s unique and celebrated insights into the metal of yesterday and today, an essential resource becomes a rock-writing standard. From AC/DC to ZZ Top and from Black Sabbath to Pantera, both headbanging chart-toppers and lesser-known gems are catalogued and critically appraised. With reviews of early metal albums of the 1960s, as well as the latest hits, The Top 500 Heavy Metal Albums of All Time blends praise with criticism to produce an honest assessment of the most influential and important heavy metal recordings. Also featured are photos and appendices that revel in mountains of metal minutiae. “Martin Popoff has no doubt supplied the raw material for all manner of intense debates among the former denizens of basement bedrooms everywhere.” — The Toronto Sun

I'm Feeling Lucky: The Confessions of Google Employee Number 59


Douglas Edwards - 2011
    No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

Just F*ing Demo!: Tactics for Leading Kickass Product Demos


Rob Falcone - 2014
    Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone’s highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass.