But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.

    In Legends of the Samurai, Hiroaki Sato confronts both the history and the legend of the samurai, untangling the two to present an authentic picture of these legendary warriors. Through his masterful translations of original samurai tales, laws, dicta, reports, and arguments accompanied by insightful commentary, Sato chronicles the changing ethos of the Japanese warrior from the samurai's historical origins to his rise to political power. A fascinating look at Japanese history as seen through the evolution of the samurai, Legends of the Samurai stands as the ultimate authority on its subject.

    The true history of the soldiers, sailors, airmen and civilians involved in the nine-day skirmish has passed into legend. Now, the story Winston Churchill described as a 'miracle' is narrated by bestselling author Joshua Levine in its full, sweeping context, including new interviews with veterans and survivors.Told from the viewpoints of land, sea and air, Joshua Levine’s Dunkirk is a dramatic account of a defeat that paved the way to ultimate victory and preserved liberty for generations to come.

    By asking challenging questions with respect and empathy, Liao Yiwu managed to get his subjects to talk openly and sometimes hilariously about their lives, desires, and vulnerabilities, creating a book that is an instance par excellence of what was once upon a time called “The New Journalism.” The Corpse Walker reveals a fascinating aspect of modern China, describing the lives of normal Chinese citizens in ways that constantly provoke and surprise.From the Trade Paperback edition.

    Myers, a North Korea analyst and a contributing editor of The Atlantic, presents the first full-length study of the North Korean worldview. Drawing on extensive research into the regime’s domestic propaganda, including films, romance novels and other artifacts of the personality cult, Myers analyzes each of the country’s official myths in turn—from the notion of Koreans’ unique moral purity, to the myth of an America quaking in terror of “the Iron General.” In a concise but groundbreaking historical section, Myers also traces the origins of this official culture back to the Japanese fascist thought in which North Korea’s first ideologues were schooled.What emerges is a regime completely unlike the West’s perception of it. This is neither a bastion of Stalinism nor a Confucian patriarchy, but a paranoid nationalist, “military-first” state on the far right of the ideological spectrum.Since popular support for the North Korean regime now derives almost exclusively from pride in North Korean military might, Pyongyang can neither be cajoled nor bullied into giving up its nuclear program. The implications for US foreign policy—which has hitherto treated North Korea as the last outpost of the Cold War—are as obvious as they are troubling. With North Korea now calling for a “blood reckoning” with the “Yankee jackals,” Myers’s unprecedented analysis could not be more timely.

    Just how weak were the women of the Civil War era? What could they expect beyond marriage and childbirth in an age where infant and maternal mortality was frequent and contraception unknown? Did anyone marry for love? Could a woman divorce? What rights had the unmarried? What expectations the widows? An expert on the period, Antonia Fraser brings to life the many and various women she has encountered in her considerable research: governesses, milkmaids, fishwives, nuns, defenders of castles, courtesans, countesses, witches and widows.

    A Short History of the World takes readers from the Mayans to Mongolia, from the kingdom of Benin to the court of the Jagiellonian kings of Poland. Traditional histories of this kind have tended to be Eurocentric, telling mankind's story through tales of Greece and Rome and the crowned heads of Europe's oldest monarchies. Here, Marr widens the lens, concentrating as much, if not more on the Americas, Africa, and Asia. Instead of focusing on one episode of history taking place in one place, he draws surprising parallels and makes fascinating connections, focusing on a key incident or episode to tell a larger story: for instance, the liberation of the serfs in Russia, which took place at the same time as the American Civil War, which resulted in the abolition of slavery in the U.S.  But he begins the account with an episode in the life of Tolstoy, who racked up huge gambling debts and had to sell land and slaves as a result. Fresh and exciting, this is popular history at its very best.

    In our communicative world, few modern catastrophes are concealed from the public eye. And yet, Ilan Pappe unveils, one such crime has been erased from the global public memory: the ethnic cleansing of the Palestinians in 1948. But why is it denied, and by whom? The Ethnic Cleansing of Palestine offers an investigation of this mystery.

    Over the centuries, this unstable blend produced highly distinctive characters – pious knights and belligerent popes, romantics spouting folklore and revolutionaries imitating Rome – and its coming apart provided the dynamic of European history in modern times.Accompanied by lively illustrations, The Shortest History of Europe is a clear, humorous and thought-provoking account of a remarkable civilisation.

    And then he met Sachiko.Vivacious, attractive, thoroughly educated, speaking English enthusiastically if eccentrically, the wife of a Japanese "salaryman" who seldom left the office before 10 P.M., Sachiko was as conversant with tea ceremony and classical Japanese literature as with rock music, Goethe, and Vivaldi. With the lightness of touch that made Video Night in Kathmandu so captivating, Pico Iyer fashions from their relationship a marvelously ironic yet heartfelt book that is at once a portrait of cross-cultural infatuation -- and misunderstanding -- and a delightfully fresh way of seeing both the old Japan and the very new.

    It imagines passing clouds to be permanent and is blind to powerful, long-term shifts taking place in full view of the world.” —George Friedman In his long-awaited and provocative new book, George Friedman turns his eye on the future—offering a lucid, highly readable forecast of the changes we can expect around the world during the twenty-first century. He explains where and why future wars will erupt (and how they will be fought), which nations will gain and lose economic and political power, and how new technologies and cultural trends will alter the way we live in the new century.The Next 100 Years draws on a fascinating exploration of history and geopolitical patterns dating back hundreds of years. Friedman shows that we are now, for the first time in half a millennium, at the dawn of a new era—with changes in store, including:• The U.S.-Jihadist war will conclude—replaced by a second full-blown cold war with Russia.• China will undergo a major extended internal crisis, and Mexico will emerge as an important world power.• A new global war will unfold toward the middle of the century between the United States and an unexpected coalition from Eastern Europe, Eurasia, and the Far East; but armies will be much smaller and wars will be less deadly.• Technology will focus on space—both for major military uses and for a dramatic new energy resource that will have radical environmental implications.• The United States will experience a Golden Age in the second half of the century.Written with the keen insight and thoughtful analysis that has made George Friedman a renowned expert in geopolitics and forecasting, The Next 100 Years presents a fascinating picture of what lies ahead.For continual, updated analysis and supplemental material, go to www.Stratfor.com

    The birth of two nations.Seventy years ago, at midnight on August 14, 1947, the Union Jack began its final journey down the flagstaff of Viceroy’s House, New Delhi. A fifth of humanity claimed their independence from the greatest empire history has ever seen—but the price of freedom was high, as a nation erupted into riots and bloodshed, partition and war.Freedom at Midnight is the true story of the events surrounding Indian independence, beginning with the appointment of Lord Mountbatten of Burma as the last Viceroy of British India, and ending with the assassination and funeral of Mahatma Gandhi. The book was an international bestseller and achieved enormous acclaim in the United States, Italy, Spain, and France.“There is no single passage in this profoundly researched book that one could actually fault. Having been there most of the time in question and having assisted at most of the encounters, I can vouch for the accuracy of its general mood. It is a work of scholarship, of investigation, research and of significance.”—James Cameron, The New York Sunday Times“Freedom at Midnight is a panoramic spectacular of a book that reads more like sensational fiction than like history, even though it is all true….. The narrative is as lively, as informative and as richly detailed as a maharaja’s palace.”—Judson Hand, The New York Daily News“Outrageously and endlessly fascinating is my awestruck reaction to Freedom at Midnight. The new sure-to-be bestseller by Larry Collins and Dominique Lapierre. It is all here: maharajas and tigers, filth and squalor, extravagance and macabre sex, massacres, smells, starvation, cruelty and heroism. Collins and Lapierre have made human history breathtaking and heartbreaking.”—Margaret Manning, The Boston Globe“No subject, I thought, as I picked up Freedom at Midnight, could be of less interest to me than a story of how Independence came to India after three centuries of British rule. I opened the book and began to flip through the photographs: here was a picture of Gandhi dressed in his loincloth going to have tea with the King of England; there was a picture of a maharaja being measured against his weight in gold; and another of thousands of vultures devouring corpses in the street. I began to read, fascinated. Here was the whole chronicle illustrated with anecdotes and masterful character sketches of how the British had come to India, how they had ruled it and how, finally, compelled by the force of economics and history, they had been forced to leave it divided…… Collins and Lapierre are such good writers that their books are so interesting that they are impossible to put down.”—J.M. Sanchez, The Houston Chronicle

    The solitary Englishwoman Grey comes to Japan looking for a rare piece of footage that is said to document a particularly monstrous episode of the 1937 Nanking Massacre. Her quest will take her to a reclusive scholar and a wheelchair-bound gangster who clings to life with the aid of a mysterious elixir, and to a handsome American whose interest in Grey may be more sinister than romantic. The result is a work of spine-chilling suspense, masterful historical detail, and otherworldly beauty.

    Despite their criminal nature, the yakuza are accepted by fellow Japanese to a degree guaranteed to shock most Westerners. Here is the first book to reveal the extraordinary reach of Japan's Mafia. Originally published in 1986, Yakuza was so controversial in Japan that it could not be published there for five years. But in the West it has long served as the standard reference on Japanese organized crime, inspiring novels, screenplays, and criminal investigations. David E. Kaplan and Alec Dubro spent nearly two decades conducting hundreds of interviews with everyone from street-level hoodlums and police to Japan's most powerful godfathers. The result is a searing indictment of corruption in the world's second-largest economy.This updated, expanded, and thoroughly revised edition of Yakuza tells the full story of Japan's remarkable crime syndicates, from their feudal start as bands of medieval outlaws to their emergence as billion-dollar investors in real estate, big business, art, and more.