No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    This concise book shows you how to use the API to perform set operations with the DbSet class, handle change tracking and resolve concurrency conflicts with the Change Tracker API, and validate changes to your data with the Validation API.With DbContext, you’ll be able to query and update data, whether you’re working with individual objects or graphs of objects and their related data. You’ll find numerous C# code samples to help you get started. All you need is experience with Visual Studio and database management basics.Use EF’s query capabilities to retrieve data, and use LINQ to sort and filter dataLearn how to add new data, and change and delete existing dataUse the Change Tracker API to access information EF keeps about the state of entity instancesControl change tracking information of entities in disconnected scenarios, including NTier applicationsValidate data changes before they’re sent to the database, and set up validation rulesBypass EF’s query pipeline and interact directly with the database

    How come the price keeps changing? Is Bitcoin a good investment? How does it even have value? Why do people keep talking about it like it’s going to change the world? The Little Bitcoin Book tells the story of what’s wrong with money today, and why Bitcoin was invented to provide an alternative to the current system. It describes in simple terms what Bitcoin is, how it works, why it’s valuable, and how it affects individual freedom and opportunities of people everywhere - from Nigeria to the Philippines to Venezuela to the United States. This book also includes a Q & A section with some of the most frequently asked questions about Bitcoin. If you want to learn more about this new form of money which continues to gain interest and adoption around the world, then this book is for you.

    The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

    Though until now it has remained mostly anonymous, its members invented the concept of hacktivism, released the top tool for testing password security, and created what was for years the best technique for controlling computers from afar, forcing giant companies to work harder to protect customers. They contributed to the development of Tor, the most important privacy tool on the net, and helped build cyberweapons that advanced US security without injuring anyone. With its origins in the earliest days of the Internet, the cDc is full of oddball characters -- activists, artists, even future politicians. Many of these hackers have become top executives and advisors walking the corridors of power in Washington and Silicon Valley. The most famous is former Texas Congressman and current presidential candidate Beto O'Rourke, whose time in the cDc set him up to found a tech business, launch an alternative publication in El Paso, and make long-shot bets on unconventional campaigns.Today, the group and its followers are battling electoral misinformation, making personal data safer, and battling to keep technology a force for good instead of for surveillance and oppression. Cult of the Dead Cow shows how governments, corporations, and criminals came to hold immense power over individuals and how we can fight back against them.

    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

    With this book, you'll get a candid and insightful look at how software is constructed and maintained by some of the world's leading practitioners.Titus Winters, Tom Manshreck, and Hyrum K. Wright, software engineers and a technical writer at Google, reframe how software engineering is practiced and taught: from an emphasis on programming to an emphasis on software engineering, which roughly translates to programming over time.You'll learn:Fundamental differences between software engineering and programmingHow an organization effectively manages a living codebase and efficiently responds to inevitable changeWhy culture (and recognizing it) is important, and how processes, practices, and tools come into play

    Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy

    Today, twenty million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960's, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices. With Defense Department funds, he and a band of visionary computer whizzes began work on a nationwide, interlocking network of computers. Taking readers behind the scenes, Where Wizards Stay Up Late captures the hard work, genius, and happy accidents of their daring, stunningly successful venture.

    Its humorous title begins with the punch line of a classic joke about someone who is baffled by technology. It was written by a 40-year computer veteran who wants to take the mystery out of computers and allow everyone to gain a true understanding of exactly what computers are, and also what they are not. Years of writing, diagramming, piloting and editing have culminated in one easy to read volume that contains all of the basic principles of computers written so that everyone can understand them. There used to be only two types of book that delved into the insides of computers. The simple ones point out the major parts and describe their functions in broad general terms. Computer Science textbooks eventually tell the whole story, but along the way, they include every detail that an engineer could conceivably ever need to know. Like Momma Bear's porridge, But How Do It Know? is just right, but it is much more than just a happy medium. For the first time, this book thoroughly demonstrates each of the basic principles that have been used in every computer ever built, while at the same time showing the integral role that codes play in everything that computers are able to do. It cuts through all of the electronics and mathematics, and gets right to practical matters. Here is a simple part, see what it does. Connect a few of these together and you get a new part that does another simple thing. After just a few iterations of connecting up simple parts - voilà! - it's a computer. And it is much simpler than anyone ever imagined. But How Do It Know? really explains how computers work. They are far simpler than anyone has ever permitted you to believe. It contains everything you need to know, and nothing you don't need to know. No technical background of any kind is required. The basic principles of computers have not changed one iota since they were invented in the mid 20th century. "Since the day I learned how computers work, it always felt like I knew a giant secret, but couldn't tell anyone," says the author. Now he's taken the time to explain it in such a manner that anyone can have that same moment of enlightenment and thereafter see computers in an entirely new light.

    Not supported by any government or central bank, completely electronic, Bitcoin is a virtual currency based on advanced cryptographic systems. Like the currency he created, the identity of Bitcoin's creator Satoshi Nakamoto is virtual, existing only online. The Nakamoto persona, which may represent an individual or a group, exists only in the online publications that introduced and explained Bitcoin during its earliest days. Here, collected and professionally published for the first time are the essential writings that detail Bitcoin's creation. Included are:-Satoshi Nakamoto Emails and Posts on Computer Forums Presented in Chronological Order -Bitcoin Fundamentals Presented in Layman's Terms -Bitcoin's Potential and Profound Economic Implications -The Seminal Paper Which Started It All The Book of Satoshi provides a convenient way to parse through what Bitcoin's creator wrote over the span of the two years that constituted his "public life" before he disappeared from the Internet . . . at least under the name Satoshi Nakamoto. Beginning on November 1st 2009 with the publication of the seminal paper describing Bitcoin, this public life ends at about the time PC World speculated as to a possible link between Bitcoin and WikiLeaks, the infamous website that publishes leaked classified materials. Was there a connection? You be the judge. Nakamoto's true identity may never be known. Therefore the writings reproduced here are probably all the world will ever hear from him concerning Bitcoin's creation, workings, and theoretical basis. Want to learn more about Bitcoin? Go directly to the source-the writings of the creator himself, Satoshi Nakamoto!

    It took the open source world by storm since its inception in 2005, and is used by small development shops and giants like Google, Red Hat, and IBM, and of course many open source projects.A book by Git experts to turn you into a Git expert. Introduces the world of distributed version control Shows how to build a Git development workflow.

    Banks, telecommunications companies, and critical government networks (including the British Parliament and the French and German military) were infected. No one had ever seen anything like it. By January 2009 the worm lay hidden in at least eight million computers and the botnet of linked computers that it had created was big enough that an attack might crash the world. This is the gripping tale of the group of hackers, researches, millionaire Internet entrepreneurs, and computer security experts who united to defend the Internet from the Conficker worm: the story of the first digital world war.

    Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the hyperactive hive mind workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication.We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds.The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

    In a 1995 interview, the late Steve Jobs claimed that the secret to his and Apple’s success was talent. “We’ve gone to exceptional lengths to hire the best people,” he said, believing that the talented resource was twenty-five times more valuable than an average alternative. For Microsoft founder Bill Gates, the multiple was even higher:A great lathe operator commands several times the wage of an average lathe operator, but a great writer of software code is worth 10,000 times the price of an average software writer.While the actual number might be up for debate, the importance of technical talent is not. The most successful companies today are those that understand the strategic role that developers will play in their success or failure. Not just successful technology companies – virtually every company today needs a developer strategy. There’s a reason that ESPN and Sears have rolled out API programs, that companies are being bought not for their products but their people. The reason is that developers are the most valuable resource in business.How did we get here? How did developers become the most important constituency in business seemingly overnight? The New Kingmakers explores the rise of the developer class, its implications and provides suggestions for navigating the new developer-centric landscape.