The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz -- as well as hundreds of interviews with CEOs, entrepreneurs, and artists -- into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.- #4 New York Times Best Seller (Advice, How-To and Miscellaneous)- #8 New York Times Best Seller (Hardcover Business)- #2 Wall Street Journal Best Seller (Hardcover Business)- #9 Wall Street Journal Best Seller (Hardcover Nonfiction)- #9 Washington Post Best Seller (Hardcover Nonfiction)- #1 USA Today Best Seller (Money)- #10 Entertainment Weekly Best Seller (Hardcover Nonfiction)- #10 Publishers Weekly Bestseller (Hardcover Nonfiction)

    This book will help you discover what it is, and how to win it back. Written by Mel Robbins, one of America’s top relationship experts and radio/tv personalities, this hands-on guide not only shows you how to put your finger on the problem, it reveals what to do about it.   Mel Robbins has spent her career teaching people how to push past their self-imposed limits to get what they truly desire.  She has an in-depth understanding of the psychological and social factors that repeatedly hold you back, and more important, a unique set of tools for getting you where you want to be.  In Stop Saying You’re Fine, she draws on the latest neuroscientific research, interviews with countless everyday people, and ideas she’s tested in her own life to show what works and what doesn’t.  The key, she explains, is understanding how your own brain works against you.  Because evolution has biased your mental gears against taking action, what you need are techniques to outsmart yourself.   That may sound impossible, but Mel has created a remarkably effective method to help you do just that -- and some of her discoveries will astonish you. By ignoring how you feel and seizing small moments of rich possibility –a process she calls “leaning in” – you can make tiny course directions add up to huge change.  Among this book’s other topics: how everything can depend on not hitting the “snooze” button; the science of connecting with other people, what children can teach us about getting things done; and why five seconds is the maximum time you should wait before acting on a great idea.   Blending warmth, humor and unflinching honesty with up-to-the-minute science and hard-earned wisdom, Stop Saying You’re Fine moves beyond the platitudes and easy fixes offered in many self-help books.  Mel’s insights will actually help vault you to a better life, ensuring that the next time someone asks how you’re doing, you can truthfully answer, “Absolutely great.”

    Blank believes that for good companies, purpose and profit can-and should-go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities. In fact, in 2001, The Home Depot was voted America's most socially responsible company. Blank left The Home Depot that same year with a burning question: Could the values and culture that made that company great be replicated? Good Company takes readers inside the story of how he did just that-turning around a struggling NFL team, rebooting a near-bankrupt retail chain, building a brand-new stadium, revitalizing a blighted neighborhood, launching a startup soccer club, and more. "When good companies put the wellbeing of their customers, their associates, and their communities first, financial success will follow," Blank writes. "The entrepreneurs and business leaders of today and tomorrow have an extraordinary opportunity: to prove that through upholding values we can create value-for the company, for the customer, and for the community."

    A Model for Successful Influence 2. Characteristics of Influential Agents 3. The Dark Side of Influence 4. Characteristics of Suggestible Targets 5. Influence Tactics-Hard and Soft 6. How to Make the Most of Soft Tactics 7. How Context Shapes Influence 8. Practicing Impression Management 9. Selling and Being Sold10. Delivering Effective Speeches11. Developing Negotiation Skills12. Becoming a Transformational LeaderLectures by Kenneth G. Brown, the University of Iowa.6 audio discs (approximately 6 hr.) : digital ; 4 3/4 in. + 1 course guidebook (iv, 104 pages : illustrations ; 19 cm).

    Story structure is one of the most important concepts for a writer to understand—and ironically, one of the least frequently taught. In this book, New York Times-bestselling author William Bernhardt explains the elements that make stories work, using examples spanning from Gilgamesh to The Hunger Games. In each chapter, he introduces essential concepts in a direct and easily comprehended manner. Most importantly, Bernhardt demonstrates how you can apply these ideas to improve your own writing. William Bernhardt is the author of more than thirty books, including the blockbuster Ben Kincaid series of legal thrillers. Bernhardt is also one of the most sought-after writing instructors in the nation. His programs have educated many authors now published by major houses. He is the only person to have received the Southern Writers Gold Medal Award, the Royden B. Davis Distinguished Author Award (U Penn), and the H. Louise Cobb Distinguished Author Award (OSU), which is given "in recognition of an outstanding body of work that has profoundly influenced the way in which we understand ourselves and American society at large." The Red Sneaker Writing Center is dedicated to helping writers achieve their literary goals. What is a red sneaker writer? A committed writer seeking useful instruction and guidance rather than obfuscation and attitude. Red sneakers get the job done, and so do red sneaker writers, by paying close attention to their art and craft, committing to hard work, and never quitting. Are you a red sneaker writer? If so, this book is for you.

    Copy or trace direct from the page, or follow one of the quick exercises to improve your skills. Featuring all the journal elements you could wish for - banners, arrows, dividers, scrolls, icons, borders and alphabets - this amazing value book will be a constant source of inspiration for journaling and an 'instant fix' for people who find the more artistic side of journaling a challenge.

    And each time it happens, before we know anything about the circumstances, we are already sure of one thing: We are nothing like that perpetrator. But how can we be so sure? After all, we are all human. In Understanding the Dark Side of Human Nature, Professor Daniel Breyer takes us on a fascinating philosophical journey into many of the deepest and darkest questions that have engaged humanity for millennia. The dark side of our nature is our mysterious and fragile underbelly - our negative, but all too human, side. For many of us, it may be easier to simply avoid looking into the darker aspects of ourselves and our world - the suffering we see everywhere around us, from real world events to the entertainment we consume. But the truth is, if we don’t face the totality of what it means to be human, we can never fully understand ourselves or fully appreciate our deep desire for meaning and purpose in our lives. Thinkers from across the world and in many different eras have considered the dark side of human nature, and that’s why this course will adopt a cross-cultural approach, investigating perspectives from many different traditions - Hindu, Buddhist, Christian, and secular. This cross-cultural approach will help you see humanity as fully as possible from many perspectives, better allowing for progress toward finding answers that can apply across cultures and times. This course is fueled by the power of questions, one of philosophy’s most potent tools. Some are questions we have all asked ourselves: Why do so many people commit violence against others, why is there so much suffering in the world? Professor Breyer provides some fascinating potential answers to many of our darkest questions. RUNNING TIME ➼ 12hrs. and 8mins.

    CLEAN UP AND CLEAN OUTIf you feel stuck or overwhelmed with the clutter around you, there is hope! With her passion for goals, success stories, and her practical teaching, Terri Savelle Foy shows you how to organize your life.In Declutter Your Way to Success, you will discover the practical and spiritual effects of clutter and what to do about it, including:* The connection between organization and success* How clutter affects more than your home* How to overcome procrastination* The seven habits of excellenceExperience the peace and promotion that comes from a clutter-free home, mind, and life.

    Unlike a novel, history book, or scientific publication, essays provide you with the versatility to express all the various facets that make you you. The concise and direct nature of an essay means that you may tap into your sense of wit, share your individual point of view, persuade others to your perspective, and record a part of your memories for future generations in as many distinct essay forms as you wish.Hide Full DescriptionDiscover the keys to unlocking your potential in essay writing with Becoming a Great Essayist. These 24 illuminating lectures explore numerous genres or types of essays, challenge you with stimulating writing prompts, and provide insights into how to get to know yourself like never before so that you may write honest, compelling, and GREAT essays. And because essays are so flexible in their style and function, the skills you build writing great essays may be applied to almost all other forms of writing.Dr. Jennifer Cognard-Black, Professor of English at St. Mary’s College of Maryland, is your expert guide. Professor Cognard-Black—who is an award-winning author, a 2012 Fulbright Scholar, and a former student of the renowned author Jane Smiley—has an intimate, honest, and direct approach. She teaches you that the versatility and expressiveness of the essay make it an ideal medium for crafting stories and drawing perspectives out of even the most reluctant writers. As Professor Cognard-Black notes, “The essay has no fixed parameters apart from including a first-person narrator who is intent on telling the truth. An essay’s form and style is entirely dependent upon your purpose—and your audience. You get to create a new form, and adopt a new style, with each essay that you write.… Essays explore. Essays imagine. Essays digress. Their structures don’t have to have fixed rules.” The goal of a great essay is to connect a personal experience, an idea, or a memory to the world outside of yourself—and the first step is to look deep within your memories, knowledge, and opinions to find that experience. When mastered, the ability to write a great essay provides a solid foundation that allows you to move into other forms of writing with both confidence and skill.The first step in your journey with Professor Cognard-Black is to redefine what the essay means. For many, the word “essay” brings flashbacks of the schoolroom. Whether you were the kind of student who couldn’t wait to get started or one who faced each writing assignment with a feeling of dread, this course will change how you think about and approach the essay. From the very first lecture, you’ll see how the five-paragraph essay you might remember is vastly different from the master-level essays you’ll review, analyze, and learn to create. You’ll get instrumental insight into what makes an essay great; learn how to work your own stories, perspectives, and memories into a compelling piece; and investigate what to do once you’ve crafted an essay that you want to share.Essay Types: From Personal to PublicSince the 16th century, essays have served as a means of connection: a way to persuade others to a certain perspective, a medium to tell a story, and a written record of individual and national histories. The word “essay” comes from the French essai, meaning an attempt or a trial, which speaks to the flexibility of the form in both delivery and outcomes. The essay itself is a thought experiment which can employ a variety of lengths, styles, and genres, including political, personal, humorous, and historical approaches. Further, a well-written essay may evoke an assortment of emotions or reactions. These works, often short yet profoundly poignant, have the power to make readers laugh, cry, think, or change their opinions or actions. Even the delivery platforms are versatile—essays are published in journals and newspapers, anthologies and collections, blogs and web pages, and more.When it comes to crafting a great piece of writing, Professor Cognard-Black begins with well-established principles derived from Aristotle, who believed that writers are most convincing when they create a strong ethos (or credibility), and then support this ethos with appeals to reason (logos) and emotion (pathos). Similar rhetorical strategies are still utilized today in creating compelling stories and arguments. Most importantly, essays use a convincing and honest first-person voice because the writer has a deep connection to the material that comes from living, witnessing, or caring profoundly about an experience. By merging what Aristotle calls the artistic proofs (the pathos of the essay, or the personal experience and thoughts, and the logos of the essay, or rationality) with the inartistic proofs (or research and data), your essay will come across as credible even to skeptical readers.Over these 24 enlightening lectures, you’ll delve into the various genres of the essay.Epistolary essays originated in the politics, philosophy, and theology of Greco-Roman rhetoricians. Letters or “epistles” are unlike any other means of communication, which is exactly what draws essay writers to them. Epistolary essays adopt elements that define the genre of the letter—its intimacy, immediacy, and materiality.Polemical essays are essays that strongly support one side of an argument.Historical essays draw from historical artifacts and scholars, as well as a writer’s ideas within her or his own historical moment.Humorous essays, more often than not, focus on a predicament or a situation where something goes wrong. As Aristotle noted, laughing at tragedy may be cathartic for the writer and the audience.Memoirs recall and meditate on the writer’s past, using that contemplation for self-reflection. A memoir essay must evolve from a writer’s intimate recollections of the past brought together with thoughtful reflections on those memories.And because understanding what makes a great essay requires that you read great essayists, this course also contains a treasure trove of selections from famous and lesser-known writers. You’ll be introduced to some of the greatest essayists of the ages who have pushed the limits of how essays are defined, including:Michel de Montaigne, whose 1580 collection Les Essais established the essay as a literary genreJoseph Addison and Sir Richard Steele, 18th-century British wits and protégées of Montaigne, who circulated their essays about manners and society in highly popular and somewhat scandalous periodicalsRalph Waldo Emerson, an American philosopher-poet, who wrote some of the first essays on nature and the environmentRainer Maria Rilke, an Austrian poet, who created intimate essays through personal letters, often on the topic of what it means to be an artistVirginia Woolf, an author who is widely considered one of the finest essayists of the 20th century, who wrote episodic pieces which have a dreamlike qualityMary McCarthy, an American author, critic, and political activist, who used essays to articulate sharply observant and often self-scrutinizing pointsYou’ll also sample contemporary essayists hailing from diverse backgrounds, such as Naomi Shihab Nye, Annie Dillard, Joan Didion, Barbara Kingsolver, David Sedaris, and Maya Angelou. In addition, you’ll have the unique opportunity to dig into the process of essay writing by looking at drafts of works in progress, including some from Professor Cognard-Black’s own students. Finally, each chapter will give you a chance to put into practice everything you’ve just learned.The Right and Wrong Ways to WriteAs you attempt to start writing your own essay, looking at a blank computer screen or piece of paper might be daunting. Professor Cognard-Black invites you to overcome this common stumbling block by considering that, unlike other forms of writing that are often strictly plotted or outlined, essays create their own forms as they go along. Aristotle called this process inventio or invention. This method means that you explore what the essay wants to say as you draft your piece. Rather than focusing on how precisely you want to form your thoughts into a specific structure on the page, you get to discover what happens as you get the raw material down—and this explosion of ideas and words becomes your first draft. As Professor Cognard-Black puts it, “The purpose of invention—of that first attempt to get your thoughts down on paper and give them a shape—is to explore and to discover what your essay wants to be about.”The process of invention is specific to each writer, and so with each essay, there’s a certain version of truth or memory that is created. But striving for the truth is essential. Sometimes that truth will reveal flaws in a precious idea or shine a light on the imperfect sides of humanity—people you know, people you care about, even members of your own family—but maintaining the intention of honesty will help you create and sustain a strong ethos or credibility. Keep in mind that your truth is only one version of events; each situation you write about contains many possible truths.Once the central purpose of each essay you write is clear, you then need a sense of direction as you revise. Opening sentences that preview the place, people, perspective, and purpose of your essays give your reader an invitation to join you on a journey into your chosen subject.While the essay is a very flexible form, there are mistakes that will weaken your writing, which Professor Cognard-Black explains in depth. Known to rhetorical theorists as logical fallacies, these potential pitfalls are easy to fall into and will ruin your essay’s credibility. They include:Faulty generalizations: when a writer makes a sweeping comment, reaches a decision based on too little evidence, or makes claims that are impossible to validateAd hominem arguments: its literal translation meaning “against the man,” this fallacy occurs when a writer attacks a person, rather than the idea under discussion, and occurs often in American popular culture and politicsAppeals to bandwagonism: when a writer attempts to win readers over to a specific opinion by claiming that it’s the most popular positionAnother factor to consider is the length of your essay. While essays don’t necessarily have length requirements, they do tend to cut to the chase. To keep your writing concise, clear, and to the point, Professor Cognard-Black recommends cutting everything you’ve written in half between the first and second draft. If your essay is 6,000 words, cut it to 3,000. Don’t discard the excess copy, but do revisit your edited version after a few days. You may be surprised at how often you don’t need that extra text.As you examine many types of essays, build a toolbox of abilities to help you polish and perfect your writing, and analyze samples of masterfully composed essays, you’ll find yourself exploring your own memories, opinions and stories in an entirely new way. The essay is, above all else, one of the most profoundly personal outlets for writing.While the goal of this course is to provide you with fundamental abilities that will improve your essays, the skills you will learn also provide a foundation to develop any writing project you undertake. Becoming a Great Essayist is an unrivalled opportunity to advance your critical and creative thinking skills, enhance your ability to master a strong and persuasive style, and most importantly, allow you to get to know your own inner voice.

    It aims to help you to take the plunge to realize your potential, so that you do not have to remain stuck in a social and lifestyle rut as if there is no alternative.

    Now you can learn the basics of jazz and its history in a course as free-flowing and original as jazz itself. Taught by Professor Bill Messenger of the Peabody Institute, the lectures in this course are a must for music lovers. They will have you reaching deep into your own music collection and going straight out to a music store to add to it. Professor Messenger has spent his life in music as student, teacher, and professional musician. He has studied and lectured at the famed Peabody Institute and written an acclaimed book on music activities aimed at older adults. And as a pianist, he has: Played in ragtime ensembles, swing bands, Dixieland bands, and modern jazz groups Been a successful studio musician in the early days of rock 'n' roll Accompanied performers as renowned as Lou Rawls and Mama Cass Elliot Opened for Bill Haley and the Comets. So it is no wonder that the course he has created is so thorough and enjoyable. Lectures, Piano, and Guest Performers It's a rich mix of jazz, its elements, era, and practitioners. Professor Messenger frequently turns to his piano to illustrate his musical points, often with the help of guest performance artists and lots of original music. The lectures follow the story of jazz in its many shapes, including: Ragtime The blues The swing music of the big band era Boogie-woogie Big band blues The rise of modern jazz forms: bebop, cool, modal, free, and fusion. Cakewalks, Vaudeville, and Swing Beginning with the music and dance of the antebellum plantation, Professor Messenger reveals how the "cakewalks" of slave culture gave birth to a dance craze at the 19th century's end that was ignorant of its own humble roots. He considers how minstrel shows, deriving from Southern beliefs that held black culture to be decidedly inferior, eventually created a musical industry that African American musicians would dominate for decades to come. You will learn how and why jazz, a difficult genre to define, was central to the music they created. Roots in Ragtime Professor Messenger explains how jazz was born-or conceived-in the ragtime piano tunes of turn-of-the-century America. Together with the Dixieland funeral music of New Orleans, this new, "syncopated" music popularized a sound that took America's vaudeville establishments by storm. Professor Messenger notes that ragtime's most popular composer, Scott Joplin, at first resisted the new craze. But after becoming intrigued by that "ragged" sound at the Chicago World's Fair of 1893, he became the writer of the most memorable rags ever, including "Maple Leaf Rag" and "The Entertainer." Drawing on the blues, an emotional but harmonically simple music, jazz was ensconced as a popular genre in the American psyche by the 1920s. The Surprising Origin of the "St. Louis Blues" One interesting story about the blues covered in the course concerns W. C. Handy, a man often referred to as the "father of the blues." As Professor Messenger reveals that, in truth, Handy didn't like the blues very much and wasn't convinced the public would buy it. It was only after he saw a band of blues players literally showered with money after a performance that he began writing the music in earnest. Handy was at the same World's Fair Joplin attended, and he heard a song he later arranged into what became the famous "St. Louis Blues." Professor Messenger points out, nothing about the song was original; it was a melting pot of many influences. The blues is, in his words, the "emotional germ of jazz." It is the place jazz always returns to when it veers too far into the abstract or academic. An Innovation that Changed Jazz Forever One of the most important events in the history of jazz, and all performance, was the invention of the microphone in 1924. Before the microphone, singers needed big voices to project their voices across large music halls, and the booming styles of performers such as Bessie Smith and Al Jolson met those requirements admirably. After the microphone, though, things were very different. The new invention did more than simply allow for the use of quieter instruments like the guitar and string bass. It also brought smaller-voiced singers-Bing Crosby, Mel Torme, Frank Sinatra, for instance-into the limelight. Into the 1930s and 40s, popular music became heavily arranged for bigger and bigger bands. By the time the swing era of America's big bands took hold around World War II, jazz had reached new popular heights. You will learn why swing became so popular-the syncopation and improvisation of early jazz, in the context of careful arrangements, combined planning and spontaneity in a unique way. Though not to be confused with the sound of competing society bands, swing music gave talents like Benny Goodman a chance to improvise within the framework of Top 40 hits.More than Swing The development of jazz into swing electrified popular music. You learn: How boogie-woogie, a precursor of rock 'n' roll that was primed with a heavy-handed, highly rhythmic style, found widespread success in the 1940s until its ubiquity forced it out of fashion How big band blues, where the simplicity of the blues standard was overlaid on the pop song, fused the worlds of folk art and high art How bebop-an austere, anxious music whose success was blazed by the genius of Dizzy Gillespie and Charlie Parker-worked against the commercial spread of swing How modern jazz spans everything-from the cool jazz of the 1950s to the fusion jazz of the 1990s, with several stops in between. Music for Today In recent decades many forms of modern jazz-including cool, modal, free, and fusion-have had their devoted following. All serve to prove that jazz is a generic music that comprises many varieties. True to its name, jazz has defied definition, category, and stagnation. And this course-in toe-tapping, finger-snapping ways-will feed your intellectual curiosity and appreciation.

     This is Writers On Writing – An Author’s Guide, where your favorite authors share their secrets in the ultimate guide to becoming – and being – an author. In this first volume you’ll find in-depth essays from authors such as Jack Ketchum, Brian Hodge, Mercedes M. Yardley, Tim Waggoner, Jasper Bark, Kevin Lucia, Monique Snyman, Todd Keisling, and Dave-Brendon de Burgh. Edited by Joe Mynhardt. “The Infrastructure of the Gods: 11 Signposts for Going all the Way” by Brian Hodge “The Writer’s Purgatory: Between Finishing the First Draft and Submitting the Manuscript” by Monique Snyman “Why Rejection is Still Important” by Kevin Lucia “Real Writers Steal Time” by Mercedes M. Yardley “What Right Do I Have to Write” by Jasper Bark “Go Pace Yourself” by Jack Ketchum “A Little Infusion of Magic” by Dave-Brendon de Burgh “Never Look Away: Confronting Your Fears in Fiction” by Todd Keisling “Once More With Feeling” by Tim Waggoner Writers On Writing is an ongoing series of 15,000 to 20,000 word eBooks, with original ‘On Writing’ essays by writing professionals. A new edition will be launched every few months. Future volumes will include essays by the likes of Kealan Patrick Burke, Richard Thomas, Mark Scioneaux, Rena Mason, J.G. Faherty, William Meikle, Lucy A. Snyder, Kate Jonez, Chantal Noordeloos, Taylor Grant, Gary McMahon, Lori Michelle, Robert W. Walker, Brian Kirk, Lisa Morton, Lynda E. Rucker, Maria Alexander, and many more. Writers On Writing give young authors the guidance they need, but has advice for all authors, from the interested newbie to the seasoned veteran (sounds delicious, right?). This ongoing series of essays on the craft of writing will include all topics related to writing fiction, including: The Basics Plot & Structure Voice Theme POV Characterization Dialogue Narrative Creating a bond with your reader Pacing Advanced writing and plotting techniques Writer’s block Marketing Branding Publishing Self-publishing Healthy habits Bad habits The Writer’s Life eBook formatting Paperback formatting Amazon keywords Writing blurbs and descriptions Cover design & layout Productivity The Classics Short stories Poetry The Writing Process Show don’t Tell Self-editing Proofreading Building a solid career Targeting a specific genre Genre Fiction Literary Fiction Sharpening your writing skills Making every word count Deadlines Putting together an Anthology Working with other artists Collaborating Grammar Punctuation Writing for a career Treating it as a business Running a small press Financing your career Keeping track of your royalties Staying motivated Writing movies Writing comics Writing games Building a fan-base Online presence Newsletters Podcasting Author interviews Media appearances Websites Blogging And so much more&hel

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    How many likes? How many purchases? How many email subscribers?But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.These are the people, if you connect with them in the right way, who will become Superfans.Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans.Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.You don't need to change the entire world to build a successful business; you just need to change someone's world.People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.This book will help you do just that.

    This two box set of 24 lectures on 12 cassette tapes covers the following: 1-Brothers Grimm & Fairy Tale Psychology; 2-Propp, Structure, and Cultural Identity; 3-Hoffmann and the Theory of the Fantastic; 4-Poe--Genres and Degrees of the Fantastic; 5-Lewis Carroll -- Puzzles, Language, & Audience; 6-H.G. Wells -- We Are All Talking Animals; 7-Franz Kafka -- Dashed Fantasies; 8-Woolf - Fantastic Feminism & Periods of Art; 9-Robbe-Grillet - Experimental Fiction & Myth; 10-Tolkien & Mass Production of the Fantastic; 11-Children's Literature and the Fantastic; 12-Postmodernism and the Fantastic; 13-Defining Science Fiction; 14-Mary Shelley --Grandmother of Science Fiction; 15-Hawthorne, Poe, and the Eden Complex; 16-Jules Verne and the Robinsonade; 17-Wells -- Industrialization of the Fantastic; 18-The History of Utopia; 19-Science Fiction and Religion; 20-Pulp Fiction, Bradbury & the American Myth; 21-Robert A. Heinlein -- He Mapped the Future; 22-Asimov and Clarke -- Cousins in Utopia; 23-Ursula K. LeGuin -- Transhuman Anthropologist; 24-Cyberpunk, Postmodernism, and Beyond.