This book, which greatly expands the companion PBS series, tell the stories of the visionaries--based on eyewitness accounts and newly discovered archival material--who helped America win the space race with the first lunar landing fifty years ago. In 1961, President John F. Kennedy proposed the nation spend twenty billion dollars to land a man on the Moon before the end of the decade. For the first time, Chasing the Moon reveals the unknown stories of the fascinating individuals whose imaginative work across several decades culminated in America's momentous achievement. More than a story of engineers and astronauts, the Moon landing--now celebrating its 50th anniversary--grew out of the dreams of science fiction writers, filmmakers, military geniuses and rule-breaking scientists. Going in depth to explore their stories beyond the PBS series, writer/producer Robert Stone--called "one of our most important documentary film makers" by Entertainment Weekly--brings these important figures to brilliant life. They include: * Science fiction author Arthur C. Clarke, whose writing inspired some of the key players in the Moon race. A scientific paper he wrote in his twenties led to the U.S. beating Russia in one area of space: communications satellites.* Wernher von Braun, the Nazi military genius who oversaw Hitler's rocket weapons program. After working on ballistic missiles for the U.S. Army, he was recruited by NASA to manage the creation of the Saturn V Moon rocket. * Astronaut Frank Borman, commander of the first mission to circumnavigate the Moon, whose powerful testimony before Congress in 1967 decisively saved the U.S. lunar program from being cancelled. * Poppy Northcutt, a young mathematician who was the first woman to work in Mission Control. Her media exposure as a unique presence in this all-male world allowed her to stand up for equal rights for women and minorities.* Ed Dwight, an African-American astronaut candidate, recruited at the urging of the Kennedy White House to further the administration's civil rights agenda. But not everyone welcomed his inclusion.Setting these key players in the political, social, and cultural climate of the time, and including captivating photos throughout, Chasing the Moon focuses on the science and the history, but most importantly, the extraordinary individuals behind what was undoubtedly the greatest human achievement of the twentieth century.

    Thankfully there is a better way: The Way of the Productivity Ninja.Using techniques including Ruthlessness, Mindfulness, Zen-like Calm and Stealth & Camouflage you will get your inbox down to zero, make the most of your attention, beat procrastination and learn to work smarter, not harder.Written by one of the UK’s foremost productivity experts, How to be a Productivity Ninja is a fun, accessible and practical guide to staying cool, calm and collected, getting more done, and learning to love your work again.

    In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

    The answers will surprise and delight you as Alexandra Horowitz, a cognitive scientist, explains how dogs perceive their daily worlds, each other, and that other quirky animal, the human.Temple Grandin meets Stephen Pinker in this engaging and informative look at what goes on inside the minds of dogs—from a cognitive scientist with a background at The New Yorker.With more than 52 million pet dogs in America today, it’s clear we are a nation of unabashed dog-lovers. Yet the relationship between dogs and humans remains a fascinating mystery, as no one really knows what goes on in the canine mind. Now, in Inside of a Dog, Alexandra Horowitz fuses her perspectives as both scientist and dog-owner to deliver a fresh look at the world of dogs—as seen from the animal’s point of view. Inspired by her years of living with her own dog, Pumpernickel, who was a constant source of delight and mystery, Horowitz’s mind became filled with questions and ideas. In crisp, clear prose, she draws on her research in the field of dog cognition to give readers a sense of a dog’s perceptual and cognitive abilities—and paints a picture of what the canine experience is like. Horowitz’s own scientific journey, and the insights she uncovered, allowed her to understand her dog better and appreciate her more.Containing up-to-the minute research and providing many moments of dog-behavior recognition, this lively and absorbing book helps dog owners to see their best friend’s behavior in a different, and revealing light, allowing them to understand their pets and enjoy their company even more.

    That judgment, implausible even to a casual fan, also contradicted the opinion of a growing cadre of neuroscientists who worked in vain to convince the NFL that it was facing a deadly new scourge: A chronic brain disease that was driving an alarming number of players -- including some of the all-time greats -- to madness.League of Denial reveals how the NFL, over a period of nearly two decades, sought to cover up and deny mounting evidence of the connection between football and brain damage.Comprehensively, and for the first time, award-winning ESPN investigative reporters Mark Fainaru-Wada and Steve Fainaru tell the story of a public health crisis that emerged from the playing fields of our 21st century pastime. Everyone knew that football is violent and dangerous. But what the players who built the NFL into a $10 billion industry didn’t know – and what the league sought to shield from them – is that no amount of padding could protect the human brain from the force generated by modern football; that the very essence of the game could be exposing these players to brain damage.In a fast-paced narrative that moves between the NFL trenches, America’s research labs and the boardrooms where the NFL went to war against science, League of Denial examines how the league used its power and resources to attack independent scientists and elevate its own flawed research -- a campaign with echoes of Big Tobacco’s fight to deny the connection between smoking and lung cancer. It chronicles the tragic fates of players like Hall of Fame Pittsburgh Steelers center Mike Webster, who was so disturbed at the time of his death he fantasized about shooting NFL executives; and former Chargers great Junior Seau, whose diseased brain became the target of an unseemly scientific battle between researchers and the NFL. Based on exclusive interviews, previously undisclosed documents and private emails, this is the story of what the NFL knew and when it knew it – questions at the heart of crisis that threatens football, from the highest levels all the way down to Pop Warner.

    Their science and their lives were driven by personal tragedies and shaped by seismic world events. What drove these remarkable women to cure previously incurable diseases, disprove existing theories or discover new sources of energy? Some were rewarded with the Nobel Prize for their pioneering achievements -Madame Curie, twice - others were not and, even if they had been, many are still not the household names they should be.Despite living during periods when the contribution of women was disregarded, if not ignored, these resilient women persevered with their research, whether creating life-saving drugs or expanding our knowledge of the cosmos. By daring to ask 'How?' and 'Why?' and persevering against all odds, each of these women, in a variety of ways, has helped to make the world a better place.The scientists are: Henrietta Leavitt (United States, Astronomy); Lise Meitner (Austria, Physics); Chien-Shiung Wu (United States, Physics); Marie Curie (France, Chemistry); Dorothy Crowfoot Hodgkin (United Kingdom, Chemistry); Virginia Apgar (United States, Medicine); Gertrude Elion (United States, Medicine); Rita Levi-Montalicini (Italy, Biology); Elsie Widdowson (United Kingdom, Biology); Rachel Carson (United States, Biology).

    He wanted to give his girlfriend the moon. Literally.  Thad convinced his girlfriend and another female accomplice, both NASA interns, to break into an impregnable laboratory at NASA—past security checkpoints, an electronically locked door with cipher security codes, and camera-lined hallways—and help him steal the most precious objects in the world: the moon rocks. But what does one do with an item so valuable that it’s illegal even to own? And was Thad Roberts—undeniably gifted, picked for one of the most competitive scientific posts imaginable, a possible astronaut—really what he seemed? Mezrich has pored over thousands of pages of court records, FBI transcripts, and NASA documents and has interviewed most of the participants in the crime to reconstruct this Ocean’s Eleven–style heist, a madcap story of genius, love, and duplicity that reads like a Hollywood thrill ride.

     Few people know much about stem cell research beyond the ethical questions raised by using embryos. But in the last decade, stem cell research has made huge advances toward eliminating some of our most intractable diseases. Now this sweeping and accessible book introduces us to this cutting-edge science that will revolutionize medicine and change the way we think about and treat disease. Alice Park takes us from stem cell's controversial beginnings to the recent electrifying promise of being able to create the versatile cells without using embryos at all. She shows us how stem cells give researchers an unprecedented ability to study disease while giving patients the promise of replacing diseased cells with healthy new ones. And she profiles the scientists and leaders-many with their own compelling stories-who have fueled the quest and will continue to shape the field in years to come.

    Traveling through the dizzying expanse of geologic time—from prehistoric art in Norwegian sea caves, to the blue depths of the Greenland ice cap, to a deep-sunk "hiding place" where nuclear waste will be stored for 100,000 years to come—Underland takes us on an extraordinary journey into our relationship with darkness, burial, and what lies beneath the surface of both place and mind.Global in its geography and written with great lyricism, Underland speaks powerfully to our present moment. At once ancient and urgent, this is a book that will change the way you see the world.

    Rather, they recruited an elite group of young women who, with only pencil, paper, and mathematical prowess, transformed rocket design, helped bring about the first American satellites, and made the exploration of the solar system possible. For the first time, Rise of the Rocket Girls tells the stories of these women--known as "human computers"--who broke the boundaries of both gender and science. Based on extensive research and interviews with all the living members of the team, Rise of the Rocket Girls offers a unique perspective on the role of women in science: both where we've been, and the far reaches of space to which we're heading.

    Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.

    Gilbert WelchRead Overdiagnosed: Making People Sick in the Pursuit of Health PDF from Beacon Press,H. Gilbert WelchDownload H. Gilbert Welch's PDF E-book Overdiagnosed: Making People Sick in the Pursuit of Health

    She was married with children and a good career. So why did she feel miserable? And why did it seem that other Generation X women were miserable, too?Calhoun decided to find some answers. She looked into housing costs, HR trends, credit card debt averages, and divorce data. At every turn, she saw a pattern: sandwiched between the Boomers and the Millennials, Gen X women were facing new problems as they entered middle age, problems that were being largely overlooked.Speaking with women across America about their experiences as the generation raised to “have it all,” Calhoun found that most were exhausted, terrified about money, under-employed, and overwhelmed. Instead of being heard, they were told instead to lean in, take “me-time,” or make a chore chart to get their lives and homes in order.In Why We Can’t Sleep, Calhoun opens up the cultural and political contexts of Gen X’s predicament and offers solutions for how to pull oneself out of the abyss—and keep the next generation of women from falling in. The result is reassuring, empowering, and essential reading for all middle-aged women, and anyone who hopes to understand them.

    on July 16, 1969, the Apollo 11 rocket launched in the presence of more than a million spectators who had gathered to witness a truly historic event. It carried Neil Armstrong, Buzz Aldrin, and Mike Collins to the last frontier of human imagination: the moon. Rocket Men is the thrilling story of the moon mission, and it restores the mystery and majesty to an event that may have become too familiar for most people to realize what a stunning achievement it represented in planning, technology, and execution. Through interviews, twenty-three thousand pages of NASA oral histories, and declassified CIA documents on the space race, Craig Nelson re-creates a vivid and detailed account of the Apollo 11 mission. From the quotidian to the scientific to the magical, readers are taken right into the cockpit with Aldrin and Armstrong and behind the scenes at Mission Control. Rocket Men is the story of a twentieth-century pilgrimage; a voyage into the unknown motivated by politics, faith, science, and wonder that changed the course of history.

    Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.