An animal's cry, poetry, the medical symptom, media messages, language disorders, architecture, marketing, body language - all these, and more, fall within the sphere of semiotics.Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's incisive text and Litza Jansz's brilliant illustrations, it identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start. It is the perfect companion volume to Introducing Barthes

    It's an occasionally ribald, frequently witty and unerringly erudite guided tour of the secret labyrinth that lurks beneath the English language, taking in monks and monkeys, film buffs and buffaloes, and explaining precisely what the Rolling Stones have to do with gardening.

    The author of this book argues that there is proof to argue that all languages now spoken on earth are descendents of a single ancestral language.

    That acclaimed book, as one reviewer put it, "made meteorologists the most unlikely heroes of recent literature." But, what if the warning system failed to provide a clear, timely notice of a major storm? Tragically, that scenario played out in Joplin, Missouri, on May 22, 2011. As a wedding, a high school graduation, and shopping trips were in progress, an invisible monster storm was developing west of the city. When it arrived, many were caught unaware. One hundred sixty-one perished and one thousand were injured. "When the Sirens Were Silent" is the gripping story of the Joplin tornado. It recounts that horrible day with a goal of insuring this does not happen again. The book gives you the tools you need to keep yourself and your family safe. Included are clever lift-out copies of the latest tornado safety rules for homes, schools, and offices.

    Hacker leads us into a world of philosophical investigation in which to smell a rat is ever so much easier than to trap it. Wittgenstein defined humans as language-using creatures. The role of philosophy is to ask questions which reveal the limits and nature of language. Taking the expression, description and observation of pain as examples, Hacker explores the ingenuity with which Wittgenstein identified the rules and set the limits of language. (less)

    It is a branch of linguistics that looks less at the shape or sound of words--morphology or phonology--and more at how our words and sentences are influenced by the society around us--for instance, how the accent or the dialect we use has been shaped by where we come from or which social class we belong to. In this Very Short Introduction, John Edwards offers the most up-to-date brief overview available of sociolinguistics, with side trips into the sociology of language and psycholinguistics. He considers such topics as the different social evaluations of languages and dialects, the loaded significance of names, and the importance of politically-driven language planning and policy. The relationship between language and gender, sexist language, the language of poverty, and the intertwining of language and religion are also dealt with here. Edwards stresses that, while linguists see all dialects as equally valid, in the wider world powerful attitudes have always placed language varieties in social hierarchies. The author also looks at language more broadly, examining the ways in which languages rise or fall, the attempts to revive flagging or endangered varieties, the reasons why some languages came to dominate others, and the special dynamics that affect contact between "big" and "small" languages. In both its role as our most powerful tool of communication and as the most immediate symbolic marker of human affiliation, language is pre-eminently a social phenomenon. This compact volume offers an invaluable introduction to this vital aspect of language. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    

    One primary theme is the question, How is a speaker's communicative intent recognized? Rather than treat phonology, phonetics, morphology, syntax, semantics, and pragmatics as completely separate fields, the text shows how they interact in principled ways. Similarly, language variation and acquisition are informed by results in these fields. The text provides a sound introduction to linguistic methodology while also revealing why people are intrinsically interested in language -- the ultimate puzzle of the human mind.The fifth edition has been thoroughly revised. Revisions include, but are not limited to, the addition of selected readings sections, updated examples, new discussion on the creative nature of neologisms, and the use of IPA as the primary transcription system throughout. This edition also includes an account of the patterns of occurrence of reduced vowels in English. An understanding of these patterns enables the reader to write a phonemic transcription of any English word.

    Using translation as his lens, David Bellos shows how much we can learn about ourselves by exploring the ways we use translation, from the historical roots of written language to the stylistic choices of Ingmar Bergman, from the United Nations General Assembly to the significance of James Cameron's Avatar.Is That a Fish in Your Ear? ranges across human experience to describe why translation sits deep within us all, and why we need it in so many situations, from the spread of religion to our appreciation of literature; indeed, Bellos claims that all writers are by definition translators. Written with joie de vivre, reveling both in misunderstanding and communication, littered with wonderful asides, it promises any reader new eyes through which to understand the world. In the words of Bellos: "The practice of translation rests on two presuppositions. The first is that we are all different: we speak different tongues, and see the world in ways that are deeply influenced by the particular features of the tongue that we speak. The second is that we are all the same—that we can share the same broad and narrow kinds of feelings, information, understandings, and so forth. Without both of these suppositions, translation could not exist. Nor could anything we would like to call social life. Translation is another name for the human condition."

    English is a glorious mess of a language, cobbled together from a wide variety of sources and syntaxes, and changing over time with popular usage. Many of the words and usages we embrace as standard and correct today were at first considered slang, impolite, or just plain wrong. Filled with historic and contemporary examples, the book chronicles the long and entertaining history of language mistakes, and features some of our most common words and phrases. This is a book that will settle arguments among word lovers—and it’s sure to start a few, too.

    Writing with marvelous brio, Winchester first serves up a lightning history of the English language--"so vast, so sprawling, so wonderfully unwieldy"--and pays homage to the great dictionary makers, from "the irredeemably famous" Samuel Johnson to the "short, pale, smug and boastful" schoolmaster from New Hartford, Noah Webster. He then turns his unmatched talent for story-telling to the making of this most venerable of dictionaries. In this fast-paced narrative, the reader will discover lively portraits of such key figures as the brilliant but tubercular first editor Herbert Coleridge (grandson of the poet), the colorful, boisterous Frederick Furnivall (who left the project in a shambles), and James Augustus Henry Murray, who spent a half-century bringing the project to fruition. Winchester lovingly describes the nuts-and-bolts of dictionary making--how unexpectedly tricky the dictionary entry for marzipan was, or how fraternity turned out so much longer and monkey so much more ancient than anticipated--and how bondmaid was left out completely, its slips found lurking under a pile of books long after the B-volume had gone to press. We visit the ugly corrugated iron structure that Murray grandly dubbed the Scriptorium--the Scrippy or the Shed, as locals called it--and meet some of the legion of volunteers, from Fitzedward Hall, a bitter hermit obsessively devoted to the OED, to W.C. Minor, whose story is one of dangerous madness, ineluctable sadness, and ultimate redemption. The Meaning of Everything is a scintillating account of the creation of the greatest monument ever erected to a living language. Simon Winchester's supple, vigorous prose illuminates this dauntingly ambitious project--a seventy-year odyssey to create the grandfather of all word-books, the world's unrivalled uber-dictionary.

    Now at last here's a feast for them and other verbivores. Eat up!-Barbara WallraffSenior Editor at The Atlantic Monthly and author of Word CourtPraise for A Word a Day"AWADies will be familiar with Anu Garg's refreshing approach to words: words are fun and they have fascinating histories. The people who use them have curious stories to tell too, and this collection incorporates some of the correspondence received by the editors at the AWAD site, from advice on how to outsmart your opponent in a duel (or even a truel) to a cluster of your favorite mondegreens."-John Simpson, Chief Editor, Oxford English Dictionary"A banquet of words! Feast and be nourished!"-Richard Lederer, author of The Miracle of LanguageWritten by the founder of the wildly popular A Word A Day Web site (www.wordsmith.org), this collection of unusual, obscure, and exotic English words will delight writers, scholars, crossword puzzlers, and word buffs of every ilk. The words are grouped in intriguing categories that range from "Portmanteaux" to "Words That Make the Spell-Checker Ineffective." each entry includes a concise definition, etymology, and usage example-and many feature fascinating and hilarious commentaries by A Word A Day subscribers and the authors.

    Written by one of the leading figures in language documentation, this fascinating book explores what humanity stands to lose as a result.This book explores the unique philosophy, knowledge, and cultural assumptions of languages, and their impact on our collective intellectual heritage questions why such linguistic diversity exists in the first place, and how can we can best respond to the challenge of recording and documenting these fragile oral traditions while they are still with us.It is written by one of the leading figures in language documentation, and draws on a wealth of vivid examples from his own field experience Brings conceptual issues vividly to life by weaving in portraits of individual 'last speakers' and anecdotes about linguists and their discoveries.

    It assumes no prior knowledge of linguistic theory and little of elementary grammar. It will suit students coming to syntactic theory for the first time either as graduates or undergraduates. It will also be useful forthose in fields such as computational science, artificial intelligence, or cognitive psychology who need a sound knowledge of current syntactic theory.

    With extensive treatment of the heart of epidemiology-from study designs to descriptive epidemiology to quantitative measures-this reader-friendly text is accessible and interesting to a wide range of beginning students in all health-related disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. The text is also accompanied by a complete package of instructor and student resources available through a companion Web site.