Book picks similar to
Spread the Word by William Safire


writing
advertising
books-in-our-classroom-library
home-library

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)


Michael Masterson - 2009
    What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

Where You Go, I Go: The Astonishing Life of Dr. Jacob Eisenbach, Holocaust Survivor and 92-year-old Full-Time Dentist


Karen McCartney - 2015
    This is the story of two brothers clinging together for survival after their family perished in the wrath of the Third Reich. Younger brother Sam clings to Jacob and voluntarily boards the Nazi death train with his brother when they came for Jacob. They struggled horrifically, and when the dust cleared at war's end, only one of them survived. Dr. Eisenbach is a 92-year old dentist practicing in Southern California. His fascinating and terrifying story is a page-turner. He has shared his longevity secrets and his sunny philosophy, as well as his forgiveness of his Nazi tormentors.

ServSafe Manager


National Restaurant Association - 2012
    ServSafe Manager, 7th edition, with exam answer sheetThe ServSafe Manager Book is ideal for one- or two-day classroom instruction helping students prepare to take the ServSafe Food Protection Manager Certification Exam.It covers critical principles including: personal hygiene, cross contamination, time and temperature, receiving and storage, food safety management systems, training hourly employees, and more.Meets all requirements:ServSafe classroom training is accepted in all 50 states for regulatory requirements up to 16 hours.

Tools for Thought: Graphic Organizers for Your Classroom


Jim Burke - 2002
    These tools range from annotations and literature circle notes to Venn diagrams and vocabulary squares. Each comes as a reproducible accompanied by:background information and theoretical foundations different ways to use each tool to help students read, write, speak, and think better a range of note-taking strategies to help students succeed in all academic classes student samples, including many from Jim's ACCESS (Academic Success) program for struggling students who want to succeed. In addition, three documents help you choose the right tool for the job. Use Jim's suggestions to help students take better notes and improve their critical thinking. Or use his visual directory to quickly evaluate what you need for an assignment. Tools for Thought works across the spectrum-helping students with learning differences, assisting struggling readers and writers, challenging students in advanced classes.

100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)


Andy Maslen - 2011
    

Self-Publishing: The Secret Guide To Becoming A Best Seller


Richard McCartney - 2016
    It takes an incredible lot of time, and often for no measurable results in sales. Some of you may have spent hours, days, weeks, even months, writing blogs, getting active on Facebook and Twitter in order to promote your book. Then you look at your sales figures for the last weeks or months, and your heart sinks. Why isn’t this working? So, have you ever wondered how other books seem to come out of nowhere and become Best Sellers? Ever suspected that there are some tricks you don’t know about that others are using to promote their book? Well, you would be right. In this book I’m going to show you the secrets many of the more successful authors use to help promote and sell their books on Amazon. These are rock solid proven methods that are sure to make your book more visible on the only online store that counts – Amazon. This Secret Guide To Becoming A Best Seller reveals many of the lesser known tactics to promoting your Book on Amazon, including: The Best Way To Promote Your Book The Wrong Way To Promote Your Book What They Won't Tell You About Promoting Your Book How To Measure The Effectiveness Of Your Marketing Campaigns Finding The Best Revenue Opportunities Finding Engaged Readers Who Will Read Your Book How The Best Seller System Works What It Takes To Get You There Hot New Releases - How To Get Your Book There Investigating The Secrets Of Amazon's Search Box The Best Ways To Advertise Your Book To New Readers Book Reviews And Why They Are So Important And More … This book is literally a secret guide to your biggest challenge on Amazon: getting discovered.

Eat, Pray, Love - Elizabeth Gilbert Resume Book: Eat Pray Love Ebook Summary, Quotes From Eat Pray Love, Liz Gilbert, Eat Love Pray, Eat Pray Love Book, Elizabeth Gilbert Husband (Resume Books)


Mark Gilbert - 2015
    Don't Waste Another $20 for Massive Book, Save the Money for Yourself and Buy This Resume Book for Just $2.99! Why to Buy This Book? - save money - save time - do something valuable in this life while saving your time and money Go Up and Click "Buy with 1-Click" Button to purchase the best summary book of Liz Gilbert's Eat Pray Love Tags: elizabeth gilbert, Mark Gilbert, eat pray love quotes, eat pray love book, eat love pray, liz gilbert, elizabeth chandler, elizabeth gilbert books, elizabeth gilbert husband, quotes from eat pray love, eat pray love summary, eat pray love elizabeth gilbert, eat pray love ebook, eat pray love

Still in the Game: Finding the Faith to Tackle Life’s Biggest Challenges


Devon Still - 2019
    They’re signs that you survived whatever tried to break you.For Devon Still, life has been a journey from one scar to the next. From one challenge to the next. His is a story of pushing through pain and overcoming obstacles of all shapes and sizes—of choosing to fight for the sake of his family, his community, and his faith.Millions of people around the world have been inspired by Devon’s tireless devotion in helping his daughter, Leah, learn how to “beat up cancer.” But in these pages, Devon takes readers behind the headlines to reveal the deeper story of what prepared him for that fight.Still in the Game is Devon’s declaration that our challenges reveal our purpose, that our scars make us stronger, and that no loss is too great to stop our comeback!

The Winning Resume: Get Hired Today With These Groundbreaking Resume Secrets


Steve Williams - 2015
    Imagine this scenario, you have a potential employer at a company and he's flipping through the applicants and comes across your resume. As he picks it up suddenly the one behind yours catches his eye because the applicant put that extra effort into making it look great. So he sets yours down and forgets about it forever.. The other applicant gets the job. This can easily happen even when you are more qualified than another person, if they stand out more than you then you might never get the call. So it's very important to spend time perfecting your resume. Many people realize this, but don't have any idea what to do to give theirs the extra edge. The truth of the matter is if you are having trouble creating a resume that will land you an interview it is because you are lacking effective techniques and strategies on exactly what to do. This book has step by step advice that will shoot your resume to the top of the list. A Preview of What You Will Learn ✔ How To Make Your Resume STAND OUT ✔ Visual Examples of Both Good and Bad Resumes and Cover Letters ✔ Ways To Express And Leverage Your Value ✔ Key Mistakes To Avoid ✔ The Top 5 Resume Building Tips ✔ Much, much more! Here Are Some Tips Straight From the Book - You have to keep your resume up to date, but it does not need to include everything there is to know about you. When you are sitting down and deciding what you are going to put in your resume you need to first understand that it is best if you only have one page if possible. - Ask yourself, if I were looking to hire someone would I consider someone with my resume. You need to understand that it is not the reader's intention to include your resume in the small pile of potential hires but to exclude it. For this reason you need to make sure that you are only including relevant information and that you do not look as if you are trying to build yourself up. - It all boils down to is knowing what the reader will be looking for. If you can successfully convey the exact message the employer wants to see, you will get the call.

The Moonlighter's Guide to: Online Writing for Immediate Income


Connie Brentford - 2011
    It couldn’t be easier.” Connie BrentfordStart making money from home now as a paid writer.This beginner’s guide teaches you how anyone, using these resources can start the process of earning money from home as a freelance content writer this week! This book takes you through the world of online content writing, teaches you the basics of what you need to know to get paid to write and shows you the simple steps to increase your online income every month.This quick start guide has everything you need to get started making money from home as a web content writer, including a current list of online companies currently hiring writers and blogs paying contributors $50-$950 for posts. All sites are updated for 2014-2015. Thousands of freelance writers are already making money from home every day. Whether you just want a few extra dollars every month or want to make money from home full time – or from a beach in a foreign country – The Moonlighter’s Guide To: Online Writing For Immediate Income shows you how to make money online starting now!

A Viking Voyage: In Which an Unlikely Crew of Adventurers Attempts an Epic Journey to the New World


W. Hodding Carter IV - 2000
    This extraordinary book is the account of how he pulled it off. By turns thrilling and slapstick, sublime and outrageous, A Viking Voyage is an unforgettable adventure story that will take you to the heart of some of the most magnificent, unspoiled territory on earth, and even deeper, to the heart of a journey like no other. A celebration of the people and places Carter visits and a treasure-trove of fascinating Viking lore, here is an unforgettable story of friendship and teamwork–and the thrill of accomplishing a goal that once seemed impossible.

HTML Fixes for Kindle: Advanced Self Publishing for Kindle Books, or Tips on Tweaking Your App's HTML So Your Ebooks Look Their Best


Aaron Shepard - 2013
    Have you ever opened a Kindle book to find that the font started out way too small or way too large? Have you tried to change to a different font while reading and discovered you couldn't? Have you jumped to a new chapter in a Kindle book and seen that the chapter heading lost its formatting? Has a Kindle completely ignored formatting you knew was in the book? According to Amazon, the simplest way to publish your Kindle book is to upload an HTML file you've saved from Microsoft Word or another app. By itself, that method can bring you maybe 80% of the way to a well-formatted, trouble-free ebook. But what about the other 20%? In this follow-up to his bestselling -From Word to Kindle, - Aaron Shepard takes your saved HTML as a starting point and tells how to quickly tweak and tune it to avoid common problems. Assuming no knowledge of HTML, he introduces the basics of the language, then reveals how to use find-and-replace and macros to touch up an entire book in seconds! If you're serious about Kindle publishing and you're technically inclined -- but not a full-fledged geek -- Aaron provides the tips you need to bring your Kindle book to the next level, making it something truly to be proud of. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and Amazon's #1 and #2 bestselling paid books on Kindle formatting, -From Word to Kindle- and -Pictures on Kindle.- ///////////////////////////////////////////////// CONTENTS Getting Started 1 WORKING WITH HTML HTML and Kindle HTML Export HTML Editing HTML Processing HTML Basics HTML Checking HTML Cleanup HTML Testing 2 HTML FIXES Fixes for Fonts Fixes for Paragraphs Fixes for Headings Fixes for Line Breaking Fixes for Pictures Fixes for Navigation ///////////////////////////////////////////////// SAMPLE Here are some of the things you can accomplish through changes in HTML. * Adjust bookmarks so headings retain proper formatting when jumped to. * Remove settings that stop the user from choosing their own. * Keep fonts from appearing much too small or much too large when the book is opened. * Make sure indents and other spacing stays relative to larger and smaller font sizes. * Avoid line breaks that leave short words dangling at the ends of lines or paragraphs. * Make up for features lost in translation from your word processor, like nonbreaking hyphens. * Stop -ghost hyphens- from appearing in the middle of words. * Keep pages of text from disappearing for some users. * Prevent the Kindle from applying its own defaults in place of your settings.

The Love Queen of Malabar: Memoir of a Friendship with Kamala Das


Merrily Weisbord - 2010
    She was hailed and reviled as the first Indian woman to write an autobiographical cult classic about love and desire. Admirers dubbed her, "The First Feminist Emotional Revolutionary of Our Time." The tabloid press called her "The Love Queen of Malabar." Merrily Weisbord found Das's work so compelling that she flew to South India to meet her. The Love Queen of Malabar is the story of their decade-long friendship, an experiment in mutual revelation. Recounting the development of their relationship, Weisbord relates the dramatic events of Das's life, including her transition from celibacy to sexual awakening at age sixty-seven when, provoking the greatest scandal of her notorious life, she converted to Islam for love and renewal. Both observer and direct participant, Weisbord elegantly presents new biographical insights and cultural details about Kerala and India without exoticisation or stereotyping. The Love Queen of Malabar is an evocative and beautifully crafted work, as seamless as the finest novel, and will captivate readers across the globe.

Soul Obsession: When God's Primary Pursuit Becomes Your Life's Driving Passion


Nicky Cruz - 2005
    To truly know God, this must become our life’s driving desire as well… our Soul Obsession. And when we fall obediently in step with God, we’ll see Him perform miracles through us to rescue people and give them new life.In his powerful new book, internationally known author Nicky Cruz shares powerful personal stories of faithful obedience, even in the midst of difficult circumstances–including the amazing story of his mother’s deathbed conversion and healing. You, too, can move past doubts, understand both the natural and supernatural worlds, and develop a faith that can move any mountain, no matter how high or wide or difficult.“Do we truly understand the power we have at our fingertips? Do we grasp the significance of the message that we bring to a lost world? Do we comprehend how easily evil can be beaten and revoked by simply opening ourselves up to the moving of the Holy Spirit among us? Do we know what God is capable of doing among us?“If you want to change the world, begin by letting God change you. By letting the passion of Jesus become your passion. By letting the Holy Spirit be your only guide and mentor, every step, every minute of the day. By allowing God to set your heart on fire with a Soul Obsession!”–Nicky Cruz

Why Scientists Disagree About Global Warming: The NIPCC Report on Scientific Consensus


Craig D. Idso - 2015
    This claim is not only false, but its presence in the debate is an insult to science." With these words, the authors begin a detailed analysis of one of the most controversial topics of the day. The authors make a compelling case against claims of a scientific consensus. The purported proof of such a consensus consists of sloppy research by nonscientists, college students, and a highly partisan Australian blogger. Surveys of climate scientists, even those heavily biased in favor of climate alarmism, find extensive disagreement on the underlying science and doubts about its reliability. The authors point to four reasons why scientists disagree about global warming: a conflict among scientists in different and often competing disciplines; fundamental scientific uncertainties concerning how the global climate responds to the human presence; failure of the United Nations Intergovernmental Panel on Climate Change (IPCC) to provide objective guidance to the complex science; and bias among researchers. The authors offer a succinct summary of the real science of climate change based on their previously published comprehensive review of climate science in a volume titled Climate Change Reconsidered II: Physical Science. They recommend that policymakers resist pressure from lobby groups to silence scientists who question the authority of the IPCC to claim to speak for climate science. More than 50,000 copies of the first edition were sold or given away in five months to elected officials, civic and business leaders, scientists, and other opinion leaders. The response from the science community and experts on climate change has been overwhelmingly positive. To meet demand for more copies, we have produced this second revised edition. Changes include a foreword by Marita Noon, at the time executive director of Energy Makes America Great, Inc. Some of the discussion in Chapter 1 has been revised and expanded thanks to feedback from readers of the first edition. Graphs in Chapters 4, 5, and 6 are now full color, and new graphs have been added.