Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising


Phil Dusenberry - 2005
    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

Laravel: Code Bright


Dayle Rees - 2013
    At $29 and cheaper than a good pizza, you will get the book in its current partial form, along with all future chapters, updates, and fixes for free. As of the day I wrote this description, Code Bright had 130 pages and was just getting started. To give you some perspective on how detailed it is, Code Happy was 127 pages in its complete state. Want to know more? Carry on reading.Welcome back to Laravel. Last year I wrote a book about the Laravel PHP framework. It started as a collection of tutorials on my blog, and eventually became a full book. I definitely didn’t expect it to be as popular as it was. Code Happy has sold almost 3000 copies, and is considered to be one of the most valuable resourcesfor learning the Laravel framework.Code Bright is the spiritual successor to Code Happy. The framework has grown a lot in the past year, and has changed enough to merit a new title. With Code Bright I hope to improve on Code Happy with every way, my goal is, to once again, build the most comprehensive learning experience for the framework. Oh, and to still be funny. That’s very important to me.Laravel Code Bright will contain a complete learning experience for all of the framework’s features. The style of writing will make it approachable for beginners, and a wonderful reference resource for experienced developers alike.You see, people have told me that they enjoyed reading Code Happy, not only for its educational content, but for its humour, and for my down to earth writing style. This is very important to me. I like to write my books as if we were having a conversation in a bar.When I wrote Code Happy last year, I was simply a framework enthusiast. One of the first to share information about the framework. However, since then I have become a committed member of the core development team. Working directly with the framework author to make Laravel a wonderful experience for the developers of the world.One other important feature of both books, is that they are published while in progress. This means that the book is available in an incomplete state, but will grow over time into a complete title. All future updates will be provided for free.What this means is that I don’t have to worry about deadlines, or a fixed point of completion. It leads to less stress and better writing. If I think of a better way to explain something, I can go back and change it. In a sense, the book will never be completed. I can constantly add more information to it, until it becomes the perfect resource.Given that this time I am using the majority of my spare time to write the title (yes, I have a full time job too!), I have raised the price a little to justify my invested time. I was told by many of my past readers that they found the previous title very cheap for the resource that it grew into, so if you are worried about the new price, then let me remind you what you will get for your 29 bucks.The successor to Code Happy, seen by many as the #1 learning resource for the Laravel PHP framework.An unending source of information, chapters will be constantly added as needed until the book becomes a giant vault of framework knowledge.Comedy, and a little cheesy, but very friendly writing.

Tragedije: Hamlet / Romeo i Julija / Otelo / Kralj Lear


William Shakespeare - 1904
    Sadrži slijedeća djela:- Hamlet (The Tragedy of Hamlet, Prince of Denmark)- Romeo i Julija (Romeo and Juliet)- Otelo (Othello)- Kralj Lear (King Lear)

Little Mix: Ready to Fly


Dean Freeman - 2012
    Then there was The X Factor, the screaming fans and the record deal – life for Little Mix would never be the same again. Now join the UK’s hottest new girl group as they sing their way to superstardom.Last year, Perrie, Jesy, Jade and Leigh-Anne were four nervous X Factor hopefuls, waiting in the wings for their turn in the spotlight. Now they’re not only the best of friends, they’re the first ever group to win the show, they have a record deal, and are on the cover of every magazine – they’re the girls every girl wants to be.But it hasn’t all been sparkles and glitter. From facing rejection in the early stages of The X Factor to battling bullying and personal criticism, the girls have worked ferociously for their success. Here, in their official book, they each tell the story of their amazing journey in full, from their first auditions to living out their dreams.Stunningly-designed and packed full of unseen photos shot exclusively for the book by world-renowned celebrity photographer Dean Freeman, Little Mix: Our Story So Far provides an exclusive peek inside the world of the band as they embark on global domination.So look out world: this is just the beginning. 2012 is the year of Little Mix – and they’re fierce.

Core JavaServer Faces (Core Series)


David M. Geary - 2004
    Now, Core JavaServer™ Faces–the #1 guide to JSF–has been thoroughly updated in this second edition, covering the latest feature enhancements, the powerful Ajax development techniques, and open source innovations that make JSF even more valuable. Authors David Geary and Cay Horstmann delve into all facets of JSF 1.2 development, offering systematic best practices for building robust applications, minimizing handcoding, and maximizing productivity. Drawing on unsurpassed insider knowledge of the Java platform, they present solutions, hints, tips, and “how-tos” for writing superior JSF 1.2 production code, even if you’re new to JSF, JavaServer Pages™, or servlets.The second edition’s extensive new coverage includes: JSF 1.2’s improved alignment with the broader Java EE 5 platform; enhancements to the JSF APIs; controlling Web flow with Shale; and using Facelets to replace JSP with XHTML markup. The authors also introduce Ajax development with JSF–from real-time validation and Direct Web Remoting to wrapping Ajax in JSF components and using the popular Ajax4jsf framework.This book will help you Automate low-level details and eliminate unnecessary complexity in server-side development Discover JSF best practices, ranging from effective UI design and style sheets to internationalization Use JSF with Tiles to build consistent, reusable user interfaces Leverage external services such as databases, LDAP directories, authentication/authorization, and Webservices Use JBoss Seam to greatly simplify development of database-backed applications Implement custom components, converters, and validators Master the JSF 1.2 tag libararies, and extend JSF with additional tag libraries Preface Acknowledgments Chapter 1: Getting Started Chapter 2: Managed Beans Chapter 3: Navigation Chapter 4: Standard JSF Tags Chapter 5: Data Tables Chapter 6: Conversion and Validation Chapter 7: Event Handling Chapter 8: Subviews and Tiles Chapter 9: Custom Components, Converters, and Validators Chapter 10: External Services Chapter 11: Ajax Chapter 12: Open Source Chapter 13: How Do I . . . Index

The Adsense Code: What Google Never Told You about Making Money with Adsense


Joel Comm - 2005
    For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to ""crack"" The AdSense Code and unlock the secrets to making money online.

Cryptography and Network Security


Behrouz A. Forouzan - 2007
    In this new first edition, well-known author Behrouz Forouzan uses his accessible writing style and visual approach to simplify the difficult concepts of cryptography and network security. This edition also provides a website that includes Powerpoint files as well as instructor and students solutions manuals. Forouzan presents difficult security topics from the ground up. A gentle introduction to the fundamentals of number theory is provided in the opening chapters, paving the way for the student to move on to more complex security and cryptography topics. Difficult math concepts are organized in appendices at the end of each chapter so that students can first learn the principles, then apply the technical background. Hundreds of examples, as well as fully coded programs, round out a practical, hands-on approach which encourages students to test the material they are learning.

Andy & Me: Crisis and Transformation on the Lean Journey


Pascal Dennis - 2005
    The situations, characters and plant politics will ring true with many readers.In a cool, readable style, Andy & Me follows Tom's relationship with Andy Saito, a reclusive, retired Toyota guru whom Tom persuades to help save his plant through the teaching of the legendary Toyota Production System (TPS).On this journey, the reader learns that TPS is more than just a collection of tools; it entails a new way of thinking and behaving. Though Tom finds success -- both in his plant and in his personal life -- he learns from Andy that successful improvement is "endless and eternal."

Data Structures Using C++


D.S. Malik - 2003
    D.S. Malik is ideal for a one-semester course focused on data structures. Clearly written with the student in mind, this text focuses on Data Structures and includes advanced topics in C++ such as Linked Lists and the Standard Template Library (STL). This student-friendly text features abundant Programming Examples and extensive use of visual diagrams to reinforce difficult topics. Students will find Dr. Malik's use of complete programming code and clear display of syntax, explanation, and example easy to read and conducive to learning.

Free Tools for Writers, Bloggers and Solopreneurs


Karen Banes - 2014
     By the time you finish this book you'll be able to do everything from checking your grammar, to creating an infographic, to driving free traffic to your blog or website, all using free tools, sites and downloads. The book contains links to all resources mentioned. A handy little reference guide you'll keep on your Kindle or other device to refer back to again and again.

Domain-Driven Design in PHP


Carlos Buenosvinos
    Explore applying the Hexagonal Architecture within your application, whether within an open source framework or your own bespoke system. Finally, look into integrating Bounded Contexts, using REST and Messaging approaches.

Learning React: A Hands-On Guide to Building Maintainable, High-Performing Web Application User Interfaces Using the React JavaScript Library


Kirupa Chinnathambi - 2016
    

Real World Java EE Patterns--Rethinking Best Practices


Adam Bien - 2009
    :-)

The Gray Book (The Mortal Instruments)


Constantin Film International GmbH - 2013
    The book was created as a fundamental prop for the movie and showcased in a key scene. The book contains twenty Runes, a note on their significance, along with its Latin translation. In The Mortal Instruments, Runes were markings given to the first generation Shadowhunters by the Angel Raziel to fight Demons; they are what make Shadowhunters different from average humans. Every Rune known has been recorded in the original Gray Book, an extremely rare and valuable book that must be specially made as the markings will burn regular paper.For both readers and non-readers of The Mortal Instruments, each Rune is a unique masterpiece: symbolic, intricate and extremely powerful for anyone who has access to them.

Exotic Desires: The Complete Series Box Set


M.S. Parker - 2015
    No Cliffhanger. On Sale this week. After having lost the only woman he’d ever loved, twenty-seven year-old Reed Stirling rejects his parents' plans for him to take over the family business and travels to Europe, searching for a revelation as to what he's supposed to do with his life. What he finds instead is something else entirely. Don't miss the Sinful Desires steamy spin-off series, Exotic Desires by best-selling author M.S. Parker.