An unfair advantage is simply the element that gives you an edge over your competition.This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, includingas the first Marketing Director of Just Eat, the authors offer a unique framework forassessing your external circumstances in addition to your internal strengths.Hard work and grit aren't enough, so this book explores the importance of money,intelligence, location, education, expertise, status and luck in the journey to success.From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

    

    Because externally, we are always trying to control what is “not me,” and internally, we always get perplexed trying to figure out whether our actions came from our “higher” or “lower” self. As Albert Einstein said: “We can not solve our problems with the same level of thinking that created them.”This book will help you to understand:Why we have internal conflictsHow does our ego trap us in undesirable circumstancesHow do our beliefs limit usWhy thought-based teachings (Law of Attraction), or self-improvement advice don’t workHow do we really get what we wantWhy is happiness so rare for usWho we are reallyWhat is the nature of existenceWhat is the meaning of lifeHow do we know if there is a GodWhat is the process of spiritual enlightenmentMany of us are starting to become tired of this game of life. We have been comparing and striving all our life. But no matter how much success we have achieved—we are still hollow and still have found nothing fulfilling. We don’t even know if happiness exists because it is no longer a living thing in our experience—it has become dead, as we only know it as a concept or memory.We have sought self-help advice, philosophies, and religious teachings to transform ourselves but have not gotten anywhere. We have made some superficial improvements—like adopting a new mindset—but our core remains the same. We are still competitive, still fearful, and we get disturbed all the time.The problem with all attempts at self-improvement is that we do not address the fundamental problem, which is: who is the “you” who needs to be improved? We do not see that the one who is making the improvement is the same one who needs to be improved. The more we try to improve, the more conflict we introduce, within and without. The more knowledge we stuff in our heads, the more we become trapped in a conceptual prison of reality. Inevitably, the more confused we get in life.The book guides the reader out of their distorted beliefs to experience reality beyond the mind. When the deeper intelligence is allowed to flourish without our mind's interference, then the game of life becomes effortless.

    Learn From Morning Rituals of 12 Most Successful People. Our habits shape our reality on a daily basis especially our morning habits. What we do in morning, dominates our rest of the day. In this book, you'll learn what the most successful people do every morning and how those habits have shaped their success. >>>>This book is designed to get you inspired and motivated. And get rid of your bad habits, and develop new habits to take control of your day everyday.<<<<< With your purchase, you’ll also get a FREE BONUS e-book- Habit Reconstruction Project, to help you transform your habits >>>>>Don’t wait another second to get rid of your unhealthy tendencies. Get inspired by morning rituals of the great people of our time, cultivate a new crop of productive habits and explode your productivity and achieve success today!<<<<< Download Habit Makes Perfect – right NOW! DON'T WAIT! LEVERAGE THE POWER OF HABIT TO CREATE THE LIFE YOU'VE ALWAYS WANTED! Download your copy NOW! Tags: Habit, Habits, The Power of Habit, How to Change Habits, Habit Stacking, Habits for a Better Life, Self-Discipline, Productivity, Self Discipline, Success, Habits of Successful People, Habits of Success, Personal Success, Personal Growth, Personal Development, How To Get Rid of Bad Habits, How Habits Are Formed, Success Habits, Mindset, How To Be Successful, 7 Habits of Highly Effective People

    Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping Point will find many interesting and helpful insights in Bounce.

    Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.

    The title of this book refers to a story about a visitor to New York who admired the yachts of the bankers and brokers. Naively, he asked where all the customers' yachts were? Of course, none of the customers could afford yachts, even though they dutifully followed the advice of their bankers and brokers. Full of wise contrarian advice and offering a true look at the world of investing, Where are the customers' yachts continues to open the eyes of investors to the reality of Wall Street. Here, Leo Gough’s interpretation of Where are the customer’s yachts illustrates the timeless nature of Fred Schwed’s insights by bringing them to life through 52 modern case studies. This brilliant interpretation is an entertaining accompaniment to one of the most famous books on investment ever written.

    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

    Now she reveals the winning framework she uses to transform markets and industries.Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company--Who are we? And why do we matter?--before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding).There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it's absolutely critical for business leaders to know which type their company is to create an authentic and ultimately "sticky" position in the market. A company's DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won't gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor.Get to Aha! presents a clear step-by-step framework that will help you determine your company's precise position in the marketing landscape, using Andy's DNA-based methodology. It takes you through the process of performing "genetic testing" on your company, examining the market through the six Cs of positioning, and developing your positioning statement--a rational, factual statement about your company's role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition.Trust Andy. Steve Jobs did.

    This is the "intelligence trap," the subject of David Robson’s fascinating and provocative book.The Intelligence Trap explores cutting-edge ideas in our understanding of intelligence and expertise, including "strategic ignorance," "meta-forgetfulness," and "functional stupidity." Robson reveals the surprising ways that even the brightest minds and most talented organizations can go wrong—from some of Thomas Edison’s worst ideas to failures at NASA, Nokia, and the FBI. And he offers practical advice to avoid mistakes based on the timeless lessons of Benjamin Franklin, Richard Feynman, and Daniel Kahneman.

    On both economic and psychological grounds, author Matthew B. Crawford questions the educational imperative of turning everyone into a "knowledge worker," based on a misguided separation of thinking from doing. Using his own experience as an electrician and mechanic, Crawford presents a wonderfully articulated call for self-reliance and a moving reflection on how we can live concretely in an ever more abstract world.

    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

    Messiah takes the reader on a new and unique journey through every book of the New Testament. Each part of Messiah begins with one of the Gospels, and together combine to provide the reader with enjoyable and impactful readings all centered on Jesus. The end result is a Bible developed for the purpose of being read and understood, not referred to. Messiah is a new way to interact with God’s Word.Messiah delivers Scripture to the reader as it was originally created: without chapter or verse breaks. While references are made available for ease of finding specific Scripture references, those references do not appear within the actual text of Scripture. This makes for uninterrupted reading of God’s Word. Created with the look and feel of a paperback book, and written using the Holy Bible, New Living Translation, the most readable translation available, Messiah enables you to easily read and understand the Bible.

    Be it hiring a new employee, investing in a financial interest, speaking with your child about drugs, confronting your significant other about suspected infidelity, or even dating someone new, having the ability to unmask a lie can have far-reaching and even life-altering consequences.As former CIA officers, Philip Houston, Michael Floyd, and Susan Carnicero are among the world’s best at recognizing deceptive behavior. Spy the Lie chronicles the captivating story of how they used a methodology Houston developed to detect deception in the counterterrorism and criminal investigation realms, and shows how these techniques can be applied in our daily lives.Through fascinating anecdotes from their intelligence careers, the authors teach listeners how to recognize deceptive behaviors, both verbal and nonverbal, that we all tend to display when we respond to questions untruthfully. For the first time, they share with the general public their methodology and their secrets to the art of asking questions that elicit the truth.Spy the Lie is a game-changer. You may never experience another book that has a more dramatic impact on your career, your relationships, or your future.©2012 Philip Houston, Susan Carnicero, Don Tennant, Michael Floyd (P)2012 Macmillan

    For some, it was nothing more than an aimless wandering into the bush but for others, it has been a tale whose personas never lived to tell. Nevertheless, it has over the millennia been a necessity; an important phase and time for self-assessment and self-discovery.This transition, though often dangerous and risky in many cultures, must have reached its highest peak in history in the early 1980s when a regular odyssey of a boy in his early 20s turned into a near-death experience filled with momentous and deadly catch 22s.With the trigger happy boys soldiers armed with AK-47 in war-torn Africa, the Andes and the catastrophes of the Sahara desert to the disease in South America only describing the tip of the iceberg, Chris Donaldson's book takes you on a devastatingly blood-rushing and thrilling journey as you experience the tumultuous adventure just as it happened decades ago.Question is, are you interested in finding out: - How a young man's personality and sanity can endure before being challenged and changed by strains and stresses of solo traveling?- How one of the last true explorers to discover the world, before the internet, changed traveling forever?- How a wild journey dogged by misfortune, trouble, and fantasy ends?If you are, then this book is what you've been looking for!Scroll up and click Buy Now With 1-Click or Buy Now to get started!What could possibly go wrong when a 21- year old man decides to fire up his set of wheels; his beautiful caf� racing Moto Guzzi and head for somewhere, yet nowhere- in response to his desire to explore; break free from his mediocre, middle-class life and reach out for the unknown?What could go wrong during a 50,000-mile travel across the world, through 33 countries, executed by an unleashed 20-year old, making the spiritual transition to become a man?As it turns out, a ton of things could go wrong, but a life-time of lessons would be learned as well- the hard way.Ready for a journey of discovery through the eyes of someone who experienced all the horror, excitement, thrill, and hell; a boy turned man?Keep reading!Since the first set of people roamed the earth, boys have been transitioning into men by setting off on journeys without particular destinations. For some, it was nothing more than an aimless wandering into the bush but for others, it has been a tale whose personas never lived to tell. Nevertheless, it has over the millennia been a necessity; an important phase and time for self-assessment and self-discovery.This transition, though often dangerous and risky in many cultures, must have reached its hig