Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training? You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to: Find your dream job in the fitness industry (pg 26) Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64) Build amazing workouts for beginners (pg 124) Deal with difficult client types (pg 160) Develop multiple income streams while maintaining your reputation (pg 202) Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

    Ed Ayres exemplifies the latter; having run in over 600 races across fifty-five years, he is arguably the most experienced American distance runner still competing today. A book no one else could have written, The Longest Race is his urgent exploration of the connection between individual endurance and a sustainable society.The Longest Race begins at the starting line of the 2001 JFK 50 Mile—the nation’s oldest and largest ultramarathon and, like other such races, an epic test of human limits and aspiration. At age sixty, his sights set on breaking the age-division record, Ayres embarks on a course over the rocky ridge of the Appalachian Trail, along the headwind-buffeted towpath of the Potomac River, and past momentous Civil War sites such as Harpers Ferry and Antietam.But even as Ayres focuses on concerns familiar to every endurance runner—starting strong and setting the right pace, the art of breathing, overcoming fatigue, mindfulness for the course ahead—he finds himself as preoccupied with the future of our planet as with the finish line of this 50-mile race.A veteran journalist and environmental editor who harbors deep anxiety about our longterm prospects, Ayres helps us to understand how the skills and mindset necessary to complete an ultramarathon are also essential for grappling anew with the imperative to endure—not only as individuals, but as a society—and not just for 50 miles, but in the longest race we are all called upon to run.

    It is a place where an anonymous runner in the forest told me, miming an imaginary scoreboard and with a completely straight face, that he had dreamt that he would run 10km in 25 minutes. It is a place where they tell me that the air at Mount Entoto will transform me into a 2.08 marathon runner. It is a place, in short, of wisdom and magic, where dreaming is still very much alive.’Why does it make sense to Ethiopian runners to get up at 3am to run up and down a hill? Who would choose to train on almost impossibly steep and rocky terrain, in hyena territory? And how come Ethiopian men hold six of the top ten fastest marathon times ever?Michael Crawley spent fifteen months in Ethiopia training alongside (and sometimes a fair way behind) runners at all levels of the sport, from night watchmen hoping to change their lives to world class marathon runners, in order to answer these questions. Follow him into the forest as he attempts to keep up and get to the heart of their success.

    While it is filled with useful strategic training advice throughout, at its core, it is about embracing your place in the middle of the pack with humor and learning to love the run you've got without comparing yourself to other runners. Mixing practical advice like understanding the discomfort vs. pain, the mental side of running, and movements to treat the most common injuries with more playful elements such as "Favorite hilarious marathon signs" and "Weird Thoughts We all Have at the Start Line," Brooks is the down-to-earth, inspiring guide for everyone who wants to be happier with their run.

    A few months after that historic victory, he became a father for the first time. His first book, It's Not About the Bike , charted his journey back to life and went on to become an international bestseller, and to win the William Hill Sports Book of the Year 2000.Now, in this much-anticipated follow-up, Armstrong shares more details of his remarkable life story, including four more Tour de France wins, an Olympic medal, and the births of his twin daughters Grace and Isabelle. Never shy of controversy, Lance Armstrong is a genuine global sports superstar and one of cycling's greatest ever champions. Here he offers us his life philosophy - his thoughts on thoughts on training, competing, winning and failure. He also recounts the work done for the Foundation he set up following his dramatic recovery and introduces further inspirational tales of cancer survival.Every Second Counts is another extraordinary and awe-inspiring book from a man who strives every day to meet life's momentous challenges.

    By tapping into the transformative power found in the distance run, Running the Edge inspires readers not only to push their limits as runners, but as human beings in a relentless pursuit of excellence in everything. Borrowing from philosophical notions ranging from humanistic psychology and Buddhist monks, all the way to adrenaline junkies, Alcoholics Anonymous, and even the World of Warcraft, Goucher and Catalano take readers on a pilgrimage of self discovery and personal improvement. Six mirrors guide the way as Running the Edge methodically leads readers to a heightened awareness of their own personal attributes, and compels them to break free from the curse of normal and the chains of average by "running the edge" towards their maximum potentials. Interlaced with rich storytelling along with personal insights offered from elite runners: Alan Webb, Amy Yoder Begley, Chris Solinsky, Dathan Ritzenhein, Galen Rupp, Kara Goucher, and Paula Radcliffe, the book reads at a brisk pace worthy of its subject matter. Although there is a sharp focus on running, the principals and tenets outlined in Running the Edge could be equally applied to almost any passionate pursuit in life. Even non- runners will find the stories and philosophies enlightening, uplifting, and motivating.Fans of the book Running With The Buffaloes by Chris Lear will find an older more introspective Adam Goucher. He pulls no punches as he draws on his faults and short comings both as a runner and as a person. He recognizes the mistakes he has made in his training and life and uses that awareness to propel him forward in a quest of self improvement.

    'Running Well' shows runners how to minimise the risks of injury and other problems by showing the difference between training and straining, avoiding overtraining, varying speed and distance, keeping the running muscles strong and supple and honing technique.

    Every detail of how to train for a triathlon of any distance, an off-road triathlon, or a duathlon is packed into this essential book, including plenty of swim, bike, and run workouts to keep training fresh and breakthrough workouts to make training more rewarding. Bernhardt's unparalleled coaching experience is the basis of her proven training methodology, which she applies to each of the 15 unique training plans, removing the hassle of creating a plan from scratch. The second edition includes: Easy tips on modifications that allow triathletes to further personalize the plans according to their needs. A new chapter on 13 Weeks to a Sub-13 Hour Ironman 8 training plans requiring only 510 hours of training each week. 5 training plans to go farther3 training plans for finishing an Ironman and 2 plans for finishing a Half-Ironman race. Training Plans for Multisport Athletes has a challenge to suit everyone, from beginners to accomplished triathletes, for those who are short on training time and those who are training for a faster time. Paperback. 7 3/8" x 9 1/4", 256 pp.VP-PLAN2

    How such an unlikely athlete became a runner of ultramarathons is the story of Personal Record, an exhilarating meditation on the making, and the minutiae, of a runner’s life. The food, the clothes, the races, the injuries, the watch (and Toor loves her watch) are all essential to the runner, as readers discover here, and discover why.             A chronicle of Toor’s relationship with the sport of running, from her early incarnation as an Oreo-eating couch potato to her emergence as a hard-bodied marathoner, this book explores the sport of running, the community it brings into being, and the personal satisfaction of pursuing it to its limit. Alternating with Toor’s account of becoming a runner are the stories—meditations, examinations, celebrations—of how runners become a pack. An homage to running, a literary take on how an activity can turn into a passion, and how a passion can become a way of life, this book runs all the way from individual achievement—a personal record—to the world of friendship and belonging, the community that runners inevitably find.

    And they'll guide you on making intelligent and educated decisions about food. They may be bitches, but they are skinny bitches. And you'll be one too--after you get with the program and start eating right.

    Now the sport's leading coach makes his highly effective ultramarathon training methods available to ultrarunners of all abilities in his book Training Essentials for Ultrarunning.Ultramarathoners have traditionally piled on the miles or tried an approach that worked for a friend. Yet ultramarathons are not just longer marathons; simply running more will not prepare you for the race experience you want. Ultramarathon requires a new and specific approach to training. Training Essentials for Ultrarunning will revolutionize training for those who want to race an ultramarathon instead of just gutting it out to the finish line.Koop's race-proven ultramarathon program is based on sound science, the most current research, and years of experience coaching the sport's star runners to podium performances. Packed with practical advice and vetted training methods, Training Essentials for Ultrarunning is the new, must-have resource for first-timers and ultramarathon veterans.Runners using Training Essentials for Ultrarunning will gain much more than Koop's training approach:- The science behind ultramarathon performance.- Common ultramarathon failure points and how to solve them.- How to use interval training to focus workouts, make gains, reduce injuries, and race faster.- Simple, effective fueling and hydration strategies.- Koop's A.D.A.P.T. method for making the right decisions to solve a race-day crisis.- How to plan your ultra season for better racing.- Course-by-course coaching guides to iconic U.S. ultramarathons including American River 50, Badwater 135, Hardrock 100, Javelina 100, JFK 50, Lake Sonoma 50, Leadville 100, Vermont 100, Wasatch 100, and Western States 100.- How to achieve your goal, whether it's finishing or winning.A revolution is coming to ultrarunning as ultramarathoners shed old habits and embrace the smarter methods that science and experience show are better. Featuring stories and advice from ultrarunning stars Dakota Jones, Kaci Lickteig, Dylan Bowman, Timothy Olson, and others who work with Koop, Training Essentials for Ultrarunning is the go-to guide for first-time ultrarunners and competitive ultramarathoners.

    This comprehensive approach shows the 50 essential core workout exercises that will build strength and endurance in the key core muscles for cycling—no gym membership required.Professional cyclist Tom Danielson used to have a bad back. He shifted in the saddle, never comfortable, often riding in pain. Hearing that core strength could help his back, he started doing crunches, which made matters worse. He turned to personal trainer Allison Westfahl for a new approach. Danielson and Westfahl developed all-new core exercises to build core strength specifically for cycling, curing Danielson’s back problems. Better yet, Danielson found that stronger core muscles boosted his pedaling efficiency and climbing power.Using Danielson’s core exercises, cyclists of all abilities will enjoy faster, pain-free riding. Cyclists will perform simple exercises using their own body weight to build strength in the low back, hips, abs, chest, and shoulders without adding unwanted bulk and without weights, machines, or a gym membership. Each Core Advantage exercise complements the motions of riding a bike so cyclists strengthen the right muscles that stabilize and support the body, improving efficiency and reducing the fatigue that can lead to overuse injuries and pain in the back, neck, and shoulders.Beginner, intermediate, and advanced training plans will help bike racers, century riders, and weekend warriors to build core strength throughout the season. Each plan features warm-up stretches and 15 core exercises grouped into workouts for injury resistance, better posture, improved stability and bike handling, endurance, and power. Westfahl explains the goal for each exercise, which Danielson models in clear photographs.Riding a bike takes more than leg strength. Now Tom Danielson’s Core Advantage lays out the core strengthening routines that enable longer, faster rides.

    Leading the charge is a fresh generation of brilliant young exercise physiologists including Ross Tucker and Jonathan Dugas, whose work has demolished many long-standing beliefs about running. Now Tucker and Dugas, whose blog, Science of Sport, has already created a devoted readership, join with esteemed fitness author Matt Fitzgerald to provide a captivating tour of the human body from the runner's perspective.Focusing on how runners at all levels can improve their health and performance, Runner's World The Runner's Body offers in a friendly, accessible tone, the newest, most surprising, and most helpful scientific discoveries about every aspect of the sport--from how best to nourish the runner's body to safe and legal ways to increase oxygen delivery to the muscles. Full of surprising facts, practical sidebars, and graphical elements, The Runner's Body is a must-have resource for anyone who wants to become a better--and healthier--runner.

    What was once the pinnacle of achievement in a runner’s life is now a stepping stone for extraordinary adventure in ultramarathoning. The number of ultrarunners—those running distances of 50k (31miles), 50 miles, 100k (62 miles), or 100 miles—is growing astronomically each year.Dean Karnazes’ Ultramarathon Man and Chris McDougall’s Born to Run have inspired tens of thousands to try these seemingly superhuman distances. But to date, there has been no practical guide to ultramarathoning. Now, Bryon Powell has written Relentless Forward Progress, the first how-to manual for aspiring ultrarunners. Powell covers every aspect of training for and racing ultra distances. This encyclopedic volume prepares runners for going farther than they have ever gone before and, in the process, shows them that they are capable of the “impossible.”

    The narrative is framed in the 14 minutes in which Salazar was clinically dead after his shocking heart attack in 2007. The story describes his tempestuous relationship with his father, Jose Salazar, who was a close ally of Fidel Castro during the Cuban revolution. The narrative follows Alberto’s boyhood in New England, his rise to stardom at the University of Oregon, his dramatic victories in the New York City and Boston Marathons, his long malaise due to injuries, which resulted in a near-suicidal depression; his resurgence due to intense spiritual experiences and discipline; his close alliance with Phil Knight and the Nike corporation; and describes his numerous near-death experiences. In this book those 14 minutes will be considered from every possible angle. Salazar will share some of the surprising things he’s learned about cardiovascular disease and cardiovascular health. He will also share how modern medical science and technology are fundamentally changing the way we think about death. Salazar will acquaint readers with the latest research studying the near-death experience, which has burgeoned into a field of its own, blending science and the spirit in an especially fascinating combination. But don’t worry sports fans: mostly this book will tell the story of how a skinny, shy, insecure Cuban-American kid from small-town Massachusetts developed by sheer will—and God’s grace—into the greatest distance runner of his time. Along the way Salazar will introduce important people in his life ranging from the globe’s most famous socialist, Fidel Castro, to one of its most influential capitalists, Nike co-founder and CEO Phil Knight. He will transport readers back to the heady, electric days of the late 1970’s, when running was changing American culture as radically as rock and roll had a decade earlier.  The book will take readers step-by-step through Salazar’s signature races, including his wins at the ‘80, ‘81, and ‘82 New York City Marathons, and his epic, and ultimately self-destructive, victory at the 1982 Boston Marathon. Readers will travel to Cuba’s central highlands and to the Willamette Valley of Oregon, and from the edge of the Indian Ocean in South Africa to a remote village in the war-torn Balkans. But throughout Salazar’s narrative he will keep returning to those 14 black, shattering, miraculous minutes. Surviving virtual death taught him how to live and now it is time for him to share what he’s learned.