Seeing What Others Don't: The Remarkable Ways We Gain Insights


Gary Klein - 2013
    We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.Klein is a keen observer of people in their natural settings—scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself—and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a “smokejumper” see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action?Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are “dumb by design” and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a “eureka!” moment but a whole new way of understanding.

The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom


Jonathan Haidt - 2006
    In his widely praised book, award-winning psychologist Jonathan Haidt examines the world’s philosophical wisdom through the lens of psychological science, showing how a deeper understanding of enduring maxims-like Do unto others as you would have others do unto you, or What doesn’t kill you makes you stronger-can enrich and even transform our lives.

Berkshire Hathaway Letters to Shareholders


Warren Buffett - 2013
    In addition to providing an astounding case study on Berkshire's success, Buffett shows an incredible willingness to share his methods and act as a teacher to his many students.

Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts


Carol Tavris - 2007
    When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right -- a belief that often keeps us on a course that is dumb, immoral, and wrong. Backed by years of research and delivered in lively, energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception -- how it works, the harm it can cause, and how we can overcome it.

The Wisdom of Finance: Discovering Humanity in the World of Risk and Return


Mihir Desai - 2017
    . . the noblest and the most infamous in the world, the finest and most vulgar on earth.” The characterization of finance as deceitful, infamous, and vulgar still rings true today – particularly in the wake of the 2008 financial crisis. But, what happened to the fairest, noblest, and finest profession that de la Vega saw?  De la Vega hit on an essential truth that has been forgotten: finance can be just as principled, life-affirming, and worthy as it can be fraught with questionable practices.  Today, finance is shrouded in mystery for outsiders, while many insiders are uneasy with the disrepute of their profession.  How can finance become more accessible and also recover its nobility? Harvard Business School professor Mihir Desai, in his “last lecture” to the graduating Harvard MBA class of 2015, took up the cause of restoring humanity to finance. With incisive wit and irony, his lecture drew upon a rich knowledge of literature, film, history, and philosophy to explain the inner workings of finance in a manner that has never been seen before. This book captures Desai’s lucid exploration of the ideas of finance as seen through the unusual prism of the humanities. Through this novel, creative approach, Desai shows that outsiders can access the underlying ideas easily and insiders can reacquaint themselves with the core humanity of their profession. The mix of finance and the humanities creates unusual pairings: Jane Austen and Anthony Trollope are guides to risk management; Jeff Koons becomes an advocate of leverage; and Mel Brooks’s The Producers teaches us about fiduciary responsibility. In Desai’s vision, the principles of finance also provide answers to critical questions in our lives. Among many surprising parallels, bankruptcy teaches us how to react to failure, the lessons of mergers apply to marriages, and the Capital Asset Pricing Model demonstrates the true value of relationships. THE WISDOM OF FINANCE is a wholly unique book, offering a refreshing new perspective on one of the world’s most complex and misunderstood professions.

Efficiency: Get Rich Without Giving Up Your Life


Wall Street Playboys - 2017
    We’ve seen many people become rich… yet they lack social skills (trapped in relationships they desperately want to escape) or… their bodies have seen material physical decay. We’re putting out the framework in this book and you’ll have all of the tools you need to get get rich and have a fun life at the same time.We’re not going to lie and say this is a “guarantee” to become rich. There are no guarantees. Getting rich and winning at life is no different than sports. We can give you every single step to take and how to do it. But. It is up to YOU to execute on the steps. Instead of buying 10 different books at the same time, we’ll give everything out in ten key beneficial points:1) How to get into the top 10% physically with one hour a day of exercise per day. You’re going to be busy and unless you’re a professional athlete, dedicating an hour a day will be enough. This is the first step to become a well rounded individual as a healthy person can work longer hours, has more energy to go out and have fun and extends his life (the most valuable asset in the world: Time)2) How to eat correctly to be in the top 10%. We’ll give you the rough blue print for items to eat on a daily basis. By simply following the framework you won’t need to count calories/macros etc since we’re trying to be efficient with our time. By following the framework, you will have less stress (no longer calculating everything you eat) and you’ll give yourself some wiggle room to go out and drink when you feel like it.3) How to figure out what type of intelligence you have. We give you a process to figure out where your skills are. Everyone has *relative* advantage in at least 2-3 categories. Use this to your advantage and develop your natural talents. We believe talent matters more than passions. Talents are natural to you and if they didn’t exist everyone would be able to make money in the exact same industries or throw a fastball at 100mph. Finding your type of intelligence is the first step to becoming rich.4) How to use this type of intelligence to choose a career and the *right* company: Wall Street, Technology or Sales. We have talked about this in the past and you’ll notice we’re adding a new wrinkle. We’re giving you the tools to figure out what company to join. You’ll have basic mathematical formulas that will tell you if you should join Company A or Company B when the offers come rolling in.5) How to start an online business and sell (the basics and all you need to start). This one is self explanatory. We go into details on how to start an online business and how to sell. The best thing about online businesses? The margin structure. As you’ll see the cost of running a website is practically nothing and you’ll need minimal start up capital to begin today.6) Clear outline of how to create and start an online product business with correct copywriting. You’ll never be an expert in sales. No one is! Why? Every single second invested in learning more about sales will lead to a financial return. The game continues to evolve but we can give you the basic framework to start.7) How to go into affiliate marketing if someone wants to take a stab at the competitive space. We give you both the legitimate affiliate marketing route and the dark side as well. The overnight success stories are “too good to be true” because they are. That said there are legitimate ways to do affiliate marketing as well. If you don’t want to create a product (yet) most people start here and move to starting a Company later (once they learn a specific niche)8) Overview of how affiliate marketing operates and how to do it. Beyond the overview, we also tell you how to do it. Both the legitimate way and the dark side as well. We explain why the legitimate way is better long-term, but we’d be lying if we said everyone is selling on an equal playing field (they are not).9) How to do all of this and maintain a normal social life (avoid choking off your personality). This puts everything together, we give a basic schedule and explain how to improve your social skills and meet new people frequently without losing traction with your business and career. If you’re able to keep your composure and go out twice a week, you’ll see your phone numbers increase and you’ll be much more interesting than the average person who works, sleeps and watches TV all day.10) Common questions and a schedule.We provide a rough schedule on a weekly basis under the assumption that a person is not rich yet. In addition, we answer a large number of common questions and provide good answers to “questions around morality” which essentially says “Break every single rule you can because someone else will, just don’t break the law. Ever.” this is essentially the gray area that you’ll operate in if you’re new to any field.

Mnemonics Memory Palace Book One: Memory Palaces and Mnemonics. The Forgotten Craft of Memorization and Memory Improvement With Total Recall. (How To Build a Mnemonics Memory Palace 1)


Sjur Midttun - 2016
    In it you will learn: What is a memory palace? How to build your first couple of memory palace. Learn the one secret to why some information stick to your mind, and other types don't How to easily build up to 15 memory palaces, based on the first two. Building memory palaces based on walks/journeys. How to build virtual memory palaces. How to memorize any fact or information using memory palaces. Unlike other popular books on the subject, like "Moonwalking with Einstein", the book "How to Build a Mnemonic Memory Palace" focuses on practical, hands on advice. Information that will get you started making your own memory palaces from day one.  This short, but informative book is virtually packed with information. Tips that simply work. Memory palaces are an ancient, yet somehow forgotten method of memorizing all kinds of information. Before the printing press was invented, content was passed on verbally from person to person. And using the Greek tradition of memory palaces, scholars could store vast amounts of information.  These techniques have seen an increased interest lately, and many people who have been inspired by memory palaces from TV-series like "Sherlock" or books like "Hannibal", want to find a way to easily get started making memory palaces. "How to Build a Mnemonic Memory Palace" literally takes you by the hand and walks you through the process, step by step. And thanks to the many examples, these ancient methods become very clear. In many ways, this book starts where others, like "Moonwalking With Einstein" stop.  Download a sample, or get the set of two books today. Learn how you can use the powerful techniques of memory palaces in order to memorize vitually anything.  A full, practical guide to getting started memorizing all types of information using memory palaces Equally useful for students, as adults Find out the perfect method for memorizing speeches Never forget another keyword

Flow: The Psychology of Optimal Experience


Mihaly Csikszentmihalyi - 1990
    During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness, unlock our potential, and greatly improve the quality of our lives.

The 5 Elements of Effective Thinking


Edward B. Burger - 2012
    Burger teaches at Wiliams College; Starbird at The University of Texas at Austin. Here, they “reveal the hidden powers of deep understanding (earth), failure (fire), questions (air), the flow of ideas (water), and the quintessential element of change that brings all four elements together. By mastering and applying these practical and proven strategies, readers develop better thinking habits and learn how to create their own successes.”Brilliant people aren't a special breed--they just use their minds differently. By using the straightforward and thought-provoking techniques in "The 5 Elements of Effective Thinking," you will regularly find imaginative solutions to difficult challenges, and you will discover new ways of looking at your world and yourself--revealing previously hidden opportunities.The book offers real-life stories, explicit action items, and concrete methods that allow you to attain a deeper understanding of any issue, exploit the power of failure as a step toward success, develop a habit of creating probing questions, see the world of ideas as an ever-flowing stream of thought, and embrace the uplifting reality that we are all capable of change. No matter who you are, the practical mind-sets introduced in the book will empower you to realize any goal in a more creative, intelligent, and effective manner. Filled with engaging examples that unlock truths about thinking in every walk of life, "The 5 Elements of Effective Thinking" is written for all who want to reach their fullest potential--including students, parents, teachers, businesspeople, professionals, athletes, artists, leaders, and lifelong learners.Whenever you are stuck, need a new idea, or want to learn and grow, "The 5 Elements of Effective Thinking" will inspire and guide you on your way.

Selfie: How We Became So Self-Obsessed and What It's Doing to Us


Will Storr - 2017
    This is our culture’s image of the perfect self. We see this person everywhere: in advertising, in the press, all over social media. We’re told that to be this person you just have to follow your dreams, that our potential is limitless, that we are the source of our own success. But this model of the perfect self can be extremely dangerous. People are suffering under the torture of this impossible fantasy. Unprecedented social pressure is leading to increases in depression and suicide. Where does this ideal come from? Why is it so powerful? Is there any way to break its spell? To answer these questions, Selfie by Will Storr takes us from the shores of Ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of narcissism and the selfie generation, and right up to the era of hyper-individualistic neoliberalism in which we live now. It tells the extraordinary story of the person we all know so intimately – our self.

How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life


Thomas Gilovich - 1991
    Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. Awareness of our propensity to make these systematic errors, Gilovich argues, is the first step to more effective analysis and action.

Wait: The Art and Science of Delay


Frank Partnoy - 2012
    Even as technology exerts new pressures to speed up our lives, it turns out that the choices we make--unconsciously and consciously, in time frames varying from milliseconds to years--benefit profoundly from delay. As this winning and provocative book reveals, taking control of time and slowing down our responses yields better results in almost every arena of life ... even when time seems to be of the essence.The procrastinator in all of us will delight in Partnoy's accounts of celebrity "delay specialists," from Warren Buffett to Chris Evert to Steve Kroft, underscoring the myriad ways in which delaying our reactions to everyday choices--large and small--can improve the quality of our lives.

Irrationality


Stuart Sutherland - 1992
    In this iconoclastic book Stuart Sutherland analyses causes of irrationality and examines why we are irrational, the different kinds of irrationality, the damage it does us and the possible cures.

The Antisocial Network: The True Story of a Ragtag of Amateur Investors, Gamers, and Internet Trolls Who Brought Wall Street to Its Knees


Ben Mezrich - 2021
    Told with deep access, from multiple intersecting angles, it examines the culmination of a populist movement that began with the intersection of social media and the growth of simplified, democratizing financial portals -- represented by the biggest upstart in the business, RobinHood, and its millions of mostly millennial devotees.The unlikely focus of the battle: GameStop, a flailing brick and mortar dinosaur catering to teenagers and outsiders, that had somehow outlived forbearers like Blockbuster Video and Petsmart as the world rapidly moved online. The story comes to a head in a wild battle between Melvin Capital, a 13-billion-dollar hedge fund, one of the most respected and staid funds on the Street, and a disparate group of amateur day traders, video game nuts, and internet trolls on a subreddit calling itself WallStreetBets. At first, the subreddit was a joke -- a meme-filled, freewheeling place to share shoot-the-moon investment tips, laugh about big losses, and diamond hand emojis. Until some members noticed an opportunity -- and rode a rocket ship to tens of millions of dollars in earnings overnight.With insider sources and testimonies from inside WallStreetBets, GameStop, the architects of Robinhood, Melvin Capital, and more, New York Times bestselling author Ben Mezrich brings to life one of the most striking, can't-make-this-up moments in financial history.

The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday


Rob Walker - 2019
    Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen.Enter Rob Walker's The Art of Noticing--an inspiring volume that will help you see the world anew. Through a series of simple and playful exercises--131 of them--Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague, and finally, to rediscover what really matters to you.