A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

    Acclaimed as both actor and director, as well as for his musical compositions, he’s won multiple Oscars for his achievements in front of and behind the camera and has established himself as a true cinematic great. This stunning volume presents a chronological look at his astonishing body of work, from the early “spaghetti westerns” to his iconic role as “Dirty” Harry Callahan in Dirty Harry (1971), to the soulful Bird (1988) and the revolutionary western Unforgiven (1992) through to more recent films such as the Academy Award-winning Mystic River (2003) and Million Dollar Baby (2004), and his latest picture, the rousing drama Invictus, starring Matt Damon and Morgan Freeman, which was released in December 2009. Over 300 spectacular images, including dynamic stills from memorable screen performances and revealing behind-the-scenes photos, are accompanied by Richard Schickel’s incisive and illuminating commentary.

    The legendary Jay Ward and Bill Scott produced the gleeful wonder and cumulative joy that transcended the crude drawings and occasionally muddy sound. Jay Ward was the magnificent visionary, the outrageous showman, while Bill Scott was the genial, brilliant head writer, coproducer, and all-purpose creative whirlwind. With exclusive interviews, original scripts, artwork, story notes, letters and memos, Keith Scott has written the definitive history of Jay Ward Productions.The Moose That Roared tells the story of a rare and magical relationship between two artists wildly, exuberantly ahead of their time, and a fascinating account of the struggle to bring their vision of bad puns and talking animals to unforgettable life.

    Discover KyotoCelebrate the seasons at an elaborate geisha danceRid yourself of bad karma at Jingo-ji - just try not to get addictedSift through reams of vintage kimono fabric at the local flea marketsMake a night of it in the baths at Funaoka OnsenIn This Guide:The only full city guide to KyotoPersonally researched by a long-term resident authorNew coverage of traditional crafts, with the best places to buy handmade paper, fans and potteryContent updated daily - visit lonelyplanet.com for up-to-the-minute reviews, updates and traveler insights.

    The boy's father disappears into a world without color. As the father seeks help, color begins to reappear and with it hope. An ideal book for parents and caregivers to share with children to help them make sense of the devastating effects that depression can cause.

    Adolescents develop by leaps and bounds during these years, and often find themselves uncomfortable with who they are and what they’re feeling. Parents, too, don’t know what to expect from the adolescent child who is at one moment hostile and glum, at the next carefree and happy. Your Ten- to Fourteen-Year-Old was written by renowned child-care experts Louise Bates Ames, Frances Ilg, and Sidney Baker to help prepare parents for the incredible changes their children will be going through.  Included in this book: • Boy-girl relationships and sexual curiosity • Clubs, hobbies, activities, sports • Trouble at school • Family life and relationships with siblings • Physical development—the awkward adolescent • Summer jobs and independence • Money matters • Personal hygiene • Moodiness, loneliness • Smoking, drinking, drug use  “Louise Bates Ames and her colleagues synthesize a lifetime of observation of children, consultation, and discussion with parents. These books will help parents to better understand their children and will guide them through the fascinating and sometimes trying experiences of modern parenthood.”—Donald J. Cohen, M.D., Director, Yale Child Study Center, Irving B. Harris Professor of Child Psychiatry, Pediatrics, and Psychology, Yale School of Medicine

    1958) is the youngest of Hollywood's most successful directors. He has the knack of making films with a very broad appeal, taking the silliness out of the representation of children, while remaining in touch with the child within himself and his audiences. Burton emerged as a director and storyteller after working as an animator for Disney. His meeting with Johnny Depp enabled him to give physical form to the heroes of his imaginary worlds, where fear is mixed with laughter, strange is normal and those who are not normal, such as "Edward Scissorhands" (1990), must be preserved. After "Beetlejuice" (1988) and "Charlie and the Chocolate Factory" (2005), the resolutely boyish Burton, now in his fifties, presents his version of "Alice in Wonderland" (2010).

    That day these rousing ball clubs would meet at Fenway Park. Both had won ninety-nine games. Only one would win one hundred. The Yankees should have been reaching for their golf clubs-they had feuded until they were fourteen games out of first place. Then their fortunes turned, and they capped one of the most thrilling comebacks in baseball history by defeating the Red Sox that October afternoon in a game that many still remember as the greatest ever played. Transporting us into the midst of this unforgettable team, Roger Kahn weaves the first in-depth account of the legendary season of '78 and reaffirms his standing as our nation's master storyteller of baseball.

    Packed with photos from the new film, this book will tell you all you need to know about these amazing creatures – their appearance, appetites, homes, friends, deadly foes and much more.From Bilbo Baggins and Bag End to the Shire and the world beyond Hobbiton, The World of the Hobbits takes young readers behind the scenes, to reveal the characters and locations of the film.  With fascinating details on set-building, the challenges of using scale doubles for the tiny Hobbits, and the visual effects behind the world they inhabit.

    You’ll learn how to say “no” without guilt and put some quality time back in your life. You’ll get tips on attacking the clutter in your home—how to identify it, remove it, and share it or give it away. Experience the freedom of having less in your closets, the power of saying “no,” and the fulfillment you get from focusing on what matters most in your life.

    Fifteen-year-old Annie Anderson was adopted by Sylvia and Hugh after the death of their own daughter. Annie is told that her own mother in childbirth and her father died before she was born.A chance encounter introduces Annie to local lad Andrew Fraser. Their friendship blossoms, but once Annie’s adoptive parents learn of it they forbid her from seeing him. When Annie asks why, it sets her on a path to discover more about her origins – but will what she learns bring heartache or joy? Don’t miss this rich and vivid saga by one of Liverpool’s best-known novelists, perfect for fans of Kitty Neale and Katie Flynn.

    Containing concise, user-friendly explanations with generous and varied practice, the book helps students develop their knowledge of how and why pronouns and prepositions are used. Plus it encourages students to use the pronouns and prepositions in real-life contexts.

    He recruits the beautiful, resourceful Evie, but they slowly get in over their heads as they begin to suspect the proprietor of a highly prominent, far-right website. The man, already one of the most influential in Washington D.C., is about to become all-powerful: he’s just been given incriminating dirt on the President of the United States. Frankie and Evie now find themselves in a cat and mouse battle with the future of the country at stake.

    

    To become one of this exclusive number requires complete dedication, brutal self-sacrifice and the most extraordinary physical attributes. Yet along with the ability to climb mountains, bomb along time trials and survive all the perils of the road, what really makes a Tour de France champion?Based on exclusive one-on-one interviews with these champions of cycling, from the oldest member of the club, 1950 winner Ferdinand Kübler, to Britain's first Tour victor Bradley Wiggins, Edward Pickering delves into the myriad factors that combine to produce success. What does it take to accumulate such great mental strength, skill and endurance? What are the differences as well as the key factors in common? What sets these men apart from the rest of the field?With sharp analysis and deft style, The Yellow Jersey Club gives the reader unprecedented access into the secrets of the greats of cycling.