It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    It's not hard to find instructions for converting from Word to Kindle -- but these instructions are usually less helpful than they could be. Many, for example, proclaim that Word's HTML output requires extensive alteration and cleanup before submission. This advice is misguided. Some who offer it have drawn their conclusions after simply choosing the wrong export option. Others fuss about a moderate amount of excess code, not realizing that it doesn't increase file size enough to matter or that the Kindle ignores it anyway. Other instructions will imply the opposite: that conversion is straightforward and just what you would expect. Supposedly, as long as you start with a properly formatted Word document, you'll wind up with a well-formatted ebook. Well, it doesn't really work that way -- not without a few techniques for tricking or bullying the Kindle into doing what you want. In this book, Aaron Shepard offers his own tips for moving your document from Word to Kindle, with a focus on desktop Word versions from 2003/2004 to 2010/2011. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - and -Perfect Pages, - as well as two other books on Kindle formatting. ///////////////////////////////////////////////// CONTENTS Getting Started 1 FIRST STEPS Working with Word Document Setup Text Cleanup 2 KINDLE FORMATTING Special Characters Font Formatting Paragraph Styles Paragraph Spacing Paragraph Justification Line Breaking Page Layout 3 SPECIAL ELEMENTS Other Paragraphs Lists Tables Text Boxes and Sidebars Footnotes and Endnotes Pictures 4 NAVIGATION Web Links Internal Links Tables of Contents Menu Items 5 FINAL STEPS HTML Export Book Covers Book Data Submitting and Previewing ///////////////////////////////////////////////// SAMPLE By default, Word will apply the Normal style to your paragraphs. Amazon knows this, so for some Kindles, it hijacks that style, changing its formatting to what Amazon prefers. This can lead, for example, to unwanted space above or below a paragraph. If you want control of your own formatting, then, you'll have to avoid the Normal style and apply something different. There's no problem, though, with applying styles based on Normal, or even with applying a duplicate of Normal under a completely different name. In regard to this, watch out for manual page breaks in recent versions of Word. Unless you're in Compatibility Mode, each break is now placed in a paragraph of its own, and the Normal style is assigned automatically. That in itself isn't a problem -- but if you then hit Return and start typing, your new paragraph will be in Normal as well. (This is another reason to stick to the paragraph format setting -Page break before- to start a new page.) You can change all paragraphs already in Normal style to a different one by using the Format menu in the Find and Replace dialog. Don't enter any text, but place your cursor in first the Find box and then the Replace while choosing a style for each.

    Written for her blog over the years as Victoria's editing business blossomed, this advice is now hard to find and hidden - and now collected just for you, for free.

    Surrender all of your notions about barbecue. Forget everything you've ever learned about cooking with charcoal and fire. It is all wrong. Get it right with the "Five Easy Lessons" program, which includes over 130 recipes and step-by-step instructions for setting up and cooking low and slow on a Weber Smokey Mountain, an offset smoker, or a kettle grill. This program is guided by a singular philosophy: Keep It Simple, Stupid. Do exactly as Gary says, don't even think about opening the lid before it's time, and you will learn:What gear you do and, more importantly, don't needExactly how to start and maintain a proper fire (without lighter fluid)All about marinades, brines, and rubsTo use your senses and trust your instincts (instead of thermometers)How to make delicious, delicious barbecue The perfect how-to guide for beginner and expert alike, Low & Slow will take your barbecue skills to the next level.

    Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.

    According to author and acquisitions editor W. Terry Whalin, this approach is backwards. About 80% to 90% of nonfiction books are sold from a book proposal. This mysterious document called a proposal contains many elements that will never appear in a manuscript―yet these details are critical to publishing executives who make the decision about publishing or rejecting an author’s project. In Book Proposals That Sell, Terry reveals 21 secrets to creating a book proposal that every author needs in order to create one that sells.

    He had staggered into a Boston cop’s apartment, helping himself to the sellable stuff and all the beer in the fridge. The cop came home, found Jim passed out at the kitchen table, beat the hell out of him, and arrested him.But Wahlberg, a 130-pound kid from Dorchester, had learned some things from his life on the street and his first prison sentence. He knew how to survive. And he knew that if he wanted to avoid serving the full sentence, he would have to do something.He did what he was best at: He hustled. He would create the illusion that he was trying to change, that he’d become the model prisoner, not a guy hell-bent on getting out while he was still young enough to drink more, steal more, and do more drugs.He didn’t know, though, that the Catholic priest he was trying to hustle was actually hustling him.The Big Hustle is the story of a redeemed life and a family’s healing. This is the no-holds-barred, unvarnished, and sometimes brutal true story of Jim Wahlberg, the fifth of nine kids growing up in a working-class Irish Catholic neighborhood outside of Boston, hustling for attention any way he could get it, which led him to the biggest hustle of his life. Against all odds he got clean, he got out, and he got the girl. Jim dedicated his new life as a former addict to working with addicts, and for years has spread the word that recovery is possible.But nothing could have prepared him for what came next. His discovery that his own son was an addict threw Jim into a crisis—one that led him deeper into his faith and led to healing he never thought possible. This book is a testament to God’s power and an invitation to all of us to hope in the darkest places.

    It is the most slimmer-friendly eating system there is and is based on a deep understanding of the challenges faced by overweight people - no foods are banned, there is no calorie counting and there are hundreds of 'free foods' that can be eaten in unlimited amounts. Published to coincide with the 40th anniversary of Slimming World, Best Ever Recipes draws on Slimming World's 40 years of unrivalled experience in helping slimmers achieve their target weight. Packed with nutritional, lifestyle and diet information, as well as more than 120 new, healthy yet delicious recipes, it is the definitive guide to successful - and enjoyable - weight loss.

    Everything you need to know to get the most bang from your Prime bucks.

    

    The best thing is that your new puppy is a blank canvas just waiting to be made into a masterpiece. Adopting a puppy means not only caring for his physical and emotional needs, but you must also train him to be an upstanding member of society. There are unacceptable behaviors, even for puppies. It doesn’t matter how cute and adorable they are when they ruin your carpet and stink up your house all the time. But it’s up to you to teach your puppy where and when to “go.” In this book, you will only learn time-tested strategies from potty training your puppy to, teaching him obedient safety measures, manners and leash walking etiquette to fun and unique tricks. You will learn step-by-step instructions that will help you train your puppy like a pro. Here is a glance of what you will learn in this book.. How to establish boundaries with your puppy Powerful techniques to potty train your puppy Non- Compliance warning signs New House training techniques Best Puppy obedience training techniques Noise control strategies Much much more With this book in your hand, you will learn how to efficiently and without stress conduct puppy training lessons. From hints about setting up the scene and tone of the classroom to learning how to be assertive yet kind, you will see how simple it is to be the best teacher ever. Even better, your dog will be such a good student that he will earn his rightful title as “teacher’s pet.” Did you know that dogs mirror their owners? If you come to class stressed, your pup will pick up on it and act out accordingly. On the same note, if you are positive and ready to roll, he is likely to be as well. If you are still a little shaky, rest assured that I have trained literally hundreds of puppies. I have trained a myriad of nervous puppy owners too. I have successfully trained them, and… I’ll train you too. Without another wag of your pup’s tail, let’s get on with our step-by-step training of your new puppy. Download your copy today.. Go to the top of the page and click the orange “Add To Cart” button on the right to order now!

    Elizabeth is forced to become estranged from her father and struggles alone to create hope and meaning for her life while serving her mother like a slave. This book is a true account of a daughter's struggle to survive a mother with paranoia, schizophrenia, and manic depression.

    

    He seeks conversions, not just votes. This Spotlight Story from TIME explores the Gospel of Bernie Sanders.