FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

    Move over Lamaze and Bradley! Already taking the west coast by storm, the McMoyler Method offers a modern, medically savvy approach to labor and delivery that addresses the hopes and fears of todays about helping moms cope, involving partners every step of the way, and working with doctors and nurses for the best birth-no matter how it happens.

    Author Armin Brott devotes a chapter to every three months of the second and third years. In each chapter, Brott charts the physical, intellectual, verbal, and emotional changes the child is going through and examines the emotional and psychological developments the father may be experiencing. He discusses issues that may develop between fathers and their partners as well as matters that involve the whole family. In addition, each chapter contains a section called “You and Your Child,” in which activities and issues appropriate to the given age are discussed.New topics in this revised and expanded edition cover the latest research on child development, including brain growth. There is more advice for dads who are older, single, or in the military; fathers of preemies and multiples; stepfathers; and stay-at-home dads. This new edition adds information on a wide range of subjects, from helping a child grieve over the loss of a relative or a pet to health and safety issues to care of special-needs children.Incorporating the author’s and other fathers’ personal experiences, as well as the advice of top researchers in the field, and illustrated throughout with delightful New Yorker-style cartoons underscoring the universality of the joys and woes of parenting, Fathering Your Toddler is an essential sourcebook for every dad. It’s certain to give every mom helpful insights as well."

    This treasury of brief essays is chock-full of the wise ideas, personal anecdotes, and practical strategies that have inspired millions of her readers and audiences to live more beautifully and meaningfully every day. She helps readers form their own personal philosophy for living as well as discover specific, small actions that build tranquil time into the most hectic day, add lightness and energy when needed most, elevate a passing moment into a vivid memory. She encourages readers to "take stock, and rethink everything. We need to make the connection between how we spend our time and how well we live our lives."With each essay offering a memorable mindset for living, Alexandra's observations are searching ("What is your deepest desire?"), surprising ("Lower your standards"), encouraging ("You have 8,766 hours a year to act wisely"), and whimsical ("You've gotta have a look") and are certain to spur readers to new levels of insight and joy.

    They suddenly notice every tiny wrinkle, question the speed of their corporate ladder climb, or suffer from a biological clock that rivals Big Ben. Is it vanity, fear of aging, early midlife crisis, or insanity? It's actually the result of what astrologers call the "Saturn Return," a phenomenon occurring every 28 years, when Saturn completes its cycle through an individual's birth chart. At this crucial juncture, women often experience a crisis of self, unexplained chaotic feelings, or the uncertainty of personal and professional crossroads. In Surviving Saturn's Return, the first book to explore the subject, the authors combine their psychological and astrological expertise to demystify this cosmic source of strife and offer self-help strategies for surviving, even thriving, during this "quarterlife" crisis. In a fun, friendly, and reassuring tone, they explain how to deal with everything from the father complex to money to marriage to maturing confidently into adulthood.

    Baby becomes distressed at feeding times and refuses to feed or eats very little despite obvious hunger. Why won’t he/she eat? This is a question parents ask numerous health professionals while searching for a solution. Babies are typically diagnosed with one, two or three medical conditions to explain their aversive feeding behavior during brief appointments. Consequently, many parents don’t receive an effective solution from the health professionals they consult. This is why this book is so necessary. Rowena Bennett is an Australian nurse who holds professional qualifications in various nursing fields including pediatrics, midwifery, child health, mental health and lactation consultant. She has over 20 years experience advising parents how to resolve infant feeding and sleeping problems. Rowena has helped over 1000 babies get over their aversion to bottle-feeding and enjoy feeding once again. Parents claim the relief is life changing. In Your Baby’s Bottle-feeding Aversion, Rowena describes the various reasons babies display aversive feeding behavior, explains how the reader can identify the cause, and describes effective solutions. Included are step-by-step instructions on how to resolve a behavioral feeding aversion that occurs as a result of being repeatedly pressured to feed - the most common of all reasons for babies to become averse to feeding. Your Baby’s Bottle-feeding Aversion provides practical professional feeding advice that not only makes good sense, it works!

    Whether you’re a competitive veteran or a recreational beginner, this essential guide will tell you exactly what to eat, what to wear, what to expect, and how to train. When race day arrives, author Dave Kuehls, contributing editor at Runner’s World and a marathoner himself, will have you in the best shape of your life—physically and mentally. All you have to do is take the first step.Four Months to a Four-Hour Marathon includes:• Day-by-day training schedules for 4-hour and 5-hour marathoners• Detailed diet plans• The marathoner’s mind-set• Right and wrong things to wear• How to pick the right sneakers• Pain vs. performance—how far to go• Common pitfalls to avoid—in training and during the race• A list of the 36 marathons in North America where you can run the fastest times

    But what should we change and how do we do it? Annabel Streets and Susan Saunders spent their 30s climbing the career ladder, having children and caring for elderly parents - all at the same time. By their 40s, they were exhausted, stressed, sleeping too little and rushing too much. They began to ask whether the prolonged ill health and dementia suffered by their parents was their inevitable future too - could they do anything to avoid requiring their own children to care for them in old age? Thus began THE AGE-WELL PROJECT. With incredible tenacity, Annabel and Susan read 50,000 scientific research papers on all aspects of ageing to find what advice cutting-edge research can offer us on how to ensure the longer lives we're living are healthy and happy. Putting their findings into practice, they found that the lifestyle changes they made were having incredible benefits on their health and wellbeing now - as well as for the future. Told with empathy and humour, in THE AGE-WELL PROJECT Annabel and Susan share the 50 key lessons they learned, the meals they cooked and the experts' tips they uncovered to make the second half of your life the best half of your life - happy, healthy and disease-free. Author BiographyAnnabel was a founder member of an award-winning marketing company, advising the chief executives of companies such as Sony, Reuters and the Financial Times. After four children, and at breaking point, she sold her company. Following a stint studying photography and producing a community cook book, she changed tack and wrote an award-winning novel The Joyce Girl which sold in 14 countries and was selected for the 2017 Berlin Film Festival. Since then she has written regularly for a range of titles including the Daily Telegraph, Psychologies, The Author, the Guardian, The Irish Times, Elle, Australian

    While empathizing with the parental hopes and, especially, fears that lead to overhelping, Lythcott-Haims offers practical alternative strategies that underline the importance of allowing children to make their own mistakes and develop the resilience, resourcefulness, and inner determination necessary for success.Relevant to parents of toddlers as well as of twentysomethings-and of special value to parents of teens-this book is a rallying cry for those who wish to ensure that the next generation can take charge of their own lives with competence and confidence."Julie Lythcott-Haims is a national treasure. . . . A must-read for every parent who senses that there is a healthier and saner way to raise our children." -Madeline Levine, author of the New York Times bestsellers The Price of Privilege and Teach Your Children Well"For parents who want to foster hearty self-reliance instead of hollow self-esteem, How to Raise an Adult is the right book at the right time." -Daniel H. Pink, author of the New York Times bestsellers Drive and A Whole New Mind

    But there was nothing inherently special about them! They only knew to abide by an ancient rule of nature. Nature, in turn, rewarded them with strength, agility, and health.Your lifelong health is largely determined by what goes on inside your body at the microscopic level. Every meal you eat, beverage you drink, and moment of exertion or rest impacts your internal machinery. With the right intake of food, regular exercise, and an occasional break from both, your body begins to experience autophagy. And that is what this book is going show you!This book will teach you about: What is Autophagy and how it works How to age slower and be vigorous throughout your life Which foods make you live longer and build muscle How to promote health and longevity with intermittent fasting the various ways to fast the weight loss effects of fasting How to use autophagic processes to delay or prevent signs of aging Autophagy mistakes to avoid This manual is for everyone who values their life and health. It is for who is young and old alike who value healthy living and would like to keep their bodies and immune systems resilient to all forms of disease attack. The teachings of this manual are your ticket to a long, good life, without the fear of your body failing you any time soon. Buy this book right now and invest in your own health. You don’t have a second to lose! Just Click on “Buy now button” And Start Your Journey Toward a Healthier You Today!

    Quite simply the most flexible, and user friendly system for anyone interested in building strength and muscle. This book explains in detail the principles of Johnny Pain's famed Greyskull LP method used in the construction of hundreds of beasts around the globe. Cut through the dogmatic B.S. that pollutes the internet, and produce the outcomes that you desire from your training efforts.A must have for anyone serious about getting strong.

    On Becoming Babywise brings hope to the tired and bewildered parents looking for an alternative to sleepless nights and fussy babies. The Babywise Parent Directed Feeding concept has enough structure to bring security and order to your baby's world, yet enough flexibility to give mom freedom to respond to any need at any time. It teaches parents how to lovingly guide their baby's day rather than be guided or enslaved to the infant's unknown needs. The information contained within On Becoming Babywise is loaded with success. Comprehensive breast-feeding follow-up surveys spanning three countries, of mothers using the PDF method verify that as a result of the PDF concepts, 88% breast-feed, compared to the national average of only 54% (from the National Center for Health Statistics). Of these breast-feeding mothers, 80% of them breast-feed exclusively without a formula complement. And while 70% of our mothers are still breast-feeding after six months, the national average encourage to follow demand feeding without any guidelines is only 20%. The mean average time of breast-feeding for PDF moms is 33 1/2 weeks, well above the national average. Over 50% of PDF mothers extend their breast-feeding toward and well into the first year. Added to these statistics is another critical factor. The average breast-fed PDF baby sleeps continuously through night seven to eight hours between weeks seven and nine. Healthy sleep in infants is analogous to healthy growth and development. Find out for yourself why a world of parents and pediatricians utilize the concepts found in On Becoming Babywise.

    In a world of modern, involved, caring parents, why are so many kids aggressive and cruel?  Where is intelligence hidden in the brain, and why does that matter?  Why do cross-racial friendships decrease in schools that are more integrated?  If 98% of kids think lying is morally wrong, then why do 98% of kids lie?  What's the single most important thing that helps infants learn language?NurtureShock is a groundbreaking collaboration between award-winning science journalists Po Bronson and Ashley Merryman.  They argue that when it comes to children, we've mistaken good intentions for good ideas.  With impeccable storytelling and razor-sharp analysis, they demonstrate that many of modern society's strategies for nurturing children are in fact backfiring--because key twists in the science have been overlooked.Nothing like a parenting manual, the authors' work is an insightful exploration of themes and issues that transcend children's (and adults') lives.

    In The Grrl Genius Guide to Life, stand-up comic and Grrl Genius Club founder Cathryn Michon explains why she is a genius and demonstrates how you can become one, too, by following her easy twelve-step program.The first step in the program is the most important: Admit that you are a Grrl Genius. Acknowledge that you are beautiful, intelligent, and talented and that you are the only person in the world who can decide just how great you are. In subsequent steps, you will learn to embrace the domestic arts, love your Grrl Genius good looks, celebrate your sexuality, appreciate your Grrl Genius mother, and pass the Grrl Genius message on to others!Filled with little-known facts about such unacknowledged Grrl Geniuses as Mozart's younger sister Nannerl and Einstein's wife Mileva, as well as hilarious, embarrassing stories from Michon's own life, The Grrl Genius Guide to Life is a must-read for Grrl Geniuses and Enlightened Males everywhere. Michon shares her most humiliating memories -- singing show tunes at her aunt's funeral, crying uncontrollably in an airplane bathroom and holding up the flight -- as well as her moments of triumph, like attending the birth of her niece (a future Grrl Genius) and getting liposuction that not a single human being noticed. This is an uproarious roller-coaster ride through the life of a self-declared Genius -- in which Michon writes about everything from doughnuts to divorce, from physics to push-up bras -- and a comic inspirational guide for those aspiring to Grrl Geniushood.Cathryn Michon is a genius -- just because she says she is. Read her book, and you will become one, too. As with any twelve-step program, becoming a Grrl Genius takes work. All your life you have been telling yourself that your butt is too big, your ideas are too small, and your love for creme-filled doughnuts is inherently evil. With the help of The Grrl Genius Guide to Life, you will learn to recognize your own brilliance, shamelessly proclaim it to the rest of the world, and eat all the Krispy Kreme doughnuts you want. In case you need inspiration, Michon has included numerous Grrl Genius slogans and Little Pink Post-it Notes; in case you get hungry, she has included her recipe for the best chocolate chip cookies in the world. So go on -- take the first step. Read the book that is guaranteed to change your life forever (or at the very least to make you laugh yourself silly) -- and declare your Genius to yourself and the world!

    They reveal a nation of boys who are hurting--sad, afraid, angry, and silent. Kindlon and Thompson set out to answer this basic, crucial question: What do boys need that they're not getting? They illuminate the forces that threaten our boys, teaching them to believe that "cool" equals macho strength and stoicism. Cutting through outdated theories of "mother blame," "boy biology," and "testosterone," the authors shed light on the destructive emotional training our boys receive--the emotional miseducation of boys.Kindlon and Thompson make a compelling case that emotional literacy is the most valuable gift we can offer our sons, urging parents to recognize the price boys pay when we hold them to an impossible standard of manhood. They identify the social and emotional challenges that boys encounter in school and show how parents can help boys cultivate emotional awareness and empathy--giving them the vital connections and support they need to navigate the social pressures of youth.