The Medium is the Massage


Marshall McLuhan - 1967
    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

The Schwarzbein Principle Cookbook


Diana Schwarzbein - 1999
    Schwarzbein teams up with acclaimed professional chef Evelyn Jacob to whip up 300 delicious, healing recipes that prove that eating the Schwarzbein way doesn’t have to be difficult, boring or fat-free! With easy-to-follow directions, tips and comprehensive nutritional breakdowns, the book offers healthy entrees and accompaniments for any meal, with delicacies like: breakfast burritos, mushroom-gorgonzola omelettes with walnuts, chicken saté with peanut sauce, crustless quiche, hot artichoke cheese dip, pecan-baked brie, lobster bisque, Asian shrimp, mint pesto chicken, beef stroganoff, Thai basil beef, barbecued spareribs and kielbasa with sauerkraut. Take a look at the also!

Argonauts of the Western Pacific


Bronisław Malinowski - 1961
    His pages have become an almost indispensable link between the knowing of exotic and remote people with theoretical knowledge about humankind. This volume--originally published in 1922--can be considered the founding document of economic anthropology, and remains the best one to read. It emphasizes the great significance of primitive economics by singling out the notable exchange system of the Trobriand Islands for special consideration. Although the main theme is economic, constant reference is made in this milestone of anthropological research and interpretation to social organization, life and meaning, the power of magic, and to mythology and folklore.

The Ape That Understood the Universe: How the Mind and Culture Evolve


Steve Stewart-Williams - 2018
    It opens with a question: How would an alien scientist view our species? What would it make of our sex differences, our sexual behavior, our child-rearing patterns, our moral codes, our religions, languages, and science? The book tackles these issues by drawing on ideas from two major schools of thought: evolutionary psychology and cultural evolutionary theory. The guiding assumption is that humans are animals, and that like all animals, we evolved to pass on our genes. At some point, however, we also evolved the capacity for culture - and from that moment, culture began evolving in its own right. This transformed us from a mere ape into an ape capable of reshaping the planet, travelling to other worlds, and understanding the vast universe of which we're but a tiny, fleeting fragment.

Extreme Fat Smash Diet: With More Than 75 Recipes


Ian K. Smith - 2007
    Ian Smith's Extreme Fat Smash Diet is safe, fast and ultra-effective--taking his proven weight loss system to its hard core. No gimmicks, no denying yourself entire categories of food (like carbs), no nonsense. Instead, Extreme Fat Smash Diet delivers quick, permanent results. On Extreme, you'll set yourself up for:--losing up to 12 pounds the first 3 weeks--learning your dieting profile: are you an alpha, beta or gamma?--choosing one of three cycles of dieting for three different weight loss goals: 5 pounds, 10 pounds, and 15 pounds and up--real-world exercise ideas--fresh recipes for quick, tasty meals--a schedule that allows both meals and snacks--Dr. Ian's tips and strategies to keep you on track--a maintenance plan that's designed to stickIf your dieting goal is time-sensitive, Extreme Fat Smash will work for you!