Book picks similar to
Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions by Dan S. Kennedy
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Selfish or Selfless: Which One Are You?
Eric Watterson - 2011
Every act can be categorized as either a selfish act or a selfless act. “Selfish or Selfless: Which One Are You?,” discusses how you can discover whether or not you are doing things that are selfish (about your own wants, your own need, and your own desires) or whether you are doing things that are selfless (things that are about other people’s wants, other people’s needs and you do things that benefit others). Do you know which one you are? Have you thought about why you do what you do and how it impacts the people around you? Learn how to discover whether you are selfish or selfless and how to change sides if you need to.
Success vs Joy
Geet Sethi - 2004
These are personal experiences of Geet Sethi, a seven time world billiards champion. It's a book about his experiences sharing joy and what society views as success.It is both a philosophical journey outlining one man's self discovery and a road map highlighting themany emotional upheavals that exist off the path to a full, rewarding life. Of course, it's an inspirational book on Mind Control.
The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life
David Krueger - 2009
What's complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don't simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.Without realizing it, we give money meaning it doesn't really have--what former psychiatrist and current business coach David Krueger calls our "money story." And in the process of playing out that money story, we often sacrifice the most important things in our life: our health, freedom, relationships, and happiness.What is your money story?Do you consistently spend more than you have?Do you follow the herd in your investments--even though you know the herd is usually wrong?Have you neglected to save for the future, even when you have the means?Do you feel controlled or shackled by debt?Is your money somehow never "enough"?Is money, or the lack of it, always on your mind?The Secret Language of Money is a guided tour to the subconscious meanings we give money, the conflicted ways our braindeals with money, the reasons we tend to make the same money mistakes over and over--and most importantly, how you can change all that.A brilliant blend of cutting-edge science and real-world application, The Secret Language of Money helps you rewrite your money story and find that elusive balance of wealth, health, and joy we all seek.
The Incredible Shrinking Alpha: And What You Can Do to Escape Its Clutches
Larry E. Swedroe - 2015
As aficionados of classic science fiction, Swedroe and Berkin saw similarities between the monumental struggle of Scott Carey, novelist Richard Matheson's Incredible Shrinking Man, and that of every individual investor trying to beat the market. Swedroe and Berkin explain in academic yet simple terms what is happening to the alpha for which so many investors yearn.Offering compelling data from decades of academic research, Swedroe and Berkin present the hard truth as they know it — it's not worth the time or effort spent battling to win those few extra cake crumbs. Instead, focus on the things you can control and discover what life has to offer beyond the quest for alpha.
D&AD: The Copy Book
D&AD - 2011
Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.
The Upside of Down: How Chaos and Uncertainty Breed Opportunity in South Africa
Bruce Whitfield - 2020
You are wasting your time.In a world of fake news, deep-fakes, manipulated feeds of information and divisive social-media agendas, it's easy to believe that our time is the most challenging in human history. It's just not true.It is a time of extraordinary opportunity. But only if you have the right mindset. Fear of the future breeds inaction and leads to strategic paralysis. We put off decisions until we can have certainty. We look for signals. We wait. And while we do that, the world moves on around us.Problem-solvers thrive in chaotic and uncertain times because they act to change their future. Winners recognise that in a world of growing uncertainty, you need to resort to actions on things you can control.And the only things over which you have absolute control are your attitude and your mindset. These, in turn, determine the actions you will take and that will define your future.A robust mindset is the one common characteristic Bruce Whitfield has identified in two decades of interrogating how South Africa's billionaires and start-up mavericks think differently. They are not naive Pollyannas. They don't ignore risk or hope that problems will go away. They constantly measure, manage, consider and weigh up opportunities in a tumultuous sea of uncertainty and find ways around obstacles.If, as Nobel Prize-winning economist Robert Shiller suggests, the stories we tell affect economic outcomes, then we need to tell different stories amidst the noise and haste of a rapidly evolving world.
Lies Women Believe/Companion Guide for Lies Women Believe- 2 Book Set
Nancy Leigh DeMoss - 2002
In "Lies Women Believe," Nancy Leigh DeMoss exposes areas of deception common to many Christian women -- lies about God, sin, priorities, marriage and family, emotions, and more. She deals honestly with women's delusions and illusions and then gently leads them to the truth of God's word that leads to true freedom."Walking in Truth," the companion study to "Lies Women Believe" will help women go deeper into God's Word, walk more fully in His grace, and experience the joy of the abundant life Christ promised.
SEAL Survival Guide: Active Shooter and Survival Medicine Excerpt
Cade Courtley - 2016
Think and act like a Navy SEAL, and you can survive anything. The world is a dangerous place. You can live scared—or be prepared. “We never thought it would happen to us.” It's difficult to imagine encountering an active shooter situation, but the reality is that modern life is unpredictable and dangerous. Don’t live in fear or rely on luck. Learn the SEAL mindset: Be prepared, feel confident, and know exactly how to escape a life-threatening situation such as a mass shooting. Former Navy SEAL and preeminent American survivalist Cade Courtley delivers step-by-step instructions anyone can master in the illustrated, user-friendly SEAL Survival Guide. Don’t be taken by surprise. Fight back, protect yourself, and beat the odds. Check out this excerpt and then purchase the essential manual no one in the twenty-first century should be without.
ANYWAY YOU CAN: Doctor Bosworth shares her mom's cancer journey. A Beginners Guide to Ketones for Life
Annette Bosworth - 2018
Tim Ferriss saved her life. This story will save yours," Annette Bosworth, MD. In ANYWAY YOU CAN, Dr Bosworth shares her ‘accidental’ discovery of ketosis and its wide array of health benefits as she supplemented her mom’s chemotherapy with ketones. Her story of courage, faith, and tenacity helps young and old achieve better physical, mental, and emotional health through ketosis. Dr Bosworth inspires patients to become stewards of their own health through her leadership skills, public speaking and “sticky teachable moments.” When patients ask how to turn around their chronic health problem, she answers “Fight it ANYWAY YOU CAN. Ketones for Life.”
Think Like a Winner
Walter Doyle Staples - 1991
Never before has a motivational book been so highly acclaimed by so many recognized authorities.
Victim of Thought: Seeing Through the Illusion of Anxiety
Jill Whalen - 2017
As it turns out, we were sold a pack of lies! What if the only thing causing your anxiety is your own thoughts? And what if underneath your anxious thinking was your true, perfect self--whole and healthy and untouched by all your fears? How would this change your life? For Jill Whalen, understanding this information switched off a lifetime of anxiety and addictive behaviors. In Victim of Thought: Seeing Through the Illusion of Anxiety, Jill describes how she spent over 50 years in a constant state of anxiousness. While she could feel fine one minute, she never knew what might be lurking around the corner that could seemingly disturb her peace. It was only when she learned the simple truth of where her anxiety was really coming from--and that underneath it was her innate well-being--that she no longer was a victim to it. In this easy to read and understand book, Jill logically explains how having one or more insightful "aha moments" can wipe away a lifetime of anxious thinking. She shares numerous relatable stories and examples from her own life to help you see the truth in her words. Jill also provides you with step-by-step instructions to become more aware of your own thoughts, which in turn puts you back in the driver's seat of your life. But the proof is really in the pudding, and Jill encourages you at every turn seek your own examples and evidence of how you've let yourself become a victim of your own thoughts. Once you see this for yourself, your life and your anxiety will magically transform before your eyes! If you're tired of believing that you're a victim to your anxiety, and are looking for a more peaceful life, then this book is for you. ======================================================================= INITIAL REVIEWS "The book was fascinating, particularly as someone who also struggles with anxiety. I think you did a great job of explaining the concepts to a layperson. I particularly found both the Thought Stream and also the Thoughts Storm as a snow globe metaphors extremely effective! It's very easy to relate to and very eye-opening. Hopefully I can find a way to start practicing some of this thought work into my own life! The idea that our normal state is peace - so simple, but so difficult to realize without it being pointed out!" - Ashley R. "I love your book. It's so wise and clear. I'm very grateful that you sent me a copy!" - Ingrid M. "I found the thought processes you speak of very enlightening and it does seem to make the complex reasons for anxiety simpler to understand." - Cyndy F. "It's great! Well written and flows well. I like that you began with your story and laid things out really nicely. The separate sections are super helpful and make logical sense to anyone who is new (or old) to the concept. Overall this book is VERY needed and useful and just has a really nice feeling to it as well. I think it would also be a reference for someone who has anxiety. A book they go back to when they get caught up in their thoughts." - Lana B.
How to Write Funny: Your Serious, Step-By-Step Blueprint For Creating Incredibly, Irresistibly, Successfully Hilarious Writing
Scott Dikkers - 2014
You'll learn... • The 3 sure-fire ways to generate material • The 11 different kinds of jokes and how to tell them • The secret to permanently overcoming writer's block • And many more tips, tricks, and techniques Table of Contents 1 Introduction Use the techniques in this book to reliably create top-notch humor writing (page 9) 2 Your Brain’s Comedy Engine Access both hemispheres of your brain to eliminate writer’s block and tap an endless reserve of comedy ideas (page 19) 3 The Humor Writer’s Biggest Problem Overcome this one devastating obstacle to reach the widest possible audience (page 27) 4 How To Get Laughs Understand the different kinds of laughs, and how to generate the best one (page 37) 6 Subtext: The Secret Ingredient Infuse your humor with this vital component to create writing that makes people laugh (page 51) 6 The 11 Funny Filters Create any joke using the 11 fundamental building blocks of humor (page 61) Funny Filter 1: Irony (page 62) Funny Filter 2: Character (page 64) Funny Filter 3: Shock (page 70) Funny Filter 4: Hyperbole (page 74) Funny Filter 5: Wordplay (page 77) Funny Filter 6: Reference (page 81) Funny Filter 7: Madcap (page 85) Funny Filter 8: Parody (page 90) Funny Filter 9: Analogy 9(page 4) Funny Filter 10: Misplaced Focus (page 96) Funny Filter 11: Metahumor (page 99) 7 Using The Funny Filters Layer the building blocks to create increasingly hilarious jokes (page 105) 8 Process Overview Master this simple system to become a prolific humor writer (page 127) Click "Look inside" to see more!
Unthinking: The Surprising Forces Behind What We Buy
Harry Beckwith - 2011
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
DITCHING DIETS: How to lose weight in a way you can maintain
Gillian Riley - 2013
The best way to lose weight is by developing a style of eating you can live with, because it’s flexible and probably unique to you. But often that’s easier said than done.You’ve no doubt tried some different things already. Maybe you’ve been advised to eat only when hungry and stop when full; to overeat your favourite foods so you’d learn to get over them; to find the right kind or combination of carbs, proteins and fats, or micronutrients; to deal with your emotions in order to stop wanting to eat so much.None of this takes into account what happens in your brain when your natural, survival drive to eat (and eat and eat) becomes activated. The purpose of this drive is to get you through the next famine, but in these times of plenty it’s a disaster. In the face of this, nutritional advice may not make much of a difference. You can know what’s healthy, but find it impossible to stick to for long enough.Do you feel hungry after a meal, no matter what was in it? Do you lose weight only to yo-yo back again? Do you think about food too much of the time? Would you like to stop dieting and eat ‘like a normal person’?<b>DITCHING DIETS</b> explains how to stop eating so much by thinking in a way that’s the opposite of dieting. The opposite because it’s the dieting mindset – especially the prohibitions - that contribute to the problem in the first place.You will discover how to eat in ways you truly want to live with, rather than ways you later regret; how to eat less without following any rules, either your own or those taken on from others; how to develop the motivation to make changes, and stay in touch with that motivation long term.You will learn how to eliminate:• persistent cravings and obsession with food• feeling deprived, miserable or irritable when you don’t overeat• an all-or-nothing relationship with food• rebellious overeating and bingeing.<b>DITCHING DIETS</b> will give you control around food so that you can lose weight – and maintain that weight loss in the longer term. This is about how to make a shift in your thinking about food that will last, and once you’ve made that shift there will be no need to diet again.<b>DITCHING DIETS</b> is easy to read, with thought-provoking and practical advice that the author has taught in seminars for many years. Not a book on nutrition, this is a common sense, gimmick-free approach that enables you to overcome your attraction to all that food you don’t really need. <i>“Her way of achieving a healthy lifestyle and junking diets for ever has to be the only way forward in my life.” </i>ELLE<i>“I can sense the shift in my thought process and I am no longer grazing from the fridge all night.” </i>The Daily Telegraph<i>“I am eating healthier food and less of it. What I like most is the idea of never going on a diet again.” </i>The Independent<b>A NOTE FROM THE AUTHOR</b>Many years ago I signed up for a liquid diet programme, and the day I was to begin I woke up with a strong desire for a large, fried, English breakfast. The thing was, I didn’t ever eat breakfasts like that at that time.
The Namo Story: A Political Life
Kingshuk Nag - 2013
From his humble beginnings as a RSS pracharak to his rise in the Hindutva ranks, and from being Bharatiya Janata Partys master planner to one of the its most popular and controversial state chief ministers, Modis mantra of change and development is gradually finding many takers. Though he evokes vastly different reactions among the citizens for his alleged role during the Godhra aftermath, what is absolutely clear is that he indeed is racing towards the centre stage, making the 2014 General Elections look more like a Presidential system where, you either vote for him or against him. And that, as they say, is the Modi effect. Kingshuk Nag paints the most vivid portrait of the extraordinary politician who is poised to take on a new role in the coming years.