Book picks similar to
Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions by Dan S. Kennedy
copywriting
foundational-marketing-books
non-fiction
hype-men
What To Do When There's Too Much To Do: Reduce Tasks, Increase Results, and Save 90 a Minutes Day
Laura Stack - 2012
Laura Stack knows your to-do list is already packed to capacity, so she shows you how to accomplish more by doing less. Yes, you read that right. Stack’s innovative time-management system lets you work less and achieve more.Following Stack’s step-by-step Productivity Workflow Formula, you’ll organize your life around the tasks that really matter and—this is crucial—let go of those that don’t. Dozens of practical strategies will help you reduce your commitments, distractions, interruptions, and inefficiencies. You’ll shrink your to-do list and save time—around ninety minutes a day—while skyrocketing your results and maintaining your sanity.“With the world spinning faster every day, Stack’s advice is especially timely. Her easy-to-implement system will get busy workers off the treadmill and on the right track.”—Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive“Practical. Precise. Pithy. Stack’s finest work to date. This book provides a productive path to a satisfying life.”—Dianna Booher, author of Creating Personal Presence and
Communicate with Confidence!
“Finally, a guaranteed method to lose weight—the weight of thousands of issues dragging you down and slowing your progress. Stack turns you into a lean, mean performance machine. You will want to put this book down—so that you can hurry to get your life back in order.”—Alan Weiss, PhD, author of Million Dollar Consulting and
The Consulting Bible
Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life)
Bedros Keuilian - 2018
. ."
"There's no way . . ."
"It's impossible . . ."
Enough. Get off your ass make your "someday" goals a priority—today.
After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
Reed K. Holden - 2012
Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers negotiated, procurement officials attempt to dictate. Procurement deploys a variety of tactics designed to do one thing: gain unprecedented discounts and concessions out of even the most sophisticated sales professionals. This book is a strategy guide for salespeople to help them level the procurement playing field by showing readers how to assess the game procurement plays, describing proven ways to resist discounting and protect margins, demonstrating ways to keep value at the forefront of negotiations, offering targeted tactics to protect hard-earned profits from mindless discounting, and detailing eight strategies effective in any type of pricing negotiation. This book will be an invaluable resource for B2B sales professionals, customer-facing professionals, and executives responsible for leading successful sales organizations.
Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
Cliff Lerner - 2017
It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.You will learn how to: * IGNITE EXPLOSIVE GROWTH by creating a remarkable product * Identify the ONLY 3 METRICS THAT MATTER * Explore valuable VIRAL GROWTH strategies to grow rapidly * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATIONPRAISE:"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor"Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi"Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Eric Jorgenson - 2020
These aspirations may seem out of reach, but building wealth and being happy are skills we can learn.So what are these skills, and how do we learn them? What are the principles that should guide our efforts? What does progress really look like?Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval's wisdom and experience from the last ten years, shared as a curation of his most insightful interviews and poignant reflections. This isn't a how-to book, or a step-by-step gimmick. Instead, through Naval's own words, you will learn how to walk your own unique path toward a happier, wealthier life.
Skincare: The New Edit
Caroline Hirons - 2021
An established industry expert and aesthetician, she knows what works, what doesn’t, what you need and what you absolutely do not.Whether you are a skincare pro or overwhelmed by information, Skincare: The New Edit covers where to start, how to build a routine, ingredients to look for and things to avoid, whatever your age, skin concerns or budget.Fully revised and updated, this book is packed with all the latest skincare recommendations, brandsand techniques… and no nonsense. Including:Brand new photographyAll new product recommendationsIndustry updatesFully restructured for maximum usabilityNew sections on black skin, SPF, maskne, perimenopause and menopause
Guitar Lessons: A Life's Journey Turning Passion Into Business
Bob Taylor - 2011
From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.
The Menopause Reset: Your Guide to Mastering Your Metabolism, Moods, Sleep, and Memory Throughout Your Menopause Journey
Mindy Pelz - 2020
Nutrition and Functional Medicine expert and bestselling author, Dr. Mindy Pelz, has helped thousands of women just like you reset their health during their turbulent menopause years. Join her as she reconnects you to your more vibrant and youthful self. In this book you will learn: -What hormone changes are causing your symptoms and proven strategies for fixing them. -How you can quickly put an end to your symptoms without the use of medications. -The best way to stop your menopause memory loss. -Unstick your metabolism and finally, lose the extra weight for good. -How to slow the aging process and keep yourself forever young. You don't have to suffer through these years! For the first time in print, Dr. Mindy outlines her transformational Menopausal Reset program which has helped thousands of women get their lives back. Hope is here! Get your copy today!
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath - 2006
Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
Prajna: Ayurvedic Rituals For Happiness
Mira Manek - 2019
This book extracts the essence of this Indian philosophy and provides a wealth of timeless rituals to effect positive change.Prajna offers rituals and routines for the entire day, from the moment you wake up and need the energy and positive mindset to help you start the morning, to night-time practices that allow you to wind down, relax and get the most benefit from the healing power of sleep. In between there are numerous breathing exercises, mindfulness techniques, yoga stretches and simple recipes to enjoy, all to help you destress and reset, bringing you back to yourself and to lasting peace and happiness.
Conference Crushing: The 17 Undeniable Rules Of Building Relationships, Growing Your Network, And Crushing A Conference Even If You Don't Know Anyone
Tyler Wagner - 2014
Confessions of an Advertising Man
David Ogilvy - 1963
At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
Self Mastery and Fate with the Cycles of Life (Rosicrucian Order AMORC Kindle Editions)
H. Spencer Lewis - 1929
Full facsimile of the original edition. Not reproduced with Optical Recognition Software. This book reveals how we may take advantage of certain periods to bring success, happiness, health and prosperity into our lives, and it likewise points out those periods that are not favorable for many of the things we try to achieve. It does not deal with astrology or any system of fortune telling, but presents a system long used by the Master Mystics in Oriental lands and which is strictly scientific and demonstrable. Provided is a guide on can consult weekly to navigate affairs throughout the years.
Secrets of a Master Closer: A Simpler, Easier, and Faster Way to Sell Anything to Anyone, Anytime, Anywhere: (Sales, Sales Training, Sales Book, Sales Techniques, Sales Tips, Sales Management)
Mike Kaplan - 2012
Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... * The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. * The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. * How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. * Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. * Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. * Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. * And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster!
Amazon Selling Secrets: How to Make an Extra $1K - $10K a Month Selling Your Own Products on Amazon
William U. Peña - 2014
By mastering the Amazon Selling System in this book, you will be able to easily tap into the opportunities on Amazon, and create an additional $1K - $10K a month in passive income. This book will teach you the highly sought after secrets of how to identify highly popular products, and then transform them into your own special brand, which customers will pay a lot of money for. In this book you will learn How to: Identify Desirable Products People Want to Buy. Create a Unique Brand that People will Remember. Find High Quality Product Sources that will Support Your Thriving Amazon Business. Create High Converting Amazon Listings that will Emotionally Compel Customers to Buy Over and Over. Create the Most Profit Possible with the Least Amount of Expense. Test and Validate Your Product to Guarantee your Success. Effectively Manage Your Inventory and Fulfill Orders with Little Effort. Provide Outstanding Customer Satisfaction and Motivate Customers to Buy More. Get Abundant Reviews from Raving Fan Customers. Automate the Process so that You Can Sell Products While You Sleep. Expand Your Amazon Selling Business and Make 6 or 7 Figures a Year. By the time you finish this book, you will have all the tools, resources, and a simple, yet effective system to make an extra $1000 - $10,000 a month. So Get Your Copy Now and Start Making Money on Amazon Today!