But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

    

    

     Over a period of more than ten years, following the overthrow of the government in 1910, Mexico experienced a period of intense and bloody warfare as a bewildering array of factions in ever-changing alliances took power and then lost it. Presidents were elected (or elected themselves) and were then deposed or assassinated. New factions appeared with impressive sounding slogans, took to the field, and were either wiped out and never heard of again or became the next government. Inside you will read about... ✓ The Porfiriato ✓ The Unlikely Revolutionary ✓ Reign and Assassination of Madero ✓ The Iron Hand of Huerta ✓ Carranza Takes on Zapata and Villa ✓ Last Man Standing And much more! The Mexican Revolution is confusing and difficult to understand—there is, for example, still no agreement between scholars and historians on when it ended—but it is essential in understanding the national identity of modern Mexico. The civil war produced heroes whose names live on in legend and villains whose bloody exploits are still horrifying. It also caused anything up to two million casualties both as a direct result of the fighting and in the famine, economic hardship, and disease which followed in its wake. Modern Mexico was created out of the turmoil of the Mexican Revolution; this is the story of la revolución mexicana.

     Free History BONUS Inside! When the first settlers reached the United States of America and started to chip out a living in the wilderness that seemed so fierce and unfamiliar to their European eyes, they could never have dreamed that someday the land upon which they stood would become one of the most powerful countries in the entire world. When Native Americans first witnessed those white sails bringing ships with white sailors into their world for the first time, they could never have dreamed that within a few centuries their population would be all but destroyed, that they would have to endure massacre after massacre, be stripped of their freedom and confined to comparatively tiny reservations, and walk the Trail of Tears within the next few hundred years. When the preachers of the Great Awakening stood on the backs of wagons or bits of old tree stumps and told the American people a new story of individual freedom and the power of ordinary people, they could never have dreamed that their preaching would trigger a landslide of abolitionism that would end in a civil war that almost tore the entire country apart. When the Civil War was finally won by the Union, and all African Americans' chains were broken at last, the military leaders could never have dreamed that within the next half century, the United States would emerge as one of the world's greatest military powers during the Spanish-American War. And when those soldiers won the struggle against Spain in Cuba, they could never have dreamed that later in the century, Cuba itself would turn against them and become the single greatest threat of nuclear annihilation during the Cold War. When the Wright Brothers first took to the air and Thomas Edison made the lightbulb, they could never have dreamed that American innovation would produce not only the Ford car, basketball, the telephone, and Facebook, but it would also be instrumental in creating the atomic bombs that killed hundreds of thousands of people and finally brought an end to the Second World War. As for Martin Luther King, Jr., he did dream. He had a dream of equality and brotherhood, and his dream at least partially came true in 2008 when America saw the inauguration of its first black president. Never could the slaves of the great plantations of the South have dreamed that that day would ever come, but it did. Nobody could have dreamed it, but it all came to pass, and it became the history of the United States of America. And this is how it all happened... In The History of the United States: A Captivating Guide to American History, Including Events Such as the American Revolution, French and Indian War, Boston Tea Party, Pearl Harbor, and the Gulf War, you will discover topics such as The People Who Were There First A Time of Exploration Colonizing America The French and Indian War The Boston Tea Party The American Revolution The First President Restless Times Horrors for the Natives Awakening Civil War Seeking for Peace A Rising Power Progress Disaster Strikes The Biggest Bomb in the World Icy Tension Freedom on the Home Front Terror and Its War And much, much more! So if you want to learn more about the history of the United States, then sc

    M. Scanlon offers new answers to these questions, as they apply to the central part of morality that concerns what we owe to each other. According to his contractualist view, thinking about right and wrong is thinking about what we do in terms that could be justified to others and that they could not reasonably reject. He shows how the special authority of conclusions about right and wrong arises from the value of being related to others in this way, and he shows how familiar moral ideas such as fairness and responsibility can be understood through their role in this process of mutual justification and criticism.Scanlon bases his contractualism on a broader account of reasons, value, and individual well-being that challenges standard views about these crucial notions. He argues that desires do not provide us with reasons, that states of affairs are not the primary bearers of value, and that well-being is not as important for rational decision-making as it is commonly held to be. Scanlon is a pluralist about both moral and non-moral values. He argues that, taking this plurality of values into account, contractualism allows for most of the variability in moral requirements that relativists have claimed, while still accounting for the full force of our judgments of right and wrong.

    Asking the correct question is fundamental to knowing how to arrive at the correct answer.”Scriptural principles exist for both our personal and our political quandaries. We should be willing to dig deep to find them and move away from voting based on tradition or mere preferences.Dr. Tony Evans takes on foundational questions of a Christian approach to politics, like:What does the Bible say about the role and responsibilities of government?How can we be salt and light when our political systems fail us?Should we submit to candidates we didn’t vote for?What if we don’t know whom to choose, or worse—what if there is no good choice?Evans won’t pressure you to check this box or that, but he will equip you with solid biblical principles that will challenge you to vote with a “kingdom perspective”—informed, compassionate, and aware of Who is really in charge.

    Emerging in early modern Europe to defuse violent religious conflict and reduce persecution, tolerance today is hailed as a key to decreasing conflict across a wide range of other dividing lines-- cultural, racial, ethnic, and sexual. But, as political theorist Wendy Brown argues in Regulating Aversion, tolerance also has dark and troubling undercurrents.Dislike, disapproval, and regulation lurk at the heart of tolerance. To tolerate is not to affirm but to conditionally allow what is unwanted or deviant. And, although presented as an alternative to violence, tolerance can play a part in justifying violence--dramatically so in the war in Iraq and the War on Terror. Wielded, especially since 9/11, as a way of distinguishing a civilized West from a barbaric Islam, tolerance is paradoxically underwriting Western imperialism.Brown's analysis of the history and contemporary life of tolerance reveals it in a startlingly unfamiliar guise. Heavy with norms and consolidating the dominance of the powerful, tolerance sustains the abjection of the tolerated and equates the intolerant with the barbaric. Examining the operation of tolerance in contexts as different as the War on Terror, campaigns for gay rights, and the Los Angeles Museum of Tolerance, Brown traces the operation of tolerance in contemporary struggles over identity, citizenship, and civilization.

    Over three decades he has interviewed and investigated some of the most professional, dangerous and ruthless killers in Ireland. Now Dillon explores their personalities, motivations and bizarre crimes.Many of Ireland's assassins learned their trade in fields and on hillsides in remote parts of Ireland, while others were trained in the Middle East or with Basque separatist terrorists in Spain. Some were one-target-one-shot killers, like the sniper who terrorised the inhabitants of Washington State in the autumn of 2002, while others were bombers skilled in designing the most sophisticated explosive devices and booby traps. Another more powerful group of 'trigger men' were the influential figures in the shadows, who were experts in motivating the killers under their control. All of these men, whether they squeezed the trigger on a high-powered rifle, set the timer on a bomb or used their authority to send others out to commit horrific and unspeakable acts of cruelty, are featured in this book. The Trigger Men takes the reader inside the labyrinthine world of terrorist cells and highly classified counter-terrorism units of British Military Intelligence. The individual stories are described in gripping, unflinching detail and show how the terrorists carried out their ghastly work. Dillon also explores the ideology of the cult of the gunmen and the greed and hatred that motivated assassins in their killing sprees. There are penetrating insights into the mindset of the most infamous assassins: their social and historical conditioning, their callousness......

     Spot inconsistencies and lies, and apply logic to your daily life. If you want to become a critical, effective, and rational thinker instead of an irrational and snap-judging one, this book is for you. Critical thinking skills strengthen your decision making muscle, speed up your analysis and judgment, and help you spot errors easily. The Critical Mind offers a thorough introduction to the rules and principles of critical thinking. You will find widely usable and situation-specific advice on how to critically approach your daily life, business, friendships, opinions, and even social media. Critical thinking not only saves you time but saves you money and helps you prevent misunderstanding and disappointment. • Learn the main elements of critical thinking. • The theories and practices of the best critical thinkers of the world. • Tips to keep your brain in good shape and receptive to analysis. • Solve your problems with critical thinking. • Become a quicker and better decision maker. Cut out the inefficiencies of your life. The Critical Mind is a guideline for everyone who wishes to learn the basics of critical thinking. If you work in business, education, healthcare, or you study, you’ll find the book equally useful. The book takes a deep look at the framework of geniuses like Richard Paul and Linda Elder to give you a well-established foundation on effective thought. • Become a more effective communicator having relevant argument points. • How to apply critical thinking in a group. • Guiding questions that help you think more critically. • Four types of critical thinking exercise to deepen your knowledge each day. The Critical Mind gives you the best theories and practices to become a more successful and better thinker. Know that the people whom you admire for their mind aren’t aliens, they just use their minds differently. In this book, I unveil how and what they do differently. Delete this. Too repetitive. Put something about the author Discover hidden opportunities, gain a solution-oriented mindset, solve difficult tasks, and understand the world more deeply. Critical thinking will enhance your creativity, logic, intelligence, and helps you navigate through everyday life matters more easily. Think faster, argue better, and succeed consistently.

    The Israelis had received top-secret intelligence from a Syrian general and informant code-named Red Falcon, recruited 23 years earlier by Mossad spy Yehuda Gil—himself known as "the man of a thousand faces." Gil had been the general's sole handler, the conduit of decades of critical intelligence. But now, on the brink of war, questions arose about who exactly was handling whom. What information was real and what was a lie? Was Gil, a man of mythic exploits in Israeli intelligence, a hero or a traitor? With exclusive access to Gil and other key figures in one of the greatest intelligence intrigues in modern history, celebrated Israeli investigative journalist Ronen Bergman unravels the incredible true story of the Yehuda Gil affair. Bergman's unprecedented reporting takes him to the heart of Israel's shadowy spy agencies, arguments at the highest levels of a government lurching toward war, and last-minute secret meetings at the CIA and the White House to avert it. At the center of it all is the mystery of Red Falcon, his spymaster handler, and the very nature of deception.

    Holland provides an excellent introduction to Gilles Deleuze and Felix Guattari's Anti-Oedipus which is widely recognized as one of the most influential texts in philosophy to have appeared in the last thirty years.He lucidly presents the theoretical concerns behind Anti-Oedipus and explores with clarity the diverse influences of Marx, Freud, Nietzsche and Kant on the development of Deleuze & Guattari's thinking. He also examines the wider implications of their work in revitalizing Marxism, environmentalism, feminism and cultural studies.

    Philosophers have always asked fundamental and disturbing questions about politics. Plato and Aristotle debated the merits of democracy. The origins of society, the state and government authority were issues addressed by Hobbes, Rousseau, Hegel, Marx and many other philosophers. Introducing Political Philosophy explains the central concepts of this intriguing branch of philosophy and presents the major political theorists from Plato to Foucault. How did governments get started? Why should they be obeyed? Could we live without them? How much power should they have? Is freedom a right? Which is the best form of government? In the wake of consumerism and postmodernism, our need for a better grasp of political ideas is greater than ever. Dave Robinson's account of this complex subject is always clear, informative and accompanied by the entertainingly inventive illustrations of Judy Groves.

    He believes that they deny the existence of truth and substitute radically chic theorizing for real knowledge about the past. The result is revolutionary and unprecedented: contemporary historians are increasingly obscuring the facts on which truth about the past is built. In The Killing of History, Windschuttle offers a devastating expose of these developments. This fascinating narrative leads us into a series of case histories that demonstrate how radical theory has attempted to replace the learning of traditional history with its own political agenda.

    In this book, the American pragmatist Richard Rorty and the French analytic philosopher Pascal Engel present their radically different perspectives on truth and its correspondence to reality.Rorty doubts that the notion of truth can be of any practical use and points to the preconceptions that lie behind truth in both the intellectual and social spheres. Engel prefers a realist conception, defending the relevance and value of truth as a norm of belief and inquiry in both science and the public domain. Rorty finds more danger in using the notion of truth than in getting rid of it. Engel thinks it is important to hold on to the idea that truth is an accurate representation of reality.In Rorty's view, epistemology is an artificial construct meant to restore a function to philosophy usurped by the success of empirical science. Epistemology and ontology are false problems, and with their demise goes the Cartesian dualism of subject and object and the ancient problematic of appearance and reality. Conventional "philosophical problems," Rorty asserts, are just symptoms of the professionalism that has disfigured the discipline since the time of Kant. Engel, however, is by no means as complacent as Rorty in heralding the "end of truth," and he wages a fierce campaign against the "veriphobes" who deny its value.What's the Use of Truth? is a rare opportunity to experience each side of this impassioned debate clearly and concisely. It is a subject that has profound implications not only for philosophical inquiry but also for the future study of all aspects of our culture.