Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    But despite universal acceptance of reading's vital importance, the reading gap in our classroom remains, and it is linked to an array of factors, such as parental wealth, education and book ownership, as well as classroom practice. To close this gap, we need to ensure that every teacher has the knowledge and skill to teach reading with confidence.In Closing the Reading Gap, Alex Quigley explores the intriguing history and science of reading, synthesising the debates and presenting a wealth of usable evidence about how children develop most efficiently as successful readers. Offering practical strategies for teachers at every phase of their teaching career, as well as tackling issues such as dyslexia and the role of technology, the book helps teachers to be an expert in how pupils 'learn to read' as well as how they 'read to learn' and explores how reading is vital for unlocking a challenging academic curriculum for every student.With a focus on nurturing pupils' will and skill to read for pleasure and purpose, this essential volume provides practical solutions to help all teachers create a rich reading culture that will enable every student to thrive in school and far beyond the school gates.

    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

    This manual is designed to serve three purposes: to be used as a general introduction to the field of forensic anthropology; as a framework for training; and as a practical reference tool.

    This fascination is driven by the ancient chemical forces that first drew humans and animals together. It is also the same biology that transformed wolves into dogs and skittish horses into valiant comrades that would carry us into battle.Made for Each Other is the first book to explain how this chemistry of attraction and attachment flows through--and between--all mammals to create the profound emotional bonds humans and animals still feel today.Drawing on recent discoveries from neuroscience, evolutionary biology, behavioral psychology, archeology, as well as her own investigations, Meg Daley Olmert explains why the brain chemistry humans and animals trigger in each other also has a profound effect on our mental and physical well being.This lively and original investigation asks what happens when the bond is severed. If thousands of years of caring for animals infused us with a biology that shaped our hearts and minds, do we dare turn our back on it? Daley Olmert makes a compelling and scientific case for what our hearts have always known, that we were, and always will be, made for each other.

    You can not study human nature from a book, you must study yourself and your neighbors. This book may help you to know what to look for and to understand what you find, but it can do little more than this. It is true, this text gives you many facts learned by psychologists, but you must verify the statements, or at least see their significance to you, or they will be of no worth to you. However, the facts considered here, properly understood and assimilated, ought to prove of great value to you. But perhaps of greater value will be the psychological frame of mind or attitude which you should acquire. The psychological attitude is that of seeking to find and understand the causes of human action, and the causes, consequences, and significance of the processes of the human mind. If your first course in psychology teaches you to look for these things, gives you some skill in finding them and in using the knowledge after you have it, your study should be quite worth while.

    

    The book has the hallmark features for which Lippincott's Illustrated Reviews volumes are so popular: an outline format, over 600 full-color illustrations, end-of-chapter summaries, review questions, plus an entire section of clinical case studies with full-color illustrations. This edition's medical/clinical focus has been sharpened to provide a high-yield review. Five additional case studies have been included, bringing the total to nineteen. Review questions have been reformatted to comply with USMLE Step 1 style, with clinical vignettes.

    A concise atlas of anatomy, it contains more than 200 specially prepared accurate and clear drawings that include material never illustrated before. The text is as informative as the drawings; written at a level appropriate to undergraduate students and to bird lovers in general, it discusses why birds look and act the way they do.Designed to supplement a basic ornithology textbook, the Manual of Ornithology covers systematics and evolution, topography, feathers and flight, the skeleton and musculature, and the digestive, circulatory, respiratory, excretory, reproductive, sensory, and nervous systems of birds, as well as field techniques for watching and studying birds. Each chapter concludes with a list of key references for the topic covered, with a comprehensive bibliography at the end of the volume. The book will be a guide and reference for every level of bird study—a basic tool for investigation for anyone curious about the fascinating world of birds.

    To understand algebra is to possess the power to grow your skills and knowledge so you can ace your courses and possibly pursue further study in math. Algebra II For Dummies is the fun and easy way to get a handle on this subject and solve even the trickiest algebra problems. This friendly guide shows you how to get up to speed on exponential functions, laws of logarithms, conic sections, matrices, and other advanced algebra concepts. In no time you'll have the tools you need to:Interpret quadratic functions Find the roots of a polynomial Reason with rational functions Expose exponential and logarithmic functions Cut up conic sections Solve linear and non linear systems of equations Equate inequalities Simplifyy complex numbers Make moves with matrices Sort out sequences and sets This straightforward guide offers plenty of multiplication tricks that only math teachers know. It also profiles special types of numbers, making it easy for you to categorize them and solve any problems without breaking a sweat. When it comes to understanding and working out algebraic equations, Algebra II For Dummies is all you need to succeed!

    While these are essential, many young ecologists need to figure out how to actually do research themselves. How to Do Ecology provides nuts-and-bolts advice on how to develop a successful thesis and research program. This book presents different approaches to posing testable ecological questions. In particular, it covers the uses, strengths, and limitations of manipulative experiments in ecology. It will help young ecologists consider meaningful treatments, controls, replication, independence, and randomization in experiments, as well as where to do experiments and how to organize a season of work. This book also presents strategies for analyzing natural patterns, the value of alternative hypotheses, and what to do with negative results.Science is only part of being a successful ecologist. This engagingly written book offers students advice on working with other people and navigating their way through the land mines of research. Findings that don't get communicated are of little value. How to Do Ecology suggests effective ways to communicate information in the form of journal articles, oral presentations, and posters. Finally, it outlines strategies for developing successful grant and research proposals. Numerous checklists, figures, and boxes throughout the book summarize and reinforce the main points. In short, this book makes explicit many of the unspoken assumptions behind doing good research in ecology, and provides an invaluable resource for meaningful conversations among ecologists.

    Now, in this provocative and powerfully argued book, he takes on the most controversial issue of our time—the war against the global network of terrorists that attacked us on 9/11.From the Trade Paperback edition.

    Whatever your circumstances, you can create the life you desire by following simple, counterintuitive steps; not the steps society wants you to follow. Unfortunately, you cannot even trust yourself when it comes to creating the life that you desire, because you’re programmed by your past, an accumulation of hundreds of thousands of years, a mind still adapted for a hunter-gatherer time period. What does this mean? It means every day you’re battling your emotions, logic versus emotion. Logically, you want to do one thing, but emotionally, you are drawn to something else. First, if this sounds familiar, then great, because it means you are human. But, if you’re going to win the game of life, you cannot sit around and wait for things to happen, because you’ll be living a life of supreme comfort and sameness; ultimately, a great sin. You are destined for great things, capable of forging dreams and living your aspirations. Maybe you’ve forgotten about this truth: that you are capable, worthy, and ready. Maybe you’ve been beaten into the ground by life, a teacher who doesn’t care if you’re rich or poor, weak or strong, ready or not, because life will continue forward regardless, waiting for no one. Fortunately, there’re things you can do to set yourself apart from the millions that will ultimately suffer and fail. One such thing, perhaps the most powerful of all, is by studying the great, people who have succeeded and who have gone beyond what is humanly thought possible. When it comes to studying someone great, there’s one name that stands tall, Stephen Hawking, a person who has persevered and flourished. Not only has he conquered great adversity, but he has inspired millions around the world with his brilliant mind. There is a reason why people compare him with the once living Albert Einstein, the genius. What follows are Stephen Hawking’s greatest life lessons, gems of wisdom that you can easily apply to your own life, which will help you live a more abundant, stronger life. If you’re in need of inspiration, a boost of confidence, or just a friendly reminder of the wonders in life, you’ve come to the right place. See for yourself why millions study his work and regard him as a genius. Scroll up and grab your copy today.*** Limited time offer ***

    Converging findings from a variety of disciplines are leading to the emergence of a fundamentally new view of the human mind, and with it a new framework for the behavioral and social sciences. First, with the advent of the cognitive revolution, human nature can finally be defined precisely as the set of universal, species-typical information-processing programs that operate beneath the surface of expressed cultural variability. Second, this collection of cognitive programs evolved in the Pleistocene to solve the adaptive problems regularly faced by our hunter-gatherer ancestors--problems such as mate selection, language acquisition, cooperation, and sexual infidelity. Consequently, the traditional view of the mind as a general-purpose computer, tabula rasa, or passive recipient of culture is being replaced by the view that the mind resembles an intricate network of functionally specialized computers, each of which imposes contentful structure on human mental organization and culture. The Adapted Mind explores this new approach--evolutionary psychology--and its implications for a new view of culture.