If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    "I learned then and have relearned many times since, that the best part of a writer's life is actually doing it, making up characters, filling the blank page, creating scenes that readers in distant places might connect to. The thrill lies in the rush of sentences, the gradual arrival of characters who at once seem to have their own life." McMurtry is that rarest of artists, a prolific and genre-transcending writer as popular with reviewers as he is with his readers. The author of more than forty books -- including essay collections, memoirs, and novels ranging from the Duane Moore series that began with The Last Picture Show to the Pulitzer Prize-winning Lonesome Dove -- McMurtry has delighted generations with his witty and elegant prose. In Literary Life, the sequel to Books, McMurtry expounds on life on the private side: the trials and triumphs of being a writer.From his earliest inkling of his future career while at Rice University, to his tenure as a Wallace Stegner fellow at Stanford with Ken Kesey in 1960, to his incredible triumphs as a bestselling author, Literary Life retains all the intimacy and charm of McMurtry's previous autobiographical works. Replete with literary anecdotes and packed with memorable observations about writing, writers, and the author himself, the book provides a rare glimpse into the life and intellect of a brilliantly insightful man. It is a work that will be cherished not only by McMurtry's admirers, but by the innumerable aspiring writers who seek to make their own mark on American literature.

    For this savvy, far-reaching diary, celebrated journalist and author Sarah Vowell turned hers on and listened—closely, critically, creatively—for an entire year.As a series of impressions and reflections regarding contemporary American culture, and as an extended meditation on both our media and our society, this keenly focused book is as insightful as it is refreshing.Throughout Radio On, "Vowell's touch is about as delicate as Teddy Kennedy's after a pitcher of martinis" (Richard Roeper, Chicago Sun-Times).

    While the lulling words of these stories have formed nighttime rituals for millions, few know that these classic works were part of a publishing revolution led by Margaret Wise Brown, who was renowned not only for her prolific writing and creative genius, but also for her stunning beauty and thirst for adventure.In 1990, author Amy Gary discovered unpublished manuscripts, songs, personal letters, and diaries from Margaret tucked away in a trunk in the attic of Margaret’s sister’s barn. Since then, Gary has pored over these works and with this unique insight in to Margaret’s world she chronicles her rise in the literary world. Clever, quirky, and wildly imaginative, Margaret embraced life with passion, threw wild parties, attended rabbit hunts, and lived extravagantly off of her royalties. She carried on long and troubled love affairs with both men and women, including the ex-wife of John Barrymore, and was engaged to a younger man (who was the son of a Carnegie and a Rockefeller) when she died unexpectedly at the age of 42.In the Great Green Room captures the exceptional spirit of Margaret whose unrivaled talent breathed new life in to the literary world.

    And yet, very few of its readers know that the subject of the novel was inspired by a real-life case: the 1948 abduction of eleven-year-old Sally Horner.Weaving together suspenseful crime narrative, cultural and social history, and literary investigation, The Real Lolita tells Sally Horner’s full story for the very first time. Drawing upon extensive investigations, legal documents, public records, and interviews with remaining relatives, Sarah Weinman uncovers how much Nabokov knew of the Sally Horner case and the efforts he took to disguise that knowledge during the process of writing and publishing Lolita.Sally Horner’s story echoes the stories of countless girls and women who never had the chance to speak for themselves. By diving deeper in the publication history of Lolita and restoring Sally to her rightful place in the lore of the novel’s creation, The Real Lolita casts a new light on the dark inspiration for a modern classic.

    What would this reading trajectory say about you? With passion, humor, and insight, the editor of The New York Times Book Review shares the stories that have shaped her life.Pamela Paul has kept a single book by her side for twenty-eight years – carried throughout high school and college, hauled from Paris to London to Thailand, from job to job, safely packed away and then carefully removed from apartment to house to its current perch on a shelf over her desk – reliable if frayed, anonymous-looking yet deeply personal. This book has a name: Bob.Bob is Paul’s Book of Books, a journal that records every book she’s ever read, from Sweet Valley High to Anna Karenina, from Catch-22 to Swimming to Cambodia, a journey in reading that reflects her inner life – her fantasies and hopes, her mistakes and missteps, her dreams and her ideas, both half-baked and wholehearted. Her life, in turn, influences the books she chooses, whether for solace or escape, information or sheer entertainment.But My Life with Bob isn’t really about those books. It’s about the deep and powerful relationship between book and reader. It’s about the way books provide each of us the perspective, courage, companionship, and imperfect self-knowledge to forge our own path. It’s about why we read what we read and how those choices make us who we are. It’s about how we make our own stories.

    Inspired by a course of the same name that Mary Pipher taught at the University of Nebraska's National Summer Writers' Conference, this book encapsulates her years of experience as a writer and therapist, as well as her extensive knowledge of the craft of writing. "Writing to Change the World" combines practical instruction with inspirational commentary, featuring personal anecdotes, memorable quotations from other writers, practical how-to advice, and stories about writers who have transformed society through their work. In addition to laying out the various steps of the writing process-brainstorming, writing, revising, and publishing-Pipher gives advice about specific forms of advocacy writing: op-ed pieces, letters, essays, speeches, and blogs. She inspires readers to take up their pens, while reflecting on the writer's responsibilities as a moral agent. This is a book that really can make a difference!

    Book lovers, rejoice! In this love letter to all things bookish, Jane Mount brings literary people, places, and things to life through her signature and vibrant illustrations. Readers will:• Tour the world's most beautiful bookstores• Test their knowledge of the written word with quizzes• Find their next great read in lovingly curated stacks of books• Sample the most famous fictional meals• Peek inside the workspaces of their favorite authorsA source of endless inspiration, literary facts and recommendations, and pure bookish joy, Bibliophile is sure to enchant book clubbers, English majors, poetry devotees, aspiring writers, and any and all who identify as bookworms.

    Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including international bestselling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob. Agents, film scouts, film producers, translators, disability and minority activists, and power agents and editors also weigh in, offering advice and sharing intimate anecdotes about even the most taboo topics in the industry. Their wisdom will help aspiring authors find a foothold in the publishing world and navigate the challenges of life before and after publication with sanity and grace.Are MFA programs worth the time and money? How do people actually sit down and finish a novel? Did you get a good advance? What do you do when you feel envious of other writers? And why the heck aren’t your friends saying anything about your book? Covering questions ranging from the logistical to the existential (and everything in between), Before and After the Book Deal is the definitive guide for anyone who has ever wanted to know what it’s really like to be an author.

    The authors — from different generations and writing genres — first help the reader assess where they are on their path. They then walk aspiring writers through five universal stages — Dream, Draft, Develop, Refine, and Share. While these stages apply to writers of every stripe, the emphasis is always on the reader navigating his or her own challenges, process, and goals. Insight-producing prompts and the wisdom of diverse artists (from Steinbeck and Thoreau to Spike Lee, Marilyn French, and Tom Clancy) help make every writer’s journey of creation as rewarding as its destination.

    Now, in his first book of nonfiction, Percy challenges the notion that literary and genre fiction are somehow mutually exclusive. The title essay is an ode to the kinds of books that make many readers fall in love with fiction: science fiction, fantasy, mysteries, horror, from J.R.R. Tolkien to Anne Rice, Ursula K. Le Guin to Stephen King. Percy's own academic experience banished many of these writers in the name of what is "literary" and what is "genre." Then he discovered Michael Chabon, Aimee Bender, Cormac McCarthy, Margaret Atwood, and others who employ techniques of genre fiction while remaining literary writers. In fifteen essays on the craft of fiction, Percy looks to disparate sources such as Jaws, Blood Meridian, and The Girl with the Dragon Tattoo to discover how contemporary writers engage issues of plot, suspense, momentum, and the speculative, as well as character, setting, and dialogue. An urgent and entertaining missive on craft, Thrill Me brims with Percy's distinctive blend of anecdotes, advice, and close reading, all in the service of one dictum: Thrill the reader.

    Now a butcher, cook, and talented writer, she serves up stories and recipes inspired by beloved books and the food that gives their characters depth and personality. From the breakfast sausage in Laura Ingalls Wilder's Little House in the Big Woods to chocolate cupcakes with peppermint buttercream from Jonathan Franzen's The Corrections, these books and the tasty treats in them put her on the road to happiness. Cooking through the books that changed her life, Nicoletti shares fifty recipes, including:* The perfect soft-boiled egg in Jane Austen's Emma* Grilled peaches with homemade ricotta in tribute to Joan Didion's "Goodbye to All That"* New England clam chowder inspired by Herman Melville's Moby-Dick* Fava bean and chicken liver mousse crostini (with a nice Chianti) after Thomas Harris's The Silence of the Lambs* Brown butter crêpes from Gillian Flynn's Gone GirlBeautifully illustrated, clever, and full of heart, Voracious will satisfy anyone who loves a fantastic meal with family and friends-or curling up with a great novel for dessert.

    With a father who drives his Ford pickup with a Kodak movie camera sitting shotgun just in case he sees an accident, and whose home movies feature more footage of disasters than of his children, Monica is primed to become a morbid child.Yet in spite of her father's bouts of violence and abuse, her mother's selfishness and prim denial, and her siblings' personal battles and betrayals, Monica never succumbs to despair. Instead, she forges her own way, thriving at school and becoming fast friends with Julie Kilner, whose father is the town mortician.She and Julie prefer the casket showroom, where they take turns lying in their favorite coffins, to the parks and grassy backyards in her hometown of Elk Grove, Ohio. In time, Monica and Julie get a job driving the company hearse to pick up bodies at the airport, yet even Monica's growing independence can't protect her from her parents' irresponsibility, and from the feeling that she simply does not deserve to be safe. Little does she know, as she finally strikes out on her own, that her parents' biggest betrayal has yet to be revealed.Throughout this remarkable memoir of her dysfunctional, eccentric, and wholly unforgettable family, Monica Holloway's prose shines with humor, clear-eyed grace, and an uncommon sense of resilience. "Driving with Dead People" is an extraordinary real-life tale with a wonderfully observant and resourceful heroine.

    A writer who surpassed his contemporaries in vision, originality, and literary mastery. A man who wrote like an angel, putting it all so much better than anyone else.Is this Shakespeare? Well, sort of.But it doesn't tell us the whole truth. So much of what we say about Shakespeare is either not true, or just not relevant. Now, Emma Smith - an intellectually, theatrically, and ethically exciting writer - takes us into a world of politicking and copycatting, as we watch Shakespeare emulating the blockbusters of Christopher Marlowe and Thomas Kyd, the Spielberg and Tarantino of their day; flirting with and skirting round the cutthroat issues of succession politics, religious upheaval, and technological change. Smith writes in strikingly modern ways about individual agency, privacy, politics, celebrity, and sex, and the Shakespeare she reveals in this book poses awkward questions rather than offering bland answers, always implicating us in working out what it might mean.

    Nor will it tell you how to market your stories. But it will take you through the problems facing any fiction writer and how some of the best writers in English have solved them. The chapters are clear and comprehensive: Finding Your Own Stories; One Good Sentence After Another; Setting; Character; Plot; The Architecture of Story; Point of View and Voice; Metaphors, Symbols and Allusions; Revising.As an award-winning novelist and short-story writer Jack Hodgins is uniquely qualified to preach what he practices. As a trained teacher, he has been giving creating writing lessons for more than forty years, at high schools and universities and to writers' summer schools. With its scores of examples of first-class writing this lively, truly fascinating book will almost certainly make you a better writer; it is guaranteed to make you a better reader.