The author doesn't pull any punches describing the good, the bad, the funny and the just plain ridiculous of the Submarine Service. Besides a wealth of information about what it's like to serve on a submarine, you'll meet real life characters like Tongue, Snake and Button Butt John. Did submarines make them rude, crude, and crazy. Or does the Submarine Service act as a magnet for every nut in the Navy? One thing is sure, after two months underwater, and with their back pay in their back pocket, Sub Sailors are as wild as cowboys after a cattle drive. Bar the doors and hide your daughters. Every reader owes it to themselves to use Amazons "Look In" feature to take a peek inside this unique and entertaining book.

    “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground. What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.

    Less than 20 years after its founding, it boasts the largest constellation of commercial satellites in orbit, has pioneered reusable rockets, and in 2020 became the first private company to launch human beings into orbit. Half a century after the space race it is private companies, led by SpaceX, standing alongside NASA pushing forward into the cosmos, and laying the foundation for our exploration of other worlds.But before it became one of the most powerful players in the aerospace industry, SpaceX was a fledgling startup, scrambling to develop a single workable rocket before the money ran dry. The engineering challenge was immense; numerous other private companies had failed similar attempts. And even if SpaceX succeeded, they would then have to compete for government contracts with titans such as Lockheed Martin and Boeing, who had tens of thousands of employees and tens of billions of dollars in annual revenue. SpaceX had fewer than 200 employees and the relative pittance of $100 million in the bank.In Liftoff, Eric Berger, senior space editor at Ars Technica, takes readers inside the wild early days that made SpaceX. Focusing on the company’s first four launches of the Falcon 1 rocket, he charts the bumpy journey from scrappy underdog to aerospace pioneer. We travel from company headquarters in El Segundo, to the isolated Texas ranchland where they performed engine tests, to Kwajalein, the tiny atoll in the Pacific where SpaceX launched the Falcon 1. Berger has reported on SpaceX for more than a decade, enjoying unparalleled journalistic access to the company’s inner workings. Liftoff is the culmination of these efforts, drawing upon exclusive interviews with dozens of former and current engineers, designers, mechanics, and executives, including Elon Musk. The enigmatic Musk, who founded the company with the dream of one day settling Mars, is the fuel that propels the book, with his daring vision for the future of space.Filled with never-before-told stories of SpaceX’s turbulent beginning, Liftoff is a saga of cosmic proportions.

    Willis Johnson, the founder of Copart [CPRT], offers up a personal and inspirational account of this journey to the top including lessons he learned from love, war and building a global, multi-billion dollar business. Even at the pinnacle of success, Willis remained grounded in his family-first values. His stories will inspire and provoke the entrepreneur in everyone to start building their dream.

    Horton's experiences being thrown into heavy combat after just a few months of training. Recommended reading for all. Survival against all odds - in the trenches of Vietnam - I still can't believe they get out of there alive - couldn't put it down. This first person narrative of hand-to-hand combat in the trenches of Vietnam left me scared, glad to be alive and eternally grateful to those who died for my freedom Could not put it down - A friend had mentioned this book to me. Once I received it I could not put it down. Jerry Horton joined the army to simply be able to afford to go to college. 40 years later he has a PHD and multiple degrees but they were earned at a heavy price for this patriot. Jerry shares his experiences in Vietnam in an articulate, honest and direct assessment of his time in Vietnam, the men he served with and the horrors of war. Incredible story of leadership and survival. Shake N Bake Sergeant aka Instant NCO - Jerry Horton absolutely nailed the life of a "Shake 'n Bake" Sergeant when he tells the story of dedicated soldiers trained at Fort Benning, GA and then follows them to Vietnam. This book is not only absolutely dead on accurate but gives the reader every aspect of what it was like to experience the war as a Shake 'n Bake Sergeant. Instant NCO's were trained for only one reason - to lead United States soldiers into combat and they did it with heroic efficiency and effectiveness with limited resources. This book is not just a home run - it is a Grand Slam. Interesting, accurate, full of suspense and you can't put it down. This book should be required reading for everyone so they can understand that Freedom is not Free. There is a cost and sometimes that cost is heavy. Horton brings it all across in a nonstop action format. It is a great read! If you really want to know what it was like...This has to be the most realistic 'must read' book to come out of the VN war. If you ever read any book about this war - this is the one to read. You won't put it down and you won't ever forget it! From the book's review by the late COL(R) David Hackworth (most-decorated Vietnam veteran): "In 1968, the U.S. Army was running out of sergeants in Vietnam. Throughout military history, as least as far back as the Revolutionary War, sergeants were the backbone of the Army. This shortage of sergeants meant disaster in Vietnam. The NCO candidate school was created to solve this serious problem by doing one thing - train soldiers to lead men in combat. It was modeled after the Officer's candidate school but streamlined to meet this critical need for leaders in half the time. Graduates were known by most as "Shake 'n Bake Sergeants" or "Instant NCOs" since they got their rank fast from going to school. This book is the first time this important part of American history has ever been published. It is the first time anyone has given credit to Shake 'n Bake Sergeants - a credit that they so greatly deserved. At the time there were many who said they would fail. It seemed many did not respect them even though all were destined for front line positions. The book documents how they proved their worth over and over again as front line infantry leaders even though for thirty some years their sacrifices have been unknown." An unforgettable mixture of vivid realism, poignant sadness and unexpected humor. Once you begin reading The Shake 'n Bake Sergeant, you will find it hard to put it down. See www.shakenbakesergeant.com.

    Founded in 1926, McKinsey can lay claim to the following partial list of accomplishments: its consultants have ushered in waves of structural, financial, and technological change to the nation’s best organizations; they remapped the power structure within the White House; they even revo­lutionized business schools. In The New York Times bestseller The Firm, star financial journalist Duff McDonald shows just how, in becoming an indispensable part of decision making at the highest levels, McKinsey has done nothing less than set the course of American capitalism. But he also answers the question that’s on the mind of anyone who has ever heard the word McKinsey: Are they worth it? After all, just as McKinsey can be shown to have helped invent most of the tools of modern management, the company was also involved with a number of striking failures. Its consultants were on the scene when General Motors drove itself into the ground, and they were K-Mart’s advisers when the retailer tumbled into disarray. They played a critical role in building the bomb known as Enron. McDonald is one of the few journalists to have not only parsed the record but also penetrated the culture of McKinsey itself. His access puts him in a unique position to demonstrate when it is worth hiring these gurus—and when they’re full of smoke.

    Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.

    "No rock critic-living or dead, American or otherwise-has ever written about pop music with the evocative, hyperpoetic perfectitude of Rob Sheffield." So said Chuck Klosterman about Love is a Mix Tape, Sheffield's paean to a lost love via its soundtrack. Now, in Talking to Girls About Duran Duran, Sheffield shares the soundtrack to his eighties adolescence. When he turned 13 in 1980, Rob Sheffield had a lot to learn about women, love, music and himself, and in Talking to Girls About Duran Duran we get a glimpse into his transformation from pasty, geeky "hermit boy" into a young man with his first girlfriend, his first apartment, and a sense of the world. These were the years of MTV and John Hughes movies; the era of big dreams and bigger shoulder pads; and, like any all-American boy, this one was searching for true love and maybe a cooler haircut. It's all here: Inept flirtations. Dumb crushes. Deplorable fashion choices. Members Only jackets. Girls, every last one of whom seems to be madly in love with the bassist of Duran Duran. Sheffield's coming-of-age story is one that we all know, with a playlist that any child of the eighties or anyone who just loves music will sing along with. These songs-and Sheffield's writing-will remind readers of that first kiss, that first car, and the moments that shaped their lives.

    Written in conjunction with Samuel Crowther, "My Life and Work" chronicles the rise and success of one of the greatest American entrepreneurs and businessmen. Henry Ford and the Ford Motor Company will forever be identified with early 20th century American industrialism. The innovations to business and direct impact on the American economy of Henry Ford and his company are immeasurable. His story is brilliantly chronicled in this classic American biography.

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    His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

    It was the end. When it came to my dad though, no amount of rational thought could outweigh my feelings. I watched the footage over and over again, trying to validate my hopes and dreams, believing there was a minute possibility he made it out of the building alive.”After his father died on 9/11 in the World Trade Center, nine-year-old Matthew John Bocchi began an obsessive quest to find out exactly how he died. He researched video tapes, pictures, blogs, anything that could potentially answer the question looming in his mind: was his father one of the jumpers? In the first memoir told by a child of 9/11, Matt intimately delves into the psychological and emotional torment that ensued after his father’s death. With heartbreaking vulnerability, he details how his incessant quest resulted in a devastating act of violence that stripped his innocence as a young man. As Matt spirals down a bottomless pit of drug abuse, he willfully risks his life in search of the next high—all in an attempt to forget his past.  Now at twenty-eight years old and sober, he recounts his unique story—one full of heartbreak and despair, grief and uncertainty, but most importantly, happiness and hope. The lesson he teaches us is clear but intricate: No matter how far you fall, you can always rise again. No matter how far you stray, you can always find your way home. And no matter how wide you sway, you can always pick up the pieces and stand tall.

    Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

    

    He's also remembered for his eccentric behavior & reclusive lifestyle in later life, caused in part by a worsening obsessive-compulsive disorder. His desire for privacy so fierce, & his isolation so complete, that even 25 years after his death, inaccurate stories continue be circulated & published as fact. In HUGHES, Hack shatters the illusion of his life & exposes the man behind the myth. Hughes was a playboy whose sexual exploits with both Hollywood stars & starlets are legendary. He was a man without compassion, an entrepreneur without ethics, an eccentric trapped by his own insanity. Sealed off from reality, Hughes died a lonely &, until now, mysterious death. Newly uncovered personal letters, over 110,000 pages of sealed court testimony, recently declassified FBI files, never-before-published autopsy reports & exclusive interviews reveal a man so devious in his thinking, so perverse in his desires & so influential that his impact continues to be felt even today. From entertainment to politics, aviation to espionage, the influence & manipulation of this billionaire has left an indelibly unique mark on the cultural landscape. Hughes never kept a diary, yet he wrote over 8000 pages of memos, letters & personal notes that chronicle his life & thoughts. Impeccably researched for decades by Hollywood investigative writer Richard Hack, here is the definitive story of an extraordinary life.