It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    The final section of the book includes the long poem 'Endless Life'.

    This series has three preparation courses, Academic Reading, Academic Writing, and Listening and Speaking. The courses develop language, skills and test techniques to help students achieve a higher IELTS score.

    Written for aspiring authors, previously published authors, and independent publishers, it explains the ever-shifting publishing landscape and helps indie authors understand that they're up against the status quo, and how to work within the system but also how to subvert the system in order to succeed. Publishing expert and independent publisher Brooke Warner is fearless in her critique of an industry that's lost its mandate, and in so doing has opened the door wide for indie publishers to thrive. While she does not shy away from calling out the bias against indie authors, she also asserts that it's never been a more exciting time to be in book publishing--and her passion and enthusiasm are contagious. "If you're going to green-light your work, you have to wow," Warner writes. But to surpass expectations, you also need to be a student of publishing and to be able to hold your own with book buyers, event coordinators, librarians, wholesalers, distributors, and reviewers. Green-Light Your Book seeks to equip authors and publishers with the language, knowledge, and skill sets they need to play big.

    Seuss and J. K. Rowling. In analysing these and many other authors, Alison Lurie shows how these gifted writers have used children's literature to transfigure sorrow, nostalgia and the struggles of their own experience.

    These include contact information, submission preferences, insider tips on what specific editors want, and--when offered--payment information.In addition to the listings, Poet's Market offers articles on the Craft of Poetry, Business of Poetry, and Promotion of Poetry--not to mention new poems from today's best and brightest poets, including Beth Copeland, Joseph Mills, Judith Skillman, Laurie Kolp, Bernadette Geyer, and more. Learn the habits of highly productive poets, the usefulness of silence, revision tricks, poetic forms, ways to promote a new book, and more.You also gain access to:Lists of conferences, workshops, organizations, and grantsA free digital download of Writer's Yearbook featuring the 100 Best Markets*Includes access to the webinar "How to Build an Audience for Your Poetry" from Robert Lee Brewer, editor of Poet's Market*

    A tried and tested course over 40 years with proven track record of success, it is ideal in terms of the topics covered and short time taken to learn. It is suitable for schools and colleges in the UK and other Western English speaking countries. This course is a comprehensive and popular course for the teaching of the Qur'anic and Traditional Arabic, originally devised and taught at the renowned Islamic University of Madinah, catering for the non-Arabic speaking students from all over the world. Over the years, this course has enabled students to become competent in their use of the Arabic language and to participate and benefit from scholarly pursuits such as Qur'anic exegesis, Hadeeth, Fiqh, Seerah, History, and classical and modern Arabic literature.Whilst there are now several courses available on the market for the teaching of the Arabic language, the unique features of this particular one are: 1. It is very concise, consisting of only three books, all of which are short but extensive in their coverage. 2. It combines modern Arabic vocabulary with Islamic terminology as used in the Qur'an and the Sunnah. 3. It covers all the essential Arabic grammatical rules in such a way that the student is spared the monotonous task of memorizing them 4. The author presents Arabic as a living and vibrant language and takes examples from Arabic in everyday use, as also from the Qur'an and the Sunnah, so that as the student learns the languages, he also acquires an understanding of hundreds of Qur'anic verses, ahaadeeth, Arabic parables and poetry. This allows the student to become directly involved in the study of the Qur'an and the Sunnah while also acquiring a sound understanding of the Arabic language.

    Tolkien assembled in this new paperback edition were with one exception delivered as general lectures on particular occasions; and while they mostly arose out of Tolkien’s work in medieval literature, they are accessible to all. Two of them are concerned with Beowulf, including the well-known lecture whose title is taken for this book, and one with Sir Gawain and the Green Knight, given in the University of Glasgow in 1953.Also included in this volume is the lecture English and Welsh; the Valedictory Address to the University of Oxford in 1959; and a paper on Invented Languages delivered in 1931, with exemplification from poems in the Elvish tongues. Most famous of all is On Fairy-Stories, a discussion of the nature of fairy-tales and fantasy, which gives insight into Tolkien’s approach to the whole genre.The pieces in this collection cover a period of nearly thirty years, beginning six years before the publication of The Hobbit, with a unique ‘academic’ lecture on his invention (calling it A Secret Vice) and concluding with his farewell to professorship, five years after the publication of The Lord of the Rings.

    Michael Theune's breakthrough concept encourages students, teachers, and writers to use structure as a tool to see the fundamental affinities between strikingly different kinds of poetry and radically different literary eras. The book includes examination of the mid-course turn and the elegy, as well as the ironic, concessional, emblem, and retrospective-prospective structures, among others. In addition, 14 contemporary poets provide an example of and commentary on their own work.

    But, undeterred, he commences a deeply felt meditation on poetry, its language and meaning, and its power to open minds and transform lives. By the end of the book, Parini has recovered a truth often obscured by our clamorous culture: without poetry, we live only partially, not fully conscious of the possibilities that life affords. Poetry indeed matters. A gifted poet and acclaimed teacher, Parini begins by looking at defenses of poetry written over the centuries. He ponders Aristotle, Horace, and Longinus, and moves on through Sidney, Wordsworth, Coleridge, Shelley, Eliot, Frost, Stevens, and others. Parini examines the importance of poetic voice and the mysteries of metaphor. He argues that a poet’s originality depends on a deep understanding of the traditions of political poetry, nature poetry, and religious poetry. Writing with a casual grace, Parini avoids jargon and makes his case in concise, direct terms: the mind of the poet supplies a light to the minds of others, kindling their imaginations, helping them to live their lives. The author’s love of poetry suffuses this insightful book—a volume for all readers interested in a fresh introduction to the art that lies at the center of Western civilization.

    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.

    Where we don't, we read, we ask, we learn and then, we solve! What happens when there are no answers though? When nobody in the world knows! When we see the need to invent Gods even if we can't discover Him. Through a string of poems, the author narrates such an experience with his non-verbal and autistic daughter, Enya. What started as a week of babysitting for him soon became a seeking to change her into 'normal'. But, that seeking ended up transforming the seeker!The narrative in the form of poetry touches upon the revelation that comes out of desperation of not finding an answer at all and therefore, the thoughts getting tired of themselves and the mind taking a back seat. In that silence, the author says, things become clear and all aspects of life show their inter-relation! The intellect gives way to the intelligence, the body and mind as 'me' gives way to the world as 'me'! The mind map once seen, one starts to see the true nature of the 'me' and that perspective and clarity make everything clear and possible in life...

    In this superb anthology can be found the best of the English-speaking world’s inspirational and reassuring verse, including such classics as Rudyard Kipling’s ‘If’ and W.H. Davies’ ‘Leisure’. This beautifully illustrated collection of over 120 poems is sure to offer solace, hearten the soul and motivate the human spirit.

    Through his own lively and eloquent reminiscences, "Stepping Stones "retraces the poet's steps from his first exploratory testing of the ground as an infant to what he called his "moon-walk" to the podium to receive the 1995 Nobel Prize in Literature. It also fascinatingly charts his post-Nobel life and is supplemented with a number of photographs, many from the Heaney family album and published here for the first time. In response to firm but subtle questioning from Dennis O'Driscoll, Heaney sheds a personal light on his work (poems, essays, translations, plays) and on the artistic and ethical challenges he faced during the dark years of the Ulster Troubles. Combining the spontaneity of animated conversation with the considered qualities of the best autobiographical writing, "Stepping Stones "provides an original, diverting, and absorbing store of reflections and recollections. Scholars and general readers alike are brought closer to the work, life, and creative development of a charismatic and lavishly gifted poet whose latest collection, "District and Circle," was awarded the T. S. Eliot Prize in 2007.

    This work serves as an introduction to basic composition skills through systematic integration of paragraph organization, rhetoric, grammar, sentence structure and the writing process.