(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your website needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. SEO for Growth is Your One-Stop Digital Marketing Guide The first part of the book provides an overview of search engines, ranking algorithms, and website design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion). From this book, you’ll learn how to: • create and re-purpose content and plan an editorial calendar • use different social media channels to generate engagement with your content • build and manage your online reputation, plus handle negative reviews • do quality link building without resorting to the shady practices Google now penalizes • conduct keyword research to optimize your website and all of your content • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck • build a revenue generating website that will help power your company’s growth for years to come Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

    An untold one that played out in the district of Kozhikode when a young IAS officer took charge as the District Collector in 2015. Over the next two years, he led the district and transformed the very concept of public administration with the use of social media, public consultation, usage of technology, volunteerism and public participation in governance. The two year tenure of 'Collector Bro' in Kozhikode transformed the landscape and narrative of district administration and communication with the citizens forever.Within a couple of months, 'Collector Kozhikode' Facebook page became a trendsetter in Kerala, and the most followed district administration page in India. It still is. With initiatives like Compassionate Kozhikode, Operation Sulaimani, Savari Giri Giri, Kozhipedia, Freedom Café, Yo Appooppa and Tere Mere Beach Mein, IAS officer Prasanth Nair, who was the District Collector of Kozhikode at that time, ushered in a new language of governance that endeavoured to bridge the gap between the district administration and citizens through the optimal employment of social media. The District Collector descended from the colonial ivory towers and mingled as one amongst the common man, totally dismantling the hierarchical stereotypes that the society was used to.This book traces the story of how exactly this happened and how and why the public responded so overwhelmingly to such an initiative. It also chronicles how these experiences transformed the young officer also - from a hesitant public speaker to a crowd-puller, from an introvert to a seemingly extrovert energetic leader. For the first time, the emotional roller-coaster of events that re-shaped the attitude and language of engagement by District administration is narrated with all the inside-stories. Straight from the horse's mouth. The author however takes pains not to take centre-stage in the book and manages that somewhat with wit and self-deprecating humour. This book has got nothing to do with government; but it is all about governance, life and compassion. At one level it is a collection of case-studies, the most readable and engrossing ones, narrated with fun and illustrations. At another level it is a chronicle of a personal journey of a compassionate administrator. This is not a typical arrogant bureaucratic ‘I did this’ book, but an ‘I went through this’ book. Not a high-horsed motivational ‘you can do it’ book, but a book that makes you think and prioritise what you want to do in life.As Dr. Shashi Tharoor says in the foreword, a must read for all civil servants, civil-service aspirants, students of public administration and all citizens who dream for a better tomorrow.

    Healthy eating never looked so good Henry and Ian are on a mission to help you eat and feel better, using only the power of plants!With 80 delicious, plant-based recipes and nourishing meal plans to help you stay on track whatever your goal, this book is your ticket to a healthier, happier life.Try the fresh flavours of a Zingy Watermelon Salad or their Jammin’ Jambalaya, and indulge in their Not-that-Naughty Burger or a Salted Caramel Apple Crumble with Custard, safe in the knowledge that a healthy diet doesn’t have to mean deprivation.Packed full of nutrition hacks and lifestyle tips that BOSH! have learnt throughout their journey, BOSH! Healthy Vegan shows you how the power of plants can transform your wellbeing, for good.

    A must read and a re-read!--Tony Fadell, Coinventor of the iPod/iPhone & Founder of Nest LabsVeteran venture capitalist Randy Komisar and finance executive Jantoon Reigersman share no-nonsense, counterintuitive guidelines to help anyone build a successful startup.Over the course of their careers, Randy Komisar and Jantoon Reigersman continue to see startups crash and burn because they forget the timeless lessons of entrepreneurship.But, as Komisar and Reigersman show, you can beat the odds if you quickly learn what insiders know about what it takes to build a healthy foundation for a thriving venture. In Straight Talk for Startups they walk budding entrepreneurs through 100 essential rules--from pitching your idea to selecting investors to managing your board to deciding how and when to achieve liquidity. Culled from their own decades of experience, as well as the experiences of their many successful colleagues and friends, the rules are organized under broad topics, from Mastering the Fundamentals and Selecting the Right Investors, to The Ideal Fundraise, Building and Managing Effective Boards, and Achieving Liquidity.Vital rules you'll find in Straight Talk for Startups include:The best ideas originate from founders who are usersCreate two business plans: an execution plan and an aspirational planNet income is an option, but cash flow is a factDon't accept money from strangersPersonal wealth doesn't equal good investingSmall boards are better than big onesAdd independent board members for expertise and objectivityToo many unanimous board decisions are a sign of troubleChoose an acquirer, don't wait to be chosenLearn the rules by heart so you know when to break themFilled with helpful real-life examples and specific, actionable advice, Straight Talk for Startups is the ideal handbook for anyone running, working for, or thinking about creating a startup, or just curious about what makes high-potential ventures tick.

    Her voice lit up Radio 4's News Quiz, she was brilliant on QI and she tirelessly travelled the UK as one of the most respected and loved comics on the circuit.' STEPHEN FRYStephen Fry spoke for much of middle England when he responded to the news of Linda Smith's tragic death of cancer, aged 48, earlier this year. Linda was the brilliant mainstay of Radio 4's The News Quiz, Just a Minute, and I'm Sorry I Haven't A Clue for many years. She was just establishing her career on TV through blistering performances on Have I Got News for You, QI and Room 101, when she was diagnosed with ovarian cancer.Linda was one of the few women to conquer the male dominated world of comedy and she had the wit and the charm to win over millions of male and female fans in equal measure. She had an eye for the absurdities of modern life and loved to prick the egos of the pompous and the vain. She could be savage about the people she despised too. When she spoke of the "dead devil-eyes of Nicky Campbell" she meant it. When she called David Mellor, "the thinking woman's fat ugly bastard", she meant it even more. When she called David Blunkett "Satan's bearded folk singer", it was a simple statement of fact. No wonder then Linda was voted the 'wittiest person alive' by Radio 4 listeners in 2002.In this brilliant anthology, we go right back to the start of Linda's career and re-live her very best material from the picket lines of the Miners' Strike, to the Edinburgh Festival and on to her mainstream success on BBC radio and TV, and as touring comedian loved up and down the country. The Very Best of Linda Smith is being compiled and edited by her partner of twenty-three years, Warren Lakin. The book also carries contributions from her extensive fan club including: Paul Merton, Graham Norton, Clive Anderson, Bill Bailey, Jo Brand, Alan Davies, Jack Dee, Dawn French, Stephen Fry, Tony Hawks, Eddie Izzard, Matt Lucas, Nicholas Parsons and Alexei Sayle amongst others. It will be the must-have gift for comedy fans and Radio 4 listeners this Christmas.

    It's heartfelt, it's raw, it's one hell of story.England's outstanding player in the 2006 World Cup tells it as it is, from the heart, no holds barred.This is his explosive story of the good, the bad and the beautiful Game.