Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.

    The new edition maintains the authors' innovative solutions to two central problems of the course: first, the text continues to focus on about 80 sites, giving students less encyclopedic detail but essential coverage of the discoveries that have produced the major insights into prehistory; second, it continues to be organized into essays on sites and concepts, allowing professors complete flexibility in organizing their courses.

    Beginning with a central problem that distinguishes sociology from most other ways of looking at the world, Randall Collins examines the limits of human rationality and sociological theories of religion, showing how they open up a general theory of social rituals that holds the key to much of the rest of sociology. With these conceptual tools in hand, he invites students to ponder how sociological analysis can illuminate a variety of urgent topics--power, crime, sex, love, and the position of women in society--as it reveals both their visible social symbols and their paradoxical deep structures. In a new final chapter, Collins stakes out an important role for sociology in the information age, while coming full circle to the theories of rationality and ritual with which he began, showing that artificial intelligence can approximate human creativity only if it can take part in ritual interactions. Uniquely engaging, Sociological Insight dramatizes the major issues and concerns of sociology in a way that gets students thinking and talking, and whets their appetites for more.

    Designed primarily for undergraduates, this self-help manual offers straightforward solutions to common problems and an overview of the diversity of writing tasks faced by professional biologists.

    The eventful lives of Kubha and her family span a hundred years and encompass turbulent phases of Indian history. The family saga unfurls gradually, along with Kubha’s stories, through the three main characters – Kratu Sen, a grad student at Stanford, Kratu’s best friend Tista Dasgupta, and Afsar Fareedi, a linguistic palaeontologist.Afsar hears about Kubha’s stories from Kratu in a casual conversation, but she figures that these stories are not meant to be mere bed time tales – they contain rich linguistic fossils and layers of histories.In a bizarre incident Kratu miraculously survives an attempt on his life. His sister and uncle had not been so lucky. Were these murders acts of revenge, or a larger ideological conflict connected to Kubha’s stories which conceal perilous secrets that should be suppressed?Afsar, Kratu and Tista travel across continents to unravel the mystery of Kubha’s roots and the origin of her stories.At a different level, the novel subtly delves into the origin of one of the oldest civilizations of the world and the first book written by mankind.

    This easy-to-read guide clearly sets forth the elements of this standard, and how to apply it to resolve genealogical problems.

    The new edition includes the most up-to-date research developments and many more examples and problems.

    Part 2 explains the central concepts underpinning contemporary debates from the security dilemma to terrorism. Part 3 presents an overview of the institutional security architecture currently influencing world politics using international, regional and global levels of analysis. Part 4 examines some of the key contemporary challenges to global security from the arms trade to energy security. Part 5 discusses the future of security.Security Studies provides a valuable teaching tool for undergraduates and MA students by collecting these related strands of the field together into a single coherent textbook.

    Faculty and students praise the book's proven ability to generate class discussion, increase faculty-student engagement, and enhance student learning. Through clear writing, a balanced theoretical approach, and engaging examples, Miller stresses the importance of social inequality, cultural change, and applied aspects of anthropology throughout the book. Each chapter highlights an example of applied anthropology and connects with students by providing practical tips about how they can use anthropology in their everyday lives and careers. The last two chapters address how migration is changing world cultures and the importance of local cultural values and needs in shaping international development policies.

    Jerry Toner shows what can be learnt from new approaches to ancient history, from analysing the bones of the dead in Pompeii or assessing the impact of environmental change, and considers how we can discover what it was like to live back then. He looks at every period, not just classical Athens and Republican Rome, but the Hellenistic kingdoms that followed Alexander and the Christian-dominated later Roman Empire. Greece and Rome, he argues, must be fitted into the global history of their day: what did Persians think of Greeks and how does the Roman empire stack up to China's?With vivid examples and animation from award-winning Cognitive at every stage, this is the ideal introduction to the ancient world for general readers and students.

    

    The bestselling textbook inorganic chemistry text on the market covers both theoretical and descriptive aspects of the subject, and emphasizes experimental methods, industrial applications, and modern topics.

    -- Presents the most important 20th-century criticism on major works from The Odyssey through modern literature-- The critical essays reflect a variety of schools of criticism-- Contains critical biographies, notes on the contributing critics, a chronology of the author's life, and an index