People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

    Hailed by the New York Times as the "godmother to the politically committed film" and by Interview as a true "auteur producer," Christine Vachon has made her name with such bold, controversial, and commercially successful films as "Poison," "Swoon," Kids," "Safe," "I Shot Andy Warhol," and "Velvet Goldmine."Over the last decade, she has become a driving force behind the most daring and strikingly original independent filmmakers-from Todd Haynes to Tom Kalin and Mary Harron-and helped put them on the map.So what do producers do? "What don't they do?" she responds. In this savagely witty and straight-shooting guide, Vachon reveals trheguts of the filmmaking process--rom developing a script, nurturing a director's vision, getting financed, and drafting talent to holding hands, stoking egos, stretching every resource to the limit and pushing that limit. Along the way, she offers shrewd practical insights and troubleshooting tips on handling everything from hysterical actors and disgruntled teamsters to obtuse marketing executives.Complete with behind-the-scenes diary entries from the sets of Vachon's best-known films, Shooting To Kill offers all the satisfactions of an intimate memoir from the frontlines of independent filmmaking, from one of its most successful agent provocateurs-and survivors.

    Now four-time Emmy winner Joe Toplyn reveals his proven methods of writing for late-night television in this one-of-a-kind insider's guide. Toplyn analyzes each type of comedy piece in the late-night TV playbook and takes you step-by-step through the process of writing it. His detailed tips, techniques, and rules include: - 6 characteristics every good monologue joke topic must have - 6 specific ways to generate punch lines - 12 tools for making your jokes their funniest - 7 types of desk pieces and how to create them - 9 steps to writing parodies and other sketches - How to go after a writing job in late night - PLUS a complete sample comedy/talk show submission packet Also use this comprehensive manual to write short-form comedy for the Internet, sketch shows, magazines, reality shows, radio, advertising, and any other medium.

    Through vigorous draftsmanship, charismatic voices, irreverent sight gags, crass humor, and stellar character acting, animation's most talented and disturbed artists created an entity for the Nickelodeon cable network that pulled the art form out of a 25-year rut. The world has never been quite the same since - and we're eternally grateful!Now you too can join the rollercoaster ride that is the fascinating, insane real-life story of art, money, and ego that gave birth to Ren Hoek and Stimpson J. Cat. History Eraser Buttons need not apply. No stone has been unturned, no magic nose goblins unpicked, in this extensively detailed history of the show that defined a generation and changed an entire medium.It's everything you wanted to know about Ren & Stimpy - but were afraid to ask!

    His films have been nominated for fifty-two Academy Awards, including five movies for Best Picture, and have won twelve. Winkler’s new film Creed II, starring Michael B. Jordan and Sylvester Stallone, opening fall 2018, will be followed by Martin Scorsese’s The Irishman, a major mafia saga for Netflix starring Robert De Niro, Al Pacino, and Joe Pesci. In A Life in Movies, his charming and insightful memoir, Winkler tells the stories of his career through his many films as a producer and then as a writer and director, charting the changes in Hollywood over the past decades. Winkler started in the famous William Morris mailroom and made his first film—starring Elvis—in the last days of the old studio system. Beginning in the late 1960s, and then for decades to come, he produced a string of provocative and influential films, making him one of the most critically lauded, prolific, and commercially successful producers of his era. This is an engrossing and candid book, a beguiling exploration of what it means to be a producer, including purchasing rights, developing scripts, casting actors, managing directors, editing film, and winning awards.Filled with tales of legendary and beloved films, as well as some not-so-legendary and forgotten ones, A Life in Movies takes readers behind the scenes and into the history of Hollywood.

    Martin’s Press, Thomas McCormack gives practical guidance about how to plan, write, and revise a novel. A standard reference for editors since its first publication in 1988, The Fiction Editor has also become popular with writers because McCormack’s advice is constructive at every step of the creative process. From individual word choice right up to the overarching effect of the work as a whole, he details how to structure the novel, choose the characters, drive the story, diagnose narrative ailments, and find and apply specific remedies.In this revised second edition, McCormack takes advantage of almost two decades of additional experience to clarify and expand on what he has learned."Written in an amiable tone, often using examples, hypothetical writing scenarios, or dialogue-style discourse between industry professionals to clarify its points, The Fiction Editor, the Novel, and the Novelist is a superb handbook for fiction writers but especially recommended for prospective and professional fiction editors."—Midwest Book ReviewThomas McCormack edited authors as diverse as James Herriot (All Creatures Great and Small) and Thomas Harris (The Silence of the Lambs). He was awarded LMP's Lifetime Achievement Award and the AAP's Curtis Benjamin Award for Creative Publishing. For two years, he wrote "The Cheerful Skeptic" column in Publishers Weekly.

    Acclaimed director Judith Weston offers a deeply creative exploration on how to access and stimulate the filmmaker's most precious assets: instincts, imagination, and intuition.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    It’s great to know that – but while you’re reading about it you’re not writing your book.And what these books don’t tell you is how to use this learning and get the job done.Nail Your Novel is a writing buddy – and mentor - in a book.In 10 easy steps it will tell you:*how to shape your big idea and make a novel out of it*how to do your research and how to use it*how to organise your time*how to plot and build characters*when you’re going to hit problems and what to do about them*how to write on the days you don’t feel inspired*how to reread what you’ve written and polish it.Along the way, Thumbnail Notes give tutorials about storytelling and storycraft – strictly when you need them. The author has written nearly a dozen novels that have made it into print – and this is how she did it.You don’t even need to read the whole book before you get started. You read a section, then do as it says. And, once you’re finally satisfied, Nail Your Novel will tell you how to sell it to publishers and agents.

    Interviews with top film scoring professionals add the priceless insight of the wisdom that comes with experience.

    Under extreme pressure on a catastrophic location shoot, Universal's 27 year-old prodigy crafted a thriller so effective that for many years Jaws was the highest-grossing film of all time. It was also instrumental in establishing the concepts of the event movie and the summer blockbuster. Jaws exerts an extraordinary power over audiences. Apparently simplistic and manipulative, it is a film that has divided critics into two broad camps: those who dismiss it as infantile and sensational - and those who see the shark as freighted with complex political and psychosexual meaning. Antonia Quirke, in an impressionistic response, argues that both interpretations obscure the film's success simply as a work of art. In Jaws Spielberg's ability to blend genres combined with his precocious technical skill to create a genuine masterpiece, which is underrated by many, including its director. Indeed, Quirke claims, this may be Spielberg's finest work.

    Reel To Real collects hooks' classic essays on films such as Paris Is Burning or the infamous "Whose Pussy Is It" essay about Spike Lee's She's Gotta Have It, as well as newer work on Pulp Fiction, Crooklyn and Waiting To Exhale. hooks also examines the world of independent cinema. Conversations with filmmakers Charles Burnett, Julie Dash, and Arthur Jaffa are linked with critical essays, including a piece on Larry Clark's Kids, to show that cinema can function subversively as well as maintain the status quo.

    But the time is not far off, Live Cinema and Its Techniques demonstrates, when a director or a collaborative team of filmmakers working across the internet will create "live" movies that will be sent instantly via satellite for viewing throughout the world.Yet the creative demands posed by airing live sporting contests, as impressive as the final product is, pale in contrast with the ambitions of "cinematic auteurs," who are inspired by great directors, like Serge Eisenstein, Max Ophuls, or Alfred Hitchcock, among many others. As daunting as the challenge is, the process of integrating the highest artistic standards of previous generations into the medium of "live cinema" can, Coppola explains, be achieved, thus creating an entirely new art form for the so-called "screen." Tapping into his own encyclopedic knowledge of twentieth-century film history, Coppola threads his vision of this burgeoning cinematic medium with autobiographical and historical vignettes gleaned from the past, recalling his own boyhood obsession with film and his early fascination with the "Golden Age of Television," when 1950s viewers were treated to live productions of classics, like Days of Wine and Roses and Requiem for a Heavyweight.Especially exciting is the exhilaration and drama that results from retraining actors and using a multitude of cameras to create a film that has the in-the-moment energy of a live event. Having already tried out this new medium with "proof-of-concept workshops" at Oklahoma City Community College and at UCLA, Coppola has created an invaluable guide for students and teachers alike. Filled with discussions of how to rehearse actors, how to choose scenery and location, and how to overcome theatrical, as well as technical, obstacles, Live Cinema and Its Techniques reveals how the spontaneity of this new genre can ultimately transport filmmaking into a new era of creativity still unimaginable today.Featuring chapters on:A Short History of Film and TelevisionThe Actors, Acting, and RehearsalThe Question of Style in the CinemaObstacles and Other Thoughts on Live Cinema No Matter What They May BeEquipment: Now and in the Near Future

    Drawing on 40 years of experience on movies ranging from Long Day's Journey Into Night to The Verdict, Lumet explains the painstaking labor that results in two hours of screen magic.

    You’re a bonafide Brat Pack devotee—and you’re not alone.The films of the Brat Pack—from Sixteen Candles to Say Anything—are some of the most watched, bestselling DVDs of all time. The landscape that the Brat Packmemorialized—where outcasts and prom queens fall in love, preppies and burn-outs become buds, and frosted lip gloss, skinny ties, and exuberant optimism made us feel invincible—is rich with cultural themes and significance, and has influenced an entire generation who still believe that life always turns out the way it is supposed to.You Couldn’t Ignore Me If You Tried takes us back to that era, interviewing key players, such as Molly Ringwald, Anthony Michael Hall, Ally Sheedy, Judd Nelson, Andrew McCarthy, and John Cusack, and mines all the material from the movies to the music to the way the films were made to show how they helped shape our visions for romance, friendship, society, and success.