The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts
Dani Marie - 2015
What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.
I Spy DIY Style: Find Fashion You Love and Do It Yourself
Jenni Radosevich - 2012
Transform your basics into designer fashions. Turn hardware store finds into statement necklaces or embellishments for a chic dress. Recreate red carpet-ready looks and add your personal touch. Filled with 30 step-by-step projects inspired by celebrities, designer runways, and classic styles, as well as tips from fashion insiders such as Rachel Roy, Olivia Palermo, and Rebecca Minkoff, I Spy DIY Style has everything you need for easy-to-make looks that will up your style quotient without sacrificing your budget.
Lalylala's Beetles, Bugs and Butterflies: A Crochet Story of Tiny Creatures and Big Dreams
Lydia Tresselt - 2017
Watch tiny creatures hatching from their eggs, look on as they munch through a green world, and be astonished at their marvelous transformations when they finally slip out of their cocoons. The wings and hats are interchangeable so you can use the patterns in this book to create new outfits for your little insect friends. Give your caterpillar a new set of wings for every day of the week, or cover your beetle in the most colourful wing suits. Be inspired by nature to make creatures of your own creation. It's a great little world full of possibilities. We wish you lots of fun on your journey of discovery and learning!
Literary Knits: 30 Patterns Inspired by Favorite Books
Nikol Lohr - 2012
Literary Knits features 30 knitting patterns inspired by beloved characters from classic books; from "Pride and Prejudice" to "Moby Dick, The Catcher in the Rye" to "The Chronicles of Narnia"--and many more in between.Inspired by some of the most beloved characters from favorite books, including an elegant Daisy Cloche inspired by "The Great Gatsby" and a late '50s-inspired Holly Golightly Dress imagined from "Breakfast at Tiffany's," the more than 30 knitting projects in this unique collection will inspire knitters and book lovers alike.Each knitting pattern includes precise instruction and robust information on yarn selection and substitution. Beautiful photography throughout offers ideas and inspiration for all ages and skill levels, including supporting photos for tricky or less commonly-known techniques. Diagrams, assembly instructions, and schematic illustrations ease completion of each project. A generous mix of knitting patterns for women, men, and kids."If you're a book lover who knits, or a knitter with an appreciation for vintage patterns, "Literary Knits" is a timeless collection of one-of-a-kind knitting projects.
Sewing in No Time: 50 Step-By-Step Weekend Projects Made Easy
Emma Hardy - 2008
You are sure to find plenty of ideas to inspire you in every room of your home. Designer style can be achieved at a fraction of the cost. Store-bought soft furnishings can be expensive and the choice is often limited-but with so many gorgeous designer fabrics on sale, there's never been a better time to make your own. Sewing in No Time sets out 50 simple step-by-step projects using nothing more than the most basic of sewing skills. From a simple curtain with a pattern border and a striped duvet to a fabric storage box and a children's play tent, Sewing in No Time is the perfect book for people who are big on ideas but short of time. Whether your home is a traditional country cottage or a modern warehouse-style apartment, you're sure to find plenty of ideas to inspire you. Softcover: 160 pages. Made in USA.
Homemade Christmas Gifts
Toni Anderson - 2012
There are some amazing homemade gift ideas that can be made by real-life moms on a real-life budget!In this book you'll find step-by-step instructions for sixty gifts that you can make using easy to find items and you don't have to be an expert crafter to do it!
Scandinavian Needlecraft: 35 step-by-step projects to create the Scandinavian home
Clare Youngs - 2010
Incorporating the finest elements of Scandinavian crafting traditions, inspiration is taken from a range of backgrounds including classic folk art, as well as more contemporary sources. These delightful designs, each with clear step-by-step instructions and beautiful photography, will have you itching to get stitching. Arranged into five chapters, the projects work with a wide variety of fabrics: there are adorable fleece and felt baby bootees finished with French knots, classic embroidered gingham napkins, and a striped machine-embroidered apron. A wide range of techniques are employed, including appliqué, cut work, patchwork, decorative machine stitching, shadow work, and ribbon work. Basic stitches such as herringbone, cross stitch, Danish knots, blanket stitch, and satin stitch are also used to great effect. Simplicity is always at the heart of Clare’s designs, and with step-by-step artworks and such clear instructions, anyone can have a go and will be surprised how quickly beautiful pieces can be made.
Amigurumi Two!: Crocheted Toys for Me and You and Baby Too
Ana Paula Rimoli - 2009
With quirky faces and out-of-proportion body parts, these wildly creative and imaginative toys are irresistible! Crochet a comical tool set that includes a hammer with a funny face! Or create sweet bunnies and teddy bears wearing pajamas and each carrying their own little bunny or teddy bear.Choose from over 25 fun and funny designs, including a crib mobile and stroller toys especially for BabyJoin the Amigurumi craze with this follow-up to the enormously popular "Amigurumi World"Learn how in just minutes--most projects require only single crochet and a few basic finishing techniques
Twinkie Chan's Crochet Goodies for Fashion Foodies: 20 Yummy Treats to Wear
Twinkie Chan - 2010
The founder of her own popular line of food-inspired fashions, Twinkie Chan has whipped up a feast of head-turning scarves, mittens, hats, and more so that her many fans can learn to make her culinary creations at home.You'll find recipes for food-themed scarves that feature sushi, salad, gingerbread men, buttered toast, eggs and bacon, ice-cream cones, popcorn boxes, and more. You'll also learn how to make a pair of strawberry fingerless mittens, a chocolate cupcake hat complete with a cherry on top, and even a coconut-lemon cake tissue box cozy. Twinkie Chan's Crochet Goodies for Fashion Foodies is divided into three chapters--Sweet Things, Fruits and Veggies, and Savory Stuff--and comes complete with an illustrated how-to section, lists of "ingredients" for each project, easy-to-follow, step-by-step directions, and full-color photos and illustrations. Beginning and experienced crafters alike will go wild for these quirky, colorful, wearable confections.
100 Colorful Granny Squares to Crochet: Dozens of Mix and Match Combos and Fabulous Projects
Leonie Morgan - 2013
In this latest addition to our popular Knit & Crochet series, we feature a treasury of squares that are quick to make and sure to stand out—from tried-and-true vintage favorites to contemporary designs. Author Leonie Morgan uses her amazing eye for color to add a new and appealing twist to the perennially-popular granny square, presenting us with a fabulous collection of squares featuring delightful and vivid color combinations that are perfect for a new era of crocheters.The book teaches you everything you need to crochet beautiful granny squares—from the basics to embellishment techniques that will really make your work pop. The possibilities for square designs are endless, with an in-depth overview for how to successfully mix and match colors, plus step-by-step instructions for a variety of embellishments including tapestry and surface crochet, cross-stitch, and appliqué. With all this technical and professional know-how, crocheters will be inspired to get adventurous with their colorways and decorations for an array of projects from heirloom afghans, to quick cushions, to baby blankets, and more!Now you, too, can create a granny square showpiece that can transcend the ages and add a fantastic burst of color to any household.'
Knit Your Socks on Straight: A New and Inventive Technique with Just Two Needles; 20 Original Designs
Alice Curtis - 2013
Sharing her groundbreaking technique for straight-knit socks, Alice Curtis provides step-by-step instructions for 20 original patterns that feature a variety of yarns and an array of motifs ranging from cables to argyle. The possibilities for creative variations are endless, and each pattern can easily be adapted to any size. Get inspired and use your straight needles to knit stylish masterpieces that will keep your feet cozy and warm.
At Knit's End: Meditations for Women Who Knit Too Much
Stephanie Pearl-McPhee - 2005
At Knit’s End captures the wickedly funny musings of someone who doesn’t believe it’s possible to knit too much and who willingly sacrifices sleep, family, work, and sanity in order to keep doing it. Covering everything from the deadly “second sock syndrome” to a pile of yarn so big it can hide a washing machine, this hilarious collection will have knitters in stitches!
Handmade Weddings More Than 50 Crafts to Personalize Your Big Day by Faust, Shana ( Author ) ON Dec-07-2010, Paperback
Eunice Moyle - 2010
Whether you favor a modern, classic look or a retro, homespun flavor, you'll find plenty of crafts and inspiration suited to your tastefrom vintage-key save-the-dates to delicate paper wreaths to silhouette bride and groom signs.At the front of the book you'll find guidance on choosing a look, sourcing materials, and working out timelines. Then, each of the 50 projects are fully explained with photos, how-to diagrams, and step-by-step directions. Clever, creative, and budget-friendly, Handmade Weddings is the perfect handbook for the bride looking to style her day her way.
We Dare You: Scrapbook Challenges about Real Life
Kristi Prokopiak - 2007
challenges designed to really get you to think about your life, your art, yourself. In this book, the authors showcase some of the best challenges from their site along with over 25 new challenges to get your creative juices flowing. And the layouts inspired by the Dares, created by the authors and their amazing contributing artists, are the perfect jumpstart to get you thinking about your scrapbooking in a whole new way.
Steampunk Your Wardrobe: Easy Projects to Add Victorian Flair to Everyday Fashions
Calista Taylor - 2012
Start with simple, easy-to-make projects, such as embellishing clothing you may already have, and proceed to more complicated alterations. Included are projects for steampunk jewelry, accessories, and clothing.