Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

    This is the full story of how the team was saved from disintegration when Honda suddenly pulled out of Formula One; the management buyout for £1.00; and its subsequent sale to Mercedes for £140 million. As CEO, Nick Fry was in the driving seat for one of the most incredible journeys in the history of motorsport. Here, he gives an up-close-and-personal account of how he and Ross Brawn turned disaster into championship glory, and offers a unique and thrilling perspective on an elite global sport.

    Surprisingly, a great many players surveyed did not even know you need to hit down to get the ball up in the air. Hit Down @#!*% ! concisely explains the concept - and the technique - of hitting down at the golf ball for proper trajectory, increased backspin, much improved distance, proper divot taking, and best of all: consistent shotmaking.If you are inadvertently - or intentionally - hitting up at the ball, Hit Down @#!*% ! is for you. (Also available as DVD series, and MP3 download, all on Amazon.)If you are a seasoned amateur who has inexplicably “plateaud” - just cannot seem to get to the next level despite lessons and/or acquiring a library of books and videos - Hit Down @#!*% ! is for you.Symptoms of hitting up include (but are not limited to): - topping the ball- skulling the ball- pushing the ball- slicing the ball- poor distance- difficulty getting off back foot- poor backspin- no divot- fat divots- chunking the ball- thin/fat chip shots- roofing the ball with your driver- inability to hit long irons and/or fairway woods- good shots followed immediately by poor shotsHitting down at the golf ball is not a new concept, but it is a hitherto poorly explained (or completely avoided) concept. All pros agree on the need to hit down, so there is no debate there. Even Tiger Woods, in his 306 page “How I Play Golf”, states the need to hit down at the ball – but does not explain how. Hit Down @#!*% ! does. Learn to hit down, watch the ball go up, and your scores go down. BONUS: At the end of this book you will find a link to purchase the Hit Down @#!*% ! 4 DVD series and receive a full credit for the purchase of this Kindle ebook.

    Everything around us, including matter, is energy. A deep look into the mysteries of the subatomic world – the particles that make up the atom – provides answers to basic questions about how the universe works. To solve the future of mankind’s energy needs we need to understand the basic building blocks of the universe, including the atom and its parts. By exploring the subatomic world we’ll find more answers to our questions about time, forces like gravity and the matter that surrounds us. More importantly, we’ll find new ways to tap into the energy that exists around us to power our growing needs. In a new branch of particle physics, where tiny particles are thought of as energy waves, we find new answers that may help us in our quest to find alternative energy sources.

    

    The theory is sound, but something goes wrong, and a highly contagious combination of virus and prion is unleashed, a middle-stage organism too dangerous to test. With emergency services overwhelmed, a small community hospital tries to combat the unthinkable--an illness that causes aggression, spreads through violence, and won’t allow the dead to rest.

    

    As a young woman, her worst childhood fears were confirmed when her fiance broke off their engagement without an explanation. Heartbroken and vulnerable, Sheila was easy prey to the worst type of man - a man who turned his back on her when she told him she was carrying his child. In Fifties Britain, an unmarried, pregnant girl received,not sympathy but censure and contempt. Shunned by most of her family, Sheila ended up in a Church of England home for unmarried mothers, with no apparent alternative than to give up her child for adoption. But when she held her newborn daughter in her arms for the first time, Sheila knew she had to do the unthinkable: bring up her baby on her own in a society that would condemn her for it. Sheila Tofield is a proud grandmother living in Chichester and The Unmarried Mother is her first book. Her touching story was picked up by Penguin when she entered the hugely successful life story competition with Saga Magazine.

     She must have been important because the mysterious client spared no expense to get her there to investigate the disappearance, making the gig too good to resist. Had Lindy known the victim’s identity, and her own financial reality were not so grim, she would have turned him down in an instant. Instead, she travels to a remote island with a man she’d rather avoid, and where the residents keep their secrets close. One of them knows the truth, and she must find it before it finds her.

    Get shredded. The carb back-loading diet could provide the holy grail to packing on mass and losing fat.

    Packed with practical, evidence-based advice, it is the indispensable guide to raising a girl who is happy and confident in herself.Free of parental guilt and grounded in research, Raising Girls Who Like Themselves is imbued with the warmth and wit of a mum and dad who are in the same parenting trenches as you, fighting for their daughters’ futures.

    Its broad appeal lies in its interactive environment with hundreds of built-in functions for technical computation, graphics, and animation. In addition, it provides easy extensibility with its own high-level programming language. Enhanced by fun and appealing illustrations, Getting Started with MATLAB 7: A Quick Introduction for Scientists and Engineers employs a casual, accessible writing style that shows users how to enjoy using MATLAB.

    Nominated for a whopping 10 Tony Awards in 2005, Wicked is an undeniable Broadway smash! A prequel to the all-American classic The Wizard of Oz , this new musical is a character study of Elphaba and Glinda, school roommates who grow up to become the Wicked Witch and the Good Witch, respectively. This songbook, in standard piano/vocal format with the melody in the piano part, feature a color photos from the production, a note from composer/lyricist Stephen Schwartz, and these fantastic tunes: As Long as You're Mine * Dancing Through Life * Defying Gravity * For Good * I Couldn't Be Happier * I'm Not That Girl * No Good Deed * No One Mourns the Wicked * One Short Day * Popular * What Is This Feeling? * The Wizard and I * Wonderful.

    Real stories about the patients, nurses, consulting physicians, and daily life of a busy Emergency Department. Get a glimpse inside the inner workings of an Emergency Department and the staff that works there, caring for patients and their families. From a toddler who can cuss a blue streak, a dead mouse brought into the Emergency Department, to critical resuscitations, these are stories that you will never forget.

    Parker removes that pain by offering an opportunity to Get-to-Know the 'Master of Electricity,' to learn of his youth and upbringing, his early career, and of course his pivotal role in advancing the World into the Electrical Age! Turn these pages and enjoy the opportunity to learn history, but better yet to come to know Tesla better through Parker’s amazing ability to describe his life, his eccentricities and above all, his accomplishments; making this an enjoyable and interesting Quick-Read Biography. This Book also Comes with a FREE Gift!