If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    Perfect for busy writers or writers who are easily distracted or who want a better way to make consistent progress with their writing. Includes write ups from 15-minute writers who swear by the method. Also covers mindset, getting into a writing flow, how to clear mental clutter so you can focus during your writing session, and more.

    

    The truth is this: Great writers don't have more time than you do. They make time to write. Not only do they make time, they also follow specific routines that help them avoid writer's block altogether. By developing the "writing habit" you'll have the confidence to sit down in front of a computer every day, knowing the words will come. YOUR GOAL: Write 2,000 Words a Day -- Every Day! One of the key factors to effectively developing ANY habit is choosing a specific, measurable goal. So if you want to become a prolific writer, then you'll need to choose a specific word count for each day. While I suggest 2,000 words as a goal, you can pick any number that fits in with your busy schedule. You might choose 500 or 1,000 words a day. Or, you might have more time than I do (or write faster than I do) and choose to write 3,000 or 10,000 words each day. The important thing is to establish a daily word count goal and then stick to it. In "Writing Habit Mastery" you'll learn how to incorporate writing into your daily routine. What you'll get is a strategy and list of tools that will help you develop a sustainable writing habit and demolish writer's block."Writing Habit Mastery" contains a step-by-step blueprint of habits and routines you can use to develop this routine.Inside this guide you'll learn how to: Establish the PERFECT writing routine and environment Find the time to write--even if you have a full-time job Minimize distractions and interruptions Crank out PUBLISHED works on a consistent basis Create an energized state where you're ready to write Make money from your completed books or screenplays < Follow a simple seven-step process that prevents writer's block You can write thousands of words every day. All you need is a strategy to develop this habit.

    While it seems hard to hit high word counts, the secrets are easier than you think. In this writer's guide, prolific author M.L. Ronn pulls back the curtain on the process that he uses to write 6-8 novels a year. He has kept this pace while juggling responsibilities as a husband, father, manager at a Fortune 100 company, and a law school student. The result is a catalogue of over 40 books and counting. Create a writing habit that suits your lifestyle Use writing apps on your phone to double your word count Learn strategies to beat writer's block forever Discover how to write smarter by using unorthodox strategies used by the masters This book is the only thing standing between you and your writing dreams. Write faster, write smarter, beat writer's block, and be the prolific author you've always wanted to be!

    It's the unique worldview that intrigues readers–persuading them to empathize with your characters and invest in their tale. It's the masterful concealing and revealing of detail that keeps pages turning and plots fresh. It's the hidden agenda that makes narrators complicated and compelling.It's also something most writers struggle to understand. In The Power of Point of View, RITA Award-winning author Alicia Rasley first teaches you the fundamentals of point of view (POV)–who is speaking, why, and what options work best within the conventions of your chosen genre. Then, she takes you deeper to explain how POV functions as a crucial piece of your story–something that ultimately shapes and drives character, plot, and every other component of your fiction.Through comprehensive instruction and engaging exercises, you'll learn how to:choose a point of view that enhances your characters and plots and encourages reader involvementnavigate the levels of a character's point of view, from objective viewing to action to emotioncraft unusual perspectives, including children, animal narrators, and villainsA story changes depending on who's telling it, and The Power of Point of View will help you determine which of your characters can make your story come to life.

    Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site's potential and visitor experience.Presents straightforward and easy-to-understand coverage of the basics of WordPress, the most popular blog software in use today Delves into the topics that matter most to the WordPress community, such as theme design, plug-in development, and social media integration Addresses ways to handle a variety of WordPress security issues Examines the WordPress network The word on the street is that WordPress All-in-One For Dummies presents everything you need to know about WordPress in one convenient book!

    You'll decide how much violence your scene needs, what's the best location, how your heroine can get out of trouble with self-defence and how to adapt your writing style to the fast pace of the action.There are sections on female fighters, male fighters, animals and weres, psychological obstacles, battles, duels, brawls, riots and final showdowns. For the requirements of your genre, there is even advice on how to build erotic tension in a fight scene, how magicians fight, how pirates capture ships and much more. You will learn about different types of weapons, how to use them in fiction, and how to avoid embarrassing blunders. The book uses British spellings.

    If your query is weak, unfocused, or uninspired, an editor or agent won't even bother to request your article, novel manuscript, or nonfiction book proposal. But a well-crafted, compelling query sent to the right editor or agent is an essential sales tool for fiction writers and the most effective way for nonfiction writers to pre-sell your idea.In this book, professional freelance writer and magazine editor Wendy Burt-Thomas shares practical advice on how to craft persuasive letters that connect with editors and agents and ultimately generate sales for you. You'll learn how to:Conduct targeted research to find suitable editors and agentsHook an editor with a tantalizing lead and shape a summary that compels editors to buySelect the strongest slant for your book or articleUse research and interview shortcuts that keep your query prep profitableMake your query rejection-proof by weeding out subtle mistakes that can sabotage your projectCommunicate your author platform and sell yourself as the best writer for the subjectComplete with dozens of sample queries–some that landed article assignments, agents, or book deals, and others that never stood a chance–this book offers you a comprehensive strategy for presenting your writing ideas in a way that will increase your chances of publication. Though the title may lead some to believe it's strictly to be shelved as a reference manual, The Writer's Digest Guide to Query Letters is a smooth read from cover to cover.

    Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.

    Put this on the shelf right beside Strunk and White.”—Booklist“Addresses all the elements of successful writing.”—Tampa Tribune“Advice on getting your work published is worth the cost of the book alone.”—St. Petersburg TimesA featured selection of the Writer’s Digest Book Club; chosen by The Writer Magazine as a Best Book of the Year; compared by the American Library Association to Strunk and White’s classic The Elements of Style; acclaimed by critics, students and teachers and adopted by universities across the country, the unique collaboration between a major American novelist and a publisher is back in a revised second edition, bigger and better than ever.The most useful and entertaining writing book on the market, the updated second edition has new exercises and expanded essays, covering every aspect of writing and publishing fiction and memoir:How to begin a piece so that a reader can’t put it down How to create compelling characters How professional writers use dialogue How to narrow a strategy for telling the story of your life How to write about painful material without coming off as a victimIncluded are hundreds of insider tips, such as:The seven important things when writing about loved ones The 10 most destructive things writers do What no one will tell you about rejection letters FAQs about agents and how much writers really earn What to do if your work is continually rejectedMarge Piercy is a New York Times best-selling novelist and memoirist. Ira Wood is a novelist and publisher. Their workshops, given nationally, address overcoming the inner and outer barriers to creativity.

    How perfectionism plays a more serious role in underproductivity than most writers realize. And how some criticisms and rejections can linger, hidden, for years and even decades, undermining your productivity.Then she shows you how to interrupt the Cascade, recognize and defuse the perfectionism, and recover from the criticisms and rejections so that you can regain your energy and commitment and do more great writing than you might have ever thought possible.Unlike the superficial and gimmicky solutions some other books offer, Hillary's are based on a new way of looking at yourself, your work, and the world. She developed her method over more than a decade of teaching at some of the country's premier literary and cultural organizations, including Mark Twain House & Museum, Grub Street Writers, and The Loft, and while coaching hundreds of successful creative, business, and academic writers.The 7 Secrets of the Prolific also features unique and timely sections on writing for the Internet (and coping with its hypercritical culture), and how to respond to the many clueless and/or challenging comments and questions people direct at writers (e.g., 'When will you get that thing done?'). And the section on Values-Based Time Management will help you reclaim time for your writing (and other priorities) you never knew you had.Whether you write for work, school, or fun, The 7 Secrets of the Prolific will help you become the productive, fulfilled, and joyful writer you always wanted to be.

    Build your brand. Change your life. Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment. Whether you're an Indie author self-publishing for the first time or an experienced author working on your book marketing skills, this book will help you build an advertising and marketing plan that will find readers and end up selling lots of books. Learn how to: - run ads - manage ads - analyze ads - optimize your description for improved conversions - build a long-term plan This book will give you the road map to success you need to quit your day job and get back to writing.

    Drawing on the Method acting theory that theater professionals have used for decades, this in-depth guide explains seven characterization techniques and adapts them for the novelist's use. In this unique and practical book, you'll discover concepts that will help you understand and communicate the behavior, motivation, and psychology of every fictional character you create. Examples from classic and contemporary novels show you how these techniques have been used to dazzling effect by Jane Austen, Mark Twain, Steve Martini, Anne Rivers Siddons, and others. These simple yet highly effective techniques will help you: * Create characters whose distinctive traits become plot components * Determine each character's specific objectives and motivations * Write natural-sounding dialogue rich in meaning * Endow your characters with three-dimensional emotional lives * Use character to bring action sequences to exuberant life * Write convincingly about any character facing any circumstance

    His approach is especially helpful to people who get stuck or blocked in their writing, and is equally useful for writing fiction, poetry, and essays, as well as reports, lectures, and memos. The core of Elbow's thinking is a challenge against traditional writing methods. Instead of editing and outlining material in the initial steps of the writing process, Elbow celebrates non-stop or free uncensored writing, without editorial checkpoints first, followed much later by the editorial process. This approach turns the focus towards encouraging ways of developing confidence and inspiration through free writing, multiple drafts, diaries, and notes. Elbow guides the reader through his metaphor of writing as cooking: his term for heating up the creative process where the subconscious bubbles up to the surface and the writing gets good. 1998 marks the twenty-fifth anniversary of Writing Without Teachers. In this edition, Elbow reexamines his program and the subsequent influence his techniques have had on writers, students, and teachers. This invaluable guide will benefit anyone, whether in the classroom, boardroom, or living room, who has ever had trouble writing.