The Real Thing: Truth and Power at the Coca-Cola Company


Constance L. Hays - 2004
    With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.

How You Do Anything Is How You Do Everything: A Workbook


Cheri Huber - 1988
    This self-discovery workbook contains 16 short essays interspersed with writing and drawing excercises on numerous topics, including money, body image, relationships, and career.

Doing Action Research In Your Own Organization


David Coghlan - 2000
    In this brand new edition of the popular work, David Coghlan and Teresa Brannick provide an easy-to-follow, hands-on guide to every aspect of conducting an action research project in your own organization.Revised and updated, this Third Edition contains: An expanded discussion on politics and ethics of insider action researchAn expanded chapter on writing an action research dissertation and an action research report More case examples and reflective exercises taken from a wide variety of organizational settings